PROSPECTING AGENT

Make every sales rep your best rep.

Prospecting agent researches accounts, finds the right contacts, and drafts personalized outreach, so your whole team prospects like your top sales performer.

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More leads. More meetings. More wins.

  • 76%

    more qualified leads generated
  • 80%

    more meetings with prospects booked 
  • 26%

    higher deal win rate

From signal to send.

From signal to send.

Most reps spread time across hundreds of accounts with no way to know who's actually interested. Prospecting agent monitors buying signals around the clock and tells reps exactly when to reach out and why.

Most deals involve more than one decision-maker. Prospecting agent surfaces the full buying committee for each account — sourced through connected providers like ZoomInfo, Apollo, and Surfe — so your reps reach the right people, not just the first contact they find.

Your reps send outreach that sounds like them, not AI. Prospecting agent drafts emails in each rep's voice, personalized by account, grounded in real signals from that company. Your outreach becomes more relevant across phone calls, LinkedIn messages, emails, and more.

See prospecting agent in action.

How real teams are using prospecting agent.

AI that's easy to use and easy to trust.

HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

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You control what AI can access.

Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

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No surprises. Full transparency.

HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.

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Built on enterprise-grade security.

Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.

Your next deal starts with the right account.

Prospecting agent finds the right account, researches it, and drafts the outreach, before your sales rep ever picks up the phone.

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