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The Best Form Builder for Small Businesses and Startups

Choose the online form builder for your business.

Business Growth and Online Forms

As a marketer, you need a professional tool that you can trust your valuable lead funnel with - one that integrates deeply with the rest of the tools you use for your business.

That’s where online forms come in.

Online forms are the dominant tool in a marketer’s toolbox for lead capture and driving conversions on your website.

With the right form builder, you can get all the information you need about a lead and use it to build the foundations of meaningful relationships. Then, turn those leads into happy customers.

To help you choose the best online form builder for your company, we researched the most recommended form builders for startups and growing teams. We collected reviews, highlights, and comparative features of each to help you evaluate the best form builder that suits your business needs in order to help you grow better.

What are the Benefits of Using a Form Builder?

online-form-builder
Gather all the info you need, quickly.

With a simple online form, you make it easy for leads to provide you with the exact info you need in no time.

online-form-builder
Appeal to your customer.

Some folks aren’t conversational - they want to provide their information and get on with their day.

online-form-builder
Create a better experience for prospects and customers.

You’ll look more professional with a clean online form that fits with your brand.

The Criteria to Select the Best Form Builder for Your Business

It Integrates with Your CMS

Online forms are an important part of web conversions. Your form builder should work seamlessly with your CMS, making adding a form to your landing pages, web pages, or blog easy.

It Lets You Ask The Right Questions

The type of information you want to gather varies depending on your business. Don’t be kept in a box - custom form questions lets you collect the exact information you need.

It’s Simple and Easy to Use

You don’t have endless time to spend toying around with technical tools. Online forms should be quick and easy to set up so that you can spend more time on the things that matter.

It Adapts to Your Visitor

Show your visitors the forms and questions that are relevant to them. Not all leads are created equal. Online forms should know who is visiting your site and adjust based on past history.

It Keeps You in Control of Your Brand

Take every opportunity to show your customers who you are. The right form builder has opportunities to highlight your brand with custom color choices and logo placements.

Top 5 Form Builders for Small Businesses and Startups

To choose the five best form builders for small businesses and startups, we looked at review websites, business websites, and other credible online sources.

The table below compares HubSpot’s form builder with other form builders and shows the average ratings across thousands of reviews so you can choose the best form builder for your small business or startup.

 
HubSpot CRM
wufoo-logo
typeformlogo
jotformlogo-1
gravity-formslogo-1
Average Review

HubSpot

4.6/54-5-star.png

Mixmax

4.3/5 4-5-star.png

Calendly

4.4/54-5-star.png

Setmore

4.4/54-5-star.png

Acuity Scheduling

4/54-star.png

Total Number of Reviews

HubSpot

5,020

Mixmax

269

Calendly

205

Setmore

211

Acuity Scheduling

--

Pricing

HubSpot 

Get Started Free

Mixmax

Get Started Free

Calendly

Get Started Free

Setmore

Get Started Free

Acuity Scheduling

Get Started at $59/Month

Number of Forms

HubSpot

1,000

Mixmax

100

Calendly

100

Setmore

5

Acuity Scheduling

Unlimited

Feature of Platform Product

HubSpot

Yes

Mixmax

No

Calendly

Yes

Setmore

No

Acuity Scheduling

No

Compare Form Builders

HubSpot CRM

 

Mixmax

Wufoo vs. HubSpot

Calendly

Typeform vs. HubSpot

Setmore

Jotform vs. HubSpot

Acuity Scheduling

Gravity Forms vs. HubSpot

Why HubSpot?

What makes the Marketing Hub form builder the best option for small businesses?

HubSpot’s form builder was built with you and your modern marketing team in mind. Intuitive and automatic where other systems are complicated and manual, HubSpot’s forms take care of all the small details for you - like form customization, automated contact sync, and more. Effortlessly convert anonymous website visitors into leads with powerful online forms — no technical expertise required. Even better? It works seamlessly with your HubSpot CRM, Sales Hub, and Service Hub.

Here are some reasons that HubSpot is the top forms builder for small businesses.

  1. online form builder

    Build custom forms that connect to your contacts database.

    Quickly create online forms in seconds using the drag-and-drop form builder. Everyone who fills out your form will be automatically routed into HubSpot CRM. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized one-to-one email. Embed your form onto your website in seconds - no technical expertise needed.

  2. online form builder

    Create up to 1,000 form fields using a dozen different field types

    Simply drag-and-drop the questions you want to ask right into place. No technical expertise necessary. Use the type that works best: text, dropdown, radio select, check box, date picker, or something else. You can also upgrade to the premium version of forms, included in Marketing Hub Starter, Professional, and Enterprise, to get access to smart forms that adapt the questions to your website visitor, and to use progressive profiling, which allows you to show new questions to returning visitors.

  3. online form builder

    Trigger automatic emails and notifications based on form completions.

    Automatically send a follow-up email after a visitor completes your form by upgrading to a premium version of HubSpot Marketing Hub. Enroll your contacts in sophisticated lead nurturing campaigns to convert those leads into qualified leads, and qualified leads into customers. When your online forms are integrated with your contacts database and your marketing automation tools, you can easily automate simple follow-ups and put time back into your day.

Are You Ready for the Next Step?

You now know how a form builder will benefit your business and what to look for when choosing the right tool for you. You’ve also seen the best form builder options for small businesses side-to-side. Let’s take the next step.

Start Using HubSpot for Online Forms Today

Finally, a form builder your marketing team will actually use.

Get Started Free
Enjoy custom online forms, automatic contact syncing, and more features to help you stay organized without a thought.