Find a Session That Fits Your Goals
Join live coaching sessions designed to help you build smarter systems, better campaigns, and stronger results in HubSpot.
Build, Learn, and Grow Together
Join small, collaborative sessions led by HubSpot Professors. Connect with other HubSpot users, tackle practical tasks in real time, and walk away with something you built, ready to use right away.
47 workshops found
Data Management Excellence: Essential Strategies for Clean and Organized Data
May 25, 2026 · 2:00 AM (UTC)
A recent MIT article found that poor data management causes employees to spend 60% to 80% of their time searching for data, resulting in major productivity losses. Effective data management is essential for maximizing the value of your subscription platforms. In this session, designed for super admins and users with account settings permissions, you'll learn how to organize and manage your data to boost customer engagement and support strategic decisions. You’ll gain: 🔍 Data Assessment: Get familiar with your data model and learn how objects fit together. ⚙️ Data Settings Skills: Create properties, association labels and backups to support data accuracy. 🗂️ Organization Tips: Learn best practices for merging records and using filters from your index pages to keep data clean. Join us and a HubSpot Academy Professor to master data organization and get the most out of your subscription through smarter data management.
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Build with HubSpot: Marketing 101
May 25, 2026 · 5:00 AM (UTC)
“Campaigns that are segmented had 14.31% higher open rates and saw 101% more clicks than non-segmented campaigns.” Join our Marketing 101 session to learn how to use HubSpot’s forms and emails to create targeted, personalized campaigns that increase engagement. In this interactive workshop, you’ll learn how to: Design Effective Forms to capture high-quality leads using our intuitive form editor. Leverage AI to personalize marketing emails that connect with your audience. Work hands-on with a Professor to master these essential tools. Register now to secure your spot!
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Build with HubSpot: Contact List Segmentation
May 25, 2026 · 8:00 AM (UTC)
Segmenting and organizing your contacts doesn’t have to be overwhelming. With HubSpot’s Segments, you can group contacts with confidence, clean up your data, and target the right people without guesswork. In this hands-on session, you’ll learn how to build effective segments (lists) using filters, properties, and AI suggestions! Here’s what we’ll explore together: 🔍 What Segments Are and Why They Matter, and how they help you organize contacts with clarity and purpose 🧩 How to Build Effective Segments using essential filters, recommended properties, and AI to refine your criteria and improve accuracy ✨ Live Walkthrough , where we’ll build a practical segment together and show how to adapt it for your own goals By the end, you’ll be able to create and refine segments that keep your data clean, your targeting sharp, and your processes simple inside HubSpot.
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Build with HubSpot: Prospecting Agent
May 25, 2026 · 8:00 AM (UTC)
In this hands-on workshop, you’ll learn how to build HubSpot’s Prospecting Agent — an AI tool that automatically researches your leads and crafts personalized outreach. Led by a HubSpot expert, you’ll: 🛠️ Build and customize your own Prospecting Agent 📧 Learn how the agent researches and reaches out to your target companies 💳 Understand Breeze credits so you can get the most out of your AI Agents Register today to see how AI can handle the heavy lifting — so you can focus on building real connections with your leads.
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Mastering Analytics: Your Guide to Better Reporting
May 25, 2026 · 9:00 AM (UTC)
Unlock the power of data-driven decision-making. Organisations that leverage data effectively are more likely to win, retain, and grow their customers. It all starts with strong reporting fundamentals. This interactive session is designed for Marketing Hub and Sales Hub Professional users who want to build a strong foundation in HubSpot reporting. Whether you are getting started or looking to reinforce the basics, you’ll learn how to turn your data into clear, actionable insights. What to Expect: 📊 Reporting Foundations: An introduction to the Report Library and customizable dashboards 🛠️ Hands-On Building: A live, guided walkthrough to create a custom report ✅ Best Practices: Tips to organise and maintain reports as your needs grow Join a HubSpot Academy Professor and build confidence with reporting in HubSpot!
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Build with HubSpot: Email Deliverability Mastery
May 25, 2026 · 10:00 AM (UTC)
Are your emails not reaching inboxes—or not getting the engagement you expect? Improving deliverability and performance is key to making your email marketing efforts truly pay off. With the right strategies, you can ensure your messages land where they belong and drive meaningful results. In this hands-on session designed for Marketing Hub Professional & Enterprise customers , you’ll learn how to optimize your email campaigns for deliverability, engagement, and ROI using HubSpot’s email tools and best practices. You’ll leave with clear steps to enhance sender reputation, fine-tune your content, and measure success with confidence. You’ll also: 📩 Discover how to monitor and improve your email deliverability 🎯 Learn how to craft engaging, on-brand emails that boost open and click rates 🔎 See how to use HubSpot’s reporting and analytics to track performance and identify areas for improvement This interactive session is led by a HubSpot Academy Professor, with live guidance, examples, and space for your questions. Register today and learn how to make every email count—from inbox placement to engagement.**
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Build with HubSpot: Flawless Imports for Clear, Reliable Data
May 25, 2026 · 10:00 AM (UTC)
A well-structured import doesn’t just save time, it improves your data, segmentation, reporting, and the user experience across your entire HubSpot ecosystem. Led by a HubSpot Academy Professor, this interactive session will walk you through how to set up smooth, accurate imports that keep your data organized and your teams confident. You’ll learn how to prepare files, use templates, and bring information into HubSpot without errors or duplicates, so your CRM stays clean, consistent, and ready for action. Here’s what we’ll cover together: ✨ Getting to Know the Import Tool: A clear walkthrough of how imports work, plus practical tips to set you up for success 📄 Using Templates for Faster, Better Imports : Where to find them and how to use them to structure your files 🛠️ Building Your Perfect Import File: Formatting tips that make mapping easy and improve accuracy By the end, you’ll be ready to import confidently! Creating clear, reliable data that powers stronger segmentation, smarter targeting, and better results in HubSpot.
