Converting website visitors into leads is foundational to your marketing efforts. Forms are a core tactic to filling a contact database, and ultimately turning contacts into customers. This page compares two popular form building tools—HubSpot and Wufoo—to help make your evaluation simpler.
Ready to build high-converting forms? Get started with HubSpot's free marketing tools.
Wufoo is an online form builder you can use to easily create custom forms in minutes. You can also collect payments, use responsive templates, and integrate with business tools. Wufoo starts you off with five forms for free with optional upgrades for more. Use conditional logic to tailor your forms to your users, personalizing their journey.
HubSpot was designed from the ground up with small to mid-sized businesses in mind. Effortlessly convert anonymous website visitors into leads with powerful online forms — no technical expertise required. Plus, using HubSpot’s form builder means you get the rest of the Marketing Hub along with it, which provides not only forms solutions but also features to solve for any problem on your marketing team. Even better? It works seamlessly with the rest of your HubSpot Growth Stack.
Quickly create online forms in seconds using the drag-and-drop form builder. Embed your form onto your website in seconds - no technical expertise needed. You can create up to 1,000 form fields using a dozen different field types. Simply drag-and-drop the questions you want to ask right into place. Use the type that works best for you: text, dropdown, radio select, check box, date picker, or something else.
Everyone who fills out your form will be automatically routed into your HubSpot CRM. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized one-to-one email.
Enroll your contacts in sophisticated lead nurturing campaigns to convert those leads into qualified leads, and qualified leads into customers. When your online forms are integrated with your contacts database and your marketing automation tools, you can easily automate simple follow-ups and put time back into your day.
You can also upgrade to the premium version of forms, included in Marketing Hub Starter, Professional, and Enterprise, to get access to smart forms. Smart forms adapt the questions to your website visitor and use progressive profiling, which allows you to show new questions to returning visitors.
Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.
Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.
Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.
Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.
Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.
Gain insight into your entire funnel to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line.
Drag and drop your way to a responsive, SEO-friendly, and fully integrated website. Save your best designs as templates to launch pages even faster.
Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.
Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.
Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.
Track the ROI of your Facebook and AdWords advertising with precision and accuracy, and stop struggling to justify your paid ad spend.
Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.
Our marketplace had changed, and HubSpot was offering us a way to stay ahead of the competition and grow our business
Edward Watson
Founder
InnerDrive
Thanks to the HubSpot software, missed opportunities have become a thing of the past. We’re very glad that we made the switch
Taka Takeuchi
Senior Digital Marketing Manager
Casio
The HubSpot Growth Stack has become our springboard to marketing and sales alignment.
Fabien Dutrieux
Critizr
When I found HubSpot’s Marketing and Sales platform I immediately thought — ‘finally, somebody has built one platform that has all the tools a business needs, and gone above and beyond and made it easy-to-use and effective in every area.
Jason Campbell
Senior Partner
Mind Valley
Finally, an online form builder your marketing team will actually use.
Enjoy custom online forms, automatic contact syncing, and more features to help you stay organized without a thought.