Build with HubSpot:
Small Group Coaching.
Join live, expert-led sessions where HubSpot Customer Success Managers guide you and your peers through real, hands-on activities — so you can learn with HubSpot, not just about it.
Covering 85+Available Topics
Over 5,500Fellow HubSpot Builders
100% Hands-OnLearning
1 HourLive Sessions
Find a Session That Fits Your Goals
Join live coaching sessions designed to help you build smarter systems, better campaigns, and stronger results in HubSpot.
Build, Learn, and Grow Together
Join small, collaborative sessions led by HubSpot Customer Success Managers. Connect with other HubSpot users, tackle practical tasks in real time, and walk away with something you built, ready to use right away.
85 workshops found
HubSpot Spring Spotlight — The Newest Impact Product Releases
Apr 22, 2026 · 11:30 PM (UTC)
Join us as Rachel Muradyan, Senior Marketer Product Enablement at HubSpot, goes through the highest impact product releases from HubSpot's Spring Spotlight and how to put them into practice for your company. Key takeaways: Overview of the highest impact product releases Live demos and best practices Understand the value and impact of new releases How to put the new releases into action Rachel Muradyan Senior Marketer Product Enablement at HubSpot rmuradyan@hubspot.com The event is absolutely free and will include networking, buffet, drink tickets, and plenty of learning! The event is in partnership with Sinch and HIVE Strategy .
Build with HubSpot: Assign Leads with Workflows
Apr 23, 2026 · 2:00 AM (UTC)
79% of leads never turn into customers—often because no one follows up. And 61% of marketers send leads to sales before they're actually ready. 😬 Let’s fix that. In this interactive workshop , you’ll build an automatic lead-handoff process that works for you behind the scenes! From the moment a new lead enters your system, your workflow will kick in—qualifying them, sending them to the right sales team, and making sure follow-up happens. Led by a HubSpot Academy Professor, you’ll: 📚Learn the fundamentals of automation in HubSpot ⚙️ Build your own workflow that sorts and assigns new contacts based on their info (like location or interest) 🔧 Automatically create follow-up tasks so your team stays on top of outreach This is a hands-on workshop where you'll walk away with a draft workflow! Register today!
Build With HubSpot: Deal Stage Workflows
Apr 23, 2026 · 6:00 AM (UTC)
Supercharge your sales with HubSpot deal stage workflows! Automate closing stale deals, get notified about stuck opportunities, and stay on top of follow-ups so no deal falls through the cracks. Join us to keep your pipeline moving! ⚡
Build with HubSpot: Multi-touch Sequences
Apr 23, 2026 · 6:00 AM (UTC)
🕕 6:00 AM Eastern Time (US) / 11:00 AM London Time (UK) 🌍 Europe Time-zone friendly. Are your reps spending too much time on manual follow-ups and emails? Streamlining outreach with automation helps free up time for the conversations that matter most. In this hands-on session designed for Sales Hub Professional & Enterprises customers, you’ll learn how to use HubSpot Sequences to simplify follow-ups, personalize outreach at scale, and reduce repetitive tasks. You’ll leave with practical steps you can apply right away to make your daily workflow more efficient. You’ll also: ⚒️ Build a sequence step by step in HubSpot 📧 Explore templates and personalization tokens for efficiency 🔎 See how task automation supports consistent follow-up 🎯Discover ways to track engagement and performance This interactive group session is led by a HubSpot Academy Professor, with live guidance and space for your questions. Register today and discover how Sequences can help you save time and stay organized.
Build with HubSpot: Contact List Segmentation
Apr 23, 2026 · 8:00 AM (UTC)
Segmenting and organizing your contacts doesn’t have to be overwhelming. With HubSpot’s Segments, you can group contacts with confidence, clean up your data, and target the right people without guesswork. In this hands-on session, you’ll learn how to build effective segments (lists) using filters, properties, and AI suggestions! Here’s what we’ll explore together: 🔍 What Segments Are and Why They Matter, and how they help you organize contacts with clarity and purpose 🧩 How to Build Effective Segments using essential filters, recommended properties, and AI to refine your criteria and improve accuracy ✨ Live Walkthrough , where we’ll build a practical segment together and show how to adapt it for your own goals By the end, you’ll be able to create and refine segments that keep your data clean, your targeting sharp, and your processes simple inside HubSpot.
Build with HubSpot: Email Newsletter
Apr 23, 2026 · 8:00 AM (UTC)
Ready to create an email marketing machine? 📧 Join our live workshop and build your own high-converting newsletter, all powered by HubSpot’s intuitive email tools. No design experience, no stress, just real results for your business. In this interactive workshop, you’ll roll up your sleeves and craft your very own email newsletter, connecting with your audience, nurturing leads, and driving meaningful engagement in just a few simple steps. Led by a HubSpot expert, you’ll: 🔍 Get set up by defining subscription types and building your mailing list with smart HubSpot filters and targeting ✏️ Build your email newsletter (yes, you can!) with step-by-step, hands-on guidance 🚀 Discover best practices to boost open and click rates Whether you’re a marketer, a business owner, or just eager to up your email game, this session is your chance to turn your contact list into engaged fans. (If you’re looking to increase engagement and capture more leads with less effort, don’t miss this workshop!)
Build with HubSpot: Customer Success Workspace
Apr 23, 2026 · 9:00 AM (UTC)
In this hands-on workshop, you'll learn to maximize customer value and minimize churn by centralizing all your efforts in the Customer Success Workspace. This unified command center helps CSMs streamline tasks, manage risk, and identify growth from one central location. Led by a HubSpot Academy Professor, you'll learn how to: ✅ Organize Your Day: prioritize daily tasks, alerts, and overdue items. 📈 Track Customer Health: Utilize the Health Score summary and Customer Views to instantly segment your customers. 💰 Identify Growth Opportunities: Monitor your Services and Revenue pipelines directly within the workspace Register today to transform your customer success strategy into a highly organized, retention-focused revenue driver!
Build with HubSpot: Knowledge Base Structure
Apr 23, 2026 · 9:00 AM (UTC)
Are your customers finding answers easily—or are they flooding your support team with repetitive questions? A clear, structured Knowledge Base is one of the most powerful ways to improve customer experience, reduce ticket volume, and empower users with self-service solutions. Research shows that over 81% of customers prefer to resolve issues themselves before contacting support . With HubSpot’s Knowledge Base, you can deliver just that: searchable, accessible content that builds trust, increases retention, and frees your team for higher-value conversations. In this hands-on session designed for HubSpot Service Hub Professional and Enterprise customers, you’ll learn step-by-step how to plan, build, and structure a Knowledge Base that scales. You’ll discover practical strategies and interactive demos to: Create and structure categories, subcategories, and articles in HubSpot 🗂️ Apply best practices for writing, organizing, and maintaining Knowledge Base content—including leveraging AI tips to maximize its effectiveness ✍️ Learn how to customize design, search, and permissions to match your brand 🎨 See how to measure impact with Knowledge Base reports 📊 This interactive group session is led by a HubSpot Academy Professor, with live guidance, demos, and best practices. Bring your questions for the Q&A, and leave ready to launch or improve your Knowledge Base with confidence. 👉 Register today and start delivering effortless self-service experiences to your customers!
Mastering Analytics: Your Guide to Better Reporting
Apr 23, 2026 · 9:00 AM (UTC)
Unlock the power of data-driven decision-making. Organisations that leverage data effectively are more likely to win, retain, and grow their customers. It all starts with strong reporting fundamentals. This interactive session is designed for Marketing Hub and Sales Hub Professional users who want to build a strong foundation in HubSpot reporting. Whether you are getting started or looking to reinforce the basics, you’ll learn how to turn your data into clear, actionable insights. What to Expect: 📊 Reporting Foundations: An introduction to the Report Library and customizable dashboards 🛠️ Hands-On Building: A live, guided walkthrough to create a custom report ✅ Best Practices: Tips to organise and maintain reports as your needs grow Join a HubSpot Academy Professor and build confidence with reporting in HubSpot!
Workflows 101: A Beginners Guide to Automation
Apr 23, 2026 · 9:00 AM (UTC)
Boost your team’s productivity with HubSpot automation! This beginner-level session is designed for Marketing and Sales Hub Professional customers and will cover: Workflow Fundamentals: Navigate and leverage HubSpot’s powerful workflows tool. Hands-On Setup: Build and draft a workflow with guidance from a HubSpot Academy Professor. Join this interactive session for a hands-on experience with HubSpot workflows. Register today!
Build with HubSpot: Buyer Intent
Apr 23, 2026 · 10:00 AM (UTC)
Spot your best opportunities earlier and focus your time where it’s most likely to convert! Learn how to identify and act on real buyer intent using HubSpot. In this session, we’ll cover what buyer intent signals are, how to uncover in-market accounts through research and visitor insights, and how to turn those signals into targeted outreach using segments and workflows. You’ll also get a practical understanding of how HubSpot Breeze AI supports this process behind the scenes.
Build with HubSpot: Marketing Attribution Dashboard
Apr 23, 2026 · 11:00 AM (UTC)
Are you making the most of your marketing channels, or just guessing where your results come from? Understanding which marketing activities truly drive leads, deals, and revenue is essential for making smarter decisions and maximizing your marketing impact. Join the 75% of marketers who feel more confident—and see measurable ROI increases—by using attribution reporting. In this hands-on session designed for Marketing Professional customers, you’ll learn how to unlock actionable insights with HubSpot’s marketing attribution reports and dashboards. You’ll discover practical strategies to clearly see which channels perform best, so you can focus your budget and efforts where they matter most. You’ll also: Explore the basics and value of marketing attribution—what it is, and why it matters 🔎 Build your own custom attribution dashboard, step by step, in HubSpot 🖥️ Learn to use dashboard templates and the reports library for quick wins 📊 Dive into advanced features like custom and AI-powered attribution reports 🚀 See how to automatically share dashboards for your team 🤝 This interactive group session is led by one of our HubSpot Academy Professors, providing live guidance and best practices. Bring your questions for the Q&A, and leave with the confidence to prove what’s working in your marketing. Register today and take the guesswork out of your marketing strategy!
Build with HubSpot: Content Remix
Apr 23, 2026 · 2:00 PM (UTC)
In this hands-on workshop, you’ll learn how to use HubSpot’s Content Remix — an AI tool that helps you quickly transform existing assets like blog posts, webpages, videos, or audio into brand new formats such as social posts, podcasts, and more! Led by a HubSpot Academy Professor, you’ll: 🔁 Explore Loop Marketing — HubSpot’s new growth strategy 🎨 Remix existing content into new formats using AI ⏱️ Save time while maximizing engagement with your existing assets Register today to see how Content Remix can help you share your message more efficiently — and reach your audience wherever they are.
Build with HubSpot: Lead Nurturing Workflow
Apr 23, 2026 · 2:00 PM (UTC)
With 77% of marketers using automation software converting more leads, the question is: will you be one of them? Stay ahead in today’s dynamic marketplace by transforming your lead nurturing with automation. Don’t miss out on the opportunity to maximize your lead-to-customer conversion rate with HubSpot’s powerful workflow tool. Unlock the potential of seamless automation and watch your business grow! Join our interactive session, designed for Marketing Professional customers, to learn how to: Discover the potential of HubSpot workflows for your lead nurturing Build your own workflow, step by step, with live guidance Learn proven best practices about workflows and lead nurturing Start saving time and converting more leads with automation Participate in this small group coaching led by one of our HubSpot Academy Professor and master the power of workflows. Register today!
