GROW
Agenda
Sponsor 2026

Louis Theroux

Documentarian, TV and Podcast Host

Kipp Bodnar

HubSpot & Marketing Against the Grain

CMO & Podcast Host

Orian English

OpenAI

EMEA leader

Steffen Tjerrild

Synthesia

COO & Co-founder

Randy Petway

Sr. Director, Enterprise Business EMEA & LATAM

Barbara O'Beirne

Stripe

Global Head of Business Development

Bruce Daisley

Eat Sleep Work Repeat

Writer, consultant

Hannah Prevett

The Sunday Times

Associate Business Editor & Podcast Host

Kieran Flanagan

HubSpot

SVP, Marketing

Erika Fisher

HubSpot

Chief Legal Officer

Nicholas Holland

HubSpot

Head of AI, SVP Product

Mark Barry

HubSpot

SVP, EMEA Sales

Aja Frost

HubSpot

Senior Director of Global Growth

Mark Debenham

Adverity

VP of Growth Marketing & Marketing Ops

Susanne Rönnqvist Ahmadi

HubSpot

VP of International Marketing

Ties Boukema

Dawn Capital

Head of Data, Tech & AI

Daphne Costa Lopes

HubSpot & This is Growth

Global Dr, Strategic Customer Success & Podcast Host

StJohn Deakins

DataSapien

CEO

Leanne Chescoe

Demandbase

Field & ABM Marketing Director, EMEA

Husayn Kassai

Quench.ai

CEO & Founder

Jehad Begraoui

HubSpot

Inbound Professor

Jonathan Chesney

HubSpot

Director of AI Products

Sultan Saidov

Beamery

CEO

Uthish Ranjan

Octopus Ventures

Partner

Will Wells

Speedinvest

Partner

Sitar Teli

Connect Ventures

Managing Partner

Nick Decoulos

HubSpot

Senior Sales Professor

Luke Smith

Molten Ventures

Head of Early Investing

Julia Pilkes

HubSpot

Sr. Director of Marketing EMEA

Haythem Abdelmoula

Euronext Corporate Solutions

Head of Growth Marketing & Data Intelligence

Kerri Vardon

Broadcom

Head of Marketing Operations, AOD

Michael Byrne

npower Business Solutions

Head of Marketing

Mina Samaan

MMC Ventures

General Partner

Charlène Lardy Vella

HubSpot

Inbound Professor

Christopher Sanders

Quantexa

Global Head of Customer Intelligence Solutions

Louis Theroux

Documentarian, TV and Podcast Host

Louis Theroux is a genre-defining documentary presenter, best known for producing immersive documentaries that explore the controversial and complex aspects of the human condition. Louis is the host of The Louis Theroux Podcast and has presented the BAFTA-winning series Louis Theroux’s Weird Weekends, When Louis Met…, and a series of award-winning specials including The Most Hated Family in America, Miami Mega Jail, Altered States and the feature-length documentary, My Scientology Movie. Over the years, Louis has kept true to a way of working that is uniquely his own: by charming his subjects, he’s able to offer rounded portraits of the people involved in complex social issues and human dilemmas, while always resisting easy judgements. Louis took on the world of celebrity in a new series which started in 2022, Louis Theroux Interviews… (BBC2). With exclusive access to some of the most iconic names in the world of entertainment, the series sees notoriously private stars make time for revealing and unexpected conversations. In the summer of 2022 Louis’s took his first, rather unexpected, detour into the recording studio. After performing a rap on Amelia Dimoldenberg’s Chicken Shop Date music producers Duke & Jones sampled it, it went viral on TikTok and they invited Louis to release it as a single. Jiggle Jiggle became an instant earworm and has been streamed over 70M times and received global media recognition. Louis has won numerous awards, including three BAFTAs, an RTS award, and Grierson’s Trustees’ Award, and in 2019, he set up his own independent television production company, Mindhouse, alongside Arron Fellows and Nancy Strang.

Upcoming Sessions:

Storytelling in the Age of Technology

Kipp Bodnar

CMO & Podcast Host - HubSpot & Marketing Against the Grain

Kipp Bodnar is CMO of HubSpot, where he leads global marketing strategy to drive awareness and demand. Previously, he served as VP of Marketing, building international teams and leading demand gen, field marketing, and partnerships. Kipp advises several SaaS companies and is co-author of The B2B Social Media Book. A recognized speaker and blogger, he holds a BA in Journalism from Marshall University.

Upcoming Sessions:

HubSpot Spotlight Marketing Against the Grain - Live

Orian English

EMEA leader - OpenAI

Orian English is a go-to-market leader at OpenAI, based in London. She brings over 15 years of experience in sales, partnerships, and marketing in b2b and b2c technology. At OpenAI, her team is focused on helping enterprises across EMEA achieve their goals with AI . Prior to that she was leading a team of data & AI specialists at Google Cloud. She holds an MBA from Kellogg School of Management at Northwestern and an BA from Duke University.

