Free Icon Maker

Upgrade your logos and images with HubSpot's free and easy-to-use icon generator. Create custom icons for your websites, apps, and creative projects. Elevate your brand and start designing today.

What is an icon?

Icons are simple images representing real things (e.g., software, apps, websites). They are recognizable symbols to convey your brand's principles. 

For example, HubSpot's icon is an orange 'O' with three lines pointing in three different directions. The symbol has been said to look like a sprocket, part of a circuit, or a cogwheel. The icon looks modern — and when people see it, they associate the symbol with a tech company.

Icons can be used on websites, applications, and social media profiles. For example, you can add social media icons to your website to guide users to your brand's social profiles. Additionally, you can place icons on your browser tab to quickly identify your site when multiple tabs are open.

What is an icon maker?

An icon creator is a tool for designing, customizing, and downloading an icon for your business. 
Some icon generators have paywalls or questionable downloading trustworthiness. Hubspot’s website icon creator is always free and easy to use. Create your custom icons now with HubSpot's free website icon creator.

social media icons in different colors below the brand

How do I use HubSpot’s Icon Generator?

Step 1: Brainstorm a few ideas

Before using our free icon maker, it is a good idea to think about what you want your logo to be like. Try making a list of words that describe your business and the emotions you want customers to feel when they see your logo or icons.

Step 2: Input your industry, business name, and slogan

Fill out your business information so our icon builder can give personalized recommendations from our professional-looking logos and icons library.

Step 3: Choose your favorite icon template

Pick an icon design from the recommended templates generated by the free logo maker that visually communicates your brand's values, associations, and emotions.

Step 4: Customize your icon and logo style

Customize the aesthetics of your icon and logo until it represents your brand. You can use color psychology that matches your business personality and target audience. Choose from bold, creative, and elegant colors. You can experiment with combinations in the free icon generator until you get the exact look and feel you want.

Step 5: Generate and download your icon

Next, download your icon files as either a JPEG, PNG, SVG, or WebP. 

HubSpot's Icon Generator business information input screen, including the business name, industry, and slogan.

Create icons without installing an icon creator tool

Impress visitors and increase clickthrough rates with a custom icon. HubSpot's custom icon maker lets you design and download icons without installing design software.

Start designing free icons for your website and social media using your browser.

Book store logo templates in HubSpot’s free icon maker tool.

Free icons increase brand awareness

As visual symbols, icons help users identify what they want or need. HubSpot's website icon builder lets you instantly produce unique logos, icons, and vectors — even without design skills.

Take charge of your branding and upgrade your brand with a fresh set of custom icons.

Icon selection screen with options for IT businesses

Design your icons from thousands of options

Add personality to your icon design to create a memorable brand. With HubSpot's free icon maker, you can customize color palettes, typography, and styles with thousands of options.

Start achieving your brand's right look and feel with fully customized icons.

Customize icons with HubSpots free icon maker tool.

Export free SVG icons in minutes

No two icon file types are the same. Vector-based image files like SVG expand to any size without losing their resolution, while raster (or pixel-based) files like PNG become pixelated when expanded.

HubSpot's free online icon maker supports JPG, WebP, SVG, and PNG formats. Choose the perfect icon sizes for your website and social media, and download the desired file format to get your designs instantly.

A download screen with three of the same logos in blue, white, and black.

Make icons with endless possibilities

Easily find the perfect icons for your business using HubSpot's icon creator. With thousands of icon templates to select, you can download icons that best represent and level up your brand.

Endless icon possibilities on HubSpot's Brand Kit Generator.

Benefits of using an icon maker for your small business or startup

Save money with a free icon maker

If you run a small business or a startup, you likely need to save money wherever you can. Hiring a graphic designer to create an icon for you can be very expensive, with a seasoned designer costing as much as $100 an hour. HubSpot’s icon maker is both user-friendly and completely free. 

Make your website look trustworthy

Customers can tell simply by the design and look of your website whether or not you’re a small business with limited resources or a business with the resources to look good. 
Customer opinion of your website will influence how much money they are willing to spend on your products and whether or not they trust you. A free icon generator can ensure your design is consistent across web pages, making your business look legit.

Customize icons for different social media platforms

Using a free icon maker can help you customize your icons for different social media platforms such as Instagram, Facebook, LinkedIn, and more. HubSpot’s icon maker generates different social media kits for you, so you can easily upload them to your business’ profile page. 

business Icon design templates

Are you ready?

Generate custom icons for your websites, apps, or projects with HubSpot's free and user-friendly icon generator. Upgrade your logos and images to elevate your brand today.

Create Your Icon Now

Frequently Asked Questions (FAQs)

You can use different software to create an icon yourself. While some software is more complicated than others, HubSpot’s custom icon maker is easy to use and helps you create new icon sets in minutes.

Choose from thousands of templates and customize your logo’s color, size, and fonts on the icon editor. When you're done, download your unique icon in JPG, WebP, SVG, and PNG formats.

A website icon is called a favicon. You can add one to your site by saving the icon image file to your website directory. 

Favicons come in the ICO format, but most websites use the PNG format because it’s more widely accepted and has a smaller file size.

Content management systems like the HubSpot CMS also let you add website icons without HTML coding.

A good icon is simple, unique, and memorable. Website or app logos should be on-brand, while general icons like those used for social media profiles should be identifiable.

The images should be visible, have a high resolution, and be available in different file formats. 

If you don't have a brand logo design, HubSpot’s brand kit generator can help you create one. Simply input your business’s industry, name, and slogan to get personalized logo recommendations.

You can then seamlessly integrate your brand kit assets into HubSpot’s CMS.

HubSpot's icon maker is an easy-to-use online generator tool that requires no technical skills.

With HubSpot's website icon creator, you can easily download the icons you create directly to your desktop or mobile device.

You will receive the downloaded icons in the following image file types: JPEG, PNG, SVG, and WebP. These icons are available in various design styles, including:

  • Black logo with white background
  • White logo with black background
  • Black logo with transparent background
  • White logo with transparent background
  • The logo with the color palette you choose

With HubSpot's icon generator, you can easily create multiple logos for free. However, hiring a graphic designer can cost anywhere from $300 to $2,500 or more, depending on the professional.

It depends on what you’re using them for. If you’re using them on social media, they can be smaller, with the size limit for an upload typically being 5 MB. In general, the recommended image size is at least 552 (width) x 276 (height) pixels. The image frame ratio ranges from 3:1 to 2:3 (width/height). Using HubSpot’s icon maker, your square icon will download as 320 x 320 at 11KB. 

Using the HubSpot icon generator, your icons will be available in various design styles, including:

  • Black logo with white background
  • White logo with black background
  • Black logo with transparent background
  • White logo with transparent background
  • The logo with the color palette you choose

Once you choose the background style you like, you can download your transparent icon and upload it where needed.