Build with HubSpot: Marketing 101
Apr 23, 2026 · 2:00 PM (UTC)
“Campaigns that are segmented had 14.31% higher open rates and saw 101% more clicks than non-segmented campaigns.” Join our Marketing 101 session to learn how to use HubSpot’s forms and emails to create targeted, personalized campaigns that increase engagement. In this interactive workshop, you’ll learn how to: Design Effective Forms to capture high-quality leads using our intuitive form editor. Leverage AI to personalize marketing emails that connect with your audience. Work hands-on with a Professor to master these essential tools. Register now to secure your spot!
Construye con HubSpot: Workflows para tu Pipeline de Negocios
Apr 23, 2026 · 2:00 PM (UTC)
Descubre cómo la toma de decisiones basada en datos ayuda a las empresas a ganar, retener y crecer con sus clientes. Quienes usan herramientas sólidas de informes obtienen mejores insights y mayor ventaja competitiva. Qué puedes esperar: Descubre los informes de HubSpot : Explora la Biblioteca de Informes y los paneles personalizables adaptados a tus necesidades. Construcción práctica de informes : Sigue una demostración en vivo para crear un informe personalizado con la guía de nuestro experto. Mejores prácticas en reportes : Obtén consejos para organizar y optimizar tu proceso de informes para un éxito continuo. Únete a un Profesor de la Academia de HubSpot y aprende cómo las herramientas de informes de HubSpot pueden elevar la estrategia de tu negocio.
El proceso antes de la tecnología.
Apr 23, 2026 · 3:00 PM (UTC)
El proceso antes de la tecnología es una charla diseñada para líderes de comerciales que buscan escalar sus resultados sin caer en el error común de implementar herramientas sin una base sólida. Desde la mirada de Revenue Operations, exploraremos por qué el verdadero crecimiento no comienza con un CRM o con inteligencia artificial, sino con procesos claros, medibles y alineados al cliente. En esta sesión, abordaremos los 4 procesos vitales que toda empresa debe definir antes de incorporar tecnología. Analizaremos cómo estos procesos impactan directamente en la eficiencia operativa, la experiencia del cliente y la previsibilidad de ingresos. A través de ejemplos prácticos y aprendizajes reales en LATAM, mostraremos cómo la falta de procesos genera fricción, pérdida de oportunidades y malas decisiones tecnológicas. También compartiremos un enfoque estructurado para diseñar procesos que luego puedan ser potenciados, no reemplazados, por herramientas como HubSpot, CRM o IA. Esta charla es una invitación a ordenar la casa antes de automatizarla. Porque la tecnología amplifica lo que ya existe: si el proceso es débil, el resultado también lo será.
Build With HubSpot: Create & Refine Content With AI
Apr 23, 2026 · 4:00 PM (UTC)
Content creation doesn’t have to be slow or complicated. With HubSpot’s AI features , you can move from concept to publish-ready content in minutes, all while keeping your voice and strategy consistent. Led by a HubSpot Academy Professor, this interactive session will show you how to get the most from HubSpot’s AI features, to speed up creation, stay on-brand, and improve quality, all without leaving HubSpot. Here’s what we’ll cover together: ✨ Breeze Assistant: Generate content, explore prompt ideas, and make the most of AI memories for context-aware creation 🪄 Content Assistant: Refine, rephrase, and enhance content across HubSpot tools, even when starting from scratch 📈 Best Practices & Recommendations: Apply AEO tips to stay relevant, consistent, and optimized for performance By the end, you’ll know how to generate, refine, and optimize content that connects with your audience, quickly, confidently, and with the help of HubSpot AI.
Build with HubSpot: Email Deliverability Mastery
Apr 23, 2026 · 4:00 PM (UTC)
Are your emails not reaching inboxes—or not getting the engagement you expect? Improving deliverability and performance is key to making your email marketing efforts truly pay off. With the right strategies, you can ensure your messages land where they belong and drive meaningful results. In this hands-on session designed for Marketing Hub Professional & Enterprise customers , you’ll learn how to optimize your email campaigns for deliverability, engagement, and ROI using HubSpot’s email tools and best practices. You’ll leave with clear steps to enhance sender reputation, fine-tune your content, and measure success with confidence. You’ll also: 📩 Discover how to monitor and improve your email deliverability 🎯 Learn how to craft engaging, on-brand emails that boost open and click rates 🔎 See how to use HubSpot’s reporting and analytics to track performance and identify areas for improvement This interactive session is led by a HubSpot Customer Success Manager, with live guidance, examples, and space for your questions. Register today and learn how to make every email count—from inbox placement to engagement.**
Build With HubSpot: High-Converting Pop-Up Forms
Apr 23, 2026 · 4:00 PM (UTC)
Want more clicks, more data, and more leads? Pop-up CTAs convert 40% better than traditional forms! And in this interactive workshop, you’ll build one live with HubSpot. No guesswork, just best practices and hands-on action to help you stand out. Led by a HubSpot Professor, this workshop will guide you through building a fully functional pop-up CTA that grabs attention and gets results. In this interactive workshop, you will: 📣 Design your own pop-up CTA (with form!) using HubSpot's tools 🎯 Set up smart targeting and trigger rules to show the right message at the right time 🧠 Use smart rules and custom properties to collect meaningful data By the end, you’ll walk away with a lead-gen CTA you can launch immediately, and the confidence to build more.
Build with HubSpot: Managing Users, Permissions, and Teams
Apr 23, 2026 · 4:00 PM (UTC)
Who has access to what in HubSpot; and why does it matter? Whether you’re growing your team or refining access levels, smart user management keeps your data safe, your processes organized, and your people productive. Led by a HubSpot Success Manager, this interactive session will guide you step-by-step through setting up and maintaining a solid user structure in your HubSpot account. Here’s what we’ll cover together: 👥 Seats & Permissions: Understand who needs which tools and how to assign them efficiently 🏗️ Teams & Hierarchies: Organize your users for better reporting and collaboration 🔐 Best Practices: Keep your CRM clean, secure, and easy to manage as your company grows By the end, you’ll have your HubSpot users set up and ready to go, with the confidence to manage access and collaboration like a pro.
Build with HubSpot: Lead Generation Success
Apr 23, 2026 · 5:00 PM (UTC)
Join us for an interactive session designed to help marketers master the art of lead generation using HubSpot’s latest tools and proven frameworks. You’ll discover how to attract higher-quality prospects, engage leads more effectively, and convert leads into loyal customers. All while boosting your marketing ROI with practical tips you can put to work immediately. In this session, you will: 🎯 Learn the essentials of effective lead generation in today’s digital landscape 📈 Uncover how HubSpot’s lead generation tools streamline your process 💡 Take away actionable steps and resources to boost results right away Marketing Professional and Enterprise customers don’t miss this opportunity to transform your marketing outcomes—register today, spots are limited!
Build with HubSpot: Publish Social Content
Apr 23, 2026 · 7:00 PM (UTC)
Are you spending too much time brainstorming, writing, and scheduling social posts? Automating and optimizing your publishing workflow with HubSpot’s AI tools helps you stay consistent and creative — without the extra effort. In this hands-on session designed for Marketing Hub Professional & Enterprise customers, you’ll learn how to use HubSpot’s Social Media tools and AI Social Agent to plan, create, and publish engaging content across channels. You’ll leave with actionable steps to make your social media management faster, smarter, and more impactful. You’ll also: Learn how to create and publish posts directly in HubSpot Discover how the AI Social Agent can generate on-brand content ideas in seconds See how to track engagement and performance across your connected channels This interactive group session is led by a Professor, with live guidance and space for your questions. Register today and discover how the Social Agent can help you save time and stay organized.
Construye con HubSpot: Panel de Rendimiento de Ventas
Apr 23, 2026 · 7:00 PM (UTC)
¿Estás seguro de saber qué es lo que realmente impulsa el éxito de tu equipo de ventas? Comprender a tus representantes con mejor desempeño, las actividades más efectivas y los factores clave detrás de cada negocio cerrado es fundamental para construir un proceso de ventas más inteligente y exitoso. Únete al 76% de los líderes de ventas que experimentan un crecimiento medible al aprovechar la analítica y los reportes de ventas. En esta sesión interactiva diseñada para usuarios de HubSpot, aprenderás paso a paso cómo crear tu propio panel de rendimiento de ventas (Sales Performance Dashboard), en vivo y junto a un profesor de HubSpot Academy. Saldrás listo para: Obtener insights accionables midiendo la efectividad y los resultados de tu equipo en HubSpot 🔎 Crear un panel de ventas personalizado, siguiendo el proceso en tiempo real 🖥️ Utilizar reportes de analítica de ventas predefinidos, plantillas y herramientas de seguimiento de objetivos para generar valor inmediato 📊 Explorar opciones avanzadas como embudos de conversión y reportes impulsados por IA 🚀 Este taller en grupos pequeños está diseñado para un aprendizaje práctico: haz preguntas en vivo y recibe mejores prácticas mientras avanzas. Trae tus KPIs, trae tus preguntas y sal listo para tomar decisiones seguras basadas en datos para tu equipo de ventas. ¡Regístrate hoy y comienza a hacer tu proceso de ventas más eficiente, efectivo y exitoso!
Data Management Excellence: Essential Strategies for Clean and Organized Data
Apr 23, 2026 · 7:00 PM (UTC)
A recent MIT article found that poor data management causes employees to spend 60% to 80% of their time searching for data, resulting in major productivity losses. Effective data management is essential for maximizing the value of your subscription platforms. In this session, designed for super admins and users with account settings permissions, you'll learn how to organize and manage your data to boost customer engagement and support strategic decisions. You’ll gain: 🔍 Data Assessment: Get familiar with your data model and learn how objects fit together. ⚙️ Data Settings Skills: Create properties, association labels and backups to support data accuracy. 🗂️ Organization Tips: Learn best practices for merging records and using filters from your index pages to keep data clean. Join us and a HubSpot Professor to master data organization and get the most out of your subscription through smarter data management.
Navigating HubSpot Marketing Contacts: Best Practices
Apr 23, 2026 · 7:00 PM (UTC)
Ever asked yourself the question, what exactly is a marketing contact in HubSpot? We are here to help! Join our interactive session to discover what qualifies as a marketing contact in HubSpot and how to manage them effectively for long-term success. In this workshop, you'll learn: What counts as a marketing contact: Understand which CRM contacts are designated as marketing contacts. How to manage marketing contacts: Learn strategies to set contacts as marketing or non-marketing, and optimize your current contact list. Participate in this hands-on session with a HubSpot Academy Professor and become a pro at managing marketing contacts. Register today!
Build with HubSpot: Prospecting Agent
Apr 24, 2026 · 5:00 AM (UTC)
In this hands-on workshop, you’ll learn how to build HubSpot’s Prospecting Agent — an AI tool that automatically researches your leads and crafts personalized outreach. Led by a HubSpot expert, you’ll: 🛠️ Build and customize your own Prospecting Agent 📧 Learn how the agent researches and reaches out to your target companies 💳 Understand Breeze credits so you can get the most out of your AI Agents Register today to see how AI can handle the heavy lifting — so you can focus on building real connections with your leads.
