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The Best CRM Just Got Better

HubSpot’s easy-to-use CRM tools are now powered by AI. Get set up fast, and start checking off your toughest tasks, all in one place with our Smart CRM.

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Get started with our free tools, or get a demo of premium products.

Kathleen Booth

HubSpot is the engine that powers Pavilion's entire go-to-market strategy. It is one of the most user friendly, intuitive platforms - which has led to strong adoption across marketing, sales and customer success teams. The result is stronger internal alignment and the ability to go fast.

Kathleen Booth

Pavilion | SVP, Marketing & Member Experience

288,000+ customers in over 135 countries grow their businesses with HubSpot.

It’s time for a modern, AI-powered CRM.

Today, traditional CRM systems are a big letdown. They're difficult to implement and adopt, and they fail to provide a complete view of customer data.

HubSpot Smart CRM is different. It unifies your data, teams, and tech stacks on one customer platform. And with AI tools already baked in, it’s built to revolutionize the way your scaling business creates personalized customer experiences at scale.

Connect your business, accelerate your growth.

Meet your customers where they are.

Your CRM is only as good as the data that powers it.

That's why HubSpot Smart CRM connects all your customer data, giving your teams a shared, complete view of every customer to help you grow your business. Your sales, marketing, and service teams can reach out to your customers, right where, when and how they want.

Popular features:

Contact management
List segmentation
CRM import & export

Swap insights between your teams.

When teams work together, they work better. Give your teams a single spot to connect with each other – and with your customers.

With the easy-to-use tools in HubSpot Smart CRM, every person on your team can work how they work best, while they all grow together.

Popular features:

Reporting dashboard
Shared inbox
User management

Unify your tools to drive faster results.

Your best results happen when all your tools work as one.

HubSpot Smart CRM connects all your tools in one unified system, so you can get up and running fast and start seeing results immediately—without the hassle of complex integrations or lengthy setups.

Popular features:

Data Sync
App Marketplace Integrations
Standard CRM Interface Configuration

Get started free Get a demo

See how customers use Smart CRM to grow better

Spring 2025 G2 Grid Leader

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“HubSpot has given us the tools needed to reinvent our commercial operations, providing greater efficiency and transparency across the entire organization. With HubSpot, Cold Jet can now increase customer satisfaction, business intelligence, and revenues with the same amount of employees.”

Kevin Must

Cold Jet | Director, Commercial Tech Stack

66%
decrease in first-touch lead outreach time

90%
decrease in quoting errors in a complex quoting environment
“Since bringing our marketing, sales, and service teams together on HubSpot, it's completely removed the guesswork for our leaders, giving them visibility and confidence that customers are getting what they need, quickly.”

Jennifer Cummings

Kaplan Early Learning Company | Senior Director, Customer Engagement

12
tools consolidated into 1

improved
sales and marketing alignment
Unifying our data in HubSpot transformed how we operate. What used to take multiple systems is now a single, shared view—empowering every team to move faster, act smarter, and deliver better outcomes.

Matthew Ruxton

Ignite Reading | Manager, HubSpot Smart CRM
"HubSpot is everything for us. We do everything from sales management to reporting to email campaigns to automated integrations in our instance—it’s the center of our digital universe."

Dylan O'Mahony

LiveWire | Director of Digital Product
“We chose HubSpot to unify our systems and see the full customer journey, from first touch to final close. And we’re finally starting to see what we used to miss—real journey insights, all in one place.”

Whitney Summers

DTJ Design | Senior Marketing Manager
“Sophisticated marketing doesn’t have to be complicated. HubSpot allowed us to simplify our tech stack and empower our teams to deliver truly personalized content without the hassle.”

Elizabeth Riley Boyer

Kelly Services | Vice President, Business Unit Marketing
“HubSpot has given us the tools needed to reinvent our commercial operations, providing greater efficiency and transparency across the entire organization. With HubSpot, Cold Jet can now increase customer satisfaction, business intelligence, and revenues with the same amount of employees.”

Kevin Must

Cold Jet | Director, Commercial Tech Stack

66%
decrease in first-touch lead outreach time

90%
decrease in quoting errors in a complex quoting environment
“Since bringing our marketing, sales, and service teams together on HubSpot, it's completely removed the guesswork for our leaders, giving them visibility and confidence that customers are getting what they need, quickly.”

Jennifer Cummings

Kaplan Early Learning Company | Senior Director, Customer Engagement

12
tools consolidated into 1

improved
sales and marketing alignment
Unifying our data in HubSpot transformed how we operate. What used to take multiple systems is now a single, shared view—empowering every team to move faster, act smarter, and deliver better outcomes.

Matthew Ruxton

Ignite Reading | Manager, HubSpot Smart CRM
"HubSpot is everything for us. We do everything from sales management to reporting to email campaigns to automated integrations in our instance—it’s the center of our digital universe."

Dylan O'Mahony

LiveWire | Director of Digital Product
“We chose HubSpot to unify our systems and see the full customer journey, from first touch to final close. And we’re finally starting to see what we used to miss—real journey insights, all in one place.”

Whitney Summers

DTJ Design | Senior Marketing Manager
“Sophisticated marketing doesn’t have to be complicated. HubSpot allowed us to simplify our tech stack and empower our teams to deliver truly personalized content without the hassle.”

Elizabeth Riley Boyer

Kelly Services | Vice President, Business Unit Marketing
“HubSpot has given us the tools needed to reinvent our commercial operations, providing greater efficiency and transparency across the entire organization. With HubSpot, Cold Jet can now increase customer satisfaction, business intelligence, and revenues with the same amount of employees.”

Kevin Must

Cold Jet | Director, Commercial Tech Stack

66%
decrease in first-touch lead outreach time

90%
decrease in quoting errors in a complex quoting environment
“Since bringing our marketing, sales, and service teams together on HubSpot, it's completely removed the guesswork for our leaders, giving them visibility and confidence that customers are getting what they need, quickly.”

Jennifer Cummings

Kaplan Early Learning Company | Senior Director, Customer Engagement

12
tools consolidated into 1

improved
sales and marketing alignment
Unifying our data in HubSpot transformed how we operate. What used to take multiple systems is now a single, shared view—empowering every team to move faster, act smarter, and deliver better outcomes.

Matthew Ruxton

Ignite Reading | Manager, HubSpot Smart CRM
"HubSpot is everything for us. We do everything from sales management to reporting to email campaigns to automated integrations in our instance—it’s the center of our digital universe."

Dylan O'Mahony

LiveWire | Director of Digital Product
“We chose HubSpot to unify our systems and see the full customer journey, from first touch to final close. And we’re finally starting to see what we used to miss—real journey insights, all in one place.”

Whitney Summers

DTJ Design | Senior Marketing Manager
“Sophisticated marketing doesn’t have to be complicated. HubSpot allowed us to simplify our tech stack and empower our teams to deliver truly personalized content without the hassle.”

Elizabeth Riley Boyer

Kelly Services | Vice President, Business Unit Marketing

Ready to grow?

Unify your data, teams, and tools with HubSpot Smart CRM. Get started for free, or get a demo of our premium software.

Get started free

Get a demo

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