Find a Session That Fits Your Goals
Join live coaching sessions designed to help you build smarter systems, better campaigns, and stronger results in HubSpot.
Build, Learn, and Grow Together
Join small, collaborative sessions led by HubSpot Professors. Connect with other HubSpot users, tackle practical tasks in real time, and walk away with something you built, ready to use right away.
62 workshops found
Build with HubSpot: UNBOUND Unwrapped - Activate Your AI Agents
Sep 21, 2026 · 2:00 AM (UTC)
Every AI launch this Fall connects to one thing: real business results. Join this UNBOUND recap to understand how HubSpot's agentic platform works and leave with a custom agent ready to use. The pace of AI releases can make it hard to see the bigger picture. Individual features get announced, demos go by quickly, and it's easy to walk away unsure of how it all fits together for your business. When the connection between tools and outcomes isn't clear, adoption stalls and the potential value stays out of reach. In this special Small Group Coaching session, a HubSpot Academy Professor will walk you through HubSpot's Fall 2026 AI launches through the lens of Growth Outcomes: Build Demand, Win Deals, and Delight Customers. You'll see how each release connects to a real business motion, then move into a hands-on build where you'll create your first custom agent using plain-language instructions. You'll leave with a working agent configured in your HubSpot account and a clear mental model for putting your AI team to work. WHAT YOU'LL LEARN: Understand how HubSpot's agentic platform supports your business goals and build your first custom agent. You'll go step-by-step in your account to: 01. Connect the AI launches to your business objectives See how Build Demand, Win Deals, and Delight Customers map to the AI agents released this Fall, so you understand what each one does and which ones are most relevant to your team. 02. Explore the four tools that power your AI team Get hands-on with Breeze Assistant, Agent Hub, Context Home, and Agent Builder. Learn how each tool plays a different role in accessing, managing, and improving your agents. 03. Build and test a custom agent in Agent Builder Create your first custom agent from scratch using plain-language instructions. You pick the business need, describe what the agent should do, and test it on real data. Examples of agents you could build: a meeting preparation agent, a customer follow-up agent, or an agent that summarizes recent deal activity before a call. After this session, you'll have a working first agent configured in your HubSpot account and a repeatable approach for building agents that are grounded in your business context, not just generic prompts. THIS SESSION IS FOR YOU IF: - You attended Unbound 2026 or followed the Fall AI announcements and want to go deeper than the demos, with hands-on time to build and test what was shown. - You manage a sales, marketing, or service team and want to understand which AI agents are most relevant to your goals before activating them. - You've explored Breeze in HubSpot before but haven't connected it to a broader operating model or built a custom agent from scratch.
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Build with HubSpot: Landing Pages People Actually Click
Sep 21, 2026 · 4:00 AM (UTC)
Want more clicks, more leads, and more growth? Landing pages are still the #1 tool for capturing leads, and the secret to converting website traffic into customers. In fact, nearly half of marketers build a fresh landing page for each campaign because well-designed pages deliver results! Led by a HubSpot Academy Professor, this workshop will guide you through building a fully functional landing page that’s designed to click and convert. Here’s what we’ll cover together: 📣 Design best practices – learn how to structure your page so it looks great and guides visitors smoothly 🧪 Optimize and test – discover how to make sure your page is visible, effective, and tailored with A/B testing and smart adjustments 🤖 Work smarter with AI – speed up content creation and add personalization that connects with your audience By the end, you’ll walk away with a launch-ready landing page you can use immediately, and the confidence to build more that drive real results.
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Build With HubSpot: High-Converting Pop-Up Forms
Sep 21, 2026 · 5:00 AM (UTC)
Without the right lead-capture setup, most visitors leave without becoming leads. Convert more of the demand you already earned with pop-up forms. Your site gets traffic, but without a dedicated lead-capture setup, most visitors leave without ever identifying themselves. Every campaign dollar you spend driving those visitors to your site produces a fraction of the leads it should, and poor conversion means no new pipeline to show for it. In this hands-on session, a HubSpot Academy Professor will guide you through building a pop-up form inside your HubSpot account. You’ll create a CTA with a compelling offer, that appears at the right moment, and is configured to collect higher-quality lead data for your CRM. After the session, you’ll have a pop-up form ready to publish on your website. WHAT YOU'LL LEARN: Build pop-up forms that convert more of your existing website traffic into leads. You'll go step-by-step in your account to: 01. Build a pop-up CTA that stops visitors and captures leads Create a pop-up CTA with an image and embedded form in HubSpot so visitors have a clear, compelling prompt to share their contact information instead of leaving your site. 02. Collect the contact data that actually drives your marketing Create a custom contact property and add it to your form so every submission delivers the segmentation and targeting data you need for personalized follow-up, not just a name and email. 03. Set targeting rules that show your CTA at the highest-intent moment Configure display triggers based on page URL, scroll depth, and time on page so your pop-up appears when visitors are most likely to convert, not just whenever they first arrive. After this session, you'll be ready to connect your new pop-up form to a welcome workflow or a lead nurturing sequence so every submission kicks off follow-up in HubSpot automatically. WHO THIS SESSION IS FOR: You manage marketing or website content and want to start converting more site visitors into leads without adding more tools or increasing your ad budget. You've set up basic contact forms before but want more control over who sees them, when they appear, and what data they collect. You're using HubSpot for email or CRM but want to connect your site's lead capture so new contacts flow directly into your HubSpot account.
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Build with HubSpot: Contact List Segmentation
Sep 21, 2026 · 6:00 AM (UTC)
Segmenting and organizing your contacts doesn’t have to be overwhelming. With HubSpot’s Segments, you can group contacts with confidence, clean up your data, and target the right people without guesswork. In this hands-on session, you’ll learn how to build effective segments (lists) using filters, properties, and AI suggestions! Here’s what we’ll explore together: 🔍 What Segments Are and Why They Matter, and how they help you organize contacts with clarity and purpose 🧩 How to Build Effective Segments using essential filters, recommended properties, and AI to refine your criteria and improve accuracy ✨ Live Walkthrough , where we’ll build a practical segment together and show how to adapt it for your own goals By the end, you’ll be able to create and refine segments that keep your data clean, your targeting sharp, and your processes simple inside HubSpot.
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Build with HubSpot: Managing CRM Leads
Sep 21, 2026 · 8:00 AM (UTC)
Join us for an interactive, hands-on session designed to help sales teams and managers bridge the gap between a "new contact" and a "qualified opportunity." We’ll dive into the HubSpot Lead Object, a dedicated space to organize prospecting efforts. You’ll discover how to bring order to the chaos by managing your leads with ease, ensuring no one gets lost in the shuffle before they're ready for a deal. From automating basic follow-ups to viewing conversion health, you’ll walk away with a more organized sales process. In this session, you will: 🎯 Define Your Lead Process: Understand how the Lead Object separates "interest" from "opportunity" to keep your deal forecasting accurate. 📈 Configure Your Lead Pipeline: Learn how to customize lead stages (like New, Attempting, and Connected) to match how your team actually works. 💡 Introduce Automation: See how to use workflows to auto-create lead records and trigger reminders so no prospect is forgotten. 📊 Explore Lead Analytics: Review the Lead Funnel report to identify where prospects are falling off and how to improve your team’s conversion rates. Sales Professional and Enterprise customers don’t miss this opportunity to organize your sales engine and move deals forward faster—register today, spots are limited!
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Build with HubSpot: Prospecting Agent (Part 2 - Scale with Buying Signals)
Sep 21, 2026 · 8:00 AM (UTC)
You've built your Prospecting Agent. Now it's time to put it to work. In this hands-on coaching session, we move beyond setup and into strategy. You'll build a targeted company segment, apply it to your Agent, and identify your first signal-driven contact for outreach, leaving with pipeline activity started, not just planned. Build and apply a company segment to target the right businesses automatically Read buying signals and decide which contacts are worth enrolling Review how the Agent drafts outreach and how to improve it over time Understand what drives consistent pipeline and how to scale with confidence By the end, your Agent will be monitoring your target companies and you'll have a contact committed for outreach with a clear strategy for the weeks ahead. Prerequisites: Attend Build with HubSpot: Prospecting Agent (Part 1) first, or have an active Play already set up in your HubSpot account. This session picks up where Part 1 left off.