Lead Scoring Essentials: Prioritize Your Most Promising Leads
Apr 24, 2026 · 7:00 AM (UTC)
In today’s competitive marketplace, converting visitors into loyal customers is essential, and effectively qualifying and prioritizing leads can make all the difference! That’s where HubSpot’s powerful new lead scoring tool comes in. Join our interactive session to: Build an Effective Lead Score: Learn to score contacts and companies based on behavior, engagement, and demographics. Leverage Lead Scoring Data: Discover how to organize and prioritize leads in your CRM using lead scoring cards. Participate in this hands-on workshop with a HubSpot Academy Professor and master the art of lead scoring. Register today!
Build with HubSpot: Managing CRM Leads
Apr 24, 2026 · 8:00 AM (UTC)
Join us for an interactive, hands-on session designed to help sales teams and managers bridge the gap between a "new contact" and a "qualified opportunity." We’ll dive into the HubSpot Lead Object, a dedicated space to organize prospecting efforts. You’ll discover how to bring order to the chaos by managing your leads with ease, ensuring no one gets lost in the shuffle before they're ready for a deal. From automating basic follow-ups to viewing conversion health, you’ll walk away with a more organized sales process. In this session, you will: 🎯 Define Your Lead Process: Understand how the Lead Object separates "interest" from "opportunity" to keep your deal forecasting accurate. 📈 Configure Your Lead Pipeline: Learn how to customize lead stages (like New, Attempting, and Connected) to match how your team actually works. 💡 Introduce Automation: See how to use workflows to auto-create lead records and trigger reminders so no prospect is forgotten. 📊 Explore Lead Analytics: Review the Lead Funnel report to identify where prospects are falling off and how to improve your team’s conversion rates. Sales Professional and Enterprise customers don’t miss this opportunity to organize your sales engine and move deals forward faster—register today, spots are limited!
Sales 101: Essentials
Apr 24, 2026 · 12:00 PM (UTC)
Turn scattered sales activity into a clear, connected process that keeps you in control of every deal. Stay organized in today’s fast-paced sales environment with HubSpot’s Sales Hub. Join our interactive Sales 101 session to learn how to streamline your process, stay aligned after every conversation, and keep your pipeline moving. In this session, you’ll learn how to: ⚙️ Set Up Core Sales Tools : Connect your email, calendar, and calling tools so every interaction flows into HubSpot with full context. 🤖 Use AI to Prepare and Follow Up: Use HubSpot AI and Smart Deal Progression to capture insights, surface next steps, and generate follow-ups. 💼 Manage Deals: Organize your pipeline, track progress, and explore the Sales Workspace to manage everything in one place. Partner with a HubSpot Academy Professor and discover a more connected, efficient way to manage your sales process. Register now to see it in action.
Build with HubSpot: Create a Support Analytics Dashboard
Apr 24, 2026 · 3:00 PM (UTC)
Are you struggling to get clear visibility into your support performance, or spending too much time pulling data from multiple places? Having the right support analytics is key to understanding team efficiency, customer experience, and where to focus your efforts. With a well-built dashboard, you can turn ticket data into actionable insights that drive better service outcomes. In this hands-on session designed for Service Hub Professional & Enterprise customers, you’ll learn how to build a support analytics dashboard using HubSpot’s Custom Report Builder and service tools. You’ll leave with a clear framework to track what matters most, monitor performance over time, and confidently share insights with your team. You’ll also: 🎧 Learn which support metrics matter most and why 📊 See how to build custom ticket and SLA reports step by step 🔍 Discover how to visualize trends to identify bottlenecks and improvement areas This interactive session is led by a HubSpot Academy Professor, with live guidance, real examples, and time for your questions. Register today and learn how to turn your support data into insights that drive better customer experiences.
Build with HubSpot: Customer Agent (Part 2 - Launching Live)
Apr 24, 2026 · 6:00 PM (UTC)
Imagine having an AI Agent ready to welcome visitors the moment they land on your site. That’s what this session is all about: turning your Customer Agent into a live, working assistant your customers can chat with. In this interactive workshop, you’ll explore how HubSpot’s Inbox and Live Chat work together to make it happen. Step by step, we’ll guide you through: 💬 Getting to know the Inbox – see how conversations flow in and how your team can stay on top of every interaction ⚡ Creating live channels – bring chat, email, and more into HubSpot Inbox so you’re ready to deploy your agent everywhere customers reach out 🤖 Deploying your Customer Agent – plug in the AI so it can start engaging with real visitors, right where they need it By the end, your AI Agent won’t just be an idea; it’ll be live, active, and ready to help your customers in real time.
Build with HubSpot: Sales Performance Dashboard
Apr 24, 2026 · 9:00 PM (UTC)
Are you sure you know what really drives your sales team’s success? Understanding your top-performing reps, most effective activities, and the levers behind every closed deal is crucial to building a smarter, more successful sales process. Join the 76% of sales leaders who see measurable growth by leveraging analytics and sales reporting. In this interactive session designed for HubSpot users, you’ll learn step-by-step how to build your own Sales Performance Dashboard—live, alongside a HubSpot Academy Professor Walk away ready to: Unlock actionable insights by measuring your team’s effectiveness and results in HubSpot 🔎 Build a custom sales dashboard, following along in real time 🖥️ Use pre-built sales analytics reports, templates, and goal-tracking features for instant value 📊 Explore advanced options like funnel and AI-powered reports 🚀 This small-group workshop is designed for practical learning—ask questions live and get best practices as you go. Bring your KPIs, bring your questions, and leave ready to make confident, data-driven decisions for your sales team. Register today and start making your sales process more efficient, effective, and successful!
Endlich Pipeline-Daten, denen du vertrauen kannst – Enterprise Deal Stage Progression (EDSP)
Apr 27, 2026 · 8:00 AM (UTC)
Thema: Endlich Pipeline-Daten, denen du vertrauen kannst – Enterprise Deal Stage Progression (EDSP) Viele Deal-Pipelines scheitern nicht an fehlenden Stages, sondern an fehlender Datenqualität und manueller Disziplin. Deals bleiben zu lange liegen, werden zu früh weitergeschoben oder enthalten nicht die Informationen, die für Forecasts, Reports und Übergaben wirklich nötig wären. In diesem Webinar zeigen wir, wie du in HubSpot Enterprise eine datengetriebene, automatisierte Deal Stage Progression aufsetzt. Statt darauf zu hoffen, dass Vertriebsmitarbeitende Deals im richtigen Moment manuell verschieben, definierst du klare Mindestkriterien je Stage – basierend auf Deal-Daten, Eigenschaften und gewünschtem Verhalten im CRM. Im Fokus steht das EDSP-Package (Enterprise Deal Stage Progression) : ein Basispaket für HubSpot Accounts mit mindestens einem Enterprise Hub, das automatisch Stages nur dann fortschreibt, wenn die jeweils definierten Mindestanforderungen erfüllt sind. Alle installierten Elemente sind mit EDSP gekennzeichnet und damit im Portal leicht auffindbar. Das lernst du im Webinar: warum manuelle Stage-Pflege zu unzuverlässigen Pipelines führt welche Deal-Daten je Stage wirklich relevant sind wie du Stage-Fortschritte an Mindestdaten und CRM-Verhalten knüpfst wie das EDSP-Package aufgebaut ist und im Portal funktioniert wie du Forecasting, Reporting und Sales-Handover dadurch robuster machst Für wen ist das Webinar gedacht? Für HubSpot Admins, RevOps, Sales Ops, CRM-Verantwortliche und Vertriebsteams, die Deal-Pipelines sauberer, konsistenter und weniger personenabhängig steuern wollen.
Build with HubSpot: Brand Voice
Apr 27, 2026 · 11:00 AM (UTC)
Do your emails, blog posts, and campaigns truly sound like your brand—or just like everyone else’s? We’re at the beginning of the biggest generational shift in how people shop and buy in the past 20 years. Inbound marketing is being fundamentally disrupted by AI, and your customers feel it every day. Today, content is everywhere—and AI makes it easier than ever to produce. But when everyone can publish at scale, sameness becomes the norm. What truly stands out is not more content, but better character: a recognizable voice, a unique perspective, and a style that feels unmistakably human. In this interactive session designed for Content/Marketing Pro+ HubSpot users, you’ll learn how to create and apply your unique brand voice with HubSpot tools—live, alongside a HubSpot Academy Professor. You’ll walk away ready to: Understand why your company’s brand voice is the key to standing out in 2025 🗣 Set up your branding and craft a unique, AI-powered Brand Voice in HubSpot 🎨 Create compelling content that speaks in your authentic Brand Voice ✍️ Apply proven best practices to keep your voice consistent across every channel 📢 Take the next steps to evolve your brand voice and keep it fresh over time 🚀 This small-group workshop is designed for hands-on learning—ask questions live, follow along in your own portal, and get tips you can use right away. Register today and learn how to make your content truly sound like you.
Build with HubSpot: Customer Agent
Apr 27, 2026 · 2:00 PM (UTC)
In this interactive workshop, you’ll roll up your sleeves and build your very own Customer Agent—HubSpot’s AI-powered bot that chats with your website visitors, answers their top questions, and helps turn traffic into leads (without you lifting a finger after setup). Led by a HubSpot Academy Professor, you’ll: 👀 See Breeze Customer Agent in action with live demos 🛠️ Build your own AI assistant (yes, you!) with hands-on guidance 💳 Learn how Breeze credits work Whether you’re a marketer, a curious creator, or just someone who loves shiny new tools 🧰✨—this session is your chance to make AI work for you. (If you’re looking to increase engagement and capture more leads with less manual effort, this session is for you.)
Unleashing the Power Content Hub
Apr 27, 2026 · 3:00 PM (UTC)
86% of marketers using HubSpot AI save over 3 hours a day on creative tasks, giving them more time for strategy. Curious about how AI could transform your content management? Join our exclusive HubSpot Content Hub demo to explore what’s possible with Content Hub, even if you aren’t using it yet. In just one session, you’ll discover how you could: Ensure a consistent brand voice across all content with AI Build web pages quickly using the AI-powered Content Assistant Seamlessly embed and manage content between HubSpot and other CMS Repurpose marketing materials with Content Remix to extend your reach Create engaging podcasts and storytelling with AI See these cutting-edge tools in action alongside a HubSpot Academy Professor. Register now to experience the future of content management and find out how adding Content Hub can streamline your strategy!
Build with HubSpot: Make Every Call and Meeting Count - Setup Made Simple.
Apr 27, 2026 · 7:00 PM (UTC)
Strong customer relationships start with easy communication. With HubSpot, every call and meeting is stored in one place. This means you and your team can see the full history, share context, and let AI guide your next steps with suggestions and insights. In this interactive session, you’ll: 📞 Set Up Calling: Connect your number or get a HubSpot-issued one to start calling directly from HubSpot. 📅 Create Your Meeting Page: Build a scheduler that makes it effortless for customers to book time with you. 🔗 Connect Video Tools: Add your preferred platform: Zoom, Google Meet, Teams, Webex, or others. 🤝 Stay in Sync: Log every call and meeting, share context with your team, and let AI highlight what to focus on next. By the end, you’ll have calling and scheduling fully set up and ready to simplify how you connect with customers.
