HubSpot Smart CRM

AI-Powered CRM Software

HubSpot’s AI-powered Smart CRM unifies your customer data, teams, and tech stacks on one customer platform so you can create more personalized customer experiences at scale.

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258,000+ customers in over 135 countries grow their businesses with HubSpot

Get unified insights from all your customer data.

Incomplete data can threaten every part of your business: Marketing struggles with segmentation, Sales misses opportunities to engage with prospects, and Service lacks full visibility into customer issues.

But when all your customer data is connected through HubSpot Smart CRM, your teams get a shared, insightful, and complete view of every customer. This allows them to engage your customers in the right way, at the right time, and in the right place.

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Popular Features

Custom Properties

Associate specific data points with contacts, companies, and deals.

Duplicate Management

Use artificial intelligence to identify and merge duplicate records.

Custom Objects

Store almost any type of data in your CRM, and use it for marketing automation, better segmentation, and more personalized content.

Unify your teams with shared insights.

When your data lives in different tools and databases, your teams are never on the same page, and your customers suffer. But if you align your cross-functional teams’ activities around a single source of truth, you get unparalleled insights to help you drive strategic growth and better customer experiences.

With the easy-to-adopt tools and AI functionality in HubSpot’s Smart CRM, you’ll not only see individual productivity and organizational alignment improve, but you’ll also multiply the impact of every single effort — without multiplying headcount.

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Popular Features

Shared Inbox

Connect all your messaging tools like team email and live chat to one shared inbox that your whole team can work from, easily managing 1-to-1 communications at scale.

Reporting Dashboard

Get actionable data on your marketing, sales, and customer service performance so you know how you're doing and where you can improve.

Organize Teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension to suit the way your business works.

Unify your tools to drive faster results.

Align your whole business around a unified but flexible tech stack that sets you up for future expansion and adaptability.

HubSpot Smart CRM is easy and quick to implement, so you can start driving faster results. Mirror your business’s distinct data model and customize your Smart CRM to fit your unique needs to drive better customer connection, organizational efficiency, and compliance.

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Popular Features

Standard CRM Interface Configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

User Preference Presets

Easily configure users and teams within your HubSpot account. Create email signatures, manage notifications, and choose defaults such as home screen, dashboard, language, and more.

App Marketplace Integrations

Connect your HubSpot account to hundreds of popular business apps through third party- and HubSpot-built integrations available in our App Marketplace.

  • Thanks to HubSpot, because we don’t have everything dispersed across systems, we’re able to give the customer a much better experience.

    Elisabeth Norberg

    Revenue Operations Manager

    Telavox

  • When you have thirty or forty sales processes going on you need someone — you need HubSpot! — to help you. Something to tell you what to do and when to do it. HubSpot helps me get all the data to make daily and weekly decisions.

    Emma Ekdahl

    Head of Sales

    Storykit

  • Our goal was to consolidate our systems, clean up our data, and ensure everybody was operating with the same information. This has made us more efficient and aligned as a team.

    Kevin Must

    Director of Commercial Tech Stack

    Cold Jet

  • HubSpot’s implementation costs were 10X less than Salesforce. And they seemed hungrier, more nimble, more willing to work with us, and more flexible. The efficiency gains that we’ve made by implementing HubSpot are astronomical.

    Leslie McGill

    President and CEO

    MedicAlert

Start unifying your data, teams, and tools with HubSpot Smart CRM.

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For more detailed information on pricing, our free tools, and premium products, please see our Pricing Page.