Upcoming Sessions:

Trust at Scale: Building AI Confidence Across Your GTM Organisation

Steffen Tjerrild

COO & Co-founder - Synthesia

Steffen Tjerrild is the COO and co-founder of Synthesia, the world’s leading video communications platform for enterprises. More than 65,000 businesses, including over 80% of the Fortune 100, use it to communicate efficiently and share knowledge at scale using AI avatars. Synthesia is headquartered in London and makes video creation, collaboration and sharing easy for everyone.

Upcoming Sessions:

From Startup to Scale: Synthesia and the Future of AI Video

Randy Petway

Sr. Director, Enterprise Business EMEA & LATAM - LinkedIn

Randy Petway is the Sr. Director for Europe and Latin America at LinkedIn for Sales with over 20 years of experience at the intersection of business, technology, and innovation. He has led transformative engagements with some of the world's largest brands and aligned revenue-related functions in LinkedIn's strategic business segments. Randy is a frequent speaker on technology's impact on business and society and has served on several corporate and non-profit advisory boards.

Upcoming Sessions:

The 2026 Sales Strategy: From Gut Feel to Real Deal

Barbara O'Beirne

Global Head of Business Development - Stripe

Barbara is the Global Head of Business Development at Stripe where she works with enterprise customers to build on Stripe and grow value in their business. She is also the CEO of Stripe Technology Europe, Stripe’s regulated business in the EEA. Formerly a Partner with McKinsey & Co, she supported global consumer facing companies to transform and grow their businesses. She is a Chartered Engineer and MBA graduate.

Upcoming Sessions:

The 2026 Sales Strategy: From Gut Feel to Real Deal

Bruce Daisley

Writer, consultant - Eat Sleep Work Repeat

Bruce Daisley is one of the UK's most influential voices on fixing work and is recognised as one of the world's top 10 voices on the future of work by LinkedIn. Bruce is widely published in titles like the Washington Post, Harvard Business Review, Wall Street Journal and The Guardian. His latest book, Fortitude, was described by the Financial Times as the "best business book of the year".

He's recently been appointed as a Visiting Honorary Professor at Bayes Business School at City University in London with a focus on organisational culture and the MBA programme. Previously he spent over a decade running Twitter and YouTube (the latter at Google) for Europe, leaving Twitter as its most senior leader outside of the US. Bruce runs the Apple number 1 Business Chart topping podcast Eat Sleep Work Repeat on work culture.

Upcoming Sessions:

Beyond Hustle: Building Sustainable Growth in 2026

Hannah Prevett

Associate Business Editor & Podcast Host - The Sunday Times

Hannah Prevett is Associate Business Editor at The Sunday Times, where she writes a column about entrepreneurship, workplace trends and tech. She also co-hosts The Business, a weekly podcast from The Times and The Sunday Times.

Upcoming Sessions:

Storytelling in the Age of Technology

Kieran Flanagan

SVP, Marketing - HubSpot

Kieran is SVP of Marketing for brands like Zapier and HubSpot. He's also an active angel investor, Sequoia scout, and advisor to some of the fastest-growing tech companies in the industry. He is a co-host for the number one marketing podcast, 'Marketing Against the Grain,' and he writes a popular newsletter teaching businesses how to accelerate their go-to-market with AI.

Upcoming Sessions:

Marketing Against the Grain - Live

Erika Fisher

Chief Legal Officer - HubSpot

Erika Fisher is the Chief Legal Officer at HubSpot, where she leads global legal and compliance functions and helps shape responsible, secure AI innovation. She previously served as Chief Administrative and Legal Officer at Atlassian, overseeing Legal, People, and Customer Support. A tech industry veteran with over 15 years of experience, Erika began her legal career at Weil, Gotshal & Manges. She holds a J.D. from the University of Pennsylvania and a B.A. from the University of Miami. She also serves on the board of the Business Software Alliance.

Upcoming Sessions:

Trust at Scale: Building AI Confidence Across Your GTM Organisation

Nicholas Holland

Head of AI, SVP Product - HubSpot

Nicholas Holland is Head of AI at HubSpot where he oversees product strategy, development, and adoption of Breeze, HubSpot's AI that powers the entire customer platform. Breeze combines a unified data foundation, AI-powered tools, digital workers (agents), and embedded workflows to help businesses become AI-first. Previously, Nicholas led HubSpot's marketing products, growing them from ~400M to $1.4B.

Upcoming Sessions:

HubSpot Spotlight

Mark Barry

SVP, EMEA Sales - HubSpot

Over 25 years experience in sales, technology, payments and media, building and leading multi-market teams. Now at HubSpot as Managing Director and Vice President, EMEA. My career has afforded me the opportunity to work at industry leading companies in senior roles and at all different stages of growth. I love to build things and building great teams is a privilege, highlighted by the opportunity to set the vision, pace and energy and create a culture of high performance which values diversity and inclusion that great people want to be part of. Whether it's building teams within teams, scaling organisations internationally or starting from scratch, my experiences have given me tremendous insight into what it takes to build successful teams, learning fast from failure and recognising and celebrating when we win.