Build with HubSpot: Flawless Imports for Clear, Reliable Data
Apr 27, 2026 · 9:00 PM (UTC)
A well-structured import doesn’t just save time, it improves your data, segmentation, reporting, and the user experience across your entire HubSpot ecosystem. Led by a HubSpot Academy Professor, this interactive session will walk you through how to set up smooth, accurate imports that keep your data organized and your teams confident. You’ll learn how to prepare files, use templates, and bring information into HubSpot without errors or duplicates, so your CRM stays clean, consistent, and ready for action. Here’s what we’ll cover together: ✨ Getting to Know the Import Tool: A clear walkthrough of how imports work, plus practical tips to set you up for success 📄 Using Templates for Faster, Better Imports : Where to find them and how to use them to structure your files 🛠️ Building Your Perfect Import File: Formatting tips that make mapping easy and improve accuracy By the end, you’ll be ready to import confidently! Creating clear, reliable data that powers stronger segmentation, smarter targeting, and better results in HubSpot.
Build with HubSpot: Automate Post-Sale Handoff
Apr 28, 2026 · 10:00 AM (UTC)
Are you ready to elevate your customer experience? The moment a deal closes is just the beginning. With customers expecting instant, personalized experience, teams that align and automate their Post-Sale Handoff process are the ones that win. In this live, interactive session for Sales Pro+ and Marketing Pro+ HubSpot users , you’ll learn how to streamline your post-sale process to deliver a world-class handoff experience. Alongside your HubSpot Academy Professor, you’ll see how automation, shared records, and seamless collaboration can turn every new deal into a loyal customer. You’ll walk away ready to: Master the Post-Sale Handoff – Align your teams and automate the transition for a smooth, professional customer experience 🤝 Build an End-to-End Customer Journey – Use retention techniques to create consistent, long-term customer satisfaction and loyalty 💛🔒 This small-group workshop is designed for hands-on learning. Bring your questions—there’ll be live Q&A and practical steps you can apply right away. Register now and take the next leap in your customer experience journey!
AIme ton CRM : Content et Marketing Hub avec IA
Apr 28, 2026 · 1:00 PM (UTC)
AI me ton CRM : Content et Marketing Hub avec IA Créer, publier et nourrir plus rapidement grâce à HubSpot Dans cet atelier en présentiel du HubSpot User Group de Québec, nous explorerons comment l’intelligence artificielle peut soutenir la création et la gestion de contenu dans Content Hub et Marketing Hub . Que ce soit pour générer des idées, accélérer la rédaction, structurer des campagnes ou nourrir vos contacts avec du contenu pertinent, l’IA ouvre de nouvelles possibilités… à condition de l’utiliser de façon stratégique. Cette rencontre sera axée sur la pratique et les échanges entre utilisateurs. Au programme • Comment l’IA peut accélérer la création et la gestion de contenu dans HubSpot • Exemples concrets : articles, pages, campagnes et nurturing • Bonnes pratiques pour garder une approche cohérente et authentique • Aperçu du beta ABM Page Creator Agent et de son potentiel pour le marketing B2B • Discussions et échanges entre participants Vous repartirez avec • Des idées concrètes pour accélérer votre production de contenu • Des approches simples pour nourrir vos contacts avec plus de pertinence • Une meilleure compréhension du rôle de l’IA dans Content et Marketing Hub Format : présentiel – atelier interactif Durée : 9 h à 12 h Lieu : Québec
IA en HubSpot Starter & Pro: casos prácticos que puedes aplicar hoy
Apr 28, 2026 · 2:00 PM (UTC)
En este primer HUG del grupo de Barcelona, nos centraremos en algo muy concreto: cómo sacar más partido a HubSpot Starter y Pro utilizando Inteligencia Artificial y automatización básica. Durante la sesión veremos, de forma práctica y directa: Qué incluye realmente HubSpot Starter y Pro (y qué probablemente no estás usando) Cómo aplicar la IA dentro de HubSpot para crear emails, contenidos y mejorar procesos Automatizaciones sencillas que puedes implementar desde hoy Herramientas e integraciones que amplían el potencial de Starter y Pro sin necesidad de subir de plan Será una sesión enfocada en casos reales y aplicables , pensada para que salgas con ideas claras que puedas implementar inmediatamente en tu día a día. 👉 Si usas HubSpot Starter o Pro (o quieres sacarle más partido), este HUG es el mejor punto de partida.
Campaigns
Apr 28, 2026 · 3:00 PM (UTC)
Campaigns in HubSpot have gotten a lot of upgrades recently. Join the campaigns product team as they share what's new, give us a peek into what's coming, and answer all of your questions. Know someone that should be there with you? Invite them >> adminhug.info/campaigns042826 Can’t make it live? Catch the replay on YouTube >> adminhug.info/youtube
Landing Pages People Actually Click
Apr 28, 2026 · 4:00 PM (UTC)
Want more clicks, more leads, and more growth? Landing pages are still the #1 tool for capturing leads, and the secret to converting website traffic into customers. In fact, nearly half of marketers build a fresh landing page for each campaign because well-designed pages deliver results! Led by a HubSpot Academy Professor, this 55-minute workshop will guide you through building a fully functional landing page that’s designed to click and convert. Here’s what we’ll cover together: 📣 Design best practices – learn how to structure your page so it looks great and guides visitors smoothly 🧪 Optimize and test – discover how to make sure your page is visible, effective, and tailored with A/B testing and smart adjustments 🤖 Work smarter with AI – speed up content creation and add personalization that connects with your audience By the end, you’ll walk away with a launch-ready landing page you can use immediately, and the confidence to build more that drive real results.
[LIVE EVENT] From AI Discovery to Revenue: AEO, Data & Reporting for E-commerce in 2026 📊
Apr 29, 2026 · 5:00 PM (UTC)
E-commerce teams are starting to feel it. 😅 Traffic patterns are shifting. Attribution is getting harder to trust. Conversion behavior doesn’t look the same. And it’s not random. AI is fundamentally changing how buyers discover, evaluate, and choose products—often before they ever land on your site. Most teams are still optimizing for: 🔎 Keywords 👩💻 Sessions 📲 Last-click attribution But today’s buyers are: 🗣️ Asking AI tools what to buy ⚖️ Comparing products without visiting multiple sites 💨 Making faster, higher-intent decisions Which means your visibility, your data, and your reporting are all being disrupted at the same time. This session is about what to do next. If you joined our recent AEO webinar, you saw how AI is reshaping discovery. This session goes further—breaking down how that shift impacts your product visibility, buying journeys, data strategy, and revenue reporting, and what leading teams are doing about it. Hear from experts across AEO, e-commerce, data, and reporting: Ben Johnson , Account Strategist at Evenbound Nick Natale , Director of Marketing at Mobileforce Huben Ovcharov , Head of Product at TrackBee.io Kartik Hosangar , Co-founder BlissLabs In this session, we’ll cover: What’s actually driving product visibility and conversions in AI-powered search How to adapt your product pages, collections, and buying experience for AI-influenced shoppers Where your attribution is breaking—and how to fix it with better first-party data strategies How to connect AEO efforts to reporting, dashboards, and revenue visibility What You’ll Walk Away With: A clear understanding of how AI is changing e-commerce performance (not just traffic) Practical AEO strategies you can apply directly to product and category pages A framework for improving data quality, attribution, and decision-making Insight into how to connect marketing activity → product engagement → revenue Real examples of how teams are adapting across AEO, data, and reporting Why This Matters Now: This isn’t a future trend—it’s already impacting how people shop. Buyers are discovering products inside AI tools. They’re comparing options before they ever visit your site. They’re arriving with higher intent—and higher expectations. The teams that adapt will: Capture better buyers earlier Improve conversion efficiency Gain clearer visibility into what’s actually driving revenue The teams that don’t will keep optimizing for a buying journey that no longer exists. Who Should Attend: E-commerce marketing leaders Digital commerce and merchandising teams RevOps and data teams HubSpot users managing e-commerce or hybrid sales models 💥 Live Session Bonus Join live and you’ll get access to: AEO + e-commerce optimization frameworks Attribution and first-party data strategy models Reporting and dashboard examples tied to revenue Practical next steps you can implement immediately These resources will not be shared publicly.
Build with HubSpot: Survey Management
Apr 30, 2026 · 8:00 AM (UTC)
In this hands-on workshop, you’ll master HubSpot’s Survey tool to collect meaningful feedback, uncover key insights, and take action to improve your customer retention. Led by a HubSpot Academy Professor, you’ll: 🛠️ Build a survey live to share across channels. 💡 Learn best practices such as automating personalized follow-up 📈 Connect and analyze survey data to gain valuable insights Register today to learn how to close the loop with your customers and turn direct feedback into your most powerful tool for business growth.
Build with HubSpot: Landing Pages People Actually Click
Apr 30, 2026 · 12:00 PM (UTC)
Want more clicks, more leads, and more growth? Landing pages are still the #1 tool for capturing leads, and the secret to converting website traffic into customers. In fact, nearly half of marketers build a fresh landing page for each campaign because well-designed pages deliver results! Led by a HubSpot Academy Professor, this workshop will guide you through building a fully functional landing page that’s designed to click and convert. Here’s what we’ll cover together: 📣 Design best practices – learn how to structure your page so it looks great and guides visitors smoothly 🧪 Optimize and test – discover how to make sure your page is visible, effective, and tailored with A/B testing and smart adjustments 🤖 Work smarter with AI – speed up content creation and add personalization that connects with your audience By the end, you’ll walk away with a launch-ready landing page you can use immediately, and the confidence to build more that drive real results.
Cómo estructurar y automatizar tu proceso de calificación de leads en HubSpot
Apr 30, 2026 · 4:00 PM (UTC)
La mayoría de equipos B2B ya tiene una forma de calificar leads… pero está en Excel, en la cabeza de ventas o en un proceso que no escala. Mientras tanto, los leads siguen entrando sin una forma clara de decidir qué hacer con ellos. En este HUG LATAM hablaremos de: 👉 Cómo estructurar y automatizar tu proceso de calificación de leads en HubSpot Un enfoque práctico para convertir tu lógica actual en un sistema que: Identifica los leads que realmente importan Activa acciones automáticamente (ventas o nurturing) Te ayuda a generar pipeline, no solo contactos Verás en vivo cómo: ✔️ Definir un modelo simple (fit, interés, intención) ✔️ Llevarlo a propiedades dentro de HubSpot ✔️ Crear reglas y workflows sin scoring complejo ✔️ Activar a ventas en el momento correcto 🎯 ¿Para quién es? Marketing B2B que genera leads pero no los prioriza bien Ventas que pierde tiempo con leads de baja calidad Equipos que usan HubSpot pero aún dependen de Excel o procesos manuales Si estás generando leads pero no tienes claro cuáles importan… este evento es para ti.
