Ads
Ads in HubSpot let you compare performance across networks, and see exactly which contacts interacted with your ads.
All the resources you need to successfully move a prospect from being a free user into a paying client.
CRM & Marketing Tools = The Perfect Pair
Get an arsenal of tools with HubSpot CRM to convert and engage your leads. Get forms, email marketing, ads, marketing reports and more — 100% free in the HubSpot CRM.
By having the ability to go beyond 1:1 email sends and having the ability to target ads or email content based on contact data at the free pricing tier, we can build in so much more value to our clients from the get-go. It makes our sales process much easier for moving clients up to bigger retainers in a much shorter time frame.
Michael Rothwell,
Founder, LYFTOFF Agency
Ads in HubSpot let you compare performance across networks, and see exactly which contacts interacted with your ads.
Email marketing tools with an intuitive drag and drop editor, best in class deliverability, and analytics to help you optimize your lead nurturing.
Why should clients who are skeptical of marketing tools and software pay for them, when they can start with these tools for free?
Clients will save time and effort by using our free tools, leaving them more time to scale their marketing, make their customers happier, and start growing their business - all while growing their trust with a top partner like you.
And because HubSpot has products for growing companies at every stage, they’ll never have to worry about outgrowing their tools and starting from scratch.
With freemium selling, you'll begin by providing some basic services such as audits, strategy sessions, trainings and maybe some small budget projects. As clients begin to see value in your services and the HubSpot products, you can propose product upgrades that will lead to additional service opportunities.
Free marketing tools in HubSpot CRM could be a good fit for simpler marketing organizations (likely a marketing/sales team <10) who might not have enough budget to invest in software but plan to as they grow. This type of customer would requires a lot of hand holding before they’re ready for a full growth strategy, but they understand they need to invest to grow their business. We've also seen success with larger organizations or ones who are seeking an alternative solution to what they currently have. In this instance, you could use the free tools to ease them into our solution (similar to a trial), to more quickly demonstrate the value they’d get from paid versions.
Do you need go-to-market ideas on the revamped free marketing tools?
Take a look at these videos from our partner experts on how to sell and service these tools