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Workflows 101: A Beginners Guide to Automation
May 25, 2026 · 10:00 AM (UTC)
Boost your team’s productivity with HubSpot automation! This beginner-level session is designed for Marketing and Sales Hub Professional customers and will cover: Workflow Fundamentals: Navigate and leverage HubSpot’s powerful workflows tool. Hands-On Setup: Build and draft a workflow with guidance from a HubSpot Academy Professor Join this interactive session for a hands-on experience with HubSpot workflows. Register today!
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Build with HubSpot: Automate Post-Sale Handoff
May 25, 2026 · 11:30 AM (UTC)
Are you ready to elevate your customer experience? The moment a deal closes is just the beginning. With customers expecting instant, personalized experience, teams that align and automate their Post-Sale Handoff process are the ones that win. In this live, interactive session for Sales Pro+ and Marketing Pro+ HubSpot users , you’ll learn how to streamline your post-sale process to deliver a world-class handoff experience. Alongside your HubSpot Customer Academy Professor, you’ll see how automation, shared records, and seamless collaboration can turn every new deal into a loyal customer. You’ll walk away ready to: Master the Post-Sale Handoff – Align your teams and automate the transition for a smooth, professional customer experience 🤝 Build an End-to-End Customer Journey – Use retention techniques to create consistent, long-term customer satisfaction and loyalty 💛🔒 This small-group workshop is designed for hands-on learning. Bring your questions—there’ll be live Q&A and practical steps you can apply right away. Register now and take the next leap in your customer experience journey!
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Build with HubSpot: Lead Generation Success
May 25, 2026 · 12:00 PM (UTC)
Join us for an interactive session designed to help marketers master the art of lead generation using HubSpot’s latest tools and proven frameworks. You’ll discover how to attract higher-quality prospects, engage leads more effectively, and convert leads into loyal customers. All while boosting your marketing ROI with practical tips you can put to work immediately. In this session, you will: 🎯 Learn the essentials of effective lead generation in today’s digital landscape 📈 Uncover how HubSpot’s lead generation tools streamline your process 💡 Take away actionable steps and resources to boost results right away Marketing Professional and Enterprise customers don’t miss this opportunity to transform your marketing outcomes—register today, spots are limited!
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Build with HubSpot: Landing Pages People Actually Click
May 25, 2026 · 2:00 PM (UTC)
Want more clicks, more leads, and more growth? Landing pages are still the #1 tool for capturing leads, and the secret to converting website traffic into customers. In fact, nearly half of marketers build a fresh landing page for each campaign because well-designed pages deliver results! Led by a HubSpot Academy Professor, this workshop will guide you through building a fully functional landing page that’s designed to click and convert. Here’s what we’ll cover together: 📣 Design best practices – learn how to structure your page so it looks great and guides visitors smoothly 🧪 Optimize and test – discover how to make sure your page is visible, effective, and tailored with A/B testing and smart adjustments 🤖 Work smarter with AI – speed up content creation and add personalization that connects with your audience By the end, you’ll walk away with a launch-ready landing page you can use immediately, and the confidence to build more that drive real results.
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Build with HubSpot: Lead Nurturing Workflow
May 25, 2026 · 2:00 PM (UTC)
With 77% of marketers using automation software converting more leads, the question is: will you be one of them? Stay ahead in today’s dynamic marketplace by transforming your lead nurturing with automation. Don’t miss out on the opportunity to maximize your lead-to-customer conversion rate with HubSpot’s powerful workflow tool. Unlock the potential of seamless automation and watch your business grow! Join our interactive session, designed for Marketing Professional customers, to learn how to: Discover the potential of HubSpot workflows for your lead nurturing Build your own workflow, step by step, with live guidance Learn proven best practices about workflows and lead nurturing Start saving time and converting more leads with automation Participate in this small group coaching led by one of our HubSpot's Professor and master the power of workflows. Register today!
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Build with HubSpot: Retention Health Scores
May 25, 2026 · 2:00 PM (UTC)
In this hands-on workshop, you'll learn how to leverage HubSpot's Customer Health Score to manage customer risk and identify opportunities for growth. This essential tool helps you translate customer data into a simple, actionable retention metric. Led by a HubSpot Academy Professor, you'll: 📊 Build and Customize your Retention Health Score 💡 Understand the Importance of Health Scores in predicting churn 🔎 Analyze and Action your scores to prioritize at-risk customers and maximize retention. For Service Hub Professional and Enterprise customers, register today to see how a data-driven Health Score can transform your customer success strategy and significantly improve your retention rates.
