The State of
Sales and the Customer Experience
in Australia: 2020 and beyond
Download the Full Report
2020 threw us a curveball, but we've got you covered for 2021.
What did this year actually look like for sales leaders and consumers in Australia? To find out, we built a report featuring...
And before you ask what's next, let's just say it...
This Year Was Tough
Consumer expectations on the customer experience are higher than ever...
Insights from industry experts...
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As leaders, we can’t underestimate the challenges our teams are facing in their day-to-day roles
Kevin Ackhurst
ANZ Enterprise Sales Director
"Nor can we rely on data in reports alone to provide us with the insights, context and deep understanding we need.
An overwhelming majority of sales leaders believe that their teams are equipped with the skills they need to deliver the experience customers expect - but the research shows a disconnect between what we, as senior leaders believe, versus what our sales managers and line managers are experiencing. It's time to ask the hard questions and ensure you're across what your teams are hearing and your customers are feeling".
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The role of technology in a remote first workplace is critical, now more than ever
Mark Tanner
Co-Founder and Chief Operating Officer
"That 44% of sales leaders say that their CRM is difficult to use is a massive problem. In the old world, you could sometimes get away with a bad CRM because you were all in the same room - but now that you’re not, it is critical to have a system that people enjoy using so that you never drop the ball for a customer, or for the business".
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It's no surprise that learning agility is now one of the most important soft skills for sales hires
Josh Border
National Practice Lead - Sales & Marketing
"With regards to the hiring of new talent in recent times, we are seeing a big shift in focus for sales leaders towards prioritising adaptability and willingness to learn and utilise these new technologies.
More than ever, we are also seeing stipulations around candidates having experience effectively using certain MarTech and CRM systems as this is viewed as essential for success by many organisations".
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As you plan your 2021 and beyond, sharpen your focus on your customer.
Yamini Rangan
Chief Customer Officer
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"As you plan your 2021 and beyond, sharpen your focus on your customer. Place them at the center of every decision, across marketing, sales, and customer success."
Additional Sales Resources
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[Video] How Sales Leaders Should Approach 2021
We sat down with Suzie Andrews, CEO of Stark Associates, and asked her where sales leaders should focus in 2021.
Find out more![sandler logo]()
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Take the Free Sales Enablement Certification
Take this free course to develop a marketing-driven sales enablement strategy that will help provide your sales team with a steady flow of leads
Find out more