Construye con HubSpot: Secuencias y agente de Prospección
Apr 30, 2026 · 6:00 PM (UTC)
Descubre cómo potenciar tu prospección combinando la automatización de Secuencias con la inteligencia de los Agentes de Prospección. Aprende a ejecutar estrategias 1:1 más efectivas, con personalización basada en datos e insights en tiempo real para generar más oportunidades y acelerar tu pipeline. Qué puedes esperar: Construye tu Agente de Prospección: Aprende cómo investigar automáticamente a tus prospectos, enriquecer la información de contacto y generar correos personalizados basados en tu ICP y en los detalles de cada negocio. Personalización a escala con IA: Combina insights, data enrichment y automatización para enviar mensajes relevantes sin perder el toque humano. Estrategia práctica de prospección: Descubre cuándo usar Secuencias, cómo integrarlas con tu Agente y cómo segmentar tus leads para maximizar resultados. Únete a un Profesor de la Academia de HubSpot y aprende sobre las estrategias más poderosas para construir un pipeline más sólido mediante comunicaciones personalizadas y oportunas.
LAUNCH LUNCH! BRIGHTON HUBSPOT USER GROUP FOR UK MARKETERS
May 1, 2026 · 11:30 AM (UTC)
Brighton HUG Launch Lunch BrightonSEO is here - and so is the newest Brighton business community: Brighton HubSpot User Group (HUG)! Join us for a free lunch (yes, there is such thing) at Shelter Hall (wheelchair accessible) to celebrate our first ever gathering. Whether you're flying solo, scaling a startup, or holding it down at an established brand: if you're a Brighton-based marketer using HubSpot, there's a seat at the table for you. But get in quick - there are only ten spots available...
Build with HubSpot: Unlock Loop Marketing with AI Tools
May 4, 2026 · 3:00 PM (UTC)
Here's the updated description: Loop Marketing isn't just a concept, it's a repeatable system you can run inside HubSpot today. With the right AI tools, you can express your brand, personalize at scale, reach buyers across every channel, and continuously improve, all without leaving your portal. Led by a HubSpot Academy Professor, this interactive session walks you through the full Loop Marketing framework, powered by HubSpot's AI tools, so you can see exactly how it works and apply it to your own business. Here's what we'll cover together: 🎨 Breeze Custom Assistants: Build a brand-trained AI that knows your voice, tone, and offerings so every piece of content sounds like you, not a robot 🔍 Data Agent: Unlock CRM-powered intelligence to understand what your contacts care about and personalize content at a 1-to-1 level 🤖 AEO (Answer Engine Optimization): Discover how visible your brand is in AI search tools like ChatGPT and Perplexity, and exactly what to fix 📈 Breeze Analytics: Close the loop by letting AI surface what's working, what's not, and what to do next By the end, you'll have a practical, repeatable framework to run smarter campaigns, one that gets faster and more effective every time you use it.
Descubre los Informes en HubSpot: tu guía paso a paso
May 4, 2026 · 9:00 PM (UTC)
Descubre cómo la toma de decisiones basada en datos ayuda a las empresas a ganar, retener y crecer con sus clientes. Quienes usan herramientas sólidas de informes obtienen mejores insights y mayor ventaja competitiva. Qué puedes esperar: Descubre los informes de HubSpot : Explora la Biblioteca de Informes y los paneles personalizables adaptados a tus necesidades. Construcción práctica de informes : Sigue una demostración en vivo para crear un informe personalizado con la guía de nuestro experto. Mejores prácticas en reportes : Obtén consejos para organizar y optimizar tu proceso de informes para un éxito continuo. Únete a un HubSpot Success Manager y aprende cómo las herramientas de informes de HubSpot pueden elevar la estrategia de tu negocio.
Unlocking the Best Takeaways of HubSpot GROW ANZ 2026
May 5, 2026 · 7:00 AM (UTC)
Decode the Insights & Updates from GROW 2026 Whether you were at GROW Sydney or couldn’t make it, this HubSpot User Group session is your chance to unpack the key announcements, innovations, and practical takeaways that matter most. Join fellow HubSpot users and experts for a focused breakdown of the latest from the HubSpot ecosystem — so you can go back to your day-to-day with clarity, context and actionable steps to accelerate growth in 2026 and beyond. What are we looking forward to sharing? Growth in the Age of AI: Yamini Rangan in conversation with Steve Vamos Latest product updates in Spotlight with Kolin Koehl, GM and Senior Director of Product Heidi is one of the fastest-growing companys surpassing even Canva's early growth. How did a team of doctors, designers, and engineers build one of Australia's most significant AI success stories? HubSpot analysed hundreds of millions of prompts and found in the new world of AEO, what actually influences AI answers. We'll even be on stage sharing 'From 3 Days to Minutes: How AI Agents Are Reinventing the Customer Journey' Register now to secure your seat. What you'll walk away with HubSpot Updates Explained Get the essential highlights from GROW Sydney’s product announcements — from CRM enhancements to AI-assisted workflows — and what they mean for your marketing, sales and service operations. Strategic Insights Explained We’ll unpack the big themes and thought leadership shared at GROW — including trends in RevOps, customer experience, AI adoption, and cross-team alignment — with a lens on real business impact. Practical "How To" Takeaways This isn’t just a recap — we’ll connect insights to real use cases, tools and tactics you can apply in your HubSpot instance right away to improve performance and productivity. Enjoy a pizza, beer or wine and some networking with your fellow HubSpotters.
Build with HubSpot: Help Desk Setup
May 5, 2026 · 2:00 PM (UTC)
Ready to transform the way you support your customers? In today’s world, customers expect fast answers, seamless communication, and consistent support, everywhere, all the time. Teams that centralize their support channels and work from one shared workspace are the ones that deliver exceptional experiences. In this live, interactive session for Service Hub Pro+ users, you’ll learn how to configure your Help Desk in HubSpot, unify all customer conversations, streamline collaboration, and set up a scalable support system that delights customers from the first contact to the last. Alongside your HubSpot Academy Professor, you’ll get a full walkthrough of Help Desk setup, automation best practices, unified inbox steps, ticket routing, and reporting. You’ll leave ready to: Create a unified Help Desk to support customers across email, chat, and forms 🤝 Improve efficiency with structured ticketing, clear ownership, and team collaboration 🎯 Strengthen your support process with reporting, SLAs, and customer feedback 📝 This small-group workshop is designed for hands-on learning. Bring your questions — you’ll have live Q&A and practical steps to implement right away. Register now and take your support quality — and customer loyalty — to the next level!
Les agents IA en action - Closing Agent (Agent de conclusion des ventes) et Commerce Hub
May 5, 2026 · 3:00 PM (UTC)
Les agents IA en action : Closing Agent et Commerce Hub Accélérer les ventes sans être pushy La phase finale d’un cycle de vente demande souvent beaucoup de suivi, de préparation et d’analyse. L’intelligence artificielle peut justement aider les équipes à mieux comprendre leurs opportunités et à préparer leurs prochaines actions. Dans cette session, nous explorerons le Closing Agent de HubSpot et la façon dont il peut soutenir les équipes de vente dans leurs étapes finales, notamment en lien avec Commerce Hub . L’objectif : mieux comprendre vos opportunités et avancer plus efficacement… sans ajouter de pression inutile. Au programme • Comment le Closing Agent analyse et soutient les opportunités actives • Comment utiliser l’IA pour préparer vos prochaines actions dans un deal • Exemples d’utilisation avec Commerce Hub • Les fonctionnalités CPQ (Configure, Price, Quote) d'HubSpot • Nouvel outil de soumission dans HubSpot • Bonnes pratiques pour garder une approche humaine et stratégique Vous repartirez avec • Un exemple de playbook simple pour soutenir vos étapes de closing • Des idées pour mieux exploiter les insights générés par HubSpot • Une meilleure compréhension du rôle de l’IA dans les phases finales d’une vente Format : en ligne Durée : 30 à 45 minutes Heure : 11 h (Québec) / 17h (Paris)
Workflows 101: Guía para principiantes sobre automatización
May 5, 2026 · 3:00 PM (UTC)
¡Impulsa la productividad de tu equipo con la automatización de HubSpot! Esta sesión para principiantes está diseñada para clientes de Marketing y Sales Hub Professional y cubrirá: Fundamentos de workflows : Navega y aprovecha la poderosa herramienta de workflows de HubSpot. Configuración práctica : Construye y crea un workflow con la guía de un Profesor de la Academia de HubSpot Únete a esta sesión interactiva para una experiencia práctica con los workflows de HubSpot. ¡Regístrate hoy!
Build with HubSpot: Retention Health Scores
May 6, 2026 · 12:00 PM (UTC)
In this hands-on workshop, you'll learn how to leverage HubSpot's Customer Health Score to manage customer risk and identify opportunities for growth. This essential tool helps you translate customer data into a simple, actionable retention metric. Led by a HubSpot Academy Professor, you'll: 📊 Build and Customize your Retention Health Score 💡 Understand the Importance of Health Scores in predicting churn 🔎 Analyze and Action your scores to prioritize at-risk customers and maximize retention. For Service Hub Professional and Enterprise customers, register today to see how a data-driven Health Score can transform your customer success strategy and significantly improve your retention rates.
My HubSpot AEO Score Is Low – Now What?
May 6, 2026 · 3:00 PM (UTC)
Triage for Common AEO Problems (From SEO to AEO) Is your AEO score low… and you’re not sure what to fix first? Most companies can now see their AI visibility inside HubSpot AEO . But they don’t know how to interpret the data, or turn it into action. Low visibility. Weak sentiment. Competitors showing up instead of you. In this session, you’ll learn how to diagnose and fix your AEO performance using HubSpot AEO and real audit insights . We’ll cover: How to understand your AEO score (visibility vs. sentiment vs. positioning) How to use Prompts to identify where you’re missing from key AI conversations How to analyze Citations to see what content AI actually trusts How to use Competitor Landscape to identify where others are winning How to turn Recommendations into a prioritized content plan inside HubSpot The most common AEO issues we see (messaging gaps, outdated content, weak authority) How to fix what matters first to improve visibility quickly You’ll learn how to move from confusion to clarity, and from low visibility to a clear plan of action. You’ll leave with a practical framework to diagnose your AEO gaps and use HubSpot to systematically improve your AI visibility. It’s not enough to know your score… You need to know exactly how to improve it.
Build Smarter, Not Harder: How RevOps Teams Use AI to Move Fast
May 6, 2026 · 4:00 PM (UTC)
You know the feeling. You spend the day buried in workflows, reports, and properties—and by the time you've finished, the strategic work is still sitting there, waiting. This session is about flipping that ratio. Join Kassandra Goodniss and Jacque Turbett of MTRevOps for a hands-on session using HubSpot's AI tools to get 80% of execution fast so you can protect your time for the work that actually moves the needle. Come with something real: a workflow you're building, a use case you're stuck on, or a problem you've been putting off. The more specific, the better. You might just leave with it solved! What you'll walk away with: A practical framework for prompting, reviewing, and standardizing AI-generated assets Live experience building with HubSpot AI tools across properties, reports, and workflows Confidence in knowing when to trust AI outputs and when to take control This session assumes basic familiarity with HubSpot and RevOps concepts. No prior AI experience required.
