-  - [Resources](https://www.hubspot.com/resources) - [Templates](https://www.hubspot.com/resources/templates) - BCG Matrix Template # BCG Matrix Template - Excel, Google Sheets, PDF Strategically manage your company's products with the help of the BCG Matrix.    Join thousands of professionals using this resource. Download for Free Previous slide Next slide -  ## Template Highlights - Consider the growth and market share of your products to determine their category according to the Boston Consulting Group (BCG) methodology. - Access the template in Excel, Google Sheets, or PDF format. - Identify the best and worst performing products in terms of their return on investment. - Design strategies tailored to each product to maintain or improve their commercial performance. - Print the template in your desired format or share it via email. Download for Free ## Frequently Asked Questions ### What is a BCG Matrix? The BCG Matrix, also known as the Boston Consulting Group Matrix, is a strategic management tool used to identify the best and worst performing products in terms of return on investment (ROI). ### How do you create a BCG Matrix? Make a list of your products and categorize each one into the appropriate quadrant: products that grow above the market average can be placed in the 'Question Mark' or 'Star' quadrant, while those with lower growth can be placed in the 'Dog' or 'Cash Cow' quadrant. The 'Question Mark' product has market potential but requires investment, unlike the 'Star' product, which is a market leader. The 'Dog' product is no longer profitable for the company, and the 'Cash Cow' product is well-established in the market but less successful than the 'Star' product. ### Can I edit this template? Certainly! ### Is this template free? Yes, it is completely free. ### Related Tags: - [Agencies](https://www.hubspot.com/resources/agencies) - [Excel](https://www.hubspot.com/resources/templates/excel) - [Google Sheets](https://www.hubspot.com/resources/templates/google-sheets) - [PDF](https://www.hubspot.com/resources/templates/pdf) - [Startup](https://www.hubspot.com/resources/templates/startups) - [Marketing](https://www.hubspot.com/resources/templates/marketing) - [Business](https://www.hubspot.com/resources/templates/business) ## See other Business Templates Previous Next - ### Market Analysis Template Use this market analysis template to organize your research on a market segment. [Download Template](https://www.hubspot.com/resources/templates/market-analysis) - ### Investment Proposal Nail your investment proposals every time with HubSpot's free template [Download Template](https://www.hubspot.com/resources/templates/investment-proposal-template) - ### Heat Map Template Use this free heat map template to identify trends and patterns in your business. [Download Template](https://www.hubspot.com/resources/templates/heat-map) - ### Eisenhower Matrix Template Use the Eisenhower matrix to prioritize your activities based on degree of importance and level of urgency. [Download Template](https://www.hubspot.com/resources/templates/eisenhower-matrix) - ### Consulting Proposal Template Convert more clients with a professional, customizable consulting proposal template. [Download Template](https://www.hubspot.com/resources/templates/consulting-proposal) - ### Risk Assessment Template Ensure your business is protected and avoid unnecessary risks with our free template! [Download Template](https://www.hubspot.com/resources/templates/risk-assessment-template) - ### RACI Matrix Template Use the RACI matrix to assign responsibilities to each individual that comes in contact with a specific project. [Download Template](https://www.hubspot.com/resources/templates/raci-matrix) - ### Scope of Work Template Want to outline the major details of an upcoming project? Download our free scope of work template and provide clarity to all stakeholders. [Download Template](https://www.hubspot.com/resources/templates/scope-of-work-template) - ### Standard Operating Procedures (SOP) Describe the how, what, and where of your organizational tasks to employees with this free SOP template [Download Template](https://www.hubspot.com/resources/templates/sop-template) - ### Gap Analysis Conduct thorough assessments of your current state vs. goals with this free gap analysis template. [Download Template](https://www.hubspot.com/resources/templates/gap-analysis-template) - ### Gantt Chart Template This Gantt chart template makes it easy to outline your project's key stages, deliverables, and dates. [Download Template](https://www.hubspot.com/resources/templates/gantt-chart) - ### Product Launch Plan Template Your breakthrough product is ready for the market. But not so fast! First, use this template to organize the best product launch ever. [Download Template](https://www.hubspot.com/resources/templates/product-launch-plan) - ### Action Plan Template Use our free action plan template to help get your business or project goals off the ground. [Download Template](https://www.hubspot.com/resources/templates/action-plan-template) - ### Sales Dashboard Template Use this free template to learn which metrics drive results before automating with real-time sales software. [Download Template](https://www.hubspot.com/resources/templates/sales-dashboard) [See All Business Templates](https://www.hubspot.com/resources/templates) Get the template for free! Download for Free Close ## Download Free Template Available for Excel & Google Sheets & PDF Form not available Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://www.hubspot.com)