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Build with HubSpot: Make Every Call and Meeting Count - Setup Made Simple.
May 25, 2026 · 3:00 PM (UTC)
Strong customer relationships start with easy communication. With HubSpot, every call and meeting is stored in one place. This means you and your team can see the full history, share context, and let AI guide your next steps with suggestions and insights. In this interactive session, you’ll: 📞 Set Up Calling: Connect your number or get a HubSpot-issued one to start calling directly from HubSpot. 📅 Create Your Meeting Page: Build a scheduler that makes it effortless for customers to book time with you. 🔗 Connect Video Tools: Add your preferred platform: Zoom, Google Meet, Teams, Webex, or others. 🤝 Stay in Sync: Log every call and meeting, share context with your team, and let AI highlight what to focus on next. By the end, you’ll have calling and scheduling fully set up and ready to simplify how you connect with customers.
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Construye con HubSpot: Secuencias y agente de Prospección
May 25, 2026 · 3:00 PM (UTC)
Descubre cómo potenciar tu prospección combinando la automatización de Secuencias con la inteligencia de los Agentes de Prospección. Aprende a ejecutar estrategias 1:1 más efectivas, con personalización basada en datos e insights en tiempo real para generar más oportunidades y acelerar tu pipeline. Qué puedes esperar: Construye tu Agente de Prospección: Aprende cómo investigar automáticamente a tus prospectos, enriquecer la información de contacto y generar correos personalizados basados en tu ICP y en los detalles de cada negocio. Personalización a escala con IA: Combina insights, data enrichment y automatización para enviar mensajes relevantes sin perder el toque humano. Estrategia práctica de prospección: Descubre cuándo usar Secuencias, cómo integrarlas con tu Agente y cómo segmentar tus leads para maximizar resultados. Únete a un Profesor de la Academia de HubSpot y aprende sobre las estrategias más poderosas para construir un pipeline más sólido mediante comunicaciones personalizadas y oportunas.
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Unleashing the Power Content Hub
May 25, 2026 · 5:00 PM (UTC)
86% of marketers using HubSpot AI save over 3 hours a day on creative tasks, giving them more time for strategy. Curious about how AI could transform your content management? Join our exclusive HubSpot Content Hub demo to explore what’s possible with Content Hub, even if you aren’t using it yet. In just one session, you’ll discover how you could: Ensure a consistent brand voice across all content with AI Build web pages quickly using the AI-powered Content Assistant Seamlessly embed and manage content between HubSpot and other CMS Repurpose marketing materials with Content Remix to extend your reach Create engaging podcasts and storytelling with AI See these cutting-edge tools in action alongside a HubSpot Academy Professor. Register now to experience the future of content management and find out how adding Content Hub can streamline your strategy!
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Workflows 101: Guía para principiantes sobre automatización
May 25, 2026 · 5:00 PM (UTC)
¡Impulsa la productividad de tu equipo con la automatización de HubSpot! Esta sesión para principiantes está diseñada para clientes de Marketing y Sales Hub Professional y cubrirá: Fundamentos de workflows : Navega y aprovecha la poderosa herramienta de workflows de HubSpot. Configuración práctica : Construye y crea un workflow con la guía de un Profesor de la Academia de HubSpot Únete a esta sesión interactiva para una experiencia práctica con los workflows de HubSpot. ¡Regístrate hoy!
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Build with HubSpot: Knowledge Base Structure
May 25, 2026 · 7:00 PM (UTC)
Are your customers finding answers easily—or are they flooding your support team with repetitive questions? A clear, structured Knowledge Base is one of the most powerful ways to improve customer experience, reduce ticket volume, and empower users with self-service solutions. Research shows that over 81% of customers prefer to resolve issues themselves before contacting support . With HubSpot’s Knowledge Base, you can deliver just that: searchable, accessible content that builds trust, increases retention, and frees your team for higher-value conversations. In this hands-on session designed for HubSpot Service Hub Professional and Enterprise customers, you’ll learn step-by-step how to plan, build, and structure a Knowledge Base that scales. You’ll discover practical strategies and interactive demos to: Create and structure categories, subcategories, and articles in HubSpot 🗂️ Apply best practices for writing, organizing, and maintaining Knowledge Base content—including leveraging AI tips to maximize its effectiveness ✍️ Learn how to customize design, search, and permissions to match your brand 🎨 See how to measure impact with Knowledge Base reports 📊 This interactive group session is led by a HubSpot Customer Success Manager, with live guidance, demos, and best practices. Bring your questions for the Q&A, and leave ready to launch or improve your Knowledge Base with confidence. 👉 Register today and start delivering effortless self-service experiences to your customers!
