Creating Effective Inbound Content

Creating Effective Inbound Content Training

Take your content creation efforts to the next level with a hands-on, 1-day workshop. This course is for you if you’re already creating content to support your inbound marketing efforts and are looking to develop your skills to create more strategic, creative content.


per seat
  • Duration: 1 Day, 8:30 AM-4:30 PM
  • What to Bring: Laptop
  • Language: English
  • Best For: Content planners or creators who are looking for new ways to brainstorm and plan remarkable content.


  • North America
  • Europe
  • Asia
  • Australia

North America

  • April 26 - Atlanta, GA
  • April 28 - Toronto, OH
  • May 4 - St. Louis Park, MN
  • May 10 - Cambridge, MA
  • May 18 - Denver, CO
  • May 19 - San Francisco, CA
  • June 12 - New York, NY
  • June 22 - Vancouver, BC


  • April 27 - Helsinki, FL
  • May 12 - Stockholm, SE
  • June 1 - Paris, FR
  • June 15 - Amsterdam, NL
  • June 29 - London, UK


  • July 20 - Sydney
  • July 28 - Singapore


Coming in 2017!

Course Topics:

  • Content Mapping
  • Buyer's Journey Aligned Content
  • Content Analysis
  • Content Creation Best Practices
  • Content Clusters & Topics
  • Blog Title Brainstorming
  • Repurposing Content
  • Content Editorial Calendar

Meet Our Team

  • emily-morgan.jpg
    Emily Morgan

    Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.

  • aidan_mcgrath.jpg
    Aidan McGrath

    Aidan’s HubSpot career has spanned over both the Support team and the Partner Services team. He's a language nerd, loves traveling the world, and is always looking for the best food in town.

  • Sheena_chatterjee.jpg
    Sheena Chatterjee

    During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.

  • Serena_Polverino.jpg
    Serena Polverino

    Serena is passionate about all things content and spent the last 5 years helping brands in EMEA build and optimize their content marketing strategy. In her free time she loves cooking Italian food and working on DIY projects.

I was able to take away from this class everything I needed to learn in order to manage our content strategy and content marketing initiatives in HubSpot. Thank you for offering this class. It should be a required, foundational course for all HubSpot users.

Prateeksha Nagar

Digital Marketing Manager

BroadSoft Inc.

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