Gather all the info you need, quickly.
With a simple online form, you make it easy for leads to provide you with the exact info you need in no time.
Choose the online form builder for your business.
As a marketer, you need a professional tool that you can trust your valuable lead funnel with - one that integrates deeply with the rest of the tools you use for your business.
That’s where online forms come in.
Online forms are the dominant tool in a marketer’s toolbox for lead capture and driving conversions on your website.
With the right form builder, you can get all the information you need about a lead and use it to build the foundations of meaningful relationships. Then, turn those leads into happy customers.
To help you choose the best online form builder for your company, we researched the most recommended form builders for startups and growing teams. We collected reviews, highlights, and comparative features of each to help you evaluate the best form builder that suits your business needs in order to help you grow better.
With a simple online form, you make it easy for leads to provide you with the exact info you need in no time.
Some folks aren’t conversational - they want to provide their information and get on with their day.
You’ll look more professional with a clean online form that fits with your brand.
Online forms are an important part of web conversions. Your form builder should work seamlessly with your CMS, making adding a form to your landing pages, web pages, or blog easy.
The type of information you want to gather varies depending on your business. Don’t be kept in a box - custom form questions lets you collect the exact information you need.
You don’t have endless time to spend toying around with technical tools. Online forms should be quick and easy to set up so that you can spend more time on the things that matter.
Show your visitors the forms and questions that are relevant to them. Not all leads are created equal. Online forms should know who is visiting your site and adjust based on past history.
Take every opportunity to show your customers who you are. The right form builder has opportunities to highlight your brand with custom color choices and logo placements.
To choose the five best form builders for small businesses and startups, we looked at review websites, business websites, and other credible online sources.
The table below compares HubSpot’s form builder with other form builders and shows the average ratings across thousands of reviews so you can choose the best form builder for your small business or startup.
HubSpot
4.6/5
Mixmax
4.3/5
Calendly
4.4/5
Setmore
4.4/5
Acuity Scheduling
4/5
HubSpot
5,020
Mixmax
269
Calendly
205
Setmore
211
Acuity Scheduling
--
HubSpot
Get Started Free
Mixmax
Get Started Free
Calendly
Get Started Free
Setmore
Get Started Free
Acuity Scheduling
Get Started at $59/Month
HubSpot
1,000
Mixmax
100
Calendly
100
Setmore
5
Acuity Scheduling
Unlimited
HubSpot
Yes
Mixmax
No
Calendly
Yes
Setmore
No
Acuity Scheduling
No
HubSpot CRM
Mixmax
Calendly
Setmore
Acuity Scheduling
What makes the Marketing Hub online form builder the best option for small businesses?
HubSpot’s form builder was built with you and your modern marketing team in mind. Intuitive and automatic where other systems are complicated and manual, HubSpot’s forms take care of all the small details for you - like form customization, automated contact sync, and more. Effortlessly convert anonymous website visitors into leads with powerful online forms — no technical expertise required. Even better? It works seamlessly with your HubSpot CRM, Sales Hub, and Service Hub.
Here are some reasons that HubSpot is the top forms builder for small businesses.
Quickly create online forms in seconds using the drag-and-drop form builder. Everyone who fills out your form will be automatically routed into HubSpot CRM. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized one-to-one email. Embed your form onto your website in seconds - no technical expertise needed.
Simply drag-and-drop the questions you want to ask right into place. No technical expertise necessary. Use the type that works best: text, dropdown, radio select, check box, date picker, or something else. You can also upgrade to the premium version of forms, included in Marketing Hub Starter, Professional, and Enterprise, to get access to smart forms that adapt the questions to your website visitor, and to use progressive profiling, which allows you to show new questions to returning visitors.
Automatically send a follow-up email after a visitor completes your form by upgrading to a premium version of HubSpot Marketing Hub. Enroll your contacts in sophisticated lead nurturing campaigns to convert those leads into qualified leads, and qualified leads into customers. When your online forms are integrated with your contacts database and your marketing automation tools, you can easily automate simple follow-ups and put time back into your day.
You now know how a form builder will benefit your business and what to look for when choosing the right tool for you. You’ve also seen the best form builder options for small businesses side-to-side. Let’s take the next step.
Finally, a form builder your marketing team will actually use.
Enjoy custom online forms, automatic contact syncing, and more features to help you stay organized without a thought.