In the Asia Pacific region, we're seeing an exciting shift as marketing teams are confident that their data provides a comprehensive understanding of their customers. However, there's a twist - fewer than 20% see this valuable data reaching other teams within their organisation.
In this report, we dive into the data gaps affecting marketers across the region. With a focus on Australia and Singapore, our regional breakdowns reveal both the challenges and opportunities facing marketing teams.
From these insights, we present strategies to close data gaps with actionable steps and practical recommendations.
Overcome regional hurdles and transform your data from an asset into a powerful growth engine.
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In this report, we explore:
✅ The transformative role of data integration within organisations across the Asia Pacific.
✅ The impact of data sharing on enhancing operational efficiency and customer engagement across key marketing functions.
✅ Data usage patterns and challenges faced by marketing teams in both Australia and Singapore.
From these insights, we offer recommendations and actionable steps for improving your company’s data usage.