Logo - Full (Color)
Wufoo Form Builder Alternative
Image Frame

Wufoo Form Builder Alternative

Converting website visitors into leads is foundational to your marketing efforts. Forms are a core tactic to filling a contact database, and ultimately turning contacts into customers. This page compares two popular form building tools—HubSpot and Wufoo—to help make your evaluation simpler.
Ready to build high-converting forms? Get started with HubSpot's free marketing tools.


In your process to find the best form builder for your business, you might wonder how Wufoo compares to HubSpot. Wufoo is a form builder that easily creates custom online forms and also integrates with other business tools. HubSpot is a sales, marketing, customer service, and CRM platform with a form builder that seamlessly integrates with the rest of your HubSpot products.

Wufoo is an online form builder you can use to easily create custom forms in minutes. You can also collect payments, use responsive templates, and integrate with business tools. Wufoo starts you off with five forms for free with optional upgrades for more. Use conditional logic to tailor your forms to your users, personalizing their journey.

HubSpot was designed from the ground up with small to mid-sized businesses in mind. Effortlessly convert anonymous website visitors into leads with powerful online forms — no technical expertise required. Plus, using HubSpot’s form builder means you get the rest of the Marketing Hub along with it, which provides not only forms solutions but also features to solve for any problem on your marketing team. Even better? It works seamlessly with the rest of your HubSpot Growth Stack.

Compare Wufoo and HubSpot

Scroll to see more
 Average Review Total Number of Reviews Pricing Number of Forms Feature of Platform Product



Get started FREE






Get Started FREE



Build Custom Forms that Connect with Your Database

  1. wufoo alternative online form builder

    Quickly Create Easily Customizable Forms

    Quickly create online forms in seconds using the drag-and-drop form builder. Embed your form onto your website in seconds - no technical expertise needed. You can create up to 1,000 form fields using a dozen different field types. Simply drag-and-drop the questions you want to ask right into place. Use the type that works best for you: text, dropdown, radio select, check box, date picker, or something else.

    Form Responses Automatically Sync with HubSpot CRM

    Everyone who fills out your form will be automatically routed into your HubSpot CRM. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized one-to-one email.

Trigger Automatic Emails and Notifications Based on Form Completions

  1. wufoo alternative online form builder

    Form Follow-Up is a Breeze

    Enroll your contacts in sophisticated lead nurturing campaigns to convert those leads into qualified leads, and qualified leads into customers. When your online forms are integrated with your contacts database and your marketing automation tools, you can easily automate simple follow-ups and put time back into your day.

    Use Smart Forms to Get Quality Information

    You can also upgrade to the premium version of forms, included in Marketing Hub Starter, Professional, and Enterprise, to get access to smart forms. Smart forms adapt the questions to your website visitor and use progressive profiling, which allows you to show new questions to returning visitors.

All-in-One Inbound Marketing Software for Your Entire Team

best online form builder


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

best online form builder

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.

best online form builder


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

best online form builder

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

best online form builder

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.

best online form builder


Gain insight into your entire funnel to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line.

best online form builder


Drag and drop your way to a responsive, SEO-friendly, and fully integrated website. Save your best designs as templates to launch pages even faster.

best online form builder

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.

best online form builder


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.

best online form builder


Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.

best online form builder


Track the ROI of your Facebook and AdWords advertising with precision and accuracy, and stop struggling to justify your paid ad spend.

best online form builder

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

A Community That Has Your Back

HubSpot Academy

HubSpot Academy's integrated learning center offers free certification courses to take your sales and marketing teams to the next level. Whether you're developing your digital marketing and sales skills or onboarding new teammates, HubSpot Academy is at your side to help you grow.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize meetings for your needs, there are over 5,000 community members willing to help.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

  • HubSpot Meetings Testimonial
    Our marketplace had changed, and HubSpot was offering us a way to stay ahead of the competition and grow our business

    Edward Watson



  • HubSpot Meetings Testimonial Photo
    Thanks to the HubSpot software, missed opportunities have become a thing of the past. We’re very glad that we made the switch

    Taka Takeuchi

    Senior Digital Marketing Manager


  • The HubSpot Growth Stack has become our springboard to marketing and sales alignment.

    Fabien Dutrieux


  • When I found HubSpot’s Marketing and Sales platform I immediately thought — ‘finally, somebody has built one platform that has all the tools a business needs, and gone above and beyond and made it easy-to-use and effective in every area.

    Jason Campbell

    Senior Partner

    Mind Valley

Start Using HubSpot Form Builder Today

Finally, an online form builder your marketing team will actually use.

Enjoy custom online forms, automatic contact syncing, and more features to help you stay organized without a thought.
Smiling Person