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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
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AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
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[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/sales)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fsales%2Fai-prospecting-agent&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/sales)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fsales%2Fai-prospecting-agent&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Get a demo of prospecting agent](https://offers.hubspot.com/sales-demo)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](https://www.hubspot.jp/products/sales/ai-prospecting-agent)
- [Deutsch](https://www.hubspot.de/products/sales/ai-prospecting-agent)
- [English](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Español](https://www.hubspot.es/products/sales/ai-prospecting-agent)
- [Português](https://br.hubspot.com/products/sales/ai-prospecting-agent)
- [Français](https://www.hubspot.fr/products/sales/ai-prospecting-agent)
- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Agent Hub](https://www.hubspot.com/products/artificial-intelligence)
- Prospecting Agent
PROSPECTING AGENT
# Make every sales rep your best rep.
Prospecting agent researches accounts, finds the right contacts, and drafts personalized outreach, so your whole team prospects like your top sales performer.
[Get a demo of Breeze](https://offers.hubspot.com/sales-demo)
## More leads. More meetings. More wins.
- ### 76%
more qualified leads generated
- ### 80%
more meetings with prospects booked
- ### 26%
higher deal win rate
## From signal to send.



## From signal to send.
Reach out to leads at exactly the right moment.
Most reps have no way to know which accounts are actually ready. Prospecting agent monitors buying signals, scores accounts against your ideal customer profile, and gives sales leaders a rep-level view of performance — so your whole team prospects smarter.
Identify and source the right contacts automatically.
Deals often involve several decision-makers. Prospecting agent sources the full buying committee from providers, including ZoomInfo, Apollo, Surfe, and Seamless — on its own recommendation or on demand — so reps reach the right people.
Send outreach that fits each prospect.
Reps send outreach that sounds like them, not AI. Prospecting agent drafts emails in each rep's voice, personalized by account, grounded in company signals. The more your team uses it, the better the outreach gets across phone calls, LinkedIn messages, emails, and more.
### TRUSTED BY 306,000 CUSTOMERS WORLDWIDE
















































## See prospecting agent in action.
## Pay when work gets done.
Prospecting agent is built into HubSpot's Smart CRM — that's why you only pay when it delivers results.
PROSPECTING AGENT
### $1/per lead
You pay when prospecting agent recommends outreach for a lead.
[See pricing](https://legal.hubspot.com/hubspot-product-and-services-catalog#HubSpotCredits)
## How real teams are using prospecting agent.
[Explore more customer stories.](https://www.hubspot.com/products/artificial-intelligence/case-studies)
Previous Next
- 
Enterprise

### Prospecting agent qualified 26 deals across 1,000 contacts.
"With HubSpot’s ... prospecting agent, we tested 1,000 contacts and qualified 26 deals — nearly matching our reps. It freed my team to actually sell, without losing the personal touch our prospects count on.”
Yunas Tas
Head of Lead Generation
- 
Mid-market

### How RevenueWell nearly doubled their booking rate to 40%.
“With HubSpot's prospecting agent, RevenueWell went from booking 22% of meetings with sequences to 40% — and now every dental practice that needs us actually hears from us while it still matters.”
Jennifer Craig
Senior Growth Systems Manager
[Read full case studyabout revenuewell](https://www.hubspot.com/case-studies/revenuewell)
- 
Small Business

### PingPlotter handed their entire trial motion to prospecting agent.
"Prospecting agent took Pingman from seven trial opportunities a quarter to 52% engagement and just sourced a 150-seat deal no rep prospected. Now my reps only do what they're best at: helping IT teams solve real problems."
Steven Vugrin
Director of Sales
[Read full case studyabout pingplotter](https://www.hubspot.com/case-studies/pingman)
## AI that's easy to use and easy to trust.
HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

#### You control what AI can access.
Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

#### No surprises. Full transparency.
HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit [HubSpot's AI Trust Center](https://trust.hubspot.com/ai).

