What is an icon?
Icons are simple images representing real things (e.g., software, apps, websites). They are recognizable symbols to convey your brand's principles.
For example, HubSpot's icon is an orange 'O' with three lines pointing in three different directions. The symbol has been said to look like a sprocket, part of a circuit, or a cogwheel. The icon looks modern — and when people see it, they associate the symbol with a tech company.
Icons can be used on websites, applications, and social media profiles. For example, you can add social media icons to your website to guide users to your brand's social profiles. Additionally, you can place icons on your browser tab to quickly identify your site when multiple tabs are open.
Create your custom icons now with HubSpot's free website icon creator.
How to make your icons
Brainstorm a few ideas
Before using our free icon maker, it is a good idea to think about what you want your logo to be like. Try making a list of words that describe your business and the emotions you want customers to feel when they see your logo or icons.
Input your industry, business name, and slogan
Fill out your business information so our icon builder can give personalized recommendations from our professional-looking logos and icons library.
Choose your favorite icon template
Pick an icon design from the recommended templates generated by the free logo maker that visually communicates your brand's values, associations, and emotions.
Customize your icon and logo style
Customize the aesthetics of your icon and logo until it represents your brand. You can use color psychology that matches your business personality and target audience. Choose from bold, creative, and elegant colors. You can experiment with combinations in the free icon generator until you get the exact look and feel you want.
Next, download your logo files and use HubSpot's Brand Kit Generator to create the perfect color palette and favicons for your business.
Create icons without installing an icon creator tool
Impress visitors and increase clickthrough rates with a custom icon. HubSpot's custom icon maker lets you design and download icons without installing design software.
Start designing free icons for your website and social media using your browser.
Free icons increase brand awareness
As visual symbols, icons help users identify what they want or need. HubSpot's website icon builder lets you instantly produce unique logos, icons, and vectors — even without design skills.
Take charge of your branding and upgrade your brand with a fresh set of custom icons.
Design your icons from thousands of options
Add personality to your icon design to create a memorable brand. With HubSpot's free icon maker, you can customize color palettes, typography, and styles with thousands of options.
Start achieving your brand's right look and feel with fully customized icons.
Export free SVG icons in minutes
No two icon file types are the same. Vector-based image files like SVG expand to any size without losing their resolution, while raster (or pixel-based) files like PNG become pixelated when expanded.
HubSpot's free online icon maker supports JPG, WebP, SVG, and PNG formats. Choose the perfect icon sizes for your website and social media, and download the desired file format to get your designs instantly.
Make icons with endless possibilities
Easily find the perfect icons for your business using HubSpot's icon creator. With thousands of icon templates to select, you can download icons that best represent and level up your brand.
