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GTM Inspiration Guide

Making Bold Bets: How 8 AI Native Startups Grew Faster by Taking GTM Risks

Explore the real stories behind risks that the fastest-growing startup teams took, and find out how you can make a bold bet that just might 10X (or 100X) your startup growth.

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Entrepreneurs aren’t known for slow, careful growth

They’re risk-takers. But how do you know which risks are worth investing in and pushing for, and which ones will burn through your runway and leave you back at square one? These 8 high-growth startup teams went left when everybody else was sprinting right, and it paid off. Here are some of the out-there ideas they made happen:

  • amjad masad

    “There was no indication it was possible. At the time, there were no other products like it on the market. But with entrepreneurship you have to make bets, and bets have risk.”

    Amjad Masad

    CEO, Replit

  • varun anand

    Every conversation we have turns into content — anonymized content. Every conversation we have turns into product feedback. So this loop keeps on building.

    Varun Anand

    Co-founder, Clay

  • katie burke

    You have to make bold bets if you’re going to aim to win hearts and minds in the fast-moving world of AI.

    Katie Burke

    COO, Harvey

Risky business is good business, especially for today’s startups

  • 20K

    Gamma brought in 20K signups in one day from word of mouth and influencer marketing

  • 50x

    Replit grew revenue by 50x in a year by pivoting their target market

  • 100M+

    Ramp’s experiential marketing activation generated 100M+ views across platforms

Is your startup ready to make bold bets?

Get the full story on these innovative startups, and take the quiz to find out how prepared you are to go big on your next idea.

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The Bold Bets Playbook

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