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Build with HubSpot: Revenue Hub Quoting Essentials
Sep 21, 2026 · 8:00 AM (UTC)
Ready to turn your sales proposals into a fast, deal-closing machine? Join our live workshop and build a fully compliant, published, shareable quote live in your HubSpot portal—start to finish, in under an hour. No manual math, no pricing mistakes, just real results for your pipeline. McKinsey found that 76% of B2B buyers choose the vendor that responds first with a clear quote—not the cheapest. In this interactive session, you’ll roll up your sleeves and set up automated quoting guardrails and custom price books to help your team quote faster and close deals with total confidence. Led by a HubSpot Professor, you’ll: Set up Price Books and Quote Rules to automatically apply the right pricing and prevent costly discounting or product errors Build a Breeze-powered quote (yes, you can!) complete with a cover letter, compliant line items, and a branded booking panel Walk away with a 5-step activation checklist to roll out streamlined quoting across your entire sales team this week Whether you're a Sales Ops admin wanting tighter pricing control or an Account Executive eager to quote faster and more accurately, this session is your chance to speed up your sales cycle and win more deals. (If you’re looking to eliminate quoting delays and win the race to respond, don’t miss this workshop!)
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Navigating HubSpot Marketing Contacts: Best Practices
Sep 21, 2026 · 8:00 AM (UTC)
Ever asked yourself the question, what exactly is a marketing contact in HubSpot? We are here to help! Join our interactive session to discover what qualifies as a marketing contact in HubSpot and how to manage them effectively for long-term success. In this workshop, you'll learn: What counts as a marketing contact: Understand which CRM contacts are designated as marketing contacts. How to manage marketing contacts: Learn strategies to set contacts as marketing or non-marketing, and optimize your current contact list. Participate in this hands-on session with a HubSpot expert and become a pro at managing marketing contacts. Register today!
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Build with HubSpot: Flawless Imports for Clear, Reliable Data
Sep 21, 2026 · 9:00 AM (UTC)
A well-structured import doesn’t just save time, it improves your data, segmentation, reporting, and the user experience across your entire HubSpot ecosystem. Led by a HubSpot Academy Professor, this interactive session will walk you through how to set up smooth, accurate imports that keep your data organized and your teams confident. You’ll learn how to prepare files, use templates, and bring information into HubSpot without errors or duplicates, so your CRM stays clean, consistent, and ready for action. Here’s what we’ll cover together: ✨ Getting to Know the Import Tool: A clear walkthrough of how imports work, plus practical tips to set you up for success 📄 Using Templates for Faster, Better Imports : Where to find them and how to use them to structure your files 🛠️ Building Your Perfect Import File: Formatting tips that make mapping easy and improve accuracy By the end, you’ll be ready to import confidently! Creating clear, reliable data that powers stronger segmentation, smarter targeting, and better results in HubSpot.
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Créer avec HubSpot : Agent d'Assistance Client
Sep 21, 2026 · 9:00 AM (UTC)
Lors de cette session interactive, passez à l'action et créez votre propre Agent d'Assistance Client, alimenté par Breeze (l’IA de HubSpot), capable de discuter avec vos visiteurs et de répondre à leurs questions. Le tout, sans effort supplémentaire de votre part après la configuration. Animée par un professeur de l'équipe HubSpot Academy, cette session vous permettra de : Découvrir la puissance de l'Agent d'Assistance Client à travers une démonstration en direct 👀 Créer votre propre assistant IA sur votre portail, étape par étape 🛠️ Comprendre le fonctionnement des crédits Breeze 💳 Que vous soyez dans le marketing, fan des nouveaux outils, ou tout simplement curieux, cette session sera l'occasion de faire travailler l'IA à votre place. (En particulier si vous souhaitez augmenter les interactions et captures de leads sans effort.)
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Build with HubSpot: Prospecting Agent
Sep 21, 2026 · 9:15 AM (UTC)
In this hands-on workshop, you’ll learn how to build HubSpot’s Prospecting Agent — an AI tool that automatically researches your leads and crafts personalized outreach. Led by a HubSpot expert, you’ll: 🛠️ Build and customize your own Prospecting Agent 📧 Learn how the agent researches and reaches out to your target companies 💳 Understand Breeze credits so you can get the most out of your AI Agents Register today to see how AI can handle the heavy lifting — so you can focus on building real connections with your leads.
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Build with HubSpot: Brand Voice
Sep 21, 2026 · 10:00 AM (UTC)
Do your emails, blog posts, and campaigns truly sound like your brand—or just like everyone else’s? We’re at the beginning of the biggest generational shift in how people shop and buy in the past 20 years. Inbound marketing is being fundamentally disrupted by AI, and your customers feel it every day. Today, content is everywhere—and AI makes it easier than ever to produce. But when everyone can publish at scale, sameness becomes the norm. What truly stands out is not more content, but better character: a recognizable voice, a unique perspective, and a style that feels unmistakably human. In this interactive session designed for Content/Marketing Pro+ HubSpot users, you’ll learn how to create and apply your unique brand voice with HubSpot tools—live, alongside a HubSpot Academy Professor. You’ll walk away ready to: Understand why your company’s brand voice is the key to standing out in 2025 🗣 Set up your branding and craft a unique, AI-powered Brand Voice in HubSpot 🎨 Create compelling content that speaks in your authentic Brand Voice ✍️ Apply proven best practices to keep your voice consistent across every channel 📢 Take the next steps to evolve your brand voice and keep it fresh over time 🚀 This small-group workshop is designed for hands-on learning—ask questions live, follow along in your own portal, and get tips you can use right away. Register today and learn how to make your content truly sound like you.
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Build with HubSpot: Content Remix
Sep 21, 2026 · 10:00 AM (UTC)
In this hands-on workshop, you’ll learn how to use HubSpot’s Content Remix — an AI tool that helps you quickly transform existing assets like blog posts, webpages, videos, or audio into brand new formats such as social posts, podcasts, and more! Led by a HubSpot Academy Professor, you’ll: 🔁 Explore Loop Marketing — HubSpot’s new growth strategy 🎨 Remix existing content into new formats using AI ⏱️ Save time while maximizing engagement with your existing assets Register today to see how Content Remix can help you share your message more efficiently — and reach your audience wherever they are.
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Build With HubSpot: Create & Refine Content With AI
Sep 21, 2026 · 10:00 AM (UTC)
Content creation doesn’t have to be slow or complicated. With HubSpot’s AI features , you can move from concept to publish-ready content in minutes, all while keeping your voice and strategy consistent. Led by a HubSpot Academy Professor, this interactive session will show you how to get the most from HubSpot’s AI features, to speed up creation, stay on-brand, and improve quality, all without leaving HubSpot. Here’s what we’ll cover together: ✨ Breeze Assistant: Generate content, explore prompt ideas, and make the most of AI memories for context-aware creation 🪄 Content Assistant: Refine, rephrase, and enhance content across HubSpot tools, even when starting from scratch 📈 Best Practices & Recommendations: Apply AEO tips to stay relevant, consistent, and optimized for performance By the end, you’ll know how to generate, refine, and optimize content that connects with your audience, quickly, confidently, and with the help of HubSpot AI.
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Build with HubSpot: Email Newsletter
Sep 21, 2026 · 10:00 AM (UTC)
Ready to create an email marketing machine? 📧 Join our live workshop and build your own high-converting newsletter, all powered by HubSpot’s intuitive email tools. No design experience, no stress, just real results for your business. In this interactive workshop, you’ll roll up your sleeves and craft your very own email newsletter, connecting with your audience, nurturing leads, and driving meaningful engagement in just a few simple steps. Led by a HubSpot expert, you’ll: 🔍 Get set up by defining subscription types and building your mailing list with smart HubSpot filters and targeting ✏️ Build your email newsletter (yes, you can!) with step-by-step, hands-on guidance 🚀 Discover best practices to boost open and click rates Whether you’re a marketer, a business owner, or just eager to up your email game, this session is your chance to turn your contact list into engaged fans. (If you’re looking to increase engagement and capture more leads with less effort, don’t miss this workshop!)
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Build with HubSpot: Publish Social Content
Sep 21, 2026 · 10:00 AM (UTC)
With billions of active users across social platforms, the question is: Are you effectively reaching your audience where they spend their time? Stay ahead in today’s digital landscape by transforming your social media presence with HubSpot. Don’t miss the opportunity to streamline your publishing, track every interaction in your CRM, and see exactly how your social content drives business growth. Unlock the potential of a unified social strategy and watch your brand's engagement soar! Join our interactive, hands-on workshop, designed for users of all levels, to learn how to: Connect your social world: Walk through connecting your Facebook, Instagram, LinkedIn, and X accounts directly to HubSpot. Build a content strategy that works: Learn how to move beyond "just posting" by creating SMART goals and content pillars that align with your buyer personas. Create and schedule with ease: Draft, edit, and schedule your social posts step-by-step with live guidance from a HubSpot expert. Leverage "Power Features": Discover how to use AI-powered drafting, bulk uploading, and social monitoring to save time and stay responsive. Participate in this small group coaching led by a HubSpot Professor and master the power of the Social tool.