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Build with HubSpot: Customer Agent
May 26, 2026 · 8:00 AM (UTC)
In this interactive workshop, you’ll roll up your sleeves and build your very own Customer Agent—HubSpot’s AI-powered bot that chats with your website visitors, answers their top questions, and helps turn traffic into leads (without you lifting a finger after setup). Led by a HubSpot Academy Professor, you’ll: 👀 See Breeze Customer Agent in action with live demos 🛠️ Build your own AI assistant (yes, you!) with hands-on guidance 💳 Learn how Breeze credits work Whether you’re a marketer, a curious creator, or just someone who loves shiny new tools 🧰✨—this session is your chance to make AI work for you. (If you’re looking to increase engagement and capture more leads with less manual effort, this session is for you.)
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Build with HubSpot: Marketing Attribution Dashboard
May 26, 2026 · 8:00 AM (UTC)
Are you making the most of your marketing channels, or just guessing where your results come from? Understanding which marketing activities truly drive leads, deals, and revenue is essential for making smarter decisions and maximizing your marketing impact. Join the 75% of marketers who feel more confident—and see measurable ROI increases—by using attribution reporting. In this hands-on session designed for Marketing Professional customers, you’ll learn how to unlock actionable insights with HubSpot’s marketing attribution reports and dashboards. You’ll discover practical strategies to clearly see which channels perform best, so you can focus your budget and efforts where they matter most. You’ll also: Explore the basics and value of marketing attribution—what it is, and why it matters 🔎 Build your own custom attribution dashboard, step by step, in HubSpot 🖥️ Learn to use dashboard templates and the reports library for quick wins 📊 Dive into advanced features like custom and AI-powered attribution reports 🚀 See how to automatically share dashboards for your team 🤝 This interactive group session is led by one of our HubSpot Academy Professors, providing live guidance and best practices. Bring your questions for the Q&A, and leave with the confidence to prove what’s working in your marketing. Register today and take the guesswork out of your marketing strategy!
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Build With HubSpot: Create & Refine Content With AI
May 26, 2026 · 8:30 AM (UTC)
Content creation doesn’t have to be slow or complicated. With HubSpot’s AI features , you can move from concept to publish-ready content in minutes, all while keeping your voice and strategy consistent. Led by a HubSpot Academy Professor, this interactive session will show you how to get the most from HubSpot’s AI features, to speed up creation, stay on-brand, and improve quality, all without leaving HubSpot. Here’s what we’ll cover together: ✨ Breeze Assistant: Generate content, explore prompt ideas, and make the most of AI memories for context-aware creation 🪄 Content Assistant: Refine, rephrase, and enhance content across HubSpot tools, even when starting from scratch 📈 Best Practices & Recommendations: Apply AEO tips to stay relevant, consistent, and optimized for performance By the end, you’ll know how to generate, refine, and optimize content that connects with your audience, quickly, confidently, and with the help of HubSpot AI.
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Build with HubSpot: Publish Social Content
May 26, 2026 · 10:00 AM (UTC)
With billions of active users across social platforms, the question is: are you effectively reaching your audience where they spend their time? Stay ahead in today’s digital landscape by transforming your social media presence with HubSpot. Don’t miss the opportunity to streamline your publishing, track every interaction in your CRM, and see exactly how your social content drives business growth. Unlock the potential of a unified social strategy and watch your brand's engagement soar! Join our interactive, hands-on workshop, designed for users of all levels, to learn how to: Connect your social world: Walk through connecting your Facebook, Instagram, LinkedIn, and X accounts directly to HubSpot. Build a content strategy that works: Learn how to move beyond "just posting" by creating SMART goals and content pillars that align with your buyer personas. Create and schedule with ease: Draft, edit, and schedule your social posts step-by-step with live guidance from a HubSpot expert. Leverage "Power Features": Discover how to use AI-powered drafting, bulk uploading, and social monitoring to save time and stay responsive. Participate in this small group coaching led by a HubSpot Professor and master the power of the Social tool.
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Build with HubSpot: Unlock Loop Marketing with AI Tools
May 26, 2026 · 10:00 AM (UTC)
Did you know most business base decisions on just 20% of available data, leaving 80% hidden in emails and conversations? Join our interactive Small Group Coaching session to explore Loop Marketing —a new AI-era framework designed to help marketers uncover and leverage these insights using state-of-the-art AI tools. See how Loop Marketing, Breeze Assistant and Data Agent enable smarter, automated growth. Led by a HubSpot Academy Professor you’ll: 🚀 Dive into the Loop Marketing framework 🚀 Evolve: Use AI recommendations and analytics to continually refine strategies, ensuring your marketing becomes more precise and impactful over time. 🛠️ See how Breeze Studio lets you discover and customise AI assistants for your business 💡 Explore how Data Agent reveals insights you’ve been missing Experience the future of marketing—register now, spots are limited!
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Build with HubSpot: Content Remix
May 26, 2026 · 12:00 PM (UTC)
In this hands-on workshop, you’ll learn how to use HubSpot’s Content Remix — an AI tool that helps you quickly transform existing assets like blog posts, webpages, videos, or audio into brand new formats such as social posts, podcasts, and more! Led by a HubSpot Academy Professor, you’ll: 🔁 Explore Loop Marketing — HubSpot’s new growth strategy 🎨 Remix existing content into new formats using AI ⏱️ Save time while maximizing engagement with your existing assets Register today to see how Content Remix can help you share your message more efficiently — and reach your audience wherever they are.
