Earn my attention, don't steal it.
Your time is precious. So is your customer's. Give them something they'll value before you take up their time.
Read the blog post.
Creating a company your customers love.
Wondering how to make the philosophical, actionable? The Customer Code Series, by HubSpot co-founder Dharmesh Shah, takes a deep dive into each of the tenets and shares how to bring it to life in your own company. You can find each blog post listed under its tenet.
Customers are more independent, more impatient, and less trusting of businesses. They share their dissatisfaction widely and loudly, and they can easily choose one of your many competitors.
But they’re also your greatest source of growth. And yet many businesses, while they say they are customer-first, are actually customer … eventually.
The Customer Code outlines a shared set of principles and beliefs on how to build a company that customers love. It’s not about what you sell, but how you sell. It’s about making your customers more successful, building relationships by doing the right thing, and focusing on the long-term even when it’s not the easiest path.
At HubSpot, we believe that by focusing on your customers, your business will grow better. This is growth with a conscience. This is how you succeed with soul. And this is what it takes to create a company that's truly remarkable.
Watch HubSpot's co-founder and CTO Dharmesh Shah deliver the keynote at INBOUND 2018 on how to build a company customers love.
We've made our own mistakes over the years when it comes to putting our customers first. So we're taking our own advice and have graded our performance against the Customer Code tenets. Our promise is that we'll evaluate our decisions and processes against these principles, work tirelessly to improve our
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The Customer Code™ is educational material aimed at helping companies create a culture that attracts like-minded customers, namely, a culture of putting customers first, focusing on long-term customer relationship and retention, and doing the right thing.
HubSpot helps businesses achieve this by offering marketing, sales, service, customer relationship management, and website management software. Our team consults and educates businesses on how they can best develop personal relationships with customers.