Upcoming Sessions:

The 2026 Sales Strategy: From Gut Feel to Real Deal

Aja Frost

Senior Director of Global Growth - HubSpot

Aja Frost is HubSpot's Senior Director of Global Growth, leading the team who drives HubSpot's top-of-funnel demand through SEO and LLM optimization. She conceived and launched HubSpot's AI Search Grader, the first free tool to help companies understand and optimize for their visibility in AI search. Frost has spoken at SearchLove, SMX, INBOUND, Digital Summit, and her work has appeared in TechCrunch, Fast Company, Business Insider, and TIME, among other publications.

Upcoming Sessions:

How to Show Up in ChatGPT: HubSpot's Winning AEO Playbook

Mark Debenham

VP of Growth Marketing & Marketing Ops - Adverity

Mark Debenham is VP of Growth Marketing & Operations at Adverity, where he helps global teams turn complex marketing data into clear, actionable stories. With over 15 years' experience across B2B and B2C, in-house and agency-side, he specialises in blending quantitative rigour with qualitative insight to drive demand and strategic decision-making. He has used HubSpot for over 13 years, has spoken at INBOUND and GROW London, and sits on HubSpot’s Customer Advisory Board. Based in London, Mark spends his spare time running a pizza blog and keeping up with his two cats.

Upcoming Sessions:

The Story That Sticks: Building Trust in Your Marketing Data with AI

Susanne Rönnqvist Ahmadi

VP of International Marketing - HubSpot

Susanne Rönnqvist Ahmadi is the Vice President of Regional Marketing at HubSpot, where she leads regional marketing efforts globally. Since joining HubSpot in 2018, she has played a key role in growing the company's international business. With over 25 years of experience in marketing and leadership, Susanne has a strong track record of building successful go-to-market teams and programs across different regions and cultures.

Upcoming Sessions:

Welcome to GROW Europe

Ties Boukema

Head of Data, Tech & AI - Dawn Capital

Ties leads our data function at Dawn, with a focus on Rolodex – our proprietary data & AI platform for relationship intelligence. The aim is to enhance Dawn’s investors to have better meetings with other VCs through AI driven intel, to be smarter about who we meet with and when, and better leverage our network (including 2nd or 3rd order connections). Our technology approach is about elevating people and relationships through AI, not replacing them.

Upcoming Sessions:

How AI Leaders Are Building Unbreakable Data Moats

Daphne Costa Lopes

Global Dr, Strategic Customer Success & Podcast Host - HubSpot & This is Growth

Daphne is the Global Director of Customer Success at HubSpot, writer of the Unconventional Growth newsletter, and host of the This is Growth! podcast. Over the past decade, she’s helped startups, scale-ups, and Fortune 500s build and scale Customer Success teams serving 250K+ customers and driving over $2.5B in ARR.

Upcoming Sessions:

How Leaders Scale Growth on HubSpot

StJohn Deakins

CEO - DataSapien

Serial entrepreneur with 20+ years anticipating digital inflection points. Connected ~200M people to internet across Asia/Africa/LatAm, achieving successful exit. Pioneered mobile-first strategy in 2000, predicted smartphones as primary connection device. Coined "Omnichannel" at T-Mobile. Built startups from zero to £12M in 9 months, £20M in 24 months. Led digital transformations for British Airways, the world's oldest daily newspaper and T-Mobile. Operated globally from Singapore for 12 years, spanning 5 continents. Political science/economics/psychology background with deep technical expertise. Now leading Personal Edge-AI revolution, putting users in control of their data while brands generate delightful, AI-driven experiences.

Upcoming Sessions:

How AI Leaders Are Building Unbreakable Data Moats

Leanne Chescoe

Field & ABM Marketing Director, EMEA - Demandbase

Leanne Chescoe is a strategic B2B marketing leader with over 18 years of experience driving growth for SaaS companies across EMEA and beyond. As Field Marketing Director at Demandbase, she leads field, ABM, and partner marketing initiatives that consistently deliver measurable pipeline and revenue impact. Leanne is known for her ability to align regional execution with global strategy, scale integrated campaigns, and build high-performing marketing teams. Her expertise spans account-based marketing, partner co-marketing, event strategy, and multi-region program management. Under her leadership, Demandbase’s EMEA field programs have generated 8x return on pipeline and significantly improved conversion from SQL to pipeline. A passionate advocate for the power of cross-functional collaboration, Leanne works closely with sales, SDR, and partner teams to activate in-market insights and drive account engagement. She is also a co-founder of the B2B Women’s Network and was recognised as one of the top 20 women making the biggest impact in tech by B2B Marketing. A regular speaker, mentor, and contributor to the ABM community, Leanne brings energy, real-world insights, and a results-driven mindset to every conversation.

