A few years ago, social platforms definitely wanted to see high-volume posting. Then they shifted to rewarding engagement instead. Next week, it’ll probably be the number of interns you sacrificed before posting.
But this week… this week, the founder of CopySnacks and frequent HubSpot contributor Erin Pennings examines what the data actually says on posting frequency.
Inside, she breaks down the numbers according to each platform, so you can focus on what’s relevant to your strategy.
| Inside Scoop
This week, HubSpot contributor Erin Pennings analyzes what the data says about how often you should post on each social media platform.
If it feels like social media algorithms change faster than you can keep up, you’re not imagining it.
No matter how big your brand is (or how solid your last content strategy was), staying ahead of those shifts takes more than hustle. I’ve worked with founders, marketers, and $100M+ companies alike — and all of them ask the same question:
“How often should we be posting?”
Unfortunately, there’s no one-size-fits-all answer. But there is good data to help guide your decisions.
According to HubSpot’s 2025 report, just 19.7% of marketers post multiple times per day. Most post a few times a week, and 64% post less than daily. That’s a big shift from a few years ago, and it lines up with what I’m seeing “on the ground.” Quality and consistency almost always win over volume.
With that in mind, I want to share what the numbers are saying (and give you some context behind it) so you can make smarter decisions about your content, platform by platform.
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This week's email was brought to you by Laura M. Browning. Story by Ramona Sukhraj.
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