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HubSpot is a Challenger in the 2026 Gartner®  Magic Quadrant™ for CRM Sales.

Sales Hub icon

Sales Hub®

Sales Software

More selling. Less everything else.

Prospecting Workspace screenshot with sales contact, tasks, outreach activities, guided actions, and schedule
Business Solutions

Every rep. Full context. Every deal.

AI that knows when to reach out, what to say, and how to move deals forward – turning conversations into closed deals.

Prospecting Agent

Create Pipeline

Know when to reach out and who to target. Sales Hub's AI-powered tools surface accounts showing real buying signals, so reps focus on leads that are actually going somewhere.
Revenue Hub plus Sales Hub

Revenue Hub + Sales Hub

Win the deal. Quote fast. Get paid.

Don't let separate sales and CPQ tools slow you down. Close deals in Sales Hub, then quote, bill, and collect payment in Revenue Hub — all without switching platforms.
Deal Scores

Progress Deals

Keep deals moving from first conversation to closed-won. Deal progression drafts follow-ups, suggests next steps, and keeps your CRM current automatically — so reps always know what moves the deal forward.

Sales Dashboard

Close Deals

Give leaders a real-time view of pipeline health, deal plans, rep performance, and revenue risk — all from the same data your reps work in every day.

Customer Proof
Explore case studies

Real Growth, Real Stories

See how sales teams are using Sales Hub to convert opportunities faster with AI.

See why companies like to work with Sales Hub.

Download the ROI report
  • 73%

    of sales professionals say HubSpot increased their win rate

  • 94%

    more deals closed after 6 months

  • 82%

    more meetings booked with prospecting agent

Grow Without Limits: Sales Hub Pricing

Sales software that scales with you.

free

Free

No credit card required

$0/month

  • Track deals
  • Engage visitors with live chat
  • Schedule meetings without the back-and-forth
starter

Starter

Starts at

$10 $20/month

per seat*

  • Automate personalized outreach
  • Schedule meetings
  • Report on outcomes
professional

Professional

Starts at

$100/month

per seat

  • Find and engage high-value prospects
  • Customize sales workflows and sequences
  • Record and transcribe calls
enterprise

Enterprise

Starts at

$150/month

per seat

  • Create custom objects for unique processes
  • Manage complex pipelines
  • Advanced analytics and reporting

*Discount available for new customers only. Offer available for a limited time. For more detailed information on product packaging and the limits that apply, please see our pricing page. Price shown in USD and subject to applicable tax.

Frequently Asked Questions

Sales software includes all the tools you need to improve your sales team’s productivity. It supports the entire sales cycle, from finding potential leads and tracking their progress, to managing and automating the deal flow, and even generating quotes. Additionally, it offers valuable analytics, coaching, and reporting features for managers to onboard and coach reps, analyze strategy, and optimize process. 

Rather than using multiple tools to accomplish each of these tasks separately, HubSpot’s sales software enables teams to do all their work under one roof. Save time and energy by using a single tool, rather than splitting up your team’s energy and information across multiple tools or platforms.

Yes. Sales Hub customers get powerful CPQ tools through HubSpot’s Revenue Hub. This includes a fully integrated, AI-powered CPQ solution that lets sales teams quickly generate, customize, send, and track quotes. It pulls context from the deal record to update cover letters, business case summaries, and line items for faster, more accurate quoting.

Because it’s built into HubSpot’s Smart CRM, the CPQ experience is fast, seamless, and easy to use. Reps can generate quotes with one click, apply branded templates, automate approvals, and see real-time buyer engagement. HubSpot customers can access CPQ by purchasing a Revenue Hub seat.

Sales Hub is HubSpot’s sales software solution. It works great when paired with HubSpot’s Smart CRM, but can be used to drive productivity and power customer connections alongside your existing CRM, too. For example, your business development team might adopt Sales Hub as a sales engagement platform, to consolidate prospecting activities and manage leads in one place. Whether you previously ran your business out of Excel, or were leveraging a legacy CRM to store your data, HubSpot’s import tools make it easy to move your data quickly, while giving you the confidence that your data will be accurate and actionable by your team.

HubSpot’s sales software is called Sales Hub. Many of Sales Hub’s tools are available for free, with more advanced features designed to help automate and scale your sales operations available in Starter, Professional, and Enterprise editions. Curious about the return on investment from Sales Hub? Explore our ROI calculator.

Yes. Our customer success team is committed to getting you up and running in days or weeks (not months) so you can start selling better sooner. Looking for more customization and expertise? Our solutions partners offer a wide range of specialized support to help you get the most out of your HubSpot implementation.

Unlike a lot of software that’s been built by acquisition, Sales Hub was built from the ground up. It’s both deeply powerful and uniquely easy to use. The result? Your team gets up and running faster, allowing you to achieve ROI more quickly. Learn more about the differences between HubSpot and Salesforce.

Popular features in HubSpot’s sales software include:

  • Prospecting agent automates outreach and prospecting campaigns.
  • Contact and lead management organize prospecting activities and propel pipeline growth.
  • Email tracking
    and automation let you track engagement in real-time, automate personalized email sequences, and schedule emails for optimal timing.
  • Deal and pipeline management let you visualize and manage deals from start to finish, assign tasks, set reminders, and collaborate with team members.
  • Sales analytics and reporting let you gain valuable insights into sales performance with dashboards, activity tracking, revenue tracking, and forecasting.
  • Document management lets you store and manage sales documents efficiently, allowing easy access and sharing with prospects and team members.
  • Sales automation and workflows automate repetitive tasks and let you create custom workflows to improve efficiency in lead segmentation, task assignments, and email sequences.
  • Forecasting software gives you a holistic overview of your entire pipeline so you can quickly dive into the details with your team.

Sales software is up and running from the get-go. Simply grant your sales team access to the appropriate tools, and they can start using them immediately. Features such as email templates, deals, and meetings are ready to go from the moment you log in.

For more experienced teams, advanced features like conversation intelligence and predictive lead scoring take your sales organization to the next level. While these features are available right from the start, it may take some time to gather valuable insights from them.

Calculate the ROI you could see with Sales Hub based on your industry, region, and current sales metrics using our ROI calculator. The calculator harnesses data from over 306,000 HubSpot customers globally. Enhance your analysis by coupling this with our TCO calculator to understand your total cost of owning HubSpot and get a more precise view of your potential ROI.

Of course! With custom objects (available in the enterprise edition of Sales Hub), you have complete flexibility and control to match your data to your business. You’ll have full flexibility to name the object, determine its properties, and decide what other objects it can be associated with. And you can easily sort, automate, and report on data associated with them right in HubSpot. Plus, with more than 2,000 custom integrations in the HubSpot Marketplace, you can easily connect HubSpot to your favorite tools in just a few clicks.

Start closing with complete context.

Stop losing time to admin. Your team deserves a tool that sells with them.