HubSpot AI Agents for Loop Marketing, Sales and Customer Service
May 6, 2026 · 6:00 PM (UTC)
Are you using AI agents to scale your marketing, sales, and customer service, or just experimenting without a clear system? Most companies rush to automate before their processes are defined. The result is inconsistent messaging, poor data, and AI agents that don’t actually improve performance. In this session, you’ll learn how to implement HubSpot AI Agents the right way across your entire customer journey. We’ll focus on three key agents: Marketing: Social Media Agent Sales: Prospecting Agent Service: Customer Agent And more importantly, when and how to use them. We’ll cover: How to use the Social Media Agent to scale thought leadership and content distribution How the Prospecting Agent supports smarter, more personalized outreach How the Customer Agent improves response time and service consistency When to automate and when to keep humans in the loop Why clean CRM data and defined processes are required before using AI agents How to document your workflows inside HubSpot so agents can perform effectively How to introduce human review layers to maintain quality and trust You’ll learn why AI agents should not replace your team, but extend it. And why automation only works when your foundation is already strong. You’ll leave with a clear framework for implementing AI agents inside HubSpot without breaking your processes or your customer experience. Because in the AI era, automation without structure creates noise. Automation with structure creates scale.
Workflow Playbooks: Marketing Hub Power User
May 7, 2026 · 2:00 PM (UTC)
You're already building great lists, emails, and campaigns - but are you still launching them manually every time? Studies show that marketing teams spend up to 40% of their time on repetitive campaign execution that could be automated. This session will show you how to turn your existing marketing patterns into always-on workflow systems that run themselves. Designed for Marketing Hub power users who actively use lists, email, and campaigns, you'll learn how to build complete automated campaigns using workflows - with clear goals, safer scaling, and better alignment to Loop Marketing principles. You'll gain: Automation Playbooks: Turn recurring campaigns (nurture, re-engagement, cross-sell) into workflows you build once and run continuously. Usage-Driving Workflows: Learn how workflows can improve data quality, drive product adoption, and support sales handoffs - not just send emails. Safety & Governance: Master compliance filters, naming conventions, and scaling best practices to protect email health as your programs grow. Join us for live builds using real workflow patterns you can immediately apply in your own portal. We'll walk through complete campaign examples - from enrollment logic to goal tracking - so you leave with actionable templates ready to deploy.
Orange County HUG Kickoff Meeting - Online
May 7, 2026 · 6:00 PM (UTC)
Orange County HUG Kick-Off Call Details to be provided
Was ist neu in HubSpot? Spring 2026 Spotlight – die wichtigsten Updates im Überblick
May 11, 2026 · 8:00 AM (UTC)
Zweimal im Jahr veröffentlicht HubSpot seinen Spotlight – eine kuratierte Auswahl der relevantesten Produktupdates. Der Spring 2026 Spotlight steht unter dem Motto „The Context Advantage" : KI-Features, die nicht auf generischen Modellen basieren, sondern auf deinen eigenen CRM-Daten. Im Webinar gehen wir die wichtigsten Neuerungen aus allen drei Bereichen durch – Build Awareness, Grow Revenue und Scale Support – und diskutieren, was davon für wen wirklich relevant ist. Das lernst du im Webinar: was HubSpot AEO ist und warum AI Search Visibility zum neuen SEO wird wie der Prospecting Agent und Smart Deal Progression den Vertrieb entlasten was der Customer Agent jetzt kann und für wen er sich lohnt welche Updates im Smart CRM und Commerce Hub besonders praktisch sind wie du priorisierst, welche Features du wann einführst Für wen ist das Webinar gedacht? Für HubSpot-Nutzer aller Hubs, Admins, Marketing- und Sales-Verantwortliche sowie alle, die immer wissen wollen, was in HubSpot gerade wirklich neu ist.
Payment Links
May 12, 2026 · 3:00 PM (UTC)
Payment links were one of the first commerce tools HubSpot ever introduced. But if you think you know everything they can do, think again! Join Product Manager Jeffrey Bui as he walks through how to use payments links for high-impact use cases, live demos their current capabilities, and answers all of your questions. Know someone that should be there with you? Invite them >> adminhug.info/paymentlinks051226 Can’t make it live? Catch the replay on YouTube >> adminhug.info/youtube
Helping Your Team Love HubSpot: Records, Users & Security in Action
May 13, 2026 · 3:00 PM (UTC)
Your team’s experience in HubSpot starts with how it’s set up. When users can’t find what they need, don’t know where to look, or end up working outside the system, it’s usually a sign the setup needs adjusting. In this Super Admin Bootcamp Sampler session, we're bringing you Week 2 of the program: Helping Your Team Love HubSpot. You'll learn how to configure CRM records, organize users, and secure your portal to create a clear, efficient experience for every team member. In this interactive session, you'll learn how to: Design record views that surface the right information for each team Organize users into teams and hierarchies with the right seat types and permission sets Apply security best practices without slowing your team down Use AI to generate activity summaries directly within CRM records No full bootcamp commitment required. Join us for a single session and leave with practical skills you can apply immediately.
How HubSpot Sales Reps Use HubSpot Tools in the Sales Process
May 13, 2026 · 11:30 PM (UTC)
Join us as James Falconi, 5x President's Club Sales at HubSpot, goes through a day in the life of a top performing HubSpot salesperson and pulls back the curtain of how HubSpot reps use HubSpot tools to sell better. Key takeaways: How to use HubSpot tools to do more in less time Top tools to generate more pipeline How to optimize AI within HubSpot for sales Top tips to manage, hit, and exceed your quota James Falconi Mid-Market Sales at HubSpot jfalconi@hubspot.com The event is absolutely free and will include networking, buffet, drink tickets, and plenty of learning! The event is in partnership with Sinch and HIVE Strategy .
HubSpot Pipeline Setup: Stages, Automations & Forecasting Accuracy
May 14, 2026 · 10:00 AM (UTC)
Struggling to trust your pipeline data, or unsure if your HubSpot setup is actually helping your team close more deals? Join us for this Demand Gen HUG session where we’ll break down how to build a high-performing HubSpot pipeline that drives clarity, consistency, and accurate forecasting. We’ll cover: How to structure pipeline stages for real buyer journeys (not just internal guesswork) The right way to use automation to keep deals moving and data clean Common pipeline mistakes that lead to inaccurate forecasts How to align sales and marketing around pipeline definitions Practical tips to improve forecast reliability and revenue visibility Whether you're rebuilding your pipeline or fine-tuning an existing one, this session will give you actionable strategies to make HubSpot work for your revenue team—not against it. Perfect for RevOps leaders, marketers, and sales teams looking to improve pipeline hygiene, reporting, and predictability. Join Zoom Meeting Meeting ID: 953 8113 6994 Passcode: 006500
HubSpot AI a gyakorlatban
May 14, 2026 · 12:00 PM (UTC)
(English version belove) Az esemény nyelve magyar. Az AI-ról ma már mindenki hallott — a kérdés inkább az, hogy mit lehet vele ténylegesen megcsinálni a HubSpoton belül, és hol van az a pont, ahol a „jópofa funkciókból” valódi napi hatékonyság lesz. Az első magyar HUG alkalmán ezért a HubSpot AI alapjaival kezdünk, és közérthetően végigvesszük, hogyan épül fel a Breeze ökoszisztéma a HubSpotban. A Breeze a HubSpot AI-rétege, amely többféleképpen támogatja a csapatokat: van benne beszélgetős asszisztens, vannak feladatvégrehajtó agentek, van testreszabási lehetőség a Breeze Studio felületen, és számos AI-funkció közvetlenül be van építve a marketinges, sales és CRM-es munkafolyamatokba. Ez a session azoknak szól, akik szeretnék: átlátni, hogy mi micsoda a Breeze-ben , megérteni, hogy mire való az Assistant, mire az Agent, és mire a Studio , és élőben látni, hogy hol kell ezeket bekapcsolni, beállítani és használni a HubSpotban . Miről lesz szó? 1. Rövid, stratégiai áttekintés: hogyan épül fel a HubSpot AI világa? Az első részben letisztázzuk az alapokat, egyszerűen és üzletileg értelmezhetően: Breeze Assistant – a HubSpot beszélgetős AI asszisztense, amely segít kérdések megválaszolásában, tartalomírásban, összefoglalások készítésében és különböző feladatok elindításában a portálon belül. Breeze Agents – olyan AI-megoldások, amelyek strukturáltabb feladatokat tudnak végigvinni, például kutatásban, prospectingban vagy ügyfélkiszolgálásban segítenek. Breeze Studio – az a felület, ahol assistantokat és agenteket lehet testreszabni, bővíteni, tudásbázissal és eszközökkel ellátni. Beépített AI-funkciók a HubSpotban – például tartalomgenerálás, összefoglalás, content remix, adatdúsítás, smart properties és workflow-kban használt AI-elemek. 2. Live demo: beállítások és gyakorlati példák a HubSpotban A második rész teljesen gyakorlati lesz: nem csak arról beszélünk, hogy mire képes a Breeze, hanem élőben meg is mutatjuk a HubSpotban . A demo során megnézzük például: AI beállítások és jogosultságok – hol lehet engedélyezni a generatív AI funkciókat, a CRM-adatokhoz való hozzáférést, illetve a Breeze Assistant használatát az AI beállítások között. Tartalomkészítés és remix – hogyan lehet egy meglévő anyagból többféle formátumot gyorsan előállítani, például posztot, emailt vagy rövidebb összefoglalót a Remix segítségével. Prospecting példa – hogyan támogatja a Prospecting Agent a lead generálást, opportunity-felismerést és outreach ötletelést. Adatminőség és enrichment – hogyan segít a Data Agent , a Data Enrichment , illetve az AI-alapú smart properties a CRM tisztábban tartásában és az adatok kiegészítésében. Rövid kitekintés – ha belefér, megmutatjuk azt is, hogyan lehet assistantokat és agenteket testreszabni a Breeze Studio felületen. Kinek ajánljuk? Ez az esemény különösen hasznos lehet: HubSpot adminoknak , akik szeretnék érteni, mit érdemes bekapcsolni és hogyan; HubSpot-ot használó marketingeseknek , akik gyorsabban szeretnének tartalmat készíteni és újrahasznosítani; HubSpot-ot használó sales csapatoknak és vezetőknek , akik kíváncsiak, hogyan segíthet az AI a lead generálásban és gondozásban; mindenkinek, aki legalább az ingyenes HubSpot-ot használja és szeretné a HubSpot AI funkcióit nem hype-ként, hanem gyakorlati eszközként látni. Foglalj helyet az első magyar HubSpot AI HUG-on , és nézd meg élőben, hogyan lesz az AI-ból valódi napi segítség a HubSpotban. ENGLISH VERSION: The event language is Hungarian. Everyone has heard about AI by now — the real question is what you can actually do with it inside HubSpot, and where the point is at which “cool features” turn into real day-to-day efficiency. That’s why, at the first Hungarian HUG session, we’ll start with the fundamentals of HubSpot AI and walk through the Breeze ecosystem in a clear and practical way. Breeze is HubSpot’s AI layer, designed to support teams in multiple ways: it includes a conversational assistant, task-oriented agents, customization options in Breeze Studio, and a range of AI features built directly into marketing, sales, and CRM workflows. This session is for anyone who wants to: understand what’s what within Breeze, see clearly what Assistant, Agent, and Studio are each used for, and watch live where to enable, configure, and use these features inside HubSpot. What will we cover? 1. A short strategic overview: how is the HubSpot AI ecosystem structured? In the first part, we’ll clarify the fundamentals in a simple, business-friendly way: Breeze Assistant – HubSpot’s conversational AI assistant, which helps answer questions, write content, create summaries, and launch different tasks inside the portal. Breeze Agents – AI-powered solutions that can carry out more structured tasks, such as research, prospecting, or customer support. Breeze Studio – the interface where assistants and agents can be customized, expanded, and equipped with knowledge sources and tools. Built-in AI features in HubSpot – such as content generation, summarization, content remix, data enrichment, smart properties, and AI elements used in workflows. 2. Live demo: settings and practical use cases in HubSpot The second part will be fully hands-on: we won’t just talk about what Breeze can do — we’ll show it live inside HubSpot. During the demo, we’ll look at examples such as: AI settings and permissions – where to enable generative AI features, access to CRM data, and the use of Breeze Assistant in the AI settings. Content creation and remix – how to quickly turn one existing asset into multiple formats, such as a post, an email, or a shorter summary using Remix. A prospecting example – how Prospecting Agent can support lead generation, opportunity discovery, and outreach ideation. Data quality and enrichment – how Data Agent, Data Enrichment, and AI-powered smart properties help keep your CRM cleaner and your data more complete. A quick look ahead – if time allows, we’ll also show how assistants and agents can be customized in Breeze Studio. Who should attend? This event can be especially useful for: HubSpot admins who want to understand what is worth turning on and how; marketers using HubSpot who want to create and repurpose content faster; sales teams and sales leaders using HubSpot who are curious about how AI can support lead generation and nurturing; anyone using at least the free version of HubSpot who wants to see HubSpot’s AI features not as hype, but as practical tools. Reserve your spot for the first Hungarian HubSpot AI HUG and see live how AI can become real day-to-day support inside HubSpot.
