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HubSpot Smart CRM unifies your customer data, teams, and tech stacks on one customer platform. And with AI tools already baked in, it’s built to revolutionize the way your scaling business creates personalized customer experiences at scale.

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248,000+ customers in over 135 countries grow their businesses with HubSpot

Features a contact record in HubSpot's Smart CRM showing contact information like email, phone number, and contact owner, as well as other stored data such as related contacts, tasks and activities, workflow memberships, and custom properties

Get unified insights from all your customer data.

Complete, connected data empowers every part of your business: Marketing creates precise segmentation, Sales seizes opportunities to engage with prospects at the right moment, and Service delivers support with full visibility into customer issues.

With all your customer data connected through HubSpot Smart CRM, your teams get a shared, insightful, and complete view of every customer.

Popular Features

Custom Properties

Associate specific data points with contacts, companies, and deals.

Duplicate Management

Use artificial intelligence to identify and merge duplicate records.

Custom Objects

Store almost any type of data in your CRM, and use it for marketing automation, better segmentation, and more personalized content.

Shows a leaderboard bar chart available in HubSpot Smart CRM reporting on individual sales rep activity such as emails sent, calls made, and meetings booked

Unify your teams with shared insights.

When you align your cross-functional teams’ activities around a single source of truth, you get strategic insights to help you drive business growth and better customer experiences.

With the easy-to-adopt tools and AI functionality in HubSpot’s Smart CRM, you’ll not only see individual productivity and organizational alignment improve, but you’ll also multiply the impact of every single effort — without adding headcount.

Popular Features

Shared Inbox

Connect all your messaging tools, like team email and live chat, to one shared inbox that your whole team can work from, easily managing 1-to-1 communications at scale.

Reporting Dashboard

Get actionable data on your marketing, sales, and customer service performance so you know how you're doing and where you can improve.

Permission Sets

Quickly configure user permissions such as access to templates, playbooks, and call transcription.

Shows a search for integrations within the HubSpot App Marketplace, displaying integrations for apps like Gmail, HubSpot for WordPress, Mailchimp, and Hotjar

Unify your tools to drive faster results.

Align your whole business around a unified but flexible tech stack that sets you up for future expansion and adaptability.

HubSpot Smart CRM is easy and quick to implement, so you can start driving faster results. Mirror your business’s distinct data model and customize your Smart CRM to fit your unique needs to drive better customer connection, organizational efficiency, and compliance.

Popular Features

Standard CRM Interface Configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

User Preference Presets

Easily configure users and teams within your HubSpot account. Create email signatures, manage notifications, and choose defaults such as home screen, dashboard, language, and more.

App Marketplace Integrations

Connect your HubSpot account to hundreds of popular business apps through third-party and HubSpot-built integrations available in our App Marketplace.

Get your free demo

Faster implementation and a unified customer view on one tech stack

86%

86% of users say it took less than one month to learn how to use HubSpot

86%

86% of HubSpot customers use it daily

59%

59% of HubSpot users report having a more unified view of their customers

Businesses like yours use HubSpot to grow better

“Thanks to HubSpot, because we don’t have everything dispersed across systems, we’re able to give the customer a much better experience.” - Elisabeth Norberg, Revenue Operations Manager

Telavox Grows New Direct Sales by 150% With HubSpot

The Challenge
Telavox, a fast-growing Sweden-based telephony business, was using a variety of tools, including a smaller CRM that catered mostly to Sales. But Telavox wanted everything in one place.

The Solution
By unifying their tech stack on HubSpot’s software and Smart CRM, Telavox has benefited from better-aligned departments, value-based sales, and even more customer-centric processes — not to mention a 150% increase in new direct sales.

“We have a complete view of all activities in our funnel” - Mike Hart, Global Chief Information Officer

Avison Young Increases CRM Adoption from 23% to 90% in Four Months

The Challenge
Avison Young, a full service global real estate advisor, used four disconnected CRM systems, creating information silos that blocked complete client visibility and forced manual reporting—with only 23% of brokers actually using the tools at all.

The Solution
By consolidating their four systems onto the HubSpot customer platform, Avison Young increased CRM adoption from 23% to 90% in just four months. With 95% of North American revenue now tracked in one system, the unified platform provides a complete view of client relationships globally, enables accurate revenue forecasting, and facilitates collaboration among global teams.

“As we scale the business, we are confident that we'll be able to work with HubSpot to solve customer needs and deliver enhanced value through better-aligned customer journeys, increased visibility, and better data.” - Tom Hodgson, Director of Revenue Operations

Better.co.uk Achieves a 50% Increase in Meaningful Customer Conversations

The Challenge
Better.co.uk, the UK’s first online mortgage broker, struggled with disconnected tools across teams, creating inconsistent customer journeys and incomplete data throughout their complex mortgage sales process.

The Solution
Better.co.uk unified their teams on the HubSpot customer platform, creating 15+ personalized automation paths while standardizing communications across teams. This solution drove a 50% growth in meaningful customer interactions and transformed how they operate in a regulated environment.

Start unifying your data, teams, and tools with HubSpot Smart CRM.

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