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Build with HubSpot: Email Deliverability Mastery
Sep 21, 2026 · 11:30 AM (UTC)
Are your emails not reaching inboxes—or not getting the engagement you expect? Improving deliverability and performance is key to making your email marketing efforts truly pay off. With the right strategies, you can ensure your messages land where they belong and drive meaningful results. In this hands-on session designed for Marketing Hub Professional & Enterprise customers , you’ll learn how to optimize your email campaigns for deliverability, engagement, and ROI using HubSpot’s email tools and best practices. You’ll leave with clear steps to enhance sender reputation, fine-tune your content, and measure success with confidence. You’ll also: 📩 Discover how to monitor and improve your email deliverability 🎯 Learn how to craft engaging, on-brand emails that boost open and click rates 🔎 See how to use HubSpot’s reporting and analytics to track performance and identify areas for improvement This interactive session is led by a HubSpot Customer Success Manager, with live guidance, examples, and space for your questions. Register today and learn how to make every email count—from inbox placement to engagement.**
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Lead Scoring Essentials: Prioritize Your Most Promising Leads
Sep 21, 2026 · 12:00 PM (UTC)
When your lead scoring setup doesn’t combine fit and intent, your best contacts go cold while your team works lower-priority leads. Build a score that shows who’s actually ready to buy. Without a standardized process for scoring leads, sales and marketing often have different definitions for what qualified means. This misalignment results in leads that all look the same, so reps end up prioritizing based on gut-feel and chase prospects that aren’t truly qualified. Meanwhile, your best accounts get missed, conversion rates drop, and friction between marketing and sales grows. In this session for Marketing and Sales Hub customers, a HubSpot expert will guide you through creating a lead score built using your team’s shared definition so your best prospects get worked first. You’ll define what “good” looks like for your team, then build a scoring model that ranks every contact in your CRM by readiness, automatically. You’ll leave with a lead score that your team can rely on and a practical QA process for refining it. WHAT YOU'LL LEARN: Improve lead quality with scoring that puts your best leads in front of reps before they go cold. You'll go step-by-step in your account to: 01. Create a shared model for lead quality Build a score that combines fit and engagement so leads are qualified on both who they are and what they’ve done. Then, configure settings so each criterion is weighted properly and your score remains balanced and current. 02. Validate your scoring model before you go live Preview how your entire contact base would rank against the model you've built so you can verify that it’s working as intended. 03. Review why a contact ranked the way it did Drill into which criteria drove each contact's score, giving reps context they can act on and confidence in lead quality. After this session, your lead scoring foundation will be ready to guide your next handoff and keep reps focused on your most promising leads. You’ll be ready to use your lead score to trigger automatic lead handoffs through workflows, enroll high-scoring contacts into targeted nurture sequences, or build segments that surface your most qualified accounts. WHO THIS SESSION IS FOR: You manage marketing, sales, or revenue operations and want to replace gut-feel lead prioritization with a data-driven scoring model both teams trust and act on. You're responsible for pipeline or lead quality in HubSpot and want to give your team a structured, explainable reason to focus on the right contacts first. You've used HubSpot lists or simple contact views to prioritize outreach and want to build a scoring model that accounts for both who a contact is and how actively they're engaging.
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Build with HubSpot: Automate Post-Sale Handoff
Sep 21, 2026 · 12:30 PM (UTC)
Are you ready to elevate your customer experience? The moment a deal closes is just the beginning. With customers expecting instant, personalized experience, teams that align and automate their Post-Sale Handoff process are the ones that win. In this live, interactive session for Sales Pro+ and Marketing Pro+ HubSpot users , you’ll learn how to streamline your post-sale process to deliver a world-class handoff experience. Alongside your HubSpot Academy Professor, you’ll see how automation, shared records, and seamless collaboration can turn every new deal into a loyal customer. You’ll walk away ready to: Master the Post-Sale Handoff – Align your teams and automate the transition for a smooth, professional customer experience 🤝 Build an End-to-End Customer Journey – Use retention techniques to create consistent, long-term customer satisfaction and loyalty 💛🔒 This small-group workshop is designed for hands-on learning. Bring your questions—there’ll be live Q&A and practical steps you can apply right away. Register now and take the next leap in your customer experience journey!
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Build with HubSpot: Assign Leads with Workflows
Sep 21, 2026 · 1:00 PM (UTC)
79% of leads never turn into customers—often because no one follows up. And 61% of marketers send leads to sales before they're actually ready. 😬 Let’s fix that. In this interactive workshop , you’ll build an automatic lead-handoff process that works for you behind the scenes! From the moment a new lead enters your system, your workflow will kick in—qualifying them, sending them to the right sales team, and making sure follow-up happens. Led by a HubSpot Professor, you’ll: 📚Learn the fundamentals of automation in HubSpot ⚙️ Build your own workflow that sorts and assigns new contacts based on their info (like location or interest) 🔧 Automatically create follow-up tasks so your team stays on top of outreach This is a hands-on workshop where you'll walk away with a draft workflow! Register today!
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Build with HubSpot: Customer Agent
Sep 21, 2026 · 1:00 PM (UTC)
In this interactive workshop, you’ll roll up your sleeves and build your very own Customer Agent—HubSpot’s AI-powered bot that chats with your website visitors, answers their top questions, and helps turn traffic into leads (without you lifting a finger after setup). Led by a HubSpot Academy Professor, you’ll: 👀 See Breeze Customer Agent in action with live demos 🛠️ Build your own AI assistant (yes, you!) with hands-on guidance 💳 Learn how Breeze credits work Whether you’re a marketer, a curious creator, or just someone who loves shiny new tools 🧰✨—this session is your chance to make AI work for you. (If you’re looking to increase engagement and capture more leads with less manual effort, this session is for you.)
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Build with HubSpot: Customer Success Workspace
Sep 21, 2026 · 1:00 PM (UTC)
Scattered customer data doesn't just slow your team down, it costs you renewals. When customer health insights, renewal timelines, tasks, alerts, and revenue each live in a different place, the customer value you can provide becomes limited. Preventable churn becomes harder to catch, expansion windows close before your team can act on them, and your customers are left waiting on responses. In this live workshop for Service Hub customers, a HubSpot expert will walk you through building a centralized command center you can use to streamline tasks, manage risk, and identify growth opportunities. In your account, you’ll set up a workspace and learn how to use it to monitor health and retain your book of business. You’ll leave with a fully configured Customer Success Workspace you can begin using to organize your day and reduce churn. WHAT YOU'LL LEARN: Run your book of business from a centralized workspace. You'll go step-by-step in your account to: 01. Organize and streamline your daily workflows Set up the Summary tab to surface your most important tasks, overdue items, and health alerts so each day is focused on your highest-priority items. 02. Reduce churn with actionable customer insights Use health scores and customer views to organize your accounts by risk level, so you can prioritize the accounts that need your attention. 03. Identify opportunities for growth Review the Revenue tab to monitor renewal timelines and expansion opportunities so you can spot upsell or cross-sell opportunities at the right moment. After this session, you'll be ready to use your workspace to drive proactive customer retention. Build on this by using your data to set up automated workflows triggered by health score changes or create retention dashboards. WHO THIS SESSION IS FOR: You're a Customer Success Manager, renewal manager, or onboarding specialist who wants a single workspace to manage your book of business instead of toggling between tools for every account update. You lead a CS or post-sale team and want to give your reps a structured daily workflow that automatically surfaces the right accounts, task priorities, and revenue opportunities. You've been using Service Hub for ticketing and support and want to extend your setup to include health tracking, customer segmentation, and renewal pipeline visibility.
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Build with HubSpot: Sales Performance Dashboard
Sep 21, 2026 · 1:00 PM (UTC)
Are you sure you know what really drives your sales team’s success? Understanding your top-performing reps, most effective activities, and the levers behind every closed deal is crucial to building a smarter, more successful sales process. Join the 76% of sales leaders who see measurable growth by leveraging analytics and sales reporting. In this interactive session designed for HubSpot users, you’ll learn step-by-step how to build your own Sales Performance Dashboard—live, alongside a HubSpot Customer Success Manager. Walk away ready to: Unlock actionable insights by measuring your team’s effectiveness and results in HubSpot 🔎 Build a custom sales dashboard, following along in real time 🖥️ Use pre-built sales analytics reports, templates, and goal-tracking features for instant value 📊 Explore advanced options like funnel and AI-powered reports 🚀 This small-group workshop is designed for practical learning—ask questions live and get best practices as you go. Bring your KPIs, bring your questions, and leave ready to make confident, data-driven decisions for your sales team. Register today and start making your sales process more efficient, effective, and successful!
