Google Ads

Use CRM and web analytics data to inform your Google Ads campaign management strategy. Bring more quality leads to your business and learn exactly which ads are turning prospects into customers.

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Start managing your ads the right way.

Advertise better — create great ads, reach your best customers, and improve your sales process — with Google Ads in HubSpot.

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Sync your Google Ads and HubSpot accounts, and help your business grow.

  1. HubSpot Ad Analytics

    Discover which ads work best.

    Reach more customers and understand which ads campaigns are showing the best results. HubSpot’s Google Ads tool gives you insight into how your ads are influencing contacts at every stage of the buyer’s journey.

    • See where you reached your contacts: from the first web session, to booking a meeting with your sales team.
    • Sync your sales and marketing data to show the ROI of your ad spend.
    • Optimize your ad performance by reviewing Google's recommendations from within the HubSpot ads tool.
  2. HubSpot Manage Ads

    Enjoy better targeting for higher return on ad spend (ROAS).

    Quickly optimize your ads toward the right conversions by understanding your contacts’ buyer's journey. Sync audiences between HubSpot and Google Ads seamlessly.

    • Create rules and segmented audiences based on site traffic.
    • Talk to users and build custom lists with data from your CRM.
    • Expand your reach by creating Google lookalike audiences based on your existing customers.
  3. Ads Event Optimization

    Turn leads into customers with offline conversion tracking.

    Take your ads one step further and track your leads after they click with Google Offline Conversion Tracking (OCT). OCT helps optimize your ads by monitoring your contacts throughout their journey, online or offline.

    • Track conversions from your HubSpot CRM and effortlessly sync them with Google Ads.
    • Reach the right users with your ads, improve lead quality, and optimize toward conversions.
    • OCT is available for Professional and Enterprise HubSpot users. Setup only takes a few short clicks, and the system can save a lot of time on manual data management.

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    1. 1. Offer available while supplies last.

      2. Offer available to new Google Ads customers with a billing address in the United States only. One promotional code per advertiser.

      3. To activate this offer: Click on the button or link associated with this offer for the promotional code to be automatically applied to your account. In order to participate in this offer, the promotional code must be applied to your first Google Ads account within 14 days of your first ad impression being served from such account.

      4. To earn the credit: After the code is applied to your account, your advertising campaigns must accrue advertising costs of at least $500, excluding any taxes or other fees, within 60 days. Making a payment of $500 is not sufficient. The tracking of advertising costs towards $500 begins after you've entered the code.

      5. Once 3 and 4 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.

      6. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.

      7. Any unused promotional credit from this offer will expire on May 30th, 2022. You can check your promotional credit balance and any applicable expiration dates by reviewing the Promotions tab under the Billing page of your Google Ads account at any time.

      8. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.

      9. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

      10. Full terms and conditions can be found here
  • Find the terms for your location here.

Start managing your ads the right way.

Advertise better — create great ads, reach your best customers, and improve your sales process — with Google Ads in HubSpot.