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Build With HubSpot: Deal Stage Workflows
May 26, 2026 · 1:00 PM (UTC)
Supercharge your sales with HubSpot deal stage workflows! Automate closing stale deals, get notified about stuck opportunities, and stay on top of follow-ups so no deal falls through the cracks. Join us to keep your pipeline moving! ⚡
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Sales 101: Essentials
May 26, 2026 · 1:00 PM (UTC)
Turn scattered sales activity into a clear, connected process that keeps you in control of every deal. Stay organized in today’s fast-paced sales environment with HubSpot’s Sales Hub. Join our interactive Sales 101 session to learn how to streamline your process, stay aligned after every conversation, and keep your pipeline moving. In this session, you’ll learn how to: ⚙️ Set Up Core Sales Tools : Connect your email, calendar, and calling tools so every interaction flows into HubSpot with full context. 🤖 Use AI to Prepare and Follow Up: Use HubSpot AI and Smart Deal Progression to capture insights, surface next steps, and generate follow-ups. 💼 Manage Deals: Organize your pipeline, track progress, and explore the Sales Workspace to manage everything in one place. Partner with a HubSpot Academy Professor and discover a more connected, efficient way to manage your sales process. Register now to see it in action.
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Build with HubSpot: Multi-touch Sequences
May 26, 2026 · 2:00 PM (UTC)
Are your reps spending too much time on manual follow-ups and emails? Streamlining outreach with automation helps free up time for the conversations that matter most. In this hands-on session designed for Sales Hub Professional & Enterprises customers, you’ll learn how to use HubSpot Sequences to simplify follow-ups, personalize outreach at scale, and reduce repetitive tasks. You’ll leave with practical steps you can apply right away to make your daily workflow more efficient. You’ll also: ⚒️ Build a sequence step by step in HubSpot 📧 Explore templates and personalisation tokens for efficiency 🔎 See how task automation supports consistent follow-up 🎯Discover ways to track engagement and performance This interactive group session is led by a HubSpot Academy Professor, with live guidance and space for your questions. Register today and discover how Sequences can help you save time and stay organized.
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Build with HubSpot: Sales Performance Dashboard
May 26, 2026 · 2:00 PM (UTC)
Are you sure you know what really drives your sales team’s success? Understanding your top-performing reps, most effective activities, and the levers behind every closed deal is crucial to building a smarter, more successful sales process. Join the 76% of sales leaders who see measurable growth by leveraging analytics and sales reporting. In this interactive session designed for HubSpot users, you’ll learn step-by-step how to build your own Sales Performance Dashboard—live, alongside a HubSpot Academy Professor Walk away ready to: Unlock actionable insights by measuring your team’s effectiveness and results in HubSpot 🔎 Build a custom sales dashboard, following along in real time 🖥️ Use pre-built sales analytics reports, templates, and goal-tracking features for instant value 📊 Explore advanced options like funnel and AI-powered reports 🚀 This small-group workshop is designed for practical learning—ask questions live and get best practices as you go. Bring your KPIs, bring your questions, and leave ready to make confident, data-driven decisions for your sales team. Register today and start making your sales process more efficient, effective, and successful!
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Build with HubSpot: Support Analytics Dashboard
May 26, 2026 · 2:00 PM (UTC)
Are you struggling to get clear visibility into your support performance, or spending too much time pulling data from multiple places? Having the right support analytics is key to understanding team efficiency, customer experience, and where to focus your efforts. With a well-built dashboard, you can turn ticket data into actionable insights that drive better service outcomes. In this hands-on session designed for Service Hub Professional & Enterprise customers, you’ll learn how to build a support analytics dashboard using HubSpot’s Custom Report Builder and service tools. You’ll leave with a clear framework to track what matters most, monitor performance over time, and confidently share insights with your team. You’ll also: 🎧 Learn which support metrics matter most and why 📊 See how to build custom ticket and SLA reports step by step 🔍 Discover how to visualize trends to identify bottlenecks and improvement areas This interactive session is led by a HubSpot Academy Professor, with live guidance, real examples, and time for your questions. Register today and learn how to turn your support data into insights that drive better customer experiences.
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Build with HubSpot: Email Newsletter
May 26, 2026 · 3:00 PM (UTC)
Ready to create an email marketing machine? 📧 Join our live workshop and build your own high-converting newsletter, all powered by HubSpot’s intuitive email tools. No design experience, no stress, just real results for your business. In this interactive workshop, you’ll roll up your sleeves and craft your very own email newsletter, connecting with your audience, nurturing leads, and driving meaningful engagement in just a few simple steps. Led by a HubSpot Professor, you’ll: 🔍 Get set up by defining subscription types and building your mailing list with smart HubSpot filters and targeting ✏️ Build your email newsletter (yes, you can!) with step-by-step, hands-on guidance 🚀 Discover best practices to boost open and click rates Whether you’re a marketer, a business owner, or just eager to up your email game, this session is your chance to turn your contact list into engaged fans. (If you’re looking to increase engagement and capture more leads with less effort, don’t miss this workshop!)
