Tori is a graduate of the University of Massachusetts with Bachelor’s Degrees in both Social Thought and Political Economy and Middle Eastern Studies, which have almost nothing to do with marketing.

Tori founded a business, Victory Assisting, dedicated to helping to change the way her customers organized their businesses and their lives. There, she first encountered HubSpot and Inbound marketing while working with a partner agency to execute Inbound campaigns for a wide range of customers.  She attended a Digital Marketing immersion course at General Assembly and San Francisco and transitioned to working exclusively with the marketing agency.

Tori joined HubSpot in 2015 when she moved home to Boston, and cites her passion for helping businesses be their best selves and HubSpot Support team-inspired joy as deciding factors for the new job.

As an Implementation Specialist, Tori has helped over 100 HubSpot customers get up and running with HubSpot and Inbound Marketing, and loves to provide additional assistance setting up marketing strategies based on her experience in the agency world. In her ‘free’ time, she collaborates with the HubSpot Academy to manage Customer Examples, and exercises her passion for providing new and varied educational resources for every marketer.



inbound certified


HubSpot certified



Inbound Sales

Published Content

Tori Zopf