Data Migration Framework

Beneficial approaches to optimize your inbound marketing & deliver valuable content to your customers.

Top 10 B2B Marketing Trends for 2023

Explore and execute the strategies that B2B marketers deemed most important for 2023.

2023 B2B Marketing Mix Report

Marketing research report outlining which tactics are emerging as you plan your 2023 marketing program.

CAC Calculator

Use New Perspective’s CAC calculator to find out your Customer Acquisition Cost

Google Ads Budget Calculator

Use interactive Google Ads Budget Calculator to evaluate the effectiveness of your Google Ads campaigns.

2022 B2B Marketing Mix Report

Find out which strategies and tactics B2B marketing professionals are planning to invest in during 2022.

Reporting + Analytics in the Real World

We surveyed software marketers to learn what they're REALLY doing (or not!) for Reporting + Analytics.

The HubSpot Administrator's Handbook

Learn how to whip your HubSpot portal into shape in this Adminstrators Handbook

Digital Marketing KPI Guide

A guide to get started to implement digital measures and to prove the efforts with facts.

Data for Business Intelligence

A guide about how you can use data to achieve your goals.

Email Masterclass: HubSpot Mini Makeover

Clean up and tap into your HubSpot portal with this free 5 day email course.