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WhatsApp Integration

Easily connect your WhatsApp Business account to HubSpot to communicate with your customers, track conversations, and build stronger relationships.

  • Manage all your WhatsApp messages from your shared inbox

  • Target customers with automated messages to keep them engaged and informed

  • View all WhatsApp conversations and understand how customers are interacting with your brand

product sui showing hubspot's whatsapp integration messaging

Meet your customers where they are.

Your customers expect to connect with you on their preferred channels — quickly and without friction.

With HubSpot's WhatsApp integration, you can manage customer conversations directly within your CRM. Track messages, maintain context, and ensure your team can respond promptly whether handling inquiries, providing support, or following up on opportunities.

  1. Respond faster with complete customer context.

    Create consistent and connected experiences for both your customers and your service teams. With WhatsApp connected to HubSpot’s shared inbox, your team sees the full conversation history for every customer, helping you deliver a delightful service experience every time.
  2. Automate and personalize messages to build lasting relationships.

    Your team can't always manually message every customer at the right moment — but automated WhatsApp messages triggered by customer actions can. Send welcome messages when someone subscribes, recover abandoned carts, or follow up after purchases. Your customers get timely, relevant messages, and your team stays focused on the conversations that matter most. Plus, create high-performing templates that you know work, every single time.
  3. Keep your channels connected and easy to manage.

    Managing messaging across multiple apps can get complicated. Your team can respond to WhatsApp messages directly in HubSpot or through the WhatsApp Business app — all via the same WhatsApp Business number. Conversations sync automatically, so nothing gets missed regardless of where your team responds.
  4. Get full visibility into your performance and adjust as you go.

    Access analytics on your WhatsApp messaging to understand engagement, delivery, and what's resonating with customers. Compare performance over time to identify trends and adjust your strategy accordingly.

Have questions? Give us a call and we'll walk you through it.

+1 888 482 7768

[The WhatsApp integration] is ultra simple and efficient because our team doesn't have to learn a new chat tool or use their personal devices. With the same familiar shared inbox, you get to accommodate customers on their most accessible channel. Secret: the response time is unbeatable!

Ari Haas

Founder

Dijy

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Frequently asked questions