Upcoming Sessions:

A Real Story: How Broadcom Scaled ABM and Got Buy-In From Sales

Husayn Kassai

CEO & Founder - Quench.ai

Husayn Kassai is the founder and CEO of Quench.ai - the AI layer for work, unifying all company tools to deliver context‑aware answers and agentic help, saving on average 6 hours a week and boosting productivity by up to 5x. He’s the co-founder and former CEO at Onfido - largest UK AI exit. A WEF Tech Pioneer, Forbes contributor and "30 Under 30", Husayn holds a BA in Economics and Management from Keble College, Oxford.

Upcoming Sessions:

How to Build an AI Unicorn (From Founders Who Did It)

Jehad Begraoui

Inbound Professor - HubSpot

Jehad (or Jeje, as she likes to be called) loves to take full advantage of digital marketing opportunities and build long-lasting relationships with customers. Originally from Germany, she is currently based in France. When she's not behind the camera filming HubSpot Academy content, you'll find her on the dance floor - she's always in action with Salsa, Bachata and especially Kizomba.

Upcoming Sessions:

End-to-End Excellence: Transform Your Customer Lifecycle with Breeze Agents

Jonathan Chesney

Director of AI Products - HubSpot

Jonathan Chesney is a seasoned product leader with over a decade of experience specialising in mobile apps and AI. As Director of AI Products at HubSpot, he is at the forefront of developing Breeze, HubSpot’s innovative new AI assistant. Jonathan was one of the first Product Managers hired by HubSpot in EMEA and has played a pivotal role in scaling the European product team from 30 to over 300 members in the last nine years. Before transitioning into product management, he served as Ireland Director for the Washington Ireland Program for Service & Leadership, where he cultivated expertise in leadership development and cross-cultural collaboration.

Upcoming Sessions:

How AI Leaders Are Building Unbreakable Data Moats

Sultan Saidov

CEO - Beamery

Sultan leads Beamery’s mission to create more agile, equitable, and future-ready workforces through AI enabled talent transformation. Beamery has transformed how talent decisions are made at many of the world’s largest organizations. Sultan is a frequent speaker on the future of work, ethical AI, and workforce strategy, and has been recognized for his thought leadership on how organizations can embrace disruption with intelligence and humanity

Upcoming Sessions:

How to Build an AI Unicorn (From Founders Who Did It)

Uthish Ranjan

Partner - Octopus Ventures

Uthish is a Partner in the B2B Software team at Octopus Ventures, a £2bn venture capital fund. He chairs the Investment Committee and has personally led around 15 Series A and B investments in SaaS and AI companies, including Lodgify, Bsport, and Altura, and currently represents Octopus on the boards of eight portfolio companies. Before joining Octopus, Uthish spent over six years in the private equity industry. He began his career as an investor in Dubai and Singapore, before moving to Barclays Capital in London as an M&A adviser. There, he worked on buyouts in the B2B services and technology sectors, with transaction values ranging from £100m to £3bn. Uthish holds a degree in Electrical and Electronic Engineering from Imperial College London.

Upcoming Sessions:

Inside the AI Investment Playbook

Will Wells

Partner - Speedinvest

Will Wells is a Partner at Speedinvest, where he leads the Deep Tech team, backing frontier science and technology founders from Seed to Series B and beyond who are solving some of the world’s hardest problems, from AI and climate to defense, robotics, energy, and space. As a founder-turned-investor, he brings operational empathy and multi-stage venture experience from Europe to Silicon Valley. He previously founded Hummingbird Technologies, an early autonomous AI platform and the first to measure soil health from space, which he scaled and exited in 2022. That journey shapes his conviction-driven, hands-on approach to investing. Will previously spent 4 years as Venture Partner with both Lightspeed and firstminute Capital, and was lucky enough to work alongside some of the world’s most ambitious deep-tech companies, including Base Power, Cusp AI, Automata, Wayve, SpaceX, n8n, Mistral, Helsing, and Proxima Fusion. He is an active angel investor in the European AI and deep tech ecosystem. Earlier in his career, he was a Partner at Highclere, a hedge fund managing several billion dollars in assets, and before that, in M&A. A strong believer in Europe’s potential to lead in deep tech, Will also serves on UK government boards and holds an MBA from INSEAD. Based in London with his wife and daughter, he spends his free time skiing, playing tennis, tending to his rooftop garden, or hosting barbecues, usually with Pink Floyd or Oasis on the playlist.