#### Built on enterprise-grade security.
Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.
## More ways to use prospecting agent.
[See use cases.](https://www.hubspot.com/products/artificial-intelligence/use-cases)

### Identify buyer intent.
Monitor buying signals like funding rounds, leadership changes, and site visits, so reps know exactly who to reach out to and when.
[Read the use case page](https://www.hubspot.com/products/artificial-intelligence/use-cases/identify-buyer-intent)

### Send personalized sales outreach.
Research each account and draft outreach in each rep's voice, so your team actually gets a response.
[Read the use case page](https://www.hubspot.com/products/artificial-intelligence/use-cases/send-personalized-sales-outreach)

### Enrich company and contact data.
Source and enrich contacts with phone numbers, emails, and job titles — all without leaving HubSpot.
[Read the use case page](https://www.hubspot.com/products/artificial-intelligence/use-cases/enrich-marketing-contact-data)
## Your AI tools, working together.
See what’s possible across your entire customer platform.
Previous Next
- 
### Customer agent
Answer questions and resolve support tickets automatically.
[See more](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- 
### Data agent
Get instant customer insights from your CRM, calls, and documents.
[See more](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- 
### Breeze Assistant
Get answers grounded in your CRM data and role, wherever you work in HubSpot.
[See more](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- 
### Agent builder
Build custom agents on one canvas, using your prompts, data, and processes.
[See more](https://www.hubspot.com/products/artificial-intelligence/ai-agents)
## Frequently asked questions
Get answers to frequently asked questions about prospecting agent.
### What is HubSpot's AI-powered prospecting agent?
HubSpot's AI-powered prospecting agent is a sales automation tool built into HubSpot Sales Hub. It monitors accounts for buying signals, sources and enriches contacts, and drafts personalized outreach automatically so sales reps spend less time researching and more time closing deals.
### How does HubSpot's AI-powered prospecting agent interact with my data?
At HubSpot, it's important for us to be transparent about how our AI systems interact with your data. You can learn more about how HubSpot’s AI interacts with your data in our [model cards](https://behindhubspotai.com/).
### Does HubSpot's AI-powered prospecting agent connect with third-party data providers?
Yes. Prospecting agent integrates with ZoomInfo, Apollo, Surfe, and Seamless to help sales teams build complete buying committees. These connected providers identify contacts matching your target personas and surface net-new contacts directly inside HubSpot, so reps can source and engage prospects without switching tools.
### How much does HubSpot's AI-powered prospecting agent cost?
Prospecting agent is priced per outreach recommended for a lead. You pay $1 for each lead prospecting agent recommends outreach for.
Prospecting agent is available at the Starter, Professional, and Enterprise editions of HubSpot and runs on [HubSpot Credits](https://www.hubspot.com/products/artificial-intelligence/credits). Some subscriptions include monthly credits; more can be purchased as needed. Visit our [pricing page](https://legal.hubspot.com/hubspot-product-and-services-catalog#HubSpotCredits) for full details.
### Can I customize HubSpot's AI-powered prospecting agent?
Yes. You can tailor prospecting agent's research criteria, messaging style, and engagement rules, and configure plays for different products or buyer personas. Each play supports advanced instructions, including outreach guardrails and customizable prompts, and can be configured to match your brand voice, so messaging stays relevant across segments.
### Can I review and edit outreach emails before they are sent?
Yes. Every time you enroll contacts, you have the option to review and edit AI-drafted emails before they are sent. You can also use [Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) to refine drafts before sending. Once you're comfortable with output quality, you can switch to fully autonomous mode, which sends emails without requiring review first.
## Your next deal starts with the right account.
Prospecting agent finds the right account, researches it, and drafts the outreach, before your sales rep ever picks up the phone.
[Get a demo of breeze](https://offers.hubspot.com/sales-demo)

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## Popular Features
- [All Products and Features All Products and Features](https://www.hubspot.com/products)
- [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo)
- [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting)
- [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence)
- [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking)
- [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer)
- [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator)
- [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email)
- [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management)
- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
- [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder)
- [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
- [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics)
- [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting)
## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader)
- [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor)
- [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona)
- [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator)
- [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates)
- [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons)
- [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website)
- [Connector for Claude Connector for Claude](https://www.hubspot.com/claude)
## Company
- [About Us About Us](https://www.hubspot.com/our-story)
- [Careers Careers](https://www.hubspot.com/careers)
- [Management Team Management Team](https://www.hubspot.com/company/management)
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