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Navigating HubSpot Marketing Contacts: Best Practices
May 26, 2026 · 4:00 PM (UTC)
Ever asked yourself the question, what exactly is a marketing contact in HubSpot? We are here to help! Join our interactive session to discover what qualifies as a marketing contact in HubSpot and how to manage them effectively for long-term success. In this workshop, you'll learn: What counts as a marketing contact: Understand which CRM contacts are designated as marketing contacts. How to manage marketing contacts: Learn strategies to set contacts as marketing or non-marketing, and optimize your current contact list. Participate in this hands-on session with a HubSpot Academy Professor and become a pro at managing marketing contacts. Register today!
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Build with HubSpot: Assign Leads with Workflows
May 26, 2026 · 7:00 PM (UTC)
79% of leads never turn into customers—often because no one follows up. And 61% of marketers send leads to sales before they're actually ready. 😬 Let’s fix that. In this interactive workshop , you’ll build an automatic lead-handoff process that works for you behind the scenes! From the moment a new lead enters your system, your workflow will kick in—qualifying them, sending them to the right sales team, and making sure follow-up happens. Led by a HubSpot Professor, you’ll: 📚Learn the fundamentals of automation in HubSpot ⚙️ Build your own workflow that sorts and assigns new contacts based on their info (like location or interest) 🔧 Automatically create follow-up tasks so your team stays on top of outreach This is a hands-on workshop where you'll walk away with a draft workflow! Register today!
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Build with HubSpot: Managing Users, Permissions, and Teams
May 26, 2026 · 8:00 PM (UTC)
Who has access to what in HubSpot; and why does it matter? Whether you’re growing your team or refining access levels, smart user management keeps your data safe, your processes organized, and your people productive. Led by a HubSpot Academy Professor, this interactive session will guide you step-by-step through setting up and maintaining a solid user structure in your HubSpot account. Here’s what we’ll cover together: 👥 Seats & Permissions: Understand who needs which tools and how to assign them efficiently 🏗️ Teams & Hierarchies: Organize your users for better reporting and collaboration 🔐 Best Practices: Keep your CRM clean, secure, and easy to manage as your company grows By the end, you’ll have your HubSpot users set up and ready to go, with the confidence to manage access and collaboration like a pro.
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Build with HubSpot: Survey Management
May 27, 2026 · 7:00 AM (UTC)
In this hands-on workshop, you’ll master HubSpot’s Survey tool to collect meaningful feedback, uncover key insights, and take action to improve your customer retention. Led by a HubSpot Academy Professor, you’ll: 🛠️ Build a survey live to share across channels. 💡 Learn best practices such as automating personalized follow-up 📈 Connect and analyze survey data to gain valuable insights Register today to learn how to close the loop with your customers and turn direct feedback into your most powerful tool for business growth.
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Build with HubSpot: Buyer Intent
May 27, 2026 · 2:00 PM (UTC)
Spot your best opportunities earlier and focus your time where it’s most likely to convert. With HubSpot’s buyer intent tools and insights, you can identify high-fit prospects and take action at exactly the right moment. Led by a HubSpot Academy Professor, this interactive session will walk you through how to uncover and act on real buyer intent, using HubSpot’s data, segmentation tools, and AI-powered insights to drive more effective outreach. Here’s what we’ll cover together: 🔍 Buyer Intent Signals: Understand what they are and how to recognize meaningful engagement from your prospects 🧭 In-Market Identification: Use research tools and visitor insights to uncover accounts actively exploring your business 🎯 Segmentation & Workflows: Turn intent signals into targeted outreach with smart segments and automated actions 🤖 Breeze AI: See how HubSpot’s AI works behind the scenes to surface insights and support your strategy By the end, you’ll know how to identify high-intent opportunities, prioritize your efforts, and use HubSpot to engage the right prospects at the right time with confidence.
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Build with HubSpot: Help Desk Setup
May 27, 2026 · 5:00 PM (UTC)
Ready to transform the way you support your customers? In today’s world, customers expect fast answers, seamless communication, and consistent support, everywhere, all the time. Teams that centralize their support channels and work from one shared workspace are the ones that deliver exceptional experiences. In this live, interactive session for Service Hub Pro+ users, you’ll learn how to configure your Help Desk in HubSpot, unify all customer conversations, streamline collaboration, and set up a scalable support system that delights customers from the first contact to the last. Alongside your HubSpot Academy Professor, you’ll get a full walkthrough of Help Desk setup, automation best practices, unified inbox steps, ticket routing, and reporting. You’ll leave ready to: Create a unified Help Desk to support customers across email, chat, and forms 🤝 Improve efficiency with structured ticketing, clear ownership, and team collaboration 🎯 Strengthen your support process with reporting, SLAs, and customer feedback 📝 This small-group workshop is designed for hands-on learning. Bring your questions — you’ll have live Q&A and practical steps to implement right away. Register now and take your support quality — and customer loyalty — to the next level!
