HubSpot Training: Sales and Marketing Alignment

Learn the best practices in-person from experts

Sales and Marketing Alignment

In this one-day training course, marketing and sales leaders will learn to align internal teams for scaleable growth. Attendees will identify and document sales and marketing's shared business goals and establish an actionable definition of their ideal buyer. Using this foundation attendees will develop the technical processes and content strategy necessary to close leads into customers.


per seat
  • Duration: 1 Day, 9 AM-4:30 PM
  • Level: Beginner
  • What to Bring: Laptop
  • Language: English
  • Best For: Marketing and Sales leaders looking to create alignment to deliver a consistent experience from lead to customer.


  • North America
  • Europe
  • Asia
  • Australia

North America

  • June 27 - Cambridge, MA
  • July 11 - Houston, TX
  • July 11 - San Diego, CA
  • July 18 - Boise, ID
  • July 25 - Calgary, AB
  • July 25 - Washington, DC
  • August 1 - Chicago, IL
  • August 8 - Cambridge, MA 
  • August 8 - New York, NY
  • August 15 - Charlotte, NC
  • August 22 - San Francisco, CA
  • September 19 - Kirkland, WA


  • June 27 - Amsterdam
  • July 11 - London 
  • September 19 - Zurich 
  • September 26 - London 


Coming Soon!


  • August 22 - Sydney 
  • August 29 - Melbourne 

Course Topics:

  • Calculating Funnel Goals
  • Defining Your Ideal Buyer
  • Qualifying Leads
  • Outlining a Lead Handoff Procedure
  • Developing a Lead Score
  • Enabling Sales with Content
  • Maintaining Alignment with SLAs

This training does not include the HubSpot Sales tools or sequences.

Meet Our Team

  • emily-morgan.jpg

    Emily Morgan

    Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.

  • David Chaves

    David Chaves

    David joined HubSpot's Localization team in 2016. After two and a half years, he became a Customer Training Specialist to help customers all over the world grow better. He loves food, very cold beer, books, and the beach.

  • Sheena_chatterjee.jpg

    Sheena Chatterjee

    During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.

  • Erica Agrodnia

    Erica Agrodnia

    Erica's been supporting Agency Partners and customers on the Partner Services team since 2016. She loves helping customer problem solve and utilize HubSpot to grow better! She loves being outdoors hiking or snowboarding.

  • Serena Polverino

    Serena Polverino

    Serena is passionate about all things content and loves helping brands optimize their content marketing strategy and grow their business with HubSpot tools. In her free time she loves cooking Italian food and working on DIY projects.

  • Jess Salpietro

    Jess Salpietro

    Jess began her HubSpot career as a Customer Success Manager, working directly with customers to help them reach their marketing and sales goals. She loves brainstorming solutions to sticky business problems and collaborating with customers. She's also a self-described comedy nerd, dog lover and wannabe chef.

  • Shane Wiley

    Shane Wiley

    Shane began her HubSpot career in 2018 coming from another Customer Training role in Charleston, SC. She loves meeting customers and learning about all the different use cases. In her spare time she’s hanging with Duck and Bear (her cats), traveling, and/or eating Smartfood popcorn.

  • I learned so much in this class and am already putting it to work today.

    Liza Barry


  • The team was very knowledgeable not only about Hubspot but about the nuances of Inbound and prospect behavior. They were very well prepared and had created a great structure for the class.

    Tracey Moon


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