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PROSPECTING AGENT

Make every sales rep your best rep.

Prospecting agent researches accounts, finds the right contacts, and drafts personalized outreach, so your whole team prospects like your top sales performer.

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More leads. More meetings. More wins.

  • 76%

    more qualified leads generated

  • 80%

    more meetings with prospects booked 

  • 26%

    higher deal win rate

From signal to send.

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From signal to send.

Most reps have no way to know which accounts are actually ready. Prospecting agent monitors buying signals, scores accounts against your ideal customer profile, and gives sales leaders a rep-level view of performance — so your whole team prospects smarter.

Deals often involve several decision-makers. Prospecting agent sources the full buying committee from providers, including ZoomInfo, Apollo, Surfe, and Seamless — on its own recommendation or on demand — so reps reach the right people.

Reps send outreach that sounds like them, not AI. Prospecting agent drafts emails in each rep's voice, personalized by account, grounded in company signals. The more your team uses it, the better the outreach gets across phone calls, LinkedIn messages, emails, and more.

TRUSTED BY 306,000 CUSTOMERS WORLDWIDE

See prospecting agent in action.

Pay when work gets done.

Prospecting agent is built into HubSpot's Smart CRM — that's why you only pay when it delivers results.

PROSPECTING AGENT

$1/per lead

You pay when prospecting agent recommends outreach for a lead.

See pricing

How real teams are using prospecting agent.

Explore more customer stories.
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    Enterprise

    Prospecting agent qualified 26 deals across 1,000 contacts.

    "With HubSpot’s ... prospecting agent, we tested 1,000 contacts and qualified 26 deals — nearly matching our reps. It freed my team to actually sell, without losing the personal touch our prospects count on.”

    Yunas Tas

    Head of Lead Generation

AI that's easy to use and easy to trust.

HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

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You control what AI can access.

Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

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No surprises. Full transparency.

HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.

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Built on enterprise-grade security.

Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.

More ways to use prospecting agent.

See use cases.
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Identify buyer intent.

Monitor buying signals like funding rounds, leadership changes, and site visits, so reps know exactly who to reach out to and when.
Read the use case page
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Send personalized sales outreach.

Research each account and draft outreach in each rep's voice, so your team actually gets a response.
Read the use case page
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Enrich company and contact data.

Source and enrich contacts with phone numbers, emails, and job titles — all without leaving HubSpot.
Read the use case page

Your AI tools, working together.

See what’s possible across your entire customer platform.

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    Customer agent

    Answer questions and resolve support tickets automatically.

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Frequently asked questions

Get answers to frequently asked questions about prospecting agent.

HubSpot's AI-powered prospecting agent is a sales automation tool built into HubSpot Sales Hub. It monitors accounts for buying signals, sources and enriches contacts, and drafts personalized outreach automatically so sales reps spend less time researching and more time closing deals.

At HubSpot, it's important for us to be transparent about how our AI systems interact with your data. You can learn more about how HubSpot’s AI interacts with your data in our model cards.   

Yes. Prospecting agent integrates with ZoomInfo, Apollo, Surfe, and Seamless to help sales teams build complete buying committees. These connected providers identify contacts matching your target personas and surface net-new contacts directly inside HubSpot, so reps can source and engage prospects without switching tools.

Prospecting agent is priced per outreach recommended for a lead. You pay $1 for each lead prospecting agent recommends outreach for.

Prospecting agent is available at the Starter, Professional, and Enterprise editions of HubSpot and runs on HubSpot Credits. Some subscriptions include monthly credits; more can be purchased as needed. Visit our pricing page for full details.

Yes. You can tailor prospecting agent's research criteria, messaging style, and engagement rules, and configure plays for different products or buyer personas. Each play supports advanced instructions, including outreach guardrails and customizable prompts, and can be configured to match your brand voice, so messaging stays relevant across segments.

Yes. Every time you enroll contacts, you have the option to review and edit AI-drafted emails before they are sent. You can also use Breeze Assistant to refine drafts before sending. Once you're comfortable with output quality, you can switch to fully autonomous mode, which sends emails without requiring review first.

Your next deal starts with the right account.

Prospecting agent finds the right account, researches it, and drafts the outreach, before your sales rep ever picks up the phone.

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