May Admin Afternoon at the MidTown Collaboration Center
May 15, 2026 · 6:00 PM (UTC)
So apparently Admin Nights are a hot trend, and to be honest, the idea is cool, but when some of us hear "admin" we immediately think HubSpot, so at the Cleveland HUG we decided to mix it up a bit. Thus we're intrucing... Admin Afternoon @The MidTown Collaboration Center Once a month, we'll meet up for a good hang with a side of GSD (Getting Sh*t Done). We'll have free snacks, coffee & tea, plus we'll have actual HubSpot admins on hand to help you unravel your thorniest HubSpot challenges. And if you want to keep the party going, stay after and have a beer at Black Frog Brewery , grab some eats at Pearl's Kitchen , and enjoy free live music at The Sixty6
Israel HubSpot User Group Launch: Using Breeze AI to Audit Your HubSpot Portal
May 17, 2026 · 3:45 PM (UTC)
The Israel HubSpot User Group is officially live – and we’re kicking off with a practical session for HubSpot admins and operators who want to put Breeze AI to work on their own portals. In this virtual launch event, we’ll walk through how to use AI prompts and HubSpot’s built‑in Breeze assistants (like the Audit Analyzer) to review activity, data and configuration in your account, then turn that into a clear list of maintenance and improvement actions. You’ll see how AI can help you spot patterns faster (e.g., imports/exports, risky behaviour, unused objects or properties) and support a structured portal audit without exporting everything to spreadsheets. blog. What we’ll cover: Overview of Breeze AI inside HubSpot and where admins can access assistants, copilot and audit‑style tools. How to use prompts with the Audit Analyzer assistant to understand user behaviour and recent activity in your account. Example prompt patterns you can reuse to: Identify data issues and risky changes in your CRM Highlight under‑used features or objects that block reporting Draft a prioritised “fix list” for your next round of portal clean‑up hubspot +2 Live walkthrough of a sample AI‑assisted portal audit, with time for Q&A. Who this is for: HubSpot admins and portal owners who manage users, data, workflows and reports. RevOps / marketing / sales ops leaders responsible for keeping HubSpot clean and reliable. Founders who still live in HubSpot themselves and want to use AI to spot gaps faster. Why join: Learn practical prompt patterns you can use in Breeze AI the same day to better understand your portal. See how AI‑assisted audits can save time vs purely manual reviews, while still respecting HubSpot’s guidance on security and safe AI usage. knowledge. Connect with other Israel‑based HubSpot admins who are also trying to get their portals “AI‑ready” and easier to maintain over time. This event is free to attend and part of HubSpot’s global HubSpot User Groups program, designed to help customers and users learn, share best practices, and connect through regular, high‑quality events. Format : Virtual event hosted via Zoom. After you register, you’ll receive a confirmation email with the Zoom link and an option to add the event to your calendar.
Toronto HUG Launch: 11 Years of HubSpot Lessons + The New AEO Shift
May 18, 2026 · 9:00 AM (UTC)
The Toronto HubSpot User Group is officially here — and we're not starting with theory. Join us for our inaugural event where Nida Ateeq, Toronto HUG Leader and 11-year HubSpot practitioner, covers two things every HubSpot user needs to know right now. Part 1 — The Mistakes That Cost Teams the Most The most common HubSpot mistakes she's seen across companies of all sizes — and exactly how to fix them: Why lifecycle stages silently break your pipeline data How to tell if your automations are working or just running What separates a useful dashboard from a pretty one Part 2 — Did You See HubSpot's New AEO Features? Search is changing fast. Buyers are no longer Googling — they're asking ChatGPT, Perplexity, and AI Overviews. HubSpot is responding. We'll break down: What Answer Engine Optimization (AEO) actually means for HubSpot users Which HubSpot tools are now AEO-relevant 3 practical changes you can make to your HubSpot content strategy this week This is also your chance to meet the Toronto HUG community, share what you're working on, and shape what future events look like. Whether you've been on HubSpot for one month or ten years — this session is built for practitioners, not spectators Reserve your spot — space is limited.
Loop Marketing: IA, marketing y ventas para crecer mejor
May 18, 2026 · 3:30 PM (UTC)
Te invitamos a Loop Marketing: la nueva metodología para impulsar tu negocio , un HUG híbrido organizado por Cebra. En esta sesión conocerás cómo HubSpot propone una nueva forma de hacer marketing en un contexto donde la IA está transformando la manera en que las empresas atraen, convierten y hacen crecer sus oportunidades de negocio. Junto al equipo de Cebra, partner de HubSpot en LATAM, revisaremos cómo la metodología Loop Marketing combina IA + estrategia humana para mejorar la ejecución de marketing, acelerar el aprendizaje y generar un impacto real en el crecimiento del negocio. Además, abordaremos un punto clave para lograr resultados: la alineación entre marketing y ventas , entendiendo cómo ambos equipos deben trabajar conectados para convertir mejor, responder más rápido a las señales del mercado y construir un proceso comercial más eficiente. No será solo una charla teórica. Será una instancia de aprendizaje y conversación donde también revisaremos ejemplos, herramientas de HubSpot y buenas prácticas aplicadas al contexto actual del marketing B2B. ¿Qué verás en esta sesión? Qué es Loop Marketing y por qué reemplaza la lógica del funnel tradicional Cómo combinar IA y criterio estratégico para mejorar campañas y procesos La importancia de la alineación entre marketing y ventas para impulsar resultados de negocio Cómo HubSpot facilita esta metodología con herramientas para personalización, automatización, contenido y optimización continua Espacio para networking con otros profesionales y equipos que están enfrentando desafíos similares ¿A quién está dirigido? Este evento está pensado para: Líderes y equipos de marketing Equipos comerciales y de ventas RevOps y responsables de crecimiento Empresas que buscan modernizar su estrategia con HubSpot e IA Formato del evento HUG presencial | Learning + Networking Una jornada pensada para aprender, inspirarse y conectar con otros profesionales del ecosistema. Trae tu computador, cargador y acceso a HubSpot. 📍 Lugar: We Work, Av. Apoquindo 5950, Las Condes 🕚 Horario: 11:00 a 13:00 HUG online | Learning Una vez inscrito, añade el evento en tu calendario y tendrás acceso al link del evento. ¡Nos vemos!
Nashville HUG at the Entrepreneur Center
May 19, 2026 · 9:00 PM (UTC)
Hey Nashville HubSpot Users! The May meeting will be in a super cool venue in Nashville, thanks to our host, the Nashville Entrepreneur Center* https://ec.co/ And we're moving to a standard format as follows for our face-to-face user group meetings: 1. Check in with each other (celebrate wins, meet new people, etc.) 2. Short presentation or training 3. BYOS (Bring Your Own Scenario) where anybody can bring up anything they are dealing with and crowdsource some help. Could be HSubSpot technical challenge or general marketing stuff or AI implementation or personnel or event planning challenges or podcast feedback or whatever you are dealing with! As always, we'll have alcoholic and non-alcoholic beverages and allow some time for networking! Spread the word to other HubSpot users you know in Nashville! And we'll see you on May 19! * The EC has free parking in a red brick garage located behind the trolley barns at 15 Lea Avenue
How to Measure AI Brand Visibility and ROI with HubSpot AEO Tools
May 20, 2026 · 6:00 PM (UTC)
Is AI recommending your brand, and can you prove it’s driving revenue? Most companies still measure success through rankings and traffic. But in the AI era, brand visibility happens inside answers, comparisons, and recommendations that traditional analytics don’t track. In this session, you’ll learn how to measure your AI brand visibility and connect it to real business outcomes using HubSpot and AEO tools. We’ll cover: How to evaluate your AI visibility across key queries How to track brand mentions and positioning in AI-generated answers How to use AEO Strategy to monitor entity ownership and topic authority How the AEO Grader helps identify visibility and authority gaps How to connect content performance to CRM data and pipeline What metrics matter in AEO beyond traffic and rankings How to report AI-driven impact to leadership You’ll learn how to move from guessing to measuring — and from visibility to revenue. You’ll leave with a clear framework to track your AEO performance inside HubSpot and prove the ROI of your content and AI visibility efforts. Because in the AI era, what gets recommended gets remembered — and what gets measured gets improved.
AEO Quickstart: Von Inbound zu Answer Engine Optimization
May 21, 2026 · 4:00 PM (UTC)
Impulsvortrag: AEO Quickstart - Von Inbound zu Answer Engine Optimization Die Art, wie Menschen suchen und kaufen, hat sich radikal verändert: Von klassischen Keyword-Suchen hin zu Konversationen mit AI-gestützten Answer Engines. HubSpot ist diesen Weg selbst gegangen – von Inbound Marketing hin zu Answer Engine Optimization (AEO). Deswegen freuen wir uns, dass wir Allison Ziehr und Robbin Koevoets von HubSpot im Mai-HUG begrüßen dürfen. Anhand des Spotlight-Beispiels von HubSpot-CEO Yamini Rangan zeigen sie dir, wie diese Reise aussieht – und was du daraus für dein eigenes Strategie mitnehmen kannst. In nur 30 Minuten bekommst du einen kompakten Überblick, warum der Wechsel von Inbound zu AEO stattgefunden hat, welches veränderte Such- und Kaufverhalten dahintersteckt und wie du deine Inhalte so aufbereitest, dass sie von modernen Answer Engines gefunden – und verstanden – werden. Ohne Buzzword-Bingo, dafür mit Fokus auf konkrete Umsetzung in HubSpot. Was du lernst: Quick-Tipp #01: Back to the Basics - ICP schärfen Warum ein klar definiertes ICP und saubere Brand-Basics die Voraussetzung sind, damit AEO-Prompts wissen, für wen du sichtbar sein willst – gepflegt im HubSpot CRM und deinen ICP-Einstellungen. Quick-Tipp #02: Die richtigen Fragen stellen Wie du mit dem AEO-Tool und CRM-Daten echte Kundenfragen in Prompts verwandelst, statt zu raten, was deine Buyer bei ChatGPT & Co. eintippen. Quick-Tipp #03: AEO-Experimente in HubSpot Wie du mit kleinen Tests startest, bestehende Inhalte AEO-fit machst und im AEO-Dashboard schnell erkennst, wo Sichtbarkeit, Zitationen und Wettbewerbsvergleich anziehen. Diskussionsrunde: SEO & AEO - fit für die Zukunft? Danach widmen wir uns der Frage: Wie zukunftsfit ist euer Marketing in Sachen SEO und AEO? Wir teilen Erfahrungen dazu, wer das Thema bereits proaktiv angeht und wer die Entwicklung vielleicht noch unterschätzt. Ob du noch an den SEO-Basics feilst oder schon gezielt Antworten für Sprachassistenten und KI-Tools optimierst – bring deine Fragen und Best Practices ein und lerne von den Strategien anderer HubSpot-Anwender:innen. Warum du dabei sein solltest: Wer heute digital ignoriert wird, verliert den Anschluss – eine hybride Strategie aus SEO und AEO ist daher für jedes Unternehmen essenziell. Wir zeigen dir, wie du deine Inhalte so aufbereitest, dass sie sowohl für Menschen als auch für KI-Crawler optimal funktionieren. Nutze gezielte Optimierungen, um Sichtbarkeitslücken zu schließen, den Pflegeaufwand für deinen Content zu bündeln und deine Marktposition in der Ära der generativen Suche nachhaltig zu stärken. Ablauf und Agenda: 18:00 - 18:15: Welcome und Check-in 18:15 - 18:45: Impulsvortrag: AEO-Quickstart 18:50 - 20:00: Diskussion und Erfahrungsberichte ab 20:00: Ausklang und Networking Wichtig: Für den HUG sind maximal 30 Tickets verfügbar (first come, first serve). Bitte melde dich nur an, wenn du auch wirklich vorhast zu kommen. Du kannst dein Ticket auch retournieren, wenn du feststellst, dass du es nicht schaffst. So haben auch andere, die vielleicht kein Ticket erhalten haben, noch die Chance, eines zu lösen. Danke dir vielmals. Hinweis: Am Event werden Fotos gemacht, die dann anschließend auf den Eventpages der HubSpot User Group Wien bzw. www.brandreach.at oder deren Social-Media-Kanälen (offizielle Seiten oder persönliche Profile) publiziert werden können.
The Inside Track: Mastering the Spring Spotlight with HubSpot Product Teams
May 22, 2026 · 1:00 AM (UTC)
Subject to change - more details and information to come! Register today & save the date! The Inside Track Mastering the Spring Spotlight with HubSpot Product Teams Stop reading the release notes and start seeing the results. Join us for an exclusive, in-person session where we’re pulling back the curtain on the HubSpot Spring Spotlight . This isn’t just a high-level overview—it’s a tactical deep dive designed for the power users who live in the portal every day. We’re thrilled to welcome two HubSpot Product Managers to the stage. They won’t just be showing you what’s new; they’ll be explaining the why behind the features and showing you how to squeeze every drop of value out of the latest updates.
Build with HubSpot: Create a Support Analytics Dashboard
May 26, 2026 · 2:00 PM (UTC)
Are you struggling to get clear visibility into your support performance, or spending too much time pulling data from multiple places? Having the right support analytics is key to understanding team efficiency, customer experience, and where to focus your efforts. With a well-built dashboard, you can turn ticket data into actionable insights that drive better service outcomes. In this hands-on session designed for Service Hub Professional & Enterprise customers, you’ll learn how to build a support analytics dashboard using HubSpot’s Custom Report Builder and service tools. You’ll leave with a clear framework to track what matters most, monitor performance over time, and confidently share insights with your team. You’ll also: 🎧 Learn which support metrics matter most and why 📊 See how to build custom ticket and SLA reports step by step 🔍 Discover how to visualize trends to identify bottlenecks and improvement areas This interactive session is led by a HubSpot Academy Professor, with live guidance, real examples, and time for your questions. Register today and learn how to turn your support data into insights that drive better customer experiences.
Agents and Workflows: Better Together
May 26, 2026 · 3:00 PM (UTC)
Workflows have been every admin's go-to for automating processes inside HubSpot, but as we move to a world where AI agents can complete increasingly complicated tasks on their own, you may be wondering -- do agents replace workflows, or do they work together? Join Product Lead Davis Mastin as he explores the wild new world of agents and workflows joining forces to unlock new kinds of automation in HubSpot. Come for the live demos, stay for the Q&A -- this is an event you won't want to miss!
AIme ton CRM : améliorer l’expérience client avec l’IA dans HubSpot
May 26, 2026 · 3:00 PM (UTC)
Customer Agent, Service Hub et outils IA pour soutenir votre service client L’intelligence artificielle transforme rapidement la façon dont les entreprises interagissent avec leurs clients. Dans HubSpot, plusieurs outils IA permettent aujourd’hui de répondre plus vite, de mieux comprendre les demandes et de créer une expérience client plus fluide. Dans cette session du HubSpot User Group de Québec, nous explorerons comment utiliser les outils IA de Service Hub , notamment le Customer Agent et le Knowledge Base Agent , pour soutenir vos équipes et améliorer l’expérience client. Nous verrons comment ces outils peuvent répondre aux questions fréquentes, suggérer des réponses, identifier des lacunes dans votre base de connaissances et aider votre équipe à se concentrer sur les interactions à plus forte valeur. Au programme • Comment le Customer Agent peut répondre aux questions clients 24/7 • Utiliser l’IA pour soutenir les conversations dans le support • Comment le Knowledge Base Agent aide à améliorer le self-service • Bonnes pratiques pour intégrer l’IA dans votre expérience client Vous repartirez avec • Des idées concrètes pour améliorer votre support client avec l’IA • Des exemples d’automatisation simples dans Service Hub • Une meilleure compréhension du rôle de l’IA dans l’expérience client Format : en ligne Durée : 45 minutes Heure : 11 h (Québec) / 17h (Paris)
Commerce Hub Updates
Jun 2, 2026 · 3:00 PM (UTC)
HubSpot's commerce features have been growing up a lot lately. Come join the product team to get a download of the latest and greatest updates. Know someone that should be there with you? Invite them >> adminhug.info/commercehub060226 Can’t make it live? Catch the replay on YouTube >> adminhug.info/youtube
Unlocking the Power of HubSpot’s AI-Powered Commerce Ecosystem
Jun 3, 2026 · 11:30 PM (UTC)
Join us as Brittany Altmann, a Senior Product Designer at HubSpot, demonstrates how Commerce Hub’s AI-powered CPQ, billing, and payments capabilities work together to streamline selling, automate billing, and help your business get paid faster. If you don't yet use Commerce Hub, no stress — we'll include the basics! This event will include: A deep dive into Commerce Hub and how it centralizes CPQ, products, billing, payments, and customer purchase experiences inside HubSpot How you can streamline your sales cycle with HubSpot CPQ Ways to customize Commerce Hub tools to align with your team’s selling motion How sales activity, billing moments, customer payments, and reporting are connected inside the CRM Capitalizing on Commerce features announced at Spring Spotlight What’s to come with Commerce tools in 2026 Brittany Altmann Senior Product Designer at HubSpot baltmann@hubspot.com The event is absolutely free and will include networking, buffet, drink tickets, giveaways, swag, and plenty of learning! Sponsored by Sinch and HIVE Strategy
Contracts
Jun 9, 2026 · 3:00 PM (UTC)
Come learn about the hottest new object inside HubSpot! Contracts give you one place to see what's sold, what's changed, and what's coming up for renewal. Join the product team as they demo how contracts work, talk about where we're heading, and answer all your burning questions! Know someone that should be there with you? Invite them >> adminhug.info/contracts060926 Can’t make it live? Catch the replay on YouTube >> adminhug.info/youtube
AI-Powered Data in HubSpot: Enrichment, Insights and Smarter Reporting
Jun 9, 2026 · 4:00 PM (UTC)
Better decisions start with better data. When contact records are incomplete or insights live across disconnected systems, teams struggle to personalize outreach, prioritize leads or confidently measure performance. In this HubSpot User Group session, Aaron Schmaltz, Senior Professor at HubSpot Academy , will show how AI-powered data tools in HubSpot help teams automatically enrich contact and company records while unlocking deeper insights through advanced data modeling with Data Studio. You’ll learn: The difference between free and paid data enrichment tools in HubSpot (and when to use each) How to populate missing fields from incomplete B2B company data and update stale contact information Ways Data Studio combines HubSpot data with spreadsheets and external sources for a complete customer view Why unified datasets unlock more advanced segmentation, automation and reporting You’ll walk away with practical strategies to improve data quality, eliminate manual research and turn scattered information into insights your entire team can act on.
HUG-Stammtisch Juni
Jun 18, 2026 · 4:00 PM (UTC)
HUG Wien Juni 2026 Wir freuen uns, dass wir dir schon einmal den Termin für unser regelmäßiges HubSpot User Group Wien Treffen mitteilen können. Auch wenn die Themen noch in Ausarbeitung sind, kannst du dir den Termin gerne schon einmal eintragen und dich natürlich zu diesem Event anmelden. Warum du dabei sein solltest: Wir schauen, dass wir Monat für Monat ein spannendes Thema aufgreifen, welches wird dann im Rahmen eines Impulsvortrags aufgreifen und anschließend diskutieren. Ganz nach dem Motto: „Voneinander lernen.“ Ablauf und Agenda: 18:00 - 18:15: Welcome und Check-in 18:15 - 18:45: Impulsvortrag 18:50 - 20:00: Diskussion und Erfahrungsberichte ab 20:00: Ausklang und Networking Wichtig: Für den HUG sind maximal 30 Tickets verfügbar (first come, first serve). Bitte melde dich nur an, wenn du auch wirklich vorhast zu kommen. Du kannst dein Ticket auch retournieren, wenn du feststellst, dass du es nicht schaffst. So haben auch andere, die vielleicht kein Ticket erhalten haben, noch die Chance, eines zu lösen. Danke dir vielmals. Hinweis: Am Event werden Fotos gemacht, die dann anschließend auf den Eventpages der HubSpot User Group Wien bzw. www.brandreach.at oder deren Social-Media-Kanälen (offizielle Seiten oder persönliche Profile) publiziert werden können.
Attribution Reporting
Jul 14, 2026 · 3:00 PM (UTC)
In this session of the HubSpot Admins HUG, we're going deep on attribution reporting! Join Marketing Reporting Product Manager Justin Kim as he explains what attribution reporting is and how it works in HubSpot and then answers all your questions. Know someone that should be there with you? Invite them >> adminhug.info/attribution071426 Can’t make it live? Catch the replay on YouTube >> adminhug.info/youtube
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