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Descubre los Informes en HubSpot: tu guía paso a paso
May 27, 2026 · 8:00 PM (UTC)
¡Impulsa la productividad de tu equipo con la automatización de HubSpot! Esta sesión para principiantes está diseñada para clientes de Marketing y Sales Hub Professional y cubrirá: Fundamentos de workflows : Navega y aprovecha la poderosa herramienta de workflows de HubSpot. Configuración práctica : Construye y crea un workflow con la guía de un Profesor de la Academia de HubSpot Únete a esta sesión interactiva para una experiencia práctica con los workflows de HubSpot. ¡Regístrate hoy!
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Build with HubSpot: Managing CRM Leads
May 27, 2026 · 8:00 PM (UTC)
Join us for an interactive, hands-on session designed to help sales teams and managers bridge the gap between a "new contact" and a "qualified opportunity." We’ll dive into the HubSpot Lead Object, a dedicated space to organize prospecting efforts. You’ll discover how to bring order to the chaos by managing your leads with ease, ensuring no one gets lost in the shuffle before they're ready for a deal. From automating basic follow-ups to viewing conversion health, you’ll walk away with a more organized sales process. In this session, you will: 🎯 Define Your Lead Process: Understand how the Lead Object separates "interest" from "opportunity" to keep your deal forecasting accurate. 📈 Configure Your Lead Pipeline: Learn how to customize lead stages (like New, Attempting, and Connected) to match how your team actually works. 💡 Introduce Automation: See how to use workflows to auto-create lead records and trigger reminders so no prospect is forgotten. 📊 Explore Lead Analytics: Review the Lead Funnel report to identify where prospects are falling off and how to improve your team’s conversion rates. Sales Professional and Enterprise customers don’t miss this opportunity to organize your sales engine and move deals forward faster—register today, spots are limited!
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Build With HubSpot: High-Converting Pop-Up Forms
May 28, 2026 · 12:00 PM (UTC)
Want more clicks, more data, and more leads? Pop-up CTAs convert 40% better than traditional forms! And in this interactive workshop, you’ll build one live with HubSpot. No guesswork, just best practices and hands-on action to help you stand out. Led by a HubSpot Professor, this 45-minute workshop will guide you through building a fully functional pop-up CTA that grabs attention and gets results. In this interactive workshop, you will: 📣 Design your own pop-up CTA (with form!) using HubSpot's tools 🎯 Set up smart targeting and trigger rules to show the right message at the right time 🧠 Use smart rules and custom properties to collect meaningful data By the end, you’ll walk away with a lead-gen CTA you can launch immediately, and the confidence to build more.
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Build with HubSpot: Customer Success Workspace
May 29, 2026 · 10:00 AM (UTC)
In this hands-on workshop, you'll learn to maximize customer value and minimize churn by centralizing all your efforts in the Customer Success Workspace. This unified command center helps CSMs streamline tasks, manage risk, and identify growth from one central location. Led by a HubSpot Academy Professor, you'll learn how to: ✅ Organize Your Day: prioritize daily tasks, alerts, and overdue items. 📈 Track Customer Health: Utilize the Health Score summary and Customer Views to instantly segment your customers. 💰 Identify Growth Opportunities: Monitor your Services and Revenue pipelines directly within the workspace Register today to transform your customer success strategy into a highly organized, retention-focused revenue driver!
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Construye con HubSpot: Workflows para tu Pipeline de Negocios
May 29, 2026 · 6:00 PM (UTC)
Descubre cómo la toma de decisiones basada en datos ayuda a las empresas a ganar, retener y crecer con sus clientes. Quienes usan herramientas sólidas de informes obtienen mejores insights y mayor ventaja competitiva. Qué puedes esperar: Descubre los informes de HubSpot : Explora la Biblioteca de Informes y los paneles personalizables adaptados a tus necesidades. Construcción práctica de informes : Sigue una demostración en vivo para crear un informe personalizado con la guía de nuestro experto. Mejores prácticas en reportes : Obtén consejos para organizar y optimizar tu proceso de informes para un éxito continuo. Únete a un Profesor de la Academia de HubSpot y aprende cómo las herramientas de informes de HubSpot pueden elevar la estrategia de tu negocio.
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Build with HubSpot: Customer Agent (Part 2 - Launching Live)
Jun 1, 2026 · 3:00 PM (UTC)
Imagine having an AI Agent ready to welcome visitors the moment they land on your site. That’s what this session is all about: turning your Customer Agent into a live, working assistant your customers can chat with. In this interactive workshop, you’ll explore how HubSpot’s Inbox and Live Chat work together to make it happen. Step by step, we’ll guide you through: 💬 Getting to know the Inbox – see how conversations flow in and how your team can stay on top of every interaction ⚡ Creating live channels – bring chat, email, and more into HubSpot Inbox so you’re ready to deploy your agent everywhere customers reach out 🤖 Deploying your Customer Agent – plug in the AI so it can start engaging with real visitors, right where they need it By the end, your AI Agent won’t just be an idea; it’ll be live, active, and ready to help your customers in real time.
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Construye con HubSpot: Panel de Rendimiento de Ventas
Jun 1, 2026 · 5:00 PM (UTC)
¿Estás seguro de saber qué es lo que realmente impulsa el éxito de tu equipo de ventas? Comprender a tus representantes con mejor desempeño, las actividades más efectivas y los factores clave detrás de cada negocio cerrado es fundamental para construir un proceso de ventas más inteligente y exitoso. Únete al 76% de los líderes de ventas que experimentan un crecimiento medible al aprovechar la analítica y los reportes de ventas. En esta sesión interactiva diseñada para usuarios de HubSpot, aprenderás paso a paso cómo crear tu propio panel de rendimiento de ventas (Sales Performance Dashboard), en vivo y junto a un profesor de HubSpot Academy. Saldrás listo para: Obtener insights accionables midiendo la efectividad y los resultados de tu equipo en HubSpot 🔎 Crear un panel de ventas personalizado, siguiendo el proceso en tiempo real 🖥️ Utilizar reportes de analítica de ventas predefinidos, plantillas y herramientas de seguimiento de objetivos para generar valor inmediato 📊 Explorar opciones avanzadas como embudos de conversión y reportes impulsados por IA 🚀 Este taller en grupos pequeños está diseñado para un aprendizaje práctico: haz preguntas en vivo y recibe mejores prácticas mientras avanzas. Trae tus KPIs, trae tus preguntas y sal listo para tomar decisiones seguras basadas en datos para tu equipo de ventas. ¡Regístrate hoy y comienza a hacer tu proceso de ventas más eficiente, efectivo y exitoso!
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Lead Scoring Essentials: Prioritize Your Most Promising Leads
Jun 3, 2026 · 8:00 AM (UTC)
In today’s competitive marketplace, converting visitors into loyal customers is essential, and effectively qualifying and prioritizing leads can make all the difference! That’s where HubSpot’s powerful new lead scoring tool comes in. Join our interactive session to: Build an Effective Lead Score: Learn to score contacts and companies based on behavior, engagement, and demographics. Leverage Lead Scoring Data: Discover how to organize and prioritize leads in your CRM using lead scoring cards. Participate in this hands-on workshop with a HubSpot Academy Professor and master the art of lead scoring. Register today!
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Build with HubSpot: Create a Support Analytics Dashboard
Jun 4, 2026 · 8:00 AM (UTC)
Are you struggling to get clear visibility into your support performance, or spending too much time pulling data from multiple places? Having the right support analytics is key to understanding team efficiency, customer experience, and where to focus your efforts. With a well-built dashboard, you can turn ticket data into actionable insights that drive better service outcomes. In this hands-on session designed for Service Hub Professional & Enterprise customers, you’ll learn how to build a support analytics dashboard using HubSpot’s Custom Report Builder and service tools. You’ll leave with a clear framework to track what matters most, monitor performance over time, and confidently share insights with your team. You’ll also: 🎧 Learn which support metrics matter most and why 📊 See how to build custom ticket and SLA reports step by step 🔍 Discover how to visualize trends to identify bottlenecks and improvement areas This interactive session is led by a HubSpot Academy Professor, with live guidance, real examples, and time for your questions. Register today and learn how to turn your support data into insights that drive better customer experiences.
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Descubre los Informes en HubSpot: tu guía paso a paso
Jun 5, 2026 · 5:00 PM (UTC)
Descubre cómo la toma de decisiones basada en datos ayuda a las empresas a ganar, retener y crecer con sus clientes. Quienes usan herramientas sólidas de informes obtienen mejores insights y mayor ventaja competitiva. Qué puedes esperar: Descubre los informes de HubSpot : Explora la Biblioteca de Informes y los paneles personalizables adaptados a tus necesidades. Construcción práctica de informes : Sigue una demostración en vivo para crear un informe personalizado con la guía de nuestro experto. Mejores prácticas en reportes : Obtén consejos para organizar y optimizar tu proceso de informes para un éxito continuo. Únete a un HubSpot Success Manager y aprende cómo las herramientas de informes de HubSpot pueden elevar la estrategia de tu negocio.
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Build with HubSpot: Brand Voice
Jun 16, 2026 · 1:00 PM (UTC)
Do your emails, blog posts, and campaigns truly sound like your brand—or just like everyone else’s? We’re at the beginning of the biggest generational shift in how people shop and buy in the past 20 years. Inbound marketing is being fundamentally disrupted by AI, and your customers feel it every day. Today, content is everywhere—and AI makes it easier than ever to produce. But when everyone can publish at scale, sameness becomes the norm. What truly stands out is not more content, but better character: a recognizable voice, a unique perspective, and a style that feels unmistakably human. In this interactive session designed for Pro+ HubSpot users, you’ll learn how to create and apply your unique brand voice with HubSpot tools—live, alongside a HubSpot Professor. You’ll walk away ready to: Understand why your company’s brand voice is the key to standing out in 2025 🗣 Set up your branding and craft a unique, AI-powered Brand Voice in HubSpot 🎨 Create compelling content that speaks in your authentic Brand Voice ✍️ Apply proven best practices to keep your voice consistent across every channel 📢 Take the next steps to evolve your brand voice and keep it fresh over time 🚀 This small-group workshop is designed for hands-on learning—ask questions live, follow along in your own portal, and get tips you can use right away. Register today and learn how to make your content truly sound like you.
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