The 2-day in-person Agency Account Management Essentials course is an adapted version of HubSpot's employee onboarding program and will provide agency account managers and strategists with the knowledge they need to effectively manage accounts and consistently drive value for their clients through inbound marketing and the HubSpot platform.
Intense and engaging classroom-based instruction for both new and experienced marketing and project managers. The right mix of activities, lecture and fun! This class gave me valuable tools I was able to use both within our agency and with retainer clients immediately. If you want to be sure your agency continues to be aligned with HubSpot's Growth Stack and more importantly, the processes that help optimize HubSpot's Growth Stack, make sure your client facing team attends this class.
We sent one of our top account managers to the training, not knowing what the outcome would be. Within hours of the training starting, we started receiving slack messages about things we should be documenting, addressing, or changing in our SOPs for projects. She came back from the two-day workshop on fire and with a new passion for her job. She has been working with our director of operations for the last two weeks to make recommendations for revisions to how we operate on all accounts.
Business-wise, we have already seen changes in general strategy and account management processes. After going to Boston, my team has created a whole new video & content strategy to accelerate content creation and promotion of pillar pages, satellite blog posts, videos and emails for all of our customers. Implementing this new strategy is going to be our goal for 2018. This training also helped us redefine our own sales process to give us the same competitive advantage as our clients.
Any HubSpot event is a good way to refresh and focus on improving or expanding our skill sets. The Agency Account Manager Essentials training did not disappoint! It was nice to interact with other account managers and to learn a few different ways we can improve some of our current strategies and bring some new practices to our agency to better serve our clients.
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