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HubSpot Smart CRM unifies your customer data, teams, and tech stacks on one customer platform. And with AI tools already baked in, it’s built to revolutionize the way your scaling business creates personalized customer experiences at scale.

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299,000+ customers in over 135 countries grow their businesses with HubSpot

Shows activity on a company record in HubSpot's Smart CRM, which includes an enrichment update that updated certain properties including employees, annual revenue, and more.

See Your Customers Clearly

Stop making decisions with incomplete data. HubSpot's Smart CRM unifies your customer information, conversations, and tools — so every team walks into every interaction already knowing the full story.

Popular Features

Dashboards & Reporting

View marketing, sales, and service data in one customizable place, so every team has the visibility they need to make faster, more confident decisions.

Custom Data Model

Store any type of data in your CRM with custom objects, events, scoring, and calculations.

Data Enrichment

Automatically enrich contact and company records with information from emails, calls, the web, and HubSpot's database, so your team does less manual research.

SUI of hubspot's smart crm showing data quality

Get Your Team on the Same Page

You shouldn't have to chase down data or fix errors manually. HubSpot's Smart CRM automates routine tasks, keeps your data clean, and gives admins the controls they need to stay on top of everything as the team grows.

Popular Features

Workflows

Automate tasks and customer communications with intelligent workflows that trigger based on customer behavior.

Custom Reporting

Turn data into insights with flexible reports that track everything from deal progression to revenue attribution.

Team Governance

Give every team member the exact access they need. Precise permissions, 2FA, SSO, and SOC2 compliance mean your IT and security teams are aligned.

Shows a handful of connector apps that can be integrated with HubSpot, including Zapier, Workato, Make, and Skyvia, sorted by most installed apps.

All your tools, connected in one place.

No more switching between systems or reconciling data across disconnected tools. HubSpot's Smart CRM connects your apps, syncs your data, and integrates with your existing tools, so your agents, workflows, and data all work from the same source of truth.

Popular Features

HubSpot Marketplace

Connect your CRM to over 2,000 popular business apps through third-party and HubSpot-built integrations.

Sandbox Test Account

Safely test changes and functionalities in a sandbox environment before they go live.

Data Sync

Automatically sync data two ways between HubSpot and dozens of popular third-party apps.

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Faster implementation and a unified customer view on one tech stack

86%

86% of users say it took less than one month to learn how to use HubSpot

86%

86% of HubSpot customers use it daily

59%

59% of HubSpot users report having a more unified view of their customers

Businesses like yours use HubSpot to grow better

“Thanks to HubSpot, because we don’t have everything dispersed across systems, we’re able to give the customer a much better experience.” - Elisabeth Norberg, Revenue Operations Manager

Telavox Grows New Direct Sales by 150% With HubSpot

The Challenge
Telavox, a fast-growing Sweden-based telephony business, was using a variety of tools, including a smaller CRM that catered mostly to Sales. But Telavox wanted everything in one place.

The Solution
By unifying their tech stack on HubSpot’s software and Smart CRM, Telavox has benefited from better-aligned departments, value-based sales, and even more customer-centric processes — not to mention a 150% increase in new direct sales.

“We have a complete view of all activities in our funnel” - Mike Hart, Global Chief Information Officer

Avison Young Increases CRM Adoption from 23% to 90% in Four Months

The Challenge
Avison Young, a full service global real estate advisor, used four disconnected CRM systems, creating information silos that blocked complete client visibility and forced manual reporting—with only 23% of brokers actually using the tools at all.

The Solution
By consolidating their four systems onto the HubSpot customer platform, Avison Young increased CRM adoption from 23% to 90% in just four months. With 95% of North American revenue now tracked in one system, the unified platform provides a complete view of client relationships globally, enables accurate revenue forecasting, and facilitates collaboration among global teams.

“As we scale the business, we are confident that we'll be able to work with HubSpot to solve customer needs and deliver enhanced value through better-aligned customer journeys, increased visibility, and better data.” - Tom Hodgson, Director of Revenue Operations

Better.co.uk Achieves a 50% Increase in Meaningful Customer Conversations

The Challenge
Better.co.uk, the UK’s first online mortgage broker, struggled with disconnected tools across teams, creating inconsistent customer journeys and incomplete data throughout their complex mortgage sales process.

The Solution
Better.co.uk unified their teams on the HubSpot customer platform, creating 15+ personalized automation paths while standardizing communications across teams. This solution drove a 50% growth in meaningful customer interactions and transformed how they operate in a regulated environment.

Start unifying your data, teams, and tools with HubSpot Smart CRM.

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