-  - [Resources](https://www.hubspot.com/resources) - [Templates](https://www.hubspot.com/resources/templates) - Product Launch Plan # Product Launch Plan - Excel, PDF, Google Sheets Your breakthrough product is ready for the market. But not so fast! First, use this template to organize the best product launch ever.    Join thousands of professionals using this resource. Download for Free Previous slide Next slide -  ## Template Highlights - The product launch plan template is available for download as an Excel workbook or a PDF. - Include the names of your product and company. - Write out your positioning statement. - Summarize your competitive analysis. This should include research on the strengths and weaknesses of other companies in your market and an assessment of how you compare. - Provide an overview of your market analysis - describe the field in which your company operates. - Detail the project strategy, including how you will send out your products and how you will publicize their release. - Describe the target audience. Who is your ideal customer? Who will purchase your product? Who will ultimately use it? - In the final table in the template, outline your key messaging. This should include your product promise (benefits), customer pain points (use quotes when possible), and product proof points. Download for Free ## Frequently Asked Questions ### What's a product launch plan? When your team is about to launch a brand new product, you need a plan to guide you through introducing it to the world! A product launch plan helps organize the positioning and messaging around your new product to make your launch a success! ### Is this template free? Free as it can be! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it. ### Related Tags: - [Templates](https://www.hubspot.com/resources/templates) - [Excel](https://www.hubspot.com/resources/templates/excel) - [PDF](https://www.hubspot.com/resources/templates/pdf) - [Google Sheets](https://www.hubspot.com/resources/templates/google-sheets) - [Marketing](https://www.hubspot.com/resources/templates/marketing) - [Spreadsheets](https://www.hubspot.com/resources/templates/spreadsheets) - [Project Management](https://www.hubspot.com/resources/templates/project-management) ## See other Business Templates Previous Next - ### Communication Plan Template Be sure your message is delivered to your audience effectively with this comprehensive communication plan. [Download Template](https://www.hubspot.com/resources/templates/communication-plan) - ### Investment Proposal Template Nail your investment proposals every time with HubSpot's free template [Download Template](https://www.hubspot.com/resources/templates/investment-proposal-template) - ### Business Requirement Document Your go-to template for clear and effective business requirement documents [Download Template](https://www.hubspot.com/resources/templates/business-requirement-document-template) - ### Project Schedule Template Organize each activity of your projects annually with the help of the schedule template. [Download Template](https://www.hubspot.com/resources/templates/project-schedule) - ### Scope of Work Template Want to outline the major details of an upcoming project? Download our free scope of work template and provide clarity to all stakeholders. [Download Template](https://www.hubspot.com/resources/templates/scope-of-work-template) - ### Standard Operating Procedures (SOP) Describe the how, what, and where of your organizational tasks to employees with this free SOP template [Download Template](https://www.hubspot.com/resources/templates/sop-template) - ### Strategic Planning Template Looking to develop a strategic plan for your business? Our simple strategic planning template can get you started. [Download Template](https://www.hubspot.com/resources/templates/strategic-planning) - ### Gap Analysis Template Conduct thorough assessments of your current state vs. goals with this free gap analysis template. [Download Template](https://www.hubspot.com/resources/templates/gap-analysis-template) - ### Root Cause Analysis Use this free root cause analysis template to identify the source of business issues and create a plan to prevent them. [Download Template](https://www.hubspot.com/resources/templates/root-cause-analysis-template) - ### Business Case Template Make a case for an upcoming project or investment with the help of this free business case template. [Download Template](https://www.hubspot.com/resources/templates/business-case-template) - ### KPI Dashboard Template Use this free template to learn which KPIs matter before automating with real-time dashboard software. [Download Template](https://www.hubspot.com/resources/templates/kpi-dashboard) - ### Action Plan Use our free action plan template to help get your business or project goals off the ground. [Download Template](https://www.hubspot.com/resources/templates/action-plan-template) [See All Business Templates](https://www.hubspot.com/resources/templates) Get the template for free! 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