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Créer avec HubSpot: UNBOUND Recap - Activez vos agents IA
Sep 21, 2026 · 1:00 PM (UTC)
Chaque nouveauté IA de cet automne a un seul objectif : des résultats concrets pour votre business. Participez à ce récap pour comprendre comment fonctionne la plateforme agentique de HubSpot et repartez avec un agent personnalisé prêt à utiliser. Le rythme des annonces IA peut rendre difficile la vision d'ensemble. Les fonctionnalités s'enchainent, les démos passent vite, et il est facile de repartir sans savoir vraiment comment tout cela s'articule pour votre business. Quand le lien entre les outils et les résultats n'est pas clair, l'adoption stagne et la valeur potentielle reste hors de portée. Dans cette session spéciale de Small Group Coaching, un Professeur de HubSpot Academy vous guidera à travers les nouveautés IA de l'automne 2026 sous l'angle des Objectifs de Croissance: Développer de la Demande, Conclure des transactions et Fidéliser les Clients. Vous verrez comment chaque nouveauté s'inscrit dans un mouvement business concret, puis vous passerez à la pratique pour créer votre premier agent personnalisé grâce à des instructions en direct. Vous repartirez avec un agent fonctionnel configuré dans votre compte HubSpot et une vision claire pour mettre votre équipe IA au travail. CE QUE VOUS ALLEZ APPRENDRE : Comprenez comment la plateforme agentique de HubSpot soutient vos objectifs business et créez votre premier agent personnalisé. Vous avancerez étape par étape dans votre compte pour : 01. Relier les nouveautés IA à vos objectifs de croissance Découvrez les agents IA lancés cet automne, ce que chacun fait et lesquels sont les plus pertinents pour votre équipe, et comment ces derniers sont au service de Développer de la Demande, Conclure des transactions et Fidéliser les Clients 02. Explorer les 4 outils qui font fonctionner votre équipe IA Prenez en main Breeze Assistant, Agent Hub, l'onglet Contexte et la création d'agents. Comprenez le rôle spécifique de chaque outil pour accéder à vos agents, les gérer et les améliorer. 03. Créer et tester un agent personnalisé dans Agent Hub Créez votre premier agent de A à Z étape par étape. Vous choisissez le besoin, vous décrivez ce que l'agent doit faire, et vous le testez sur de vraies données. Exemples d'agents que vous pourriez créer : un agent de préparation de réunion, un agent de suivi client, ou un agent qui résume l'activité récente d'un deal avant un appel Après cette session, vous aurez un premier agent fonctionnel configuré dans votre compte HubSpot et une approche reproductible pour créer des agents ancrés dans le contexte de votre business, et non de simples prompts génériques. CETTE SESSION EST FAITE POUR VOUS SI : - Vous avez participé à Unbound 2026 ou suivi les annonces IA de l'automne et souhaitez aller plus loin que les démos, avec du temps pratique pour construire et tester ce qui a été présenté. - Vous gérez une équipe commerciale, marketing ou service client et souhaitez comprendre quels agents IA sont les plus pertinents pour vos objectifs avant de les activer. - Vous avez déjà exploré Breeze dans HubSpot mais vous ne l'avez pas encore relié à un modèle opérationnel plus large, ni créé un agent personnalisé de A à Z.
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Build with HubSpot: Support Analytics Dashboard
Sep 21, 2026 · 2:00 PM (UTC)
Are you struggling to get clear visibility into your support performance, or spending too much time pulling data from multiple places? Having the right support analytics is key to understanding team efficiency, customer experience, and where to focus your efforts. With a well-built dashboard, you can turn ticket data into actionable insights that drive better service outcomes. In this hands-on session designed for Service Hub Professional & Enterprise customers, you’ll learn how to build a support analytics dashboard using HubSpot’s Custom Report Builder and service tools. You’ll leave with a clear framework to track what matters most, monitor performance over time, and confidently share insights with your team. You’ll also: 🎧 Learn which support metrics matter most and why 📊 See how to build custom ticket and SLA reports step by step 🔍 Discover how to visualize trends to identify bottlenecks and improvement areas This interactive session is led by a HubSpot Academy Professor, with live guidance, real examples, and time for your questions. Register today and learn how to turn your support data into insights that drive better customer experiences.
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Descubre los Informes en HubSpot: tu guía paso a paso
Sep 21, 2026 · 2:00 PM (UTC)
Descubre cómo la toma de decisiones basada en datos ayuda a las empresas a ganar, retener y crecer con sus clientes. Quienes usan herramientas sólidas de informes obtienen mejores insights y mayor ventaja competitiva. Qué puedes esperar: Descubre los informes de HubSpot : Explora la Biblioteca de Informes y los paneles personalizables adaptados a tus necesidades. Construcción práctica de informes : Sigue una demostración en vivo para crear un informe personalizado con la guía de nuestro experto. Mejores prácticas en reportes : Obtén consejos para organizar y optimizar tu proceso de informes para un éxito continuo. Únete a un HubSpot Success Manager y aprende cómo las herramientas de informes de HubSpot pueden elevar la estrategia de tu negocio.
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Workflows 101: Guía para principiantes sobre automatización
Sep 21, 2026 · 2:00 PM (UTC)
¡Impulsa la productividad de tu equipo con la automatización de HubSpot! Esta sesión para principiantes está diseñada para clientes de Marketing y Sales Hub Professional y cubrirá: Fundamentos de workflows : Navega y aprovecha la poderosa herramienta de workflows de HubSpot. Configuración práctica : Construye y crea un workflow con la guía de un Profesor de la Academia de HubSpot Únete a esta sesión interactiva para una experiencia práctica con los workflows de HubSpot. ¡Regístrate hoy!
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Mastering Analytics: Your Guide to Better Reporting
Sep 21, 2026 · 3:00 PM (UTC)
Unlock the power of data-driven decision making. Organizations that leverage data effectively are more likely to win, retain, and grow their customers. It all starts with strong reporting fundamentals. This interactive session is designed for Marketing Hub and Sales Hub Professional users who want to build a strong foundation in HubSpot reporting. Whether you are getting started or looking to reinforce the basics, you’ll learn how to turn your data into clear, actionable insights. What to Expect: 📊 Reporting Foundations: An introduction to the Report Library and customizable dashboards 🛠️ Hands-On Building: A live, guided walkthrough to create a custom report ✅ Best Practices: Tips to organize and maintain reports as your needs grow Join a HubSpot Academy Professor and build confidence with reporting in HubSpot!
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Workflows 101: A Beginners Guide to Automation
Sep 21, 2026 · 3:00 PM (UTC)
Boost your team’s productivity with HubSpot automation! This beginner-level session is designed for Marketing and Sales Hub Professional customers and will cover: Workflow Fundamentals: Navigate and leverage HubSpot’s powerful workflows tool. Hands-On Setup: Build and draft a workflow with guidance from a HubSpot Professor. Join this interactive session for a hands-on experience with HubSpot workflows. Register today!
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Construye con HubSpot: Agente de Prospección y Secuencias
Sep 21, 2026 · 4:00 PM (UTC)
Descubre cómo potenciar tu prospección combinando la automatización de Secuencias con la inteligencia de los Agentes de Prospección. Aprende a ejecutar estrategias 1:1 más efectivas, con personalización basada en datos e insights en tiempo real para generar más oportunidades y acelerar tu pipeline. Qué puedes esperar: Construye tu Agente de Prospección: Aprende cómo investigar automáticamente a tus prospectos, enriquecer la información de contacto y generar correos personalizados basados en tu ICP y en los detalles de cada negocio. Personalización a escala con IA: Combina insights, data enrichment y automatización para enviar mensajes relevantes sin perder el toque humano. Estrategia práctica de prospección: Descubre cuándo usar Secuencias, cómo integrarlas con tu Agente y cómo segmentar tus leads para maximizar resultados. Únete a un Profesor de la Academia de HubSpot y aprende sobre las estrategias más poderosas para construir un pipeline más sólido mediante comunicaciones personalizadas y oportunas.
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Construye con HubSpot: Workflows para tu Pipeline de Negocios
Sep 21, 2026 · 4:00 PM (UTC)
¡Potencia tus ventas con los workflows de trabajo para tus negocios (deal stage workflows) de HubSpot! Automatiza el cierre de negocios estancados, recibe notificaciones sobre oportunidades bloqueadas y mantente al día con el seguimiento para que ninguna oportunidad se quede en el camino. ¡Únete y mantén tu pipeline en movimiento! ⚡
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Build with HubSpot: Customer Agent (Part 2 - Launching Live)
Sep 21, 2026 · 5:00 PM (UTC)
Imagine having an AI Agent ready to welcome visitors the moment they land on your site. That’s what this session is all about: turning your Customer Agent into a live, working assistant your customers can chat with. In this interactive workshop, you’ll explore how HubSpot’s Inbox and Live Chat work together to make it happen. Step by step, we’ll guide you through: 💬 Getting to know the Inbox – see how conversations flow in and how your team can stay on top of every interaction ⚡ Creating live channels – bring chat, email, and more into HubSpot Inbox so you’re ready to deploy your agent everywhere customers reach out 🤖 Deploying your Customer Agent – plug in the AI so it can start engaging with real visitors, right where they need it By the end, your AI Agent won’t just be an idea; it’ll be live, active, and ready to help your customers in real time.
