HubSpot Training: Sales and Marketing Alignment

Learn the best practices in-person from experts

Sales and Marketing Alignment

In this one-day training course, marketing and sales leaders will learn to align internal teams for scaleable growth. Attendees will identify and document sales and marketing's shared business goals and establish an actionable definition of their ideal buyer. Using this foundation attendees will develop the technical processes and content strategy necessary to close leads into customers.


per seat
  • Duration: 1 Day, 9 AM-4:30 PM
  • Level: Beginner
  • What to Bring: Laptop
  • Language: English
  • Best For: Marketing and Sales leaders looking to create alignment to deliver a consistent experience from lead to customer.


  • North America
  • Europe
  • Asia
  • Australia

North America

  • April 26 - Charlotte, NC
  • April 26 - Toronto, ON
  • May 10 - Los Angeles, CA
  • May 17 - Vancouver, BC
  • May 24 - Cambridge, MA
  • June 7 - San Francisco, CA
  • June 14 - Chicago, IL
  • June 21 - Austin, TX
  • June 21 - Minneapolis, MN
  • July 19 - Denver, CO
  • July 19 - New York, NY
  • July 26 - Washington, DC
  • August 9 - Cambridge, MA
  • August 9 - San Diego, CA
  • August 23 - Chicago, IL
  • September 20 - Kirkland, WA
  • September 27 - Orlando, FL


  • May 17 - Madrid, ES
  • May 25 - Amsterdam
  • June 7 - Paris, FR
  • July 5 - London, UK
  • July 26 - Berlin, DE
  • September 27 - Dublin, IR


Coming Soon! 


  • August 16 - Auckland
  • August 16 - Sydney

Course Topics:

  • Calculating Funnel Goals
  • Defining Your Ideal Buyer
  • Qualifying Leads
  • Outling a Lead Handoff Procedure
  • Developing a Lead Score
  • Enabling Sales with Content
  • Maintaining Alignment with SLAs

This training does not include the HubSpot Sales tools or sequences.

Meet Our Team

  • emily-morgan.jpg
    Emily Morgan

    Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.

  • aidan_mcgrath.jpg
    Aidan McGrath

    Aidan’s HubSpot career has spanned over both the Support team and the Partner Services team. He's a language nerd, loves traveling the world, and is always looking for the best food in town.

  • Sheena_chatterjee.jpg
    Sheena Chatterjee

    During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.

  • Serena_Polverino.jpg
    Serena Polverino

    Serena is passionate about all things content and spent the last 5 years helping brands in EMEA build and optimize their content marketing strategy. In her free time she loves cooking Italian food and working on DIY projects.

  • I learned so much in this class and am already putting it to work today.

    Liza Barry


  • The team was very knowledgeable not only about Hubspot but about the nuances of Inbound and prospect behavior. They were very well prepared and had created a great structure for the class.

    Tracey Moon


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