Upcoming Sessions:

Inside the AI Investment Playbook

Sitar Teli

Managing Partner - Connect Ventures

Sitar has been a VC since 2008, focusing on early-stage investments in consumer and B2B2C enablement in marketplaces, market networks and networked SaaS. Prior to Connect, she was with Doughty Hanson Technology Ventures, where she led their Series A round in SoundCloud. Sitar’s expertise is in products with network effects or community-led growth. Her investments include Faks, Torg, Woolf University, Customuse and aiCoustics. Outside of work, she likes cooking, eating what she cooks and travelling (to places with great food). Sitar has a dual degree in Mechanical Engineering and Economics from Duke University.

Upcoming Sessions:

Inside the AI Investment Playbook

Nick Decoulos

Senior Sales Professor - HubSpot

Nick is a Senior Sales Professor at HubSpot, located in Massachusetts. Nick focuses on enabling sales teams to become the people their customers know, like, and trust. Nick has a background in B2B and B2C sales, customer success, sales enablement and education, and creative writing. When Nick’s not building content for Sales Hub, he can be found seeking New England autumnal activities, teaching friends new games, or obsessively committing to the bit.

Upcoming Sessions:

AI-Powered Sales Advantage using Sales Hub

Luke Smith

Head of Early Investing - Molten Ventures

Luke is Head of Early Investing at Molten Ventures, a publicly listed Series A and B fund, where he focuses on Series A investments into capital efficient businesses. He joined Molten in early 2024 when Molten acquired Forward Partners, a pre-seed and seed stage fund investing in applied AI, where he led the investment team. Luke was previously on the investment team at Reed Elsevier Ventures, a corporate VC investing in large scale data analytics and started his career in strategy consulting with Oliver Wyman. Luke studied for a PhD in Biochemistry and sits on the board of companies including PocDoc, Juno, OutThink, Ctrl Alt and Sonrai Analytics.

Upcoming Sessions:

Inside the AI Investment Playbook

Julia Pilkes

Sr. Director of Marketing EMEA - HubSpot

Julia Pilkes is a seasoned marketing professional with diverse industry experience. Throughout her career, she has held multiple roles in marketing, leveraging her expertise to drive growth and success for various companies such as Sendcloud, SurveyMonkey and GE Capital. Currently serving as the Senior Director of Marketing EMEA at HubSpot, Julia excels in developing and implementing strategic marketing initiatives across EMEA.

Upcoming Sessions:

Trust at Scale: Building AI Confidence Across Your GTM Organisation Welcome to GROW Europe

Haythem Abdelmoula

Head of Growth Marketing & Data Intelligence - Euronext Corporate Solutions

Haythem Abdelmoula is the Head of Growth Marketing & Data Intelligence at Euronext Corporate Solutions. Prior to joining Euronext Corporate Solutions in 2019, Haythem decided that thermo-nuclear engineering wasn't explosive enough for his ambitions, pivoting to orchestrating pan-African customer acquisition campaigns at Jumia Group (Rocket Internet) and then to Head of Digital Marketing at WeShareBonds. HubSpot named him to their 2021 and 2022 Customer Advisory Boards, where he evangelized the platform with the fervor of someone attached to data intelligence in the service of business growth. Haythem holds an engineering degree from École Centrale Paris, though he now channels his energy into less radioactive pursuits like software B2B prospection. He is now making sales teams believe in the power of CRM automation and building a robust business data stack.

Upcoming Sessions:

How Leaders Scale Growth on HubSpot

Kerri Vardon

Head of Marketing Operations, AOD - Broadcom

Kerri is the Head of Marketing Operations within the Agile Operations Division at Broadcom. In addition to being the MOps leader, she is also a passionate RevOps champion and ABM evangelist with over 15 years of B2B marketing experience. One of her core responsibilities involves orchestrating the go-to-market (GTM) alignment of marketing and sales leaders, leveraging HubSpot as the foundational platform to facilitate this alignment. She’s tasked with solving the problem that plagues every marketing team: “How can we get more qualified opportunities in the hands of Sales?” With a deep understanding of the intricacies of HubSpot’s Marketing Hub and Sales Hub, Kerri currently serves on HubSpot’s Customer Advisory Board. Outside of work and when she’s not playing personal chauffeur to her two children and their extracurricular activities, she enjoys a good book and a glass of red wine.

Upcoming Sessions:

A Real Story: How Broadcom Scaled ABM and Got Buy-In From Sales

Michael Byrne

Head of Marketing - npower Business Solutions

Michael is an experienced Head of Marketing with a track record of delivering results across diverse industries. With expertise spanning strategic marketing, digital channels, brand development, and CRM. He brings a rigorously fact-based approach to marketing leadership. Recently, Mark delivered a multi-million pound sales opportunity through an experiential marketing launch recognised by npower as best in class. Mark holds a Master's degree in Marketing from Coventry University and is a member of the Chartered Institute of Marketing.