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Build with HubSpot: Help Desk Setup
Sep 21, 2026 · 5:00 PM (UTC)
Ready to transform the way you support your customers? In today’s world, customers expect fast answers, seamless communication, and consistent support, everywhere, all the time. Teams that centralize their support channels and work from one shared workspace are the ones that deliver exceptional experiences. In this live, interactive session for Service Hub Pro+ users, you’ll learn how to configure your Help Desk in HubSpot, unify all customer conversations, streamline collaboration, and set up a scalable support system that delights customers from the first contact to the last. Alongside your HubSpot Academy Professor, you’ll get a full walkthrough of Help Desk setup, automation best practices, unified inbox steps, ticket routing, and reporting. You’ll leave ready to: Create a unified Help Desk to support customers across email, chat, and forms 🤝 Improve efficiency with structured ticketing, clear ownership, and team collaboration 🎯 Strengthen your support process with reporting, SLAs, and customer feedback 📝 This small-group workshop is designed for hands-on learning. Bring your questions — you’ll have live Q&A and practical steps to implement right away. Register now and take your support quality — and customer loyalty — to the next level!
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Build with HubSpot: Multi-touch Sequences
Sep 22, 2026 · 1:00 AM (UTC)
Warm leads and customers lose momentum when outreach depends on rep’s memory. Build a cadence that keeps the right people moving. Sales and service teams both lose time when outreach lives in inbox reminders and mental notes. For reps, that means warm leads stall before a deal conversation gets traction and for retention teams, onboarding and check-ins can arrive after a customer already needed direction. Every missed or mistimed touch pulls attention away from pipeline work and customer follow-up. In this session for Sales Hub and Service Hub customers, a HubSpot expert will guide you through creating a consistent cadence of outreach so prospects and customers hear from your team at the right time. You’ll learn when pipeline and retention touchpoints should happen, then apply the structure live in your own account. You’ll leave with two configured sequences in your HubSpot account and a practical framework for adapting timing and message content to your process. WHAT YOU'LL LEARN: Build outreach motions that create pipeline and drive customer retention. You'll go step-by-step in your account and: 01. Build a path for planned outreach Create a standard sequence in your account so sales reps can work warm leads consistently and service teams can keep customer follow-up on schedule, all without writing every message from scratch. 02. Adapt outreach when engagement changes Configure a dynamic sequence that enrolls contacts at the right time with steps for follow-up tasks and automatic unenrollment so your team steps in when a prospect or customer is ready to talk.tem 03. Optimize messages with personalization and performance insights Use Breeze Assistant to generate email templates for sequences that your team can use to create personalized outreach faster. Then, use HubSpot's built-in sequence analytics to track performance at each step, identify which touches drive engagement, and apply those insights to A/B test your messaging, timing, and cadence. After this session, you'll be ready to use sequences across the full customer journey: post-demo follow-up, deal nurturing, customer onboarding, or any outreach that needs to stay consistent without adding to your team's manual workload. WHO THIS SESSION IS FOR: You're a sales rep, account manager, or service professional who manually tracks follow-ups today and wants a system that keeps every contact in your pipeline engaged without the administrative overhead. You lead a sales or service team and want to give your reps a scalable, repeatable approach to contact nurturing and deal follow-up that doesn't rely on individual memory or manual reminders. You've used basic sequences or email templates before but want to go deeper into dynamic sequences, Breeze Assistant content creation, and step-level analytics so you can personalize outreach at scale and measure what's working.
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Sales 101: Essentials
Sep 22, 2026 · 3:00 AM (UTC)
Turn scattered sales activity into a clear, connected process that keeps you in control of every deal. Stay organized in today’s fast-paced sales environment with HubSpot’s Sales Hub. Join our interactive Sales 101 session to learn how to streamline your process, stay aligned after every conversation, and keep your pipeline moving. In this session, you’ll learn how to: ⚙️ Set Up Core Sales Tools : Connect your email, calendar, and calling tools so every interaction flows into HubSpot with full context. 🤖 Use AI to Prepare and Follow Up: Use HubSpot AI and Smart Deal Progression to capture insights, surface next steps, and generate follow-ups. 💼 Manage Deals: Organize your pipeline, track progress, and explore the Sales Workspace to manage everything in one place. Partner with a HubSpot Academy Professor and discover a more connected, efficient way to manage your sales process. Register now to see it in action.
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Build With HubSpot: Deal Stage Workflows
Sep 22, 2026 · 5:00 AM (UTC)
Supercharge your sales with HubSpot deal stage workflows! Automate closing stale deals, get notified about stuck opportunities, and stay on top of follow-ups so no deal falls through the cracks. Join us to keep your pipeline moving! ⚡
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Build with HubSpot: Make Every Call and Meeting Count - Setup Made Simple
Sep 22, 2026 · 8:00 AM (UTC)
Strong customer relationships start with easy communication. With HubSpot, every call and meeting is stored in one place. This means you and your team can see the full history, share context, and let AI guide your next steps with suggestions and insights. In this interactive session, you’ll: 📞 Set Up Calling: Connect your number or get a HubSpot-issued one to start calling directly from HubSpot. 📅 Create Your Meeting Page: Build a scheduler that makes it effortless for customers to book time with you. 🔗 Connect Video Tools: Add your preferred platform: Zoom, Google Meet, Teams, Webex, or others. 🤝 Stay in Sync: Log every call and meeting, share context with your team, and let AI highlight what to focus on next. By the end, you’ll have calling and scheduling fully set up and ready to simplify how you connect with customers.
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Build with HubSpot: Survey Management
Sep 22, 2026 · 8:00 AM (UTC)
In this hands-on workshop, you’ll master HubSpot’s Survey tool to collect meaningful feedback, uncover key insights, and take action to improve your customer retention. Led by a HubSpot Academy Professor, you’ll: 🛠️ Build a survey live to share across channels. 💡 Learn best practices such as automating personalized follow-up 📈 Connect and analyze survey data to gain valuable insights Register today to learn how to close the loop with your customers and turn direct feedback into your most powerful tool for business growth.
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Build with HubSpot: Unlock Loop Marketing with AI Tools
Sep 22, 2026 · 8:00 AM (UTC)
Loop Marketing isn't just a concept, it's a repeatable system you can run inside HubSpot today. With the right AI tools, you can express your brand, personalize at scale, reach buyers across every channel, and continuously improve, all without leaving your portal. Led by a HubSpot Academy Professor, this interactive session walks you through the full Loop Marketing framework, powered by HubSpot's AI tools, so you can see exactly how it works and apply it to your own business. Here's what we'll cover together: 🎨 Breeze Assistant: Build a brand-trained AI that knows your voice, tone, and offerings so every piece of content sounds like you, not a robot 🔍 Data Agent: Unlock CRM-powered intelligence to understand what your contacts care about and personalize content at a 1-to-1 level 🤖 AEO (Answer Engine Optimization): Discover how visible your brand is in AI search tools like ChatGPT and Perplexity, and exactly what to fix 📈 Breeze Analytics: Close the loop by letting AI surface what's working, what's not, and what to do next By the end, you'll have a practical, repeatable framework to run smarter campaigns, one that gets faster and more effective every time you use it.
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Erstellen mit HubSpot: UNBOUND Entschlüsselt - Aktiviere Deine KI-Agenten
Sep 22, 2026 · 8:00 AM (UTC)
Was bei UNBOUND vorgestellt wird, hört dort nicht auf. Nimm an unserem Coaching teil, um tiefer in die Neuerungen einzutauchen und gehöre zu den Ersten, die das Neue in die Praxis umsetzen.
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Build with HubSpot: Lead Nurturing Workflow
Sep 22, 2026 · 9:00 AM (UTC)
With 77% of marketers using automation software converting more leads, the question is: will you be one of them? Stay ahead in today’s dynamic marketplace by transforming your lead nurturing with automation. Don’t miss out on the opportunity to maximize your lead-to-customer conversion rate with HubSpot’s powerful workflow tool. Unlock the potential of seamless automation and watch your business grow! Join our interactive session, designed for Marketing Professional customers, to learn how to: Discover the potential of HubSpot workflows for your lead nurturing Build your own workflow, step by step, with live guidance Learn proven best practices about workflows and lead nurturing Start saving time and converting more leads with automation Participate in this small group coaching led by one of our HubSpot Academy Professor and master the power of workflows. Register today!
