Case Studies | HubSpot

Joinrs

Written by Gregory Golinski | Jun 13, 2025 3:03:55 PM

Joinrs' AI-Driven Platform Scales to 1 Million Candidates

Joinrs is revolutionising the way new graduates find jobs and launch their careers.

This innovative platform harnesses the power of AI to connect a thriving community of over 1 million candidates with leading companies worldwide. By analysing both job postings and individual aspirations, Joinrs provides a simple and intuitive way to discover the perfect opportunity. Candidates can say goodbye to endless job boards and hello to personalised recommendations, ensuring they find roles that truly align with their skills and ambitions.

With over 300 client companies already on board, Joinrs is also transforming how employers attract and engage with top talent. The platform empowers companies to strengthen their employer brand and connect with potential hires through targeted content and interactive experiences.

By offering a seamless and personalised experience for both candidates and companies, Joinrs is rapidly becoming a key player in the evolving recruitment landscape and is poised to redefine how top talent finds fulfilling opportunities.

Scaling Up with HubSpot: Why Joinrs Chose a Powerful Yet Flexible CRM

Joinrs adopted a B2B model from the outset, focusing on lead generation through marketing and sales activities. However, the company quickly outgrew its initial CRM solution, Salesforce.

While powerful, Salesforce proved too complex and expensive to manage for Joinrs' rapidly expanding team.

To effectively scale, Joinrs needed a CRM that was both robust and user-friendly. The team ultimately chose HubSpot for its flexibility, ease of use, and powerful features, a decision that was met with widespread enthusiasm.


HubSpot, LinkedIn & Apollo: Powering Joinrs' Automated Lead Generation Engine

Joinrs partnered with power2Cloud to rapidly implement HubSpot and optimise its sales and marketing workflows. The power2Cloud team ensured a seamless transition, including onboarding all agents and configuring the platform's various tools. Critically, HubSpot enabled Joinrs to centralise all its customer data, providing a unified view of interactions and insights.

This resulted in streamlined operations, improved internal communication, and better alignment of objectives.

By integrating HubSpot with LinkedIn and Apollo, Joinrs created an intelligent, automated lead generation engine. This powerful combination allows for targeted outreach and personalised communication, resulting in an impressive response rate of over 20%. Crucially, the system automatically halts communication when a contact responds, ensuring a smooth and efficient
experience.

HubSpot also provides Joinrs with the tools to maximise sales opportunities. Automated deal tracking, efficient demo management, and timely follow-up notifications empower the sales and marketing teams to effectively nurture leads and close deals.

Furthermore, by leveraging HubSpot's data analysis and contact segmentation capabilities, Joinrs has refined its strategy to identify and target ideal customers.

Streamlining Customer Success: Joinrs Leverages HubSpot's Automation and Templates

Joinrs is strategically leveraging HubSpot to optimise its customer success processes and deliver an exceptional client experience. The Customer Success team utilises HubSpot's powerful features, including templates, shared calendars, and automation tools, to streamline workflows and ensure seamless communication.

In addition, Joinrs is creating valuable content, such as case studies and interviews with HR professionals, to further enhance its brand reputation and solidify its position as a leader in the recruitment market.