1. Business Clarity Can you explain who you help, what problem you solve, and how you make money in one sentence? Founders who know their customer deeply stand out immediately.
2. Traction and Momentum What have you built so far? We want to see real signals: paying customers, active experiments, hard-won lessons. Tell us about the challenge you're fighting right now, not the one you're afraid of.
3. Founder-Market Fit Why are you the right person to solve this? Your background, your insight, your unfair advantage, whatever makes you uniquely suited to win in this space.
4. Grant Deployment Plan This one matters a lot. How would $2,500 change what you're already doing? The best answers are specific. "This gets us three more months of testing our top channel" beats "we'd invest in marketing."