HubSpot Tools

AI Search Grader

Uncover your brand visibility in generative AI search tools like ChatGPT, Perplexity, and Gemini. Identify strengths and pinpoint opportunities to boost brand awareness and sentiment.

How to Use HubSpot’s AI Search Grader

Follow these steps to evaluate your brand performance and how it shows up in generative AI search tools like ChatGPT, Perplexity, and Gemini.

Step 1: Enter the details of the brand you want to analyze. This can be your own brand or a competitor that you want insight on.

Step 2: In the background, AI Search Grader will run the queries your customers and prospects are using to research your industry.

Step 3: Receive an overall performance score for your brand based on comprehensive metrics including brand recognition, market competition, contextual analysis, sentiment, and more.

Step 4: Fill out the form to receive a detailed report of your brand's position, archetype, sentiment patterns, narrative themes, and current strengths and growth opportunities in the AI search landscape.

AI Search Grader: See how visible your brand is in AI-powered search engines and find areas to improve brand awareness and sentiment.

What is AI Search Grader?

AI Search Grader is a powerful free tool designed to analyze your brand's visibility and perception in AI-powered search engines.

Optimizing for traditional search is no longer enough. Your prospects and customers are moving to ChatGPT, Perplexity, Gemini, and other generative AI search tools for information. If your brand isn't showing up in AI search results, you're missing a vital opportunity to reach your audience.

AI Search Grader can help you understand how these LLMs view your products or services, evaluate your market position versus competitors, and identify opportunities to optimize your search performance.

AI Search Grader: See how your brand performs in AI search engine results, and analyze how you compare to other businesses in your industry

Understand your competitive landscape

Gain critical insights into your market position compared to competitors through our detailed Market Competition analysis. See whether you're positioned as a Leader, Challenger, or Niche Player in your industry, and understand how your brand archetype influences perception.

Track mentions, comparisons, and relevant topics to understand your brand's share of voice and identify the competitive battlegrounds where you shine or need to fine-tune.

AI Search Grader: Get a detailed analysis of how your brand shows up on AI search engine results. This will help you understand your brand's performance better.

Discover your brand’s narrative and perception

Our Contextual Analysis feature reveals how your brand is recognized within your industry by analyzing recurring narratives and topic associations. Understand the key storylines that shape your brand image and how AI search engines characterize your business.

The enhanced Sentiment Analysis provides detailed metrics on your brand's reputation across general, contextual, and source-based dimensions, allowing you to identify areas where sentiment can be improved.

Maximize your AI search performance

Understanding how your brand shows up in AI search results is just the first step to enhancing your online presence. With AI Search Grader, you'll receive a comprehensive report to learn how your brand is performing in AI search engines, offering valuable insights to fuel your marketing strategy.

Use these powerful insights to ensure your brand shows up in relevant user queries across AI-generated search recommendations.

Track source quality and data richness

Evaluate the credibility and quality of sources mentioning your brand with our Source Quality metrics. Understand how premium sources boost your brand's authority and how source reliability influences your overall brand perception.

What’s more, our Data Richness assessment helps you evaluate the variety and completeness of available information about your brand across digital channels, identifying potential information gaps to address.

Ready to boost your AI search score?

Get our complete playbook with 5 essential strategies to optimize your brand across AI search engines and outperform competitors.

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More information

Currently the tool will analyze results from GPT-4o, Perplexity, and Gemini. We are actively working to incorporate more platforms soon — stay tuned!

An AI search engine uses artificial intelligence, like natural language processing and machine learning, to deliver context-aware, personalized, and relevant results. Unlike traditional search engines, it can generate human-like answers, understand complex queries, and continuously improve through user interactions. Popular AI search engines include ChatGPT, Perplexity, and Gemini.

The tool is free to use as many times as you’d like. Use it to analyze your own brand or other companies in your industry to assess performance and visibility.

AI Search Grader is designed for anyone looking to better understand their brand presence in AI search engine results. This includes marketers, SEO experts, entrepreneurs, blog administrators, or anyone interested in enhancing their brand visibility to increase traffic, awareness, and sales.

As more people move to generative AI search engines like ChatGPT, Perplexity, and Gemini for answers to their queries, brands will need to think beyond traditional search methods. If your brand is not visible or well-represented in AI search engine results, you could miss out on opportunities to engage with your potential audience and customers. By understanding how your brand appears, you can tailor strategies to improve visibility, relevance, and effectiveness in reaching and serving your audience in this evolving digital landscape.

Knowledge cutoff dates mark when an AI model's training data ends. Any information after this date isn't in its knowledge base. Some AI search engines, like Perplexity, can access real-time internet information for up-to-date results. However, models like GPT-4o and Gemini 2.0 Flash Thinking (both of which are used by AI Search Grader) cannot access the internet, so they may not reflect recent developments about the brands you're analyzing.