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Build with HubSpot: Knowledge Base Structure
Sep 22, 2026 · 10:00 AM (UTC)
Are your customers finding answers easily—or are they flooding your support team with repetitive questions? A clear, structured Knowledge Base is one of the most powerful ways to improve customer experience, reduce ticket volume, and empower users with self-service solutions. Research shows that over 81% of customers prefer to resolve issues themselves before contacting support . With HubSpot’s Knowledge Base, you can deliver just that: searchable, accessible content that builds trust, increases retention, and frees your team for higher-value conversations. In this hands-on session designed for HubSpot Service Hub Professional and Enterprise customers, you’ll learn step-by-step how to plan, build, and structure a Knowledge Base that scales. You’ll discover practical strategies and interactive demos to: Create and structure categories, subcategories, and articles in HubSpot 🗂️ Apply best practices for writing, organizing, and maintaining Knowledge Base content—including leveraging AI tips to maximize its effectiveness ✍️ Learn how to customize design, search, and permissions to match your brand 🎨 See how to measure impact with Knowledge Base reports 📊 This interactive group session is led by a HubSpot Academy Professor, with live guidance, demos, and best practices. Bring your questions for the Q&A, and leave ready to launch or improve your Knowledge Base with confidence. 👉 Register today and start delivering effortless self-service experiences to your customers!
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Créer avec HubSpot: Séquences Multi-Touch
Sep 22, 2026 · 10:00 AM (UTC)
Vos commerciaux passent-ils trop de temps sur des relances et e-mails manuels ? Automatiser vos prises de contact permet de libérer du temps pour les conversations qui comptent vraiment. Lors de cette session pratique, conçue pour les clients Sales Hub Professional et Enterprise, vous apprendrez à utiliser les Séquences HubSpot pour simplifier vos relances, personnaliser vos prises de contact à grande échelle, et réduire vos tâches répétitives. Vous repartirez avec des actions concrètes à mettre en place immédiatement pour optimiser votre organisation au quotidien. Au programme : Créer une séquence étape par étape dans HubSpot ⚒️ Explorer les modèles et jetons de personnalisation pour gagner en efficacité 📧 Apprendre comment l'automatisation des tâches assure un suivi cohérent 🔎 Découvrir comment suivre l'engagement et les performances 🎯 Animée par un professeur de l'équipe HubSpot Academy, cette session interactive vous guidera pas à pas et vous laissera l'espace pour poser toutes vos questions. Inscrivez-vous dès aujourd'hui et découvrez comment les séquences peuvent vous aider à gagner du temps et à rester organisé.
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Data Management Excellence: Essential Strategies for Clean and Organized Data
Sep 22, 2026 · 11:00 AM (UTC)
A recent MIT article found that poor data management causes employees to spend 60% to 80% of their time searching for data, resulting in major productivity losses. Effective data management is essential for maximizing the value of your subscription platforms. In this session, designed for super admins and users with account settings permissions, you'll learn how to organize and manage your data to boost customer engagement and support strategic decisions. You’ll gain: 🔍 Data Assessment: Get familiar with your data model and learn how objects fit together. ⚙️ Data Settings Skills: Create properties, association labels and backups to support data accuracy. 🗂️ Organization Tips: Learn best practices for merging records and using filters from your index pages to keep data clean. Join us and a HubSpot Professor to master data organization and get the most out of your subscription through smarter data management.
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Build with HubSpot: Lead Generation Success
Sep 22, 2026 · 1:00 PM (UTC)
Join us for an interactive session designed to help marketers master the art of lead generation using HubSpot’s latest tools and proven frameworks. You’ll discover how to attract higher-quality prospects, engage leads more effectively, and convert leads into loyal customers. All while boosting your marketing ROI with practical tips you can put to work immediately. In this session, you will: 🎯 Learn the essentials of effective lead generation in today’s digital landscape 📈 Uncover how HubSpot’s lead generation tools streamline your process 💡 Take away actionable steps and resources to boost results right away Marketing Professional and Enterprise customers don’t miss this opportunity to transform your marketing outcomes—register today, spots are limited!
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Build with HubSpot: Marketing Attribution Dashboard
Sep 22, 2026 · 1:00 PM (UTC)
Are you making the most of your marketing channels, or just guessing where your results come from? Understanding which marketing activities truly drive leads, deals, and revenue is essential for making smarter decisions and maximizing your marketing impact. Join the 75% of marketers who feel more confident—and see measurable ROI increases—by using attribution reporting. In this hands-on session designed for Marketing Professional customers, you’ll learn how to unlock actionable insights with HubSpot’s marketing attribution reports and dashboards. You’ll discover practical strategies to clearly see which channels perform best, so you can focus your budget and efforts where they matter most. You’ll also: Explore the basics and value of marketing attribution—what it is, and why it matters 🔎 Build your own custom attribution dashboard, step by step, in HubSpot 🖥️ Learn to use dashboard templates and the reports library for quick wins 📊 Dive into advanced features like custom and AI-powered attribution reports 🚀 See how to automatically share dashboards for your team 🤝 This interactive group session is led by one of our HubSpot Customer Success Managers, providing live guidance and best practices. Bring your questions for the Q&A, and leave with the confidence to prove what’s working in your marketing. Register today and take the guesswork out of your marketing strategy!
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Build with HubSpot: Buyer Intent
Sep 22, 2026 · 5:00 PM (UTC)
Spot your best opportunities earlier and focus your time where it’s most likely to convert. With HubSpot’s buyer intent tools and insights, you can identify high-fit prospects and take action at exactly the right moment. Led by a HubSpot Academy Professor, this interactive session will walk you through how to uncover and act on real buyer intent, using HubSpot’s data, segmentation tools, and AI-powered insights to drive more effective outreach. Here’s what we’ll cover together: 🔍 Buyer Intent Signals: Understand what they are and how to recognize meaningful engagement from your prospects 🧭 In-Market Identification: Use research tools and visitor insights to uncover accounts actively exploring your business 🎯 Segmentation & Workflows: Turn intent signals into targeted outreach with smart segments and automated actions 🤖 Breeze AI: See how HubSpot’s AI works behind the scenes to surface insights and support your strategy By the end, you’ll know how to identify high-intent opportunities, prioritize your efforts, and use HubSpot to engage the right prospects at the right time with confidence.
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Unleashing the Power Content Hub
Sep 22, 2026 · 7:00 PM (UTC)
More content used to mean more ROI. Build a multi-channel system that meets buyers where they are with assets that convert at every stage. Content teams used to play a volume game. Publish more, drive more clicks, generate more leads. But the demand for content has changed. Today, buyers engage across more channels than ever, and they expect content that speaks to where they are in the customer journey, not just content that shows up. For content teams, that means producing more formats with more consistency across more channels, often with the same headcount and time. Without the right strategy and toolkit, you’ll struggle to meet the quality and customer standard needed to drive engagement. In this session for Content Hub customers, a HubSpot Academy Professor will guide you through connecting the tools in your account to a strategy that creates quality at scale, stays on brand, and reaches buyers at every stage of the customer journey. You’ll go step-by-step in your account to build a system for creating content that attracts, engages, and converts buyers, connecting your toolkit to each stage. You’ll leave with foundational elements of your content strategy configured and a clear map of where each tool belongs so you can run the full system on your own. WHAT YOU'LL LEARN: Build a complete content strategy and connect the tools you already have. You'll go step-by-step in your account to: 01. Map your toolkit to each stage of your content strategy Build a winning content strategy and see where each tool fits in so you have a clear picture of what you’re already using effectively and where to focus next based on your goals. 02. Create, refine, and publish multi-channel assets in one place Use AI content creation tools to generate, rephrase, and enhance copy and visuals directly in your account. Then, use content embeds to dynamically place and update content anywhere on your website. 03. Repurpose existing assets into new formats to extend your reach Use content remix to repurpose your best content into multiple, multi-channel assets to reach audiences who haven't seen it yet. Then use AI-powered podcast creation to turn written content into a shareable audio episode, engaging more customers through a channel they love. After this session , you’ll have the tools and strategies for creating high-converting content, with clear next steps on where to focus next so you can build on what you started. WHO THIS SESSION IS FOR: You create or manage content and want to see what you’re already using effectively and where you can speed up content creation or improve quality. You manage or lead a content team and want to move from publishing across channels ad hoc to running a strategy that creates quality content consistently and reaches buyers at every stage of the journey. You manage your team’s Content Hub setup and want to connect your tools to a strategy that converts buyers at every stage of their journey.
