Chatbots, mobile messaging, email, and video can all help engage consumers and forge deeper connections — keeping your business top of mind.
of marketers say personalization boosts sales.
of marketers report that GAI helps create more personalized content.
of marketers plan to try first-party data collection.
Consumers Love Personalization, but Also Want Privacy
Personalization makes content and ads more memorable and more effective — but marketers are learning to walk the line between personalization and privacy.
Is your company working on a plan to approach cookie-free targeting?
In 2024, personalization is more important than ever. With your first-party data in tow, marketing teams should turn to the inbox to experiment with hyper-personalization.
There's No Time to Waste time
Marketers are still doing more with less — so efficiency is critical. AI tools and total tech stack harmony are the way to save marketers hours of manual tasks a week.
How marketers use AI to create content
Get Sales and Marketing Aligned — Trust Us
Without a single source of truth, sales and marketing teams waste time and butt heads. That's why growth-driven teams use a CRM to keep everyone connected and aligned.
hours marketers save per day with AI.
of marketers use AI for personalization.
of marketers see AI tools as a helpful assistant in their jobs.
The State of Marketing 2024
Learn how today's biggest marketing trends are impacting how marketers do their jobs, from changing privacy regulations to the rise of AI tools.
About Our Partners
Litmus, Search Engine Journal, and Rock Content helped us analyze key marketing trends across the space. Learn more about them below.
Litmus is the all-in-one marketing platform trusted by 700,000+ professionals that empowers you to build, personalize, test, protect, review, and analyze emails more effectively so you can get the most of every send and increase conversions.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketing, and entrepreneurs to optimize and grow their business — and careers. We've grown from a personal blog to over 1.5M+ monthly visitors today.
Rock Content helps over 2,000 brands, marketers, and agencies deliver outstanding content experiences, powered by innovative content marketing solutions, creative services, on-demand talent, and professional training.
HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide to us with the following partners, who will use your information for similar purposes: Litmus, Rock Content, Search Engine Journal.