Free Icon Maker

Upgrade your logos and images with HubSpot's free and easy-to-use icon generator. Create custom icons for your websites, apps, and creative projects. Elevate your brand and start designing today.

What is an icon?

Icons are simple images representing real things (e.g., software, apps, websites). They are recognizable symbols to convey your brand's principles. 

For example, HubSpot's icon is an orange 'O' with three lines pointing in three different directions. The symbol has been said to look like a sprocket, part of a circuit, or a cogwheel. The icon looks modern — and when people see it, they associate the symbol with a tech company.

Icons can be used on websites, applications, and social media profiles. For example, you can add social media icons to your website to guide users to your brand's social profiles. Additionally, you can place icons on your browser tab to quickly identify your site when multiple tabs are open.

Create your custom icons now with HubSpot's free website icon creator.

social media icons in different colors below the brand

How to make your icons

Brainstorm a few ideas

Before using our free icon maker, it is a good idea to think about what you want your logo to be like. Try making a list of words that describe your business and the emotions you want customers to feel when they see your logo or icons.

Input your industry, business name, and slogan

Fill out your business information so our icon builder can give personalized recommendations from our professional-looking logos and icons library.

Choose your favorite icon template

Pick an icon design from the recommended templates generated by the free logo maker that visually communicates your brand's values, associations, and emotions.

Customize your icon and logo style

Customize the aesthetics of your icon and logo until it represents your brand. You can use color psychology that matches your business personality and target audience. Choose from bold, creative, and elegant colors. You can experiment with combinations in the free icon generator until you get the exact look and feel you want.

Next, download your logo files and use HubSpot's Brand Kit Generator to create the perfect color palette and favicons for your business.

A page to add your business information, which includes the business name, industry, and slogan.

Create icons without installing an icon creator tool

Impress visitors and increase clickthrough rates with a custom icon. HubSpot's custom icon maker lets you design and download icons without installing design software.

Start designing free icons for your website and social media using your browser.

Book store logo templates in HubSpot’s free icon maker tool.

Free icons increase brand awareness

As visual symbols, icons help users identify what they want or need. HubSpot's website icon builder lets you instantly produce unique logos, icons, and vectors — even without design skills.

Take charge of your branding and upgrade your brand with a fresh set of custom icons.

Icon selection screen with options for IT businesses

Design your icons from thousands of options

Add personality to your icon design to create a memorable brand. With HubSpot's free icon maker, you can customize color palettes, typography, and styles with thousands of options.

Start achieving your brand's right look and feel with fully customized icons.

Customize icons with HubSpots free icon maker tool.

Export free SVG icons in minutes

No two icon file types are the same. Vector-based image files like SVG expand to any size without losing their resolution, while raster (or pixel-based) files like PNG become pixelated when expanded.

HubSpot's free online icon maker supports JPG, WebP, SVG, and PNG formats. Choose the perfect icon sizes for your website and social media, and download the desired file format to get your designs instantly.

A download screen with three of the same logos in blue, white, and black.

Make icons with endless possibilities

Easily find the perfect icons for your business using HubSpot's icon creator. With thousands of icon templates to select, you can download icons that best represent and level up your brand.

Endless icon possibilities on HubSpot's Brand Kit Generator.

Are you ready?

Generate custom icons for your websites, apps, or projects with HubSpot's free and user-friendly icon generator. Upgrade your logos and images to elevate your brand today.

Create Your Icon Now

Frequently Asked Questions (FAQs)

You can use different software to create an icon yourself. While some software is more complicated than others, HubSpot’s custom icon maker is easy to use and helps you create new icon sets in minutes.

Choose from thousands of templates and customize your logo’s color, size, and fonts on the icon editor. When you're done, download your unique icon in JPG, WebP, SVG, and PNG formats.

A website icon is called a favicon. You can add one to your site by saving the icon image file to your website directory. 

Favicons come in the ICO format, but most websites use the PNG format because it’s more widely accepted and has a smaller file size.

Content management systems like the HubSpot CMS also let you add website icons without HTML coding.

A good icon is simple, unique, and memorable. Website or app logos should be on-brand, while general icons like those used for social media profiles should be identifiable.

The images should be visible, have a high resolution, and be available in different file formats. 

If you don't have a brand logo design, HubSpot’s brand kit generator can help you create one. Simply input your business’s industry, name, and slogan to get personalized logo recommendations.

You can then seamlessly integrate your brand kit assets into HubSpot’s CMS.

HubSpot's icon maker is an easy-to-use online generator tool that requires no technical skills.

With HubSpot's website icon creator, you can easily download the icons you create directly to your desktop or mobile device.

You will receive the downloaded icons in the following image file types: JPEG, PNG, SVG, and WebP. These icons are available in various design styles, including:

  • Black logo with white background
  • White logo with black background
  • Black logo with transparent background
  • White logo with transparent background
  • The logo with the color palette you choose

With HubSpot's icon generator, you can easily create multiple logos for free. However, hiring a graphic designer can cost anywhere from $300 to $2,500 or more, depending on the professional.