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Erstellen mit HubSpot: Leads mithilfe von Workflows zuweisen
Sep 23, 2026 · 8:00 AM (UTC)
79 % aller Leads konvertieren nicht zu Kunden - häufig aufgrund von fehlenden Folgeaktionen. Des Weiteren leiten 61 % der Marketer Leads an ihr Sales-Team weiter, bevor diese tatsächlich kaufbereit sind 😬. Lass uns das ändern. In diesem interaktiven Workshop erstellst du einen automatischen Übergabeprozess für deine Leads, der für dich hinter den Kulissen arbeitet! Ab dem Moment, an dem ein Lead in dein System einfließt, wird der Workflow ausgelöst - Leads werden qualifiziert und dem passenden Sales-Team zugewiesen, um sicherzustellen, dass Folgeaktionen durchgeführt werden. Angeleitet von einem HubSpot Academy Professor wirst du: 📚 Die Grundlagen der Automation in HubSpot lernen ⚙️ Deinen eigenen Workflow erstellen, der neue Kontakte basierend auf ihren Eigenschaften (wie Standort oder Interessen) sortiert und zuweist 🔧 Automatische Folgeaufgaben erstellen damit dein Team den Überblick über die Kontaktaufnahme behält Dies ist ein praktischer Workshop, in dessen Verlauf du einen Workflow-Entwurf für deinen Lead-Übergabeprozess erstellst. Melde dich heute dafür an!
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Build with HubSpot: Beyond SEO, Winning the AI Search Era with AEO
Sep 23, 2026 · 12:45 PM (UTC)
When your buyers ask AI tools about your category, is your brand showing up? In this interactive session, you’ll learn how Answer Engine Optimization (AEO) helps you understand your AI visibility, uncover gaps, and take action inside HubSpot. Led by a HubSpot Academy Professor, this session will show you how AEO differs from traditional SEO, how to use HubSpot’s AEO Grader, and how to turn those insights into practical next steps. Here’s what we’ll cover together: AEO vs. SEO: Learn why both matter in the AI era. AEO Grader: Evaluate your brand or a competitor and interpret the key insights. HubSpot Setup: See how ICP, Products & Services, and Breeze support stronger AEO outcomes. Action Plan: Leave with clear next steps to improve your visibility in AI search. By the end, you’ll know how to assess your brand’s AI presence, spot the gaps that matter, and use HubSpot to take action with confidence.
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Build with HubSpot: Managing Users, Permissions, and Teams
Sep 23, 2026 · 4:00 PM (UTC)
Who has access to what in HubSpot; and why does it matter? Whether you’re growing your team or refining access levels, smart user management keeps your data safe, your processes organized, and your people productive. Led by a HubSpot Success Manager, this interactive session will guide you step-by-step through setting up and maintaining a solid user structure in your HubSpot account. Here’s what we’ll cover together: 👥 Seats & Permissions: Understand who needs which tools and how to assign them efficiently 🏗️ Teams & Hierarchies: Organize your users for better reporting and collaboration 🔐 Best Practices: Keep your CRM clean, secure, and easy to manage as your company grows By the end, you’ll have your HubSpot users set up and ready to go, with the confidence to manage access and collaboration like a pro.
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Construye con HubSpot: Panel de Rendimiento de Ventas
Sep 23, 2026 · 4:00 PM (UTC)
¿Estás seguro de saber qué es lo que realmente impulsa el éxito de tu equipo de ventas? Comprender a tus representantes con mejor desempeño, las actividades más efectivas y los factores clave detrás de cada negocio cerrado es fundamental para construir un proceso de ventas más inteligente y exitoso. Únete al 76% de los líderes de ventas que experimentan un crecimiento medible al aprovechar la analítica y los reportes de ventas. En esta sesión interactiva diseñada para usuarios de HubSpot, aprenderás paso a paso cómo crear tu propio panel de rendimiento de ventas (Sales Performance Dashboard), en vivo y junto a un profesor de HubSpot Academy. Saldrás listo para: Obtener insights accionables midiendo la efectividad y los resultados de tu equipo en HubSpot 🔎 Crear un panel de ventas personalizado, siguiendo el proceso en tiempo real 🖥️ Utilizar reportes de analítica de ventas predefinidos, plantillas y herramientas de seguimiento de objetivos para generar valor inmediato 📊 Explorar opciones avanzadas como embudos de conversión y reportes impulsados por IA 🚀 Este taller en grupos pequeños está diseñado para un aprendizaje práctico: haz preguntas en vivo y recibe mejores prácticas mientras avanzas. Trae tus KPIs, trae tus preguntas y sal listo para tomar decisiones seguras basadas en datos para tu equipo de ventas. ¡Regístrate hoy y comienza a hacer tu proceso de ventas más eficiente, efectivo y exitoso!
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Construye con HubSpot: UNBOUND Revelado - Activa tus Agentes de AI
Sep 23, 2026 · 8:00 PM (UTC)
Lo que se revela en UNBOUND no termina ahí. Únete a nosotros para profundizar, poner manos a la obra y ser de los primeros en aplicar lo nuevo.
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Build with HubSpot: Retention Health Scores
Sep 24, 2026 · 2:00 PM (UTC)
In this hands-on workshop, you'll learn how to leverage HubSpot's Customer Health Score to manage customer risk and identify opportunities for growth. This essential tool helps you translate customer data into a simple, actionable retention metric. Led by a HubSpot Professor, you'll: 📊 Build and Customize your Retention Health Score 💡 Understand the Importance of Health Scores in predicting churn 🔎 Analyze and Action your scores to prioritize at-risk customers and maximize retention. For Service Hub Professional and Enterprise customers, register today to see how a data-driven Health Score can transform your customer success strategy and significantly improve your retention rates.
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Build with HubSpot: Marketing 101
Sep 25, 2026 · 2:00 AM (UTC)
“Campaigns that are segmented had 14.31% higher open rates and saw 101% more clicks than non-segmented campaigns.” Join our Marketing 101 session to learn how to use HubSpot’s forms and emails to create targeted, personalized campaigns that increase engagement. In this interactive workshop, you’ll learn how to: Design Effective Forms to capture high-quality leads using our intuitive form editor. Leverage AI to personalize marketing emails that connect with your audience. Work hands-on with a Professor to master these essential tools. Register now to secure your spot!
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Erstellen mit HubSpot: Customer Agent
Sep 28, 2026 · 8:00 AM (UTC)
In diesem interaktiven Workshop erstellst du deinen eigenen Customer Agent - HubSpot’s KI-gestützter Bot für den Kundenservice, der mit den Besuchern deiner Website chattet, ihre Fragen beantwortet, und dir dabei hilft Traffic in Leads zu verwandeln (ohne dass du nach dem Setup noch weitere Schritte unternehmen musst). Angeleitet von einem HubSpot Academy Professor wirst du: 👀 Den Breeze Customer Agent bei einer Live Demo in Aktion sehen 🛠️ Deinen eigenen KI-Assistenten mit praktischer Unterstützung erstellen 💳 Erfahren wie HubSpot Credits funktionieren Ungeachtet deiner Rolle ist diese Session deine Chance, deinen Customer Agent zu erstellen und für dich zu nutzen 🧰✨. (Wenn du deine Konversionsrate erhöhen und mehr Leads mit weniger manuellem Aufwand gewinnen möchtest, ist dieser Workshop geeignet für dich.)
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Créer avec HubSpot : Workflows d'Attribution de Leads
Sep 30, 2026 · 8:00 AM (UTC)
79% des leads ne deviennent jamais clients, souvent parce que le suivi n’est pas correctement effectué. De surcroît, 61% des marketeurs attribuent des leads à l'équipe commerciale avant même qu'ils ne soient vraiment qualifiés 😬 Il est temps de changer cela ! Lors de cette session interactive, vous allez construire un processus automatique d’attribution de leads qui travaille pour vous en continu ! Dès qu'un nouveau lead entre dans votre système, votre workflow se déclenche : il le qualifie, l’attribue à la bonne équipe commerciale, et s'assure que le suivi est bien effectué. Animée par un professeur de l'équipe HubSpot Academy, cette session vous permettra de : Comprendre les fondamentaux de l'automatisation dans HubSpot 📚 Créer votre propre workflow pour trier et attribuer vos nouveaux leads selon leurs profils (ex: localisation, centres d'intérêt, …) ⚙️ Créer automatiquement des tâches de suivi pour que votre équipe ne rate aucune opportunité 🔧 À l'issue de cette session pratique, vous repartirez avec un workflow prêt à l'emploi ! Inscrivez-vous dès aujourd'hui !
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Créer avec HubSpot: Formulaires Contextuels Performants
Sep 30, 2026 · 1:00 PM (UTC)
À la recherche d'un moyen simple de capturer plus de leads ? Rejoignez cette session interactive, et créez votre propre formulaire contextuel sur votre portail HubSpot, en suivant les bonnes pratiques essentielles pour maximiser vos conversions. Animée par un professeur de l'équipe HubSpot Academy, cette session vous guidera pas à pas dans la création d'un formulaire contextuel entièrement fonctionnel, conçu pour capter l'attention et générer plus de leads. Au programme : Concevoir votre propre formulaire contextuel grâce à l'outil CTA d'HubSpot 📣 Configurer des règles de ciblage et de déclenchement pour afficher le bon message au bon moment 🎯 Utiliser les règles intelligentes et propriétés personnalisées pour collecter des données pertinentes 🧠 À l'issue de la session, vous repartirez avec un formulaire contextuel de génération de leads prêt à l'emploi, et la confiance pour en créer d'autres.
