In this one-day training course, marketing and sales leaders will learn to align internal teams for scaleable growth. Attendees will identify and document sales and marketing's shared business goals and establish an actionable definition of their ideal buyer. Using this foundation attendees will develop the technical processes and content strategy necessary to close leads into customers.
Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.
Aidan’s HubSpot career has spanned over both the Support team and the Partner Services team. He's a language nerd, loves traveling the world, and is always looking for the best food in town.
During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.
Serena is passionate about all things content and spent the last 5 years helping brands in EMEA build and optimize their content marketing strategy. In her free time she loves cooking Italian food and working on DIY projects.
Jess began her HubSpot career as a Customer Success Manager, working directly with customers to help them reach their marketing and sales goals. She loves brainstorming solutions to sticky business problems and collaborating with customers. She's also a self-described comedy nerd, dog lover and wannabe chef.
I learned so much in this class and am already putting it to work today.
The team was very knowledgeable not only about Hubspot but about the nuances of Inbound and prospect behavior. They were very well prepared and had created a great structure for the class.
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