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GTM Inspiration Guide

6 GTM Moves That Worked (And Why Most Teams Won't Try Them)

Replit, Clay, Ramp, Gamma, ElevenLabs, and Harvey didn't follow the B2B playbook. Here's exactly what they did instead, and what it took to pull it off.

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  • Replit

    Killed their core product to chase a market that didn't exist yet. Revenue went from $2.8M to $150M in under a year.

  • Clay

    Made prospects demo the product themselves, live on Zoom. Ran 8 of these calls a day before removing the waitlist.

  • Gamma

    Skipped big creators entirely. Founder personally onboarded thousands of micro influencers. Got 50K signups in a single day.

  • Ramp

    Hired Kevin from The Office and put him in a glass box in NYC for 8 hours. Spent 50+ hours workshopping the stunt with Mr. Beast's team.

  • ElevenLabs

    Gave free credits to anyone who asked and made everything API-accessible from day one. Turned their user base into a product intelligence engine.

  • Harvey

    Partnered with Harvey Specter, the fictional lawyer and company namesake. A joke from an early team meeting became an $8B brand moment.
  • amjad masad

    “There was no indication it was possible. At the time, there were no other products like it on the market. But with entrepreneurship you have to make bets, and bets have risk.”

    Amjad Masad

    CEO, Replit

  • varun anand

    Every conversation we have turns into content — anonymized content. Every conversation we have turns into product feedback. So this loop keeps on building.

    Varun Anand

    Co-founder, Clay

  • katie burke

    You have to make bold bets if you’re going to aim to win hearts and minds in the fast-moving world of AI.

    Katie Burke

    COO, Harvey

  • 20K

    Gamma brought in 20K signups in one day from word of mouth and influencer marketing

  • 50x

    Replit grew revenue by 50x in a year by pivoting their target market

  • 100M+

    Ramp’s experiential marketing activation generated 100M+ views across platforms

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