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Unleashing the Power of Content Hub
Oct 1, 2026 · 9:00 AM (UTC)
More content used to mean more ROI. Build a multi-channel system that meets buyers where they are with assets that convert at every stage. Content teams used to play a volume game. Publish more, drive more clicks, generate more leads. But the demand for content has changed. Today, buyers engage across more channels than ever, and they expect content that speaks to where they are in the customer journey, not just content that shows up. For content teams, that means producing more formats with more consistency across more channels, often with the same headcount and time. Without the right strategy and toolkit, you’ll struggle to meet the quality and customer standard needed to drive engagement. In this session for Content Hub customers, a HubSpot Academy Professor will guide you through connecting the tools in your account to a strategy that creates quality at scale, stays on brand, and reaches buyers at every stage of the customer journey. You’ll go step-by-step in your account to build a system for creating content that attracts, engages, and converts buyers, connecting your toolkit to each stage. You’ll leave with foundational elements of your content strategy configured and a clear map of where each tool belongs so you can run the full system on your own. WHAT YOU'LL LEARN: Build a complete content strategy and connect the tools you already have. You'll go step-by-step in your account to: 01. Map your toolkit to each stage of your content strategy Build a winning content strategy and see where each tool fits in so you have a clear picture of what you’re already using effectively and where to focus next based on your goals. 02. Create, refine, and publish multi-channel assets in one place Use AI content creation tools to generate, rephrase, and enhance copy and visuals directly in your account. Then, use content embeds to dynamically place and update content anywhere on your website. 03. Repurpose existing assets into new formats to extend your reach Use content remix to repurpose your best content into multiple, multi-channel assets to reach audiences who haven't seen it yet. Then use AI-powered podcast creation to turn written content into a shareable audio episode, engaging more customers through a channel they love. After this session, you’ll have the tools and strategies for creating high-converting content, with clear next steps on where to focus next so you can build on what you started. WHO THIS SESSION IS FOR: You create or manage content and want to see what you’re already using effectively and where you can speed up content creation or improve quality. You manage or lead a content team and want to move from publishing across channels ad hoc to running a strategy that creates quality content consistently and reaches buyers at every stage of the journey. You manage your team’s Content Hub setup and want to connect your tools to a strategy that converts buyers at every stage of their journey.
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Build With HubSpot: Create & Refine Content With HubSpot AI
Oct 1, 2026 · 2:00 PM (UTC)
Your content backlog keeps growing while AI drafts still need too much cleanup. Build a workflow for faster, brand-ready output. Marketers are being asked to create more content, across more channels and audience segments, without more time or headcount. While AI can help close the workload gap, it needs the proper business context and a repeatable workflow behind it. Without that foundation, marketers waste time correcting robotic drafts and restarting every asset from a blank prompt box. The result? A content backlog that keeps growing and assets that struggle to earn the trust they need to convert. In this session for Content and Marketing Hub customers, a HubSpot expert will guide you through setting up an AI foundation and completing an end-to-end content creation workflow in your own account. You’ll see how business context shapes stronger output, then apply that approach during a hands-on build that turns a concept into a fully AI-generated campaign asset. You’ll leave with a publish-ready landing page and a repeatable workflow for creating AI-generated content moving forward. WHAT YOU'LL LEARN: Use built-in AI to keep up with growing content demands while maintaining quality and consistency. You'll go step-by-step in your account to: 01. Ground every draft in real business context Build the foundation you need for consistent outputs by configuring AI settings and sources in your account. Then, learn how to prime Breeze with a memory prompt so outputs are personalized from the start. 02. Brainstorm and iterate on campaign concepts Work with Breeze Assistant to develop lead magnet ideas for your business and learn how to refine outputs through follow-up prompting. 03. Build a page ready for a real campaign Turn your campaign concept into a publish-ready page using inline content generation to draft headings, body copy, and CTAs and see how you can use Breeze to generate images and apply Smart Content so visitors see messaging personalized to them. After this session , your landing page will be ready to support your next campaign and your team can move from blank page to brand-ready content with the same workflow again. WHO THIS SESSION IS FOR: You create content, manage campaigns, or build landing pages and want a repeatable workflow for creating AI-generated content that is accurate and saves you time. You manage a marketing or content team and want to build a foundation your team can use to increase output volume without sacrificing quality. You're already using Breeze and want to get more from it. More context, more personalization, and more consistent outputs.
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Workflows pour Débutants: Guide de l'Automatisation
Oct 2, 2026 · 2:00 PM (UTC)
Un parcours lead ne fonctionne que si chaque étape s'enchaîne. Intégrez le nurturing, le routage et le transfert de votre équipe dans un système automatisé qui convertit. Un parcours lead connecté, c'est ce qui transforme l'intérêt en action. Quand le nurturing, le routage et le transfert fonctionnent comme des processus manuels séparés, les équipes envoient des messages irréguliers, les leads sont mal assignés, et vous perdez des clients potentiels à cause de vos processus ou de vos étapes mal calibrés. Dans cette session pour les clients Marketing Hub et Sales Hub, un expert HubSpot vous guidera dans la création d'un système automatisé qui maintient les leads engagés tout au long de leur parcours. Vous travaillerez sur la logique qui détermine ce qui doit se passer avant et après la prise de rendez-vous, puis vous l'appliquerez en direct pour que le nurturing et le transfert fonctionnent depuis le même processus. Vous repartirez avec deux workflows opérationnels configurés dans votre compte HubSpot et un cadre réutilisable pour identifier les processus manuels et les systèmes déconnectés que votre équipe peut optimiser et automatiser. CE QUE VOUS ALLEZ APPRENDRE : Améliorez votre taux de conversion avec des workflows qui nourrissent et assignent vos leads automatiquement. Vous avancerez étape par étape dans votre compte pour : 01. Identifier les moments où l'automatisation doit intervenir Repérez où un contact a besoin de nurturing avant la prise de rendez-vous et où un rendez-vous confirmé nécessite un transfert, pour que vos décisions de workflow correspondent au parcours lead plutôt qu'à une tâche isolée. 02. Connecter le suivi à la prochaine action client Configurez un workflow de nurturing pour que les visiteurs de votre site qui n'ont pas encore pris de rendez-vous reçoivent un suivi pertinent au bon moment. 03. Créer un transfert plus fluide après la prise de rendez-vous Créez un workflow qui envoie les rendez-vous confirmés vers la bonne équipe et génère les enregistrements CRM associés, pour que les commerciaux disposent du contexte nécessaire pour assurer le suivi. Après cette session, vos automatisations seront prêtes à accompagner le parcours lead de l'intérêt au transfert après rendez-vous, pour que votre équipe réduise les étapes manuelles et agisse plus vite. CETTE SESSION EST FAITE POUR VOUS SI : Vous gérez le suivi marketing et vous souhaitez comprendre comment le nurturing s'intègre dans un processus d'automatisation plus large. Vous accompagnez les équipes commerciales ou revops et vous voulez un moyen fiable de router les nouveaux rendez-vous vers le bon commercial et de créer automatiquement les enregistrements CRM. Vous avez déjà ouvert l'outil workflows mais vous n'avez jamais construit un workflow complet de A à Z , et vous souhaitez un accompagnement pas à pas pour faire tourner votre première automatisation dans votre compte.
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Erstellen mit HubSpot: Pop-up Formulare, die wirklich konvertieren
Oct 7, 2026 · 12:00 PM (UTC)
Willst du mehr Klicks, mehr Daten und mehr Leads? Pop-up CTAs konvertieren 40 % besser als herkömmliche Formulare! In diesem interaktiven Workshop mit HubSpot kannst du live einen erstellen. Kein Rätselraten, nur Best Practices und praktisches Arbeiten, damit du aus der Masse herausstichst. Geleitet von einem HubSpot Academy Professor führt dich dieser 45-minütige Workshop durch die Erstellung eines voll funktionsfähigen Pop-up CTAs, der Aufmerksamkeit erregt und Ergebnisse liefert. In diesem interaktiven Workshop wirst du: 📣 Deinen eigenen Pop-up CTA (mit Formular!) mit den Tools von HubSpot gestalten 🎯 Smartes Targeting und Trigger-Regeln einrichten, um zur richtigen Zeit die richtige Botschaft anzuzeigen 🧠 Smart Rules und benutzerdefinierte Eigenschaften nutzen, um aussagekräftige Daten zu erfassen Am Ende des Workshops hast du einen Lead-Gen CTA, den du sofort live schalten kannst und alles, was du brauchst, um weitere zu erstellen
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