Streamline your lead management
Reconnect with your best leads
Maximize ROI with better measurement
Tap into Google’s unmatched reach and connect with customers looking for what you offer
Reach billions across Google’s network – from Search to YouTube and beyond. Capture high-intent users and discover new audiences early. And with every click, visit, and conversion tracked in HubSpot, you get the full journey – from first search to final sale
Drive strong ad performance using Google’s world-class AI
Google’s AI combines Search for controlled, high-value keyword capture with Performance Max for cross-channel discovery and conversion, helping you reach the right customers at every stage.
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Search Campaign
Helps you capture customers at the moment of decision
Target potential customers at the moment they search. You keep full control of your keywords, budget, and brand messaging, while Google AI uses your CRM data to prioritize bidding on the people most likely to convert.
Performance Max Campaign
Helps you find new customers cross Google channels.
Find and convert new customers across YouTube, Gmail, Maps, Display, and Discover. Simply set a goal, and Google AI uses your CRM data to find people who look just like your best customers, automatically optimizing the targeting and bidding to show your ads where they perform best.
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Use both to cover all of your bases. Search helps you capture precise intent in the moment, while Performance Max works in the backgrounds to find new growth opportunities across the rest of Google
Using both gives you the best of both worlds: precision where it matters and reach where it counts.
HubSpot’s Google Ads PMax Implementation Guide
Your Roadmap to Lead Generation That Drives Real ROI
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*HubSpot Conducted Survey Analysis, July 2024, with a total of 1,262 B2B and B2C marketing professionals using Google Ads in HubSpot across industries.
Get up to $500 USD in Google Ads credit
Need another reason to start? HubSpot users who are new to Google Ads in the US and spend $500 within 60 days could be eligible for an additional $500 ad credit to fuel future campaigns. For more information on our international offers, see our Terms and Conditions below.