Join Kipp Bodnar, CMO of HubSpot and Nicholas Holland, Head of AI, as they open GROW Europe with insights that matter. Kipp will share meaningful trends in AI, including a new growth playbook for marketers. Nicholas will show you the latest innovations from across the HubSpot platform, with tools that will help you bring the new growth playbook to life. This keynote will set the stage for an inspiring day of learning and connection.

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As AI becomes central to every customer touchpoint, GTM teams have a powerful opportunity—and responsibility—to lead the change. This session unpacks what “responsible AI” really looks like in practice: how to balance innovation with compliance, set smart guardrails for content and data use, and empower teams to experiment confidently. Featuring insights from HubSpot and OpenAI, you’ll learn how to turn AI governance into a strategic advantage—one that builds customer confidence and drives sustainable growth.

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Join Louis Theroux for an insightful fireside chat on how streaming, social media, and AI are reshaping storytelling. He’ll share his perspective on the opportunities and risks of a world where anyone can broadcast their own narrative, and consider whether these technologies are opening up access to truth or making it harder to find.

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Join sales leaders Mark Barry (HubSpot), Barbara O'Beirne (Stripe), and Randy Petway (LinkedIn) for a candid fireside chat about replacing sales hunches with data-driven decisions.

This panel shares pivotal moments when analytics outperformed intuition and practical strategies you can implement immediately. Learn how to identify high-potential prospects, predict buyer behaviour, and create repeatable processes that drive results. Perfect for sales leaders ready to move beyond inconsistent results to systematic success.

Bring a notepad, take a photo, and steal our actionable solutions from our expert panel.

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(Have a question for our panellists? Submit it in advance to pjungaker@hubspot.com, and it may be answered live on stage.)

Learn how AI can seamlessly integrate into your existing sales process to eliminate bottlenecks and accelerate growth. Discover how leading sales teams can spend more time connecting with their prospects using Sales Hub’s AI-powered meeting intelligence and prospecting automation. Walk away with outcomes to transform your sales process.

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This session is designed for Sales and Customer Success professionals who want to get more from HubSpot’s Breeze agents.

Join HubSpot Academy Professors Jehad Begraoui and Charlène Lardy Vella as they share insider tips to help you save time, improve consistency, and boost results. You’ll learn practical ways to maximise the agents you already use, see how automation can drive real impact across Sales and Customer Success, and discover new opportunities to apply agents you may not have considered. From prospecting and customer handoff to health tracking, support, and knowledge management, this session will give you actionable ideas you can apply immediately to turn prospects into loyal customers.

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AI is reshaping how buyers discover and interact with brands, requiring marketers to rethink traditional funnel-based strategies. In this session, we’ll explore HubSpot’s Loop Marketing Framework, built to help marketers adapt to this new reality.

You’ll also get a deep dive into Answer Engine Optimisation (AEO), including how HubSpot evolved its approach after finding that AI-referred traffic converts better than traditional search. We’ll walk through actionable AEO strategies that help your brand show up when prospects ask AI tools questions, before they ever land on your site.

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What happens when enterprises stop accepting fragmented systems and commit to unified growth strategies?

Join two industry leaders sharing their transformational journeys from scattered tech stacks to streamlined, HubSpot-powered operations. Learn how these companies consolidated complex tech stacks into single sources of truth, eliminating data silos and improving cross-team collaboration; scaled strategically through acquisitions, market expansion, and platform migrations whilst maintaining operational excellence; leveraged unified data for AI integration; and utilised advanced automation to drive efficiency at enterprise scale.

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What happens when one of the world’s top marketing podcasts goes live? You’re about to find out. Join Kipp Bodnar and Kieran Flanagan, the dynamic duo behind Marketing Against the Grain, as they bring their sharp takes, bold predictions, and real-time insights to the stage. This is your chance to experience the podcast’s signature energy in person, with fresh takes on what’s now, what’s next, and what most marketers are getting wrong.

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Aligning demand generation and ABM strategies can be transformative, but it comes with challenges. In this session, Kerri Vardon, Head of Marketing Operations at Broadcom, shares how her team shifted from tracking MQLs to building buying groups. You'll hear how they used the HubSpot-Demandbase integration to align marketing and sales, gained buy-in across the business, and rolled out a tiered ABM approach that drove real pipeline impact. Walk away with practical insights on building stronger sales and marketing alignment, using journey stage tracking to get the right information in front of sales at the right time, and scaling ABM programmes that actually move the needle.

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Battling to the end of the quarter four times a year can take its toll. Bruce Daisley suggests there might be a better way. Dipping into psychology and behavioural insight, Bruce gives 10 ways to reimagine our approach to high performance.

Expect practical examples, stories of innovative success and brilliant lessons from the best.

Bruce promises entertaining insight and a notebook full of items to add to your To Do list.

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Marketing Ops teams sit closest to the data, but as it moves through dashboards and decks, meaning can slip. AI uncovers insights faster, yet at scale, it can also amplify noise and confusion.

AI gives you speed, but only clarity builds trust. This session shares how to keep your data story clear, consistent and trusted across the business using the AI Alibi Framework.

You’ll leave with a practical prompt to build data confidence, align teams and craft stories others will still be talking about on Monday morning.

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Steffen Tjerrild, COO and Co-founder of Synthesia, takes you behind the scenes of the company’s growth story and its role in transforming how video is made. He’ll share how AI is unlocking speed, scale, and accessibility in video creation, and what this means for the future of marketing, communication, and storytelling.

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This breakout session brings you behind the scenes with founders building and scaling in the age of AI. Through fast-paced, tactical talks rooted in lived experience, speakers share honest insights on the toughest challenges in startup growth—from enterprise sales and talent acquisition to demand generation and product-led growth. Featured speakers include Sultan from Beamery, who will walk through their evolution from garage startup to AI-powered unicorn, and Husayn Kