Creating Effective Inbound Content

Creating Effective Inbound Content Training

Take your content creation efforts to the next level with a hands-on, 1-day workshop. This course is for you if you’re already creating content to support your inbound marketing efforts and are looking to develop your skills to create more strategic, creative content.


per seat
  • Duration: 1 Day, 9 AM-4:30 PM
  • Level: Intermediate
  • What to Bring: Laptop
  • Language: English
  • Best For: Content planners or creators who are looking for new ways to brainstorm and plan remarkable content.


  • North America
  • Europe
  • Asia
  • Australia

North America

  • October 18 - Atlanta, GA
  • November 15 - Chicago, IL
  • December 13 - Kirkland, WA


  • October 25 - Madrid, ES
  • November 6 - London, UK


Coming in 2018!


Coming in 2018!

Course Topics:

  • Content Mapping
  • Buyer's Journey Aligned Content
  • Content Analysis
  • Content Creation Best Practices
  • Content Clusters & Topics
  • Blog Title Brainstorming
  • Repurposing Content
  • Content Editorial Calendar

This training does not include extensive creative writing time or individualized content review. 

Meet Our Team

  • emily-morgan.jpg

    Emily Morgan

    Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.

  • aidan_mcgrath.jpg

    Aidan McGrath

    Aidan’s HubSpot career has spanned over both the Support team and the Partner Services team. He's a language nerd, loves traveling the world, and is always looking for the best food in town.

  • Sheena_chatterjee.jpg

    Sheena Chatterjee

    During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.

  • Serena_Polverino.jpg

    Serena Polverino

    Serena is passionate about all things content and spent the last 5 years helping brands in EMEA build and optimize their content marketing strategy. In her free time she loves cooking Italian food and working on DIY projects.

  • Prateeksha_Nagar-optimized.jpg
    I was able to take away from this class everything I needed to learn in order to manage our content strategy and content marketing initiatives in HubSpot. Thank you for offering this class. It should be a required, foundational course for all HubSpot users.

    Prateeksha Nagar, Digital Marketing Manager

    BroadSoft Inc.

  • Excellent instructor (Julie) and great course. Loved the one-on-one attention and small class size. Left with a lot of good ideas.

    Amber Sommerville

    USC Rossier School of Education

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