Make a list of your products and categorize each one into the appropriate quadrant: products that grow above the market average can be placed in the 'Question Mark' or 'Star' quadrant, while those with lower growth can be placed in the 'Dog' or 'Cash Cow' quadrant. The 'Question Mark' product has market potential but requires investment, unlike the 'Star' product, which is a market leader. The 'Dog' product is no longer profitable for the company, and the 'Cash Cow' product is well-established in the market but less successful than the 'Star' product.
