Iliyana lives and breathes inbound marketing for agencies. Before joining HubSpot, Iliyana had gathered years of experience in PR and digital consultancies in Germany and in the UK, working for some of the largest FMCG brands in the world and developing deep expertise in social media marketing and blogger relations. 

Knowing agency life so well, her position at HubSpot as a Channel Consultant is just the perfect fit. Being fluent in three languages, Iliyana now looks after dozens of HubSpot European partner agencies, specifically from the DACH region, and helps them grow their businesses with inbound marketing and position themselves as thought leaders in their fields. 

In her free time, Iliyana loves to blog and write about PR, social media, marketing, business and sustainability. She is also a passionate salsa dancer and an Insanity fanatic (that’s ShaunT’s workout programme).

Taking an efficient, no-nonsense approach to her work and personal life, Iliyana has three principles that drive everything she does:

  1. Never stop learning 
  2. Always do your research 
  3. Always follow through



inbound certified


HubSpot certified




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Success Stories

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Website Traffic Growth


Increase in Lead Flow

Client Buzz

"Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What she did? She encouraged us with her positive attitude and her sound expertise in inbound marketing and pr. She gives us confidence in our daily work and makes us feel stronger through her experience. We were and still are happy to work with a professional like Iliyana. Thank you!"

- Adriano Tagliarina, CEO & Owner TRIALTA GmbH

"Iliyana has been an integral part of our growth story and continually helps us to get more out of our HubSpot partnership. Her positive energy and astute outlook on business are the elements of our relationship that we are especially happy to utilise."

- Tomi Yrjölä, Managing Partner, Sales Communications

Iliyana Stareva