Upcoming Sessions:

How Leaders Scale Growth on HubSpot

Mina Samaan

General Partner - MMC Ventures

Mina Samaan is a General Partner at MMC. He specialises in enterprise software, and has led deals such as Blackwall, Synthesia, Red Sift, C TWO and SenseOn. Mina started his career as an aerodynamics engineer for Williams Formula 1 team, working on race car design & development as well as control software and testing. Before joining MMC in 2017, he worked at Lazard, advising companies on equity capital markets and M&A transactions. Mina has a First-Class Honours in MEng Aeronautical Engineering from Imperial College London. Mina is competitive by nature, and outside of MMC, he can usually be found at the basketball court.

Upcoming Sessions:

From Startup to Scale: Synthesia and the Future of AI Video

Charlène Lardy Vella

Inbound Professor - HubSpot

Charlène is a passionate professor with a diverse background that led her from the theatre stage to writing. After creating and managing her own digital marketing training and consulting company and leading projects at a HubSpot Partner Solution, she joined the Academy to help every company take their projects to the next level.

Upcoming Sessions:

End-to-End Excellence: Transform Your Customer Lifecycle with Breeze Agents

Christopher Sanders

Global Head of Customer Intelligence Solutions - Quantexa

Christopher is Global Head of Customer Intelligence Solutions at Quantexa, where he is responsible for Quantexa's solution strategy and roadmap across Sales, Marketing and Customer Service domains. By bringing to market AI-powered Decision Intelligence solutions across diverse industries including Banking, Insurance, Telco and the Public Sector, Christopher has enabled some of the world's largest organisations to deliver transformative results in accelerating revenue growth, streamlining operations and enhancing customer experience. Previously, Christopher was VP Data Analytics & Monetization at Barclays and holds a Master's degree in Mechanical Engineering with Management from The University of Manchester. Based in London, outside of work he enjoys sports (triathlon, football, squash), music and travel, and is always on the lookout for new restaurant recommendations.

Upcoming Sessions:

How AI Leaders Are Building Unbreakable Data Moats

11 November

09:00 AM - 10:00 AM

Great Hall

HubSpot Spotlight

Speakers

Nicholas Holland
Head of AI, SVP Product - HubSpot

Kipp Bodnar
CMO & Podcast Host - HubSpot & Marketing Against the Grain

Category: Marketing, Sales, AI, Data, Customer Service, HubSpot Product

Join Kipp Bodnar, CMO of HubSpot and Nicholas Holland, Head of AI, as they open GROW Europe with insights that matter. Kipp will share meaningful trends in AI, including a new growth playbook for marketers. Nicholas will show you the latest innovations from across the HubSpot platform, with tools that will help you bring the new growth playbook to life. This keynote will set the stage for an inspiring day of learning and connection.

Add to calendar

11 November

13:00 PM - 13:45 PM

Great Hall

Trust at Scale: Building AI Confidence Across Your GTM Organisation

Speakers

Orian English
EMEA leader - OpenAI

Erika Fisher
Chief Legal Officer - HubSpot

Julia Pilkes
Sr. Director of Marketing EMEA - HubSpot

Category: AI, Leadership, AI & Data protection

As AI becomes central to every customer touchpoint, GTM teams have a powerful opportunity—and responsibility—to lead the change. This session unpacks what “responsible AI” really looks like in practice: how to balance innovation with compliance, set smart guardrails for content and data use, and empower teams to experiment confidently. Featuring insights from HubSpot and OpenAI, you’ll learn how to turn AI governance into a strategic advantage—one that builds customer confidence and drives sustainable growth.

Add to Calendar

11 November

16:00 PM - 16:30 PM

Great Hall

Storytelling in the Age of Technology

Speakers

Louis Theroux
Documentarian, TV and Podcast Host

Hannah Prevett
Associate Business Editor & Podcast Host - The Sunday Times

Category: Marketing, AI

Join Louis Theroux for an insightful fireside chat on how streaming, social media, and AI are reshaping storytelling. He’ll share his perspective on the opportunities and risks of a world where anyone can broadcast their own narrative, and consider whether these technologies are opening up access to truth or making it harder to find.

Add to Calendar

11 November

10:30 AM - 11:15 AM

Library

The 2026 Sales Strategy: From Gut Feel to Real Deal

Speakers

Randy Petway
Sr. Director, Enterprise Business EMEA & LATAM - LinkedIn

Barbara O'Beirne
Global Head of Business Development - Stripe

Mark Barry
SVP, EMEA Sales - HubSpot

Category: Sales, AI, Data

Join sales leaders Mark Barry (HubSpot), Barbara O'Beirne (Stripe), and Randy Petway (LinkedIn) for a candid fireside chat about replacing sales hunches with data-driven decisions.

This panel shares pivotal moments when analytics outperformed intuition and practical strategies you can implement immediately. Learn how to identify high-potential prospects, predict buyer behaviour, and create repeatable processes that drive results. Perfect for sales leaders ready to move beyond inconsistent results to systematic success.

Bring a notepad, take a photo, and steal our actionable solutions from our expert panel.

