London · 17 November 2026

Sir Mo Farah was trafficked to the UK as a child under a false name, separated from his family, and forced to work as a domestic servant. He is also Britain's most decorated track athlete. Four Olympic gold medals. Six World Championship titles. A knighthood. The distance between those two facts is not luck. In this closing session, Sir Mo reflects on what it took to build belief from conditions that offered none, how he learned to run toward something when the odds were entirely against him, and what true resilience looks like when it is tested long before the race even begins.

Join Hannah as she interviews Sir Mo Farah, who was trafficked to the UK as a child under a false name, separated from his family, and forced to work as a domestic servant. He is also Britain's most decorated track athlete. Four Olympic gold medals. Six World Championship titles. A knighthood. The distance between those two facts is not luck. In this closing session, Sir Mo reflects on what it took to build belief from conditions that offered none, how he learned to run toward something when the odds were entirely against him, and what true resilience looks like when it is tested long before the race even begins.

Join Luke Harries, Head of Growth at ElevenLabs, to hear lessons learned from expanding internationally. He'll talk about how they use AI for ad localization and unlocking millions in revenue; how they structured the org and why decentralized teams matter; how they built an AI SDR that handles inbound leads in 33+ languages; and much more.

In today's AI-driven landscape, the companies that grow the fastest aren't the ones that move recklessly. They're the ones that build trust while they innovate. In this fireside chat, we'll explore how marketing, brand, product, and legal leaders can work together to launch new ideas with confidence, navigate evolving regulation, and build lasting customer trust. Drawing on experience leading global brands in highly regulated industries, they'll share practical lessons for balancing speed, innovation, and responsible growth.

How do you build a high-performing go-to-market engine with no revenue, no sales team, and no established playbook? In this fireside chat, Max Keil shares how Lovable grew from zero revenue to strong scale, and from zero AEs to roughly 20 and then some. He’ll unpack the decisions behind that growth: who to hire first, how to define the GTM motion, where to invest, and what actually moved revenue. Passionate about sharing the real lessons, Max will give GROW’s senior GTM audience a candid look at the milestones, trade-offs, and choices behind building a modern GTM from scratch.

Traditional customer health scores often fail to predict the outcomes that matter most. In this session, Seán Reid shares the framework Supermetrics uses to forecast revenue retention, identify churn risk earlier, and align customer success, sales, and marketing teams around the signals that drive sustainable growth. You'll leave with a practical approach to measuring customer health that goes beyond static scores and helps teams take action before revenue is at risk.

Marketing's brilliant at measuring what decays fast but rubbish at protecting what grows slowly. Brands take years to build but get judged every quarter. Jon Evans, host of The Uncensored CMO podcast, has spent three decades in marketing and has had over 250 interviews with the world's best marketing leaders to determine why and what it costs brands, creativity and culture. He unpacks how short-term metrics crowd out long-term value and gives senior marketing leaders the principles to uphold both without caving to the board politics or the budget cycle.

Join Chief Marketing Officer Kipp Bodnar and Chief Product and Technology Officer Duncan Lennox and as they unpack the latest trends in AI, marketing, sales, and service, and announce innovations from across the HubSpot platform

In today's AI-driven landscape, the companies that grow the fastest aren't the ones that move recklessly. They're the ones that build trust while they innovate. In this fireside chat, Susanne Rönnqvist Ahmadi, Stuart Shingler and Erika Fisher explore how marketing, brand, product, and legal leaders can work together to launch new ideas with confidence, navigate evolving regulation, and build lasting customer trust. Drawing on experience leading global brands in highly regulated industries, they'll share practical lessons for balancing speed, innovation, and responsible growth.

The GTM playbook that built the last decade of B2B growth is breaking. AI-driven discovery has disrupted the top of the funnel. Buying decisions are being influenced by AI, which is shortening the window to be relevant. Among it all, a flood of undifferentiated content has made standing out harder than ever. The teams pulling ahead have found leverage where the role lines are blurring between marketing and sales. AI isn't accelerating marketing and sales separately - it's converging them, and the ones building on that shared foundation are writing the new playbook.

Join Chief Product and Technology Officer Duncan Lennox and Chief Marketing Officer Kipp Bodnar as they unpack the latest trends in AI, marketing, sales, and service, and announce innovations from across the HubSpot platform

AI has moved from experiment to expectation — but most GTM teams are still stuck on the basics. In this session, Kieran Flanagan cuts through the noise with a practical framework for building an AI-first revenue team: where agents create the most immediate impact across marketing, sales, and CS, what separates teams that are seeing results from those still running pilots, and the three decisions leaders need to make now to stop leaving value on the table.

In today's AI-driven landscape, the companies that grow the fastest aren't the ones that move recklessly. They're the ones that build trust while they innovate. In this fireside chat, Susanne Rönnqvist Ahmadi, Stuart Shingler and Erika Fisher explore how marketing, brand, product, and legal leaders can work together to launch new ideas with confidence, navigate evolving regulation, and build lasting customer trust. Drawing on experience leading global brands in highly regulated industries, they'll share practical lessons for balancing speed, innovation, and responsible growth.

AI transformation looks different from every seat. In this session, Anne-Marie Costigan, SVP of Global Customer Success at HubSpot, brings together two leaders navigating it from distinct angles.

Elliott Carter of Perspicuity shares how a growing AI consultancy transformed itself while guiding customers through adoption, culture change, and new human-AI working models. Siem Peters of Sendcloud explores how the company redesigned its go-to-market model around AI, evolving customer success into a proactive revenue engine and defining what humans versus AI should own.

Together, they offer an honest, practical look at the people, operating model, and change-management decisions required to move AI from experimentation into everyday work.