Add to Calendar

(Have a question for our panellists? Submit it in advance to pjungaker@hubspot.com, and it may be answered live on stage.)

11 November

10:30 AM - 11:15 AM

Great Hall

How AI Leaders Are Building Unbreakable Data Moats

Speakers

Christopher Sanders
Global Head of Customer Intelligence Solutions - Quantexa

StJohn Deakins
CEO - DataSapien

Ties Boukema
Head of Data, Tech & AI - Dawn Capital

Jonathan Chesney
Director of AI Products - HubSpot

Category: AI, AiSummit @ GROW, Data

While model performance grabs headlines, it’s the quality and connectivity of data that truly drives AI impact. This session brings together leaders from across the modern data stack to examine how context-rich, interoperable data ecosystems are becoming the real source of competitive advantage. Panellists will explore how startups are outpacing incumbents by leveraging real-time, cross-functional data—and how enterprises are evolving legacy systems into intelligent, connected platforms. Expect a candid conversation on the future of data strategy, where agility, context, and integration matter more than ever.

Add to Calendar

11 November

13:00 PM - 13:45 PM

Library

AI-Powered Sales Advantage using Sales Hub

Speakers

Nick Decoulos
Senior Sales Professor - HubSpot

Category: AI, HubSpot Product, Sales

Learn how AI can seamlessly integrate into your existing sales process to eliminate bottlenecks and accelerate growth. Discover how leading sales teams can spend more time connecting with their prospects using Sales Hub’s AI-powered meeting intelligence and prospecting automation. Walk away with outcomes to transform your sales process.

Add to Calendar

11 November

15:00 PM - 15:45 PM

Library

End-to-End Excellence: Transform Your Customer Lifecycle with Breeze Agents

Speakers

Jehad Begraoui
Inbound Professor - HubSpot

Charlène Lardy Vella
Inbound Professor - HubSpot

Category: HubSpot Product, AI, Sales, Customer Service

This session is designed for Sales and Customer Success professionals who want to get more from HubSpot’s Breeze agents.

Join HubSpot Academy Professors Jehad Begraoui and Charlène Lardy Vella as they share insider tips to help you save time, improve consistency, and boost results. You’ll learn practical ways to maximise the agents you already use, see how automation can drive real impact across Sales and Customer Success, and discover new opportunities to apply agents you may not have considered. From prospecting and customer handoff to health tracking, support, and knowledge management, this session will give you actionable ideas you can apply immediately to turn prospects into loyal customers.

Add to Calendar

11 November

15:00 PM - 15:45 PM

Great Hall

How to Show Up in ChatGPT: HubSpot's Winning AEO Playbook

Speakers

Aja Frost
Senior Director of Global Growth - HubSpot

Category: Marketing, AI

AI is reshaping how buyers discover and interact with brands, requiring marketers to rethink traditional funnel-based strategies. In this session, we’ll explore HubSpot’s Loop Marketing Framework, built to help marketers adapt to this new reality.

You’ll also get a deep dive into Answer Engine Optimisation (AEO), including how HubSpot evolved its approach after finding that AI-referred traffic converts better than traditional search. We’ll walk through actionable AEO strategies that help your brand show up when prospects ask AI tools questions, before they ever land on your site.

Add to Calendar

11 November

11:30 AM - 12:00 PM

Library

How Leaders Scale Growth on HubSpot

Speakers

Daphne Costa Lopes
Global Dr, Strategic Customer Success & Podcast Host - HubSpot & This is Growth

Haythem Abdelmoula
Head of Growth Marketing & Data Intelligence - Euronext Corporate Solutions

Michael Byrne
Head of Marketing - npower Business Solutions

Category: AI, Leadership, Data, HubSpot Product

What happens when enterprises stop accepting fragmented systems and commit to unified growth strategies?

Join two industry leaders sharing their transformational journeys from scattered tech stacks to streamlined, HubSpot-powered operations. Learn how these companies consolidated complex tech stacks into single sources of truth, eliminating data silos and improving cross-team collaboration; scaled strategically through acquisitions, market expansion, and platform migrations whilst maintaining operational excellence; leveraged unified data for AI integration; and utilised advanced automation to drive efficiency at enterprise scale.

Add to Calendar

11 November

11:30 AM - 12:15 PM

Great Hall

Marketing Against the Grain - Live

Speakers

Kipp Bodnar
CMO & Podcast Host - HubSpot & Marketing Against the Grain

Kieran Flanagan
SVP, Marketing - HubSpot

Category: AI, Marketing

What happens when one of the world’s top marketing podcasts goes live? You’re about to find out. Join Kipp Bodnar and Kieran Flanagan, the dynamic duo behind Marketing Against the Grain, as they bring their sharp takes, bold predictions, and real-time insights to the stage. This is your chance to experience the podcast’s signature energy in person, with fresh takes on what’s now, what’s next, and what most marketers are getting wrong.

Add to my calendar

11 November

10:30 AM - 11:15 AM

Lecture Hall

A Real Story: How Broadcom Scaled ABM and Got Buy-In From Sales

Speakers

Kerri Vardon
Head of Marketing Operations, AOD - Broadcom

Leanne Chescoe
Field & ABM Marketing Director, EMEA - Demandbase

Category: Marketing

Aligning demand generation and ABM strategies can be transformative, but it comes with challenges. In this session, Kerri Vardon, Head of Marketing Operations at Broadcom, shares how her team shifted from tracking MQLs to building buying groups. You'll hear how they used the HubSpot-Demandbase integration to align marketing and sales, gained buy-in across the business, and rolled out a tiered ABM approach that drove real pipeline impact. Walk away with practical insights on building stronger sales and marketing alignment, using journey stage tracking to get the right information in front of sales at the right time, and scaling ABM programmes that actually move the needle.

Add to Calendar

11 November

14:00 PM - 14:30 PM

Library

Beyond Hustle: Building Sustainable Growth in 2026

Speakers

Bruce Daisley
Writer, consultant - Eat Sleep Work Repeat

Category: Leadership, AI

Battling to the end of the quarter four times a year can take its toll. Bruce Daisley suggests there might be a better way. Dipping into psychology and behavioural insight, Bruce gives 10 ways to reimagine our approach to high performance.

Expect practical examples, stories of innovative success and brilliant lessons from the best.

Bruce promises entertaining insight and a notebook full of items to add to your To Do list.

Add to Calendar

11 November

14:00 PM - 14:30 PM

Lecture Hall

The Story That Sticks: Building Trust in Your Marketing Data with AI

Speakers

Mark Debenham
VP of Growth Marketing & Marketing Ops - Adverity

Category: Marketing, Data, AI, Operations

Marketing Ops teams sit closest to the data, but as it moves through dashboards and decks, meaning can slip. AI uncovers insights faster, yet at scale, it can also amplify noise and confusion.

AI gives you speed, but only clarity builds trust. This session shares how to keep your data story clear, consistent and trusted across the business using the AI Alibi Framework.

You’ll leave with a practical prompt to build data confidence, align teams and craft stories others will still be talking about on Monday morning.

Add to Calendar

11 November

15:00 PM - 15:45 PM

Lecture Hall

From Startup to Scale: Synthesia and the Future of AI Video

Speakers

Steffen Tjerrild
COO & Co-founder - Synthesia

Mina Samaan
General Partner - MMC Ventures

Category: AI, AiSummit @ GROW, Marketing

Steffen Tjerrild, COO and Co-founder of Synthesia, takes you behind the scenes of the company’s growth story and its role in transforming how video is made. He’ll share how AI is unlocking speed, scale, and accessibility in video creation, and what this means for the future of marketing, communication, and storytelling.

Add to Calendar

11 November

11:30 AM - 12:00 PM

Lecture Hall

Inside the AI Investment Playbook

Speakers

Uthish Ranjan
Partner - Octopus Ventures

Will Wells
Partner - Speedinvest

Sitar Teli
Managing Partner - Connect Ventures

Luke Smith
Head of Early Investing - Molten Ventures

Category: AI, AiSummit @ GROW, Leadership

As AI continues to transform every industry, this session will bring together top VCs to explore how funding strategies are evolving in the era of foundation models and agentic systems. Panellists will discuss where they’re placing bets, how they assess early-stage AI startups, and what founders need to stand out. Expect sharp insights on valuations, technical diligence, and building long-term defensibility in an increasingly competitive landscape.

Add to Calendar

11 November

13:00 PM - 13:45 PM

Lecture Hall

How to Build an AI Unicorn (From Founders Who Did It)

Speakers

Husayn Kassai
CEO & Founder - Quench.ai

Sultan Saidov
CEO - Beamery

Category: AI, AiSummit @ GROW, Leadership

This breakout session brings you behind the scenes with founders building and scaling in the age of AI. Through fast-paced, tactical talks rooted in lived experience, speakers share honest insights on the toughest challenges in startup growth—from enterprise sales and talent acquisition to demand generation and product-led growth. Featured speakers include Sultan from Beamery, who will walk through their evolution from garage startup to AI-powered unicorn, and Husayn Kassai, Co-Founder of Onfido (the UK's largest AI exit) and now founder of Quench.ai, offering practical insights on scaling to $100M ARR and achieving a 320x ROI exit.

Add to Calendar

11 November

08:50 AM - 09:00 AM

Great Hall

Welcome to GROW Europe

Speakers

Susanne Rönnqvist Ahmadi
VP of International Marketing - HubSpot

Julia Pilkes
Sr. Director of Marketing EMEA - HubSpot

Join Susanne Rönnqvist Ahmadi and Julia Pilkes as they open GROW and provide you with all the key insights for a day packed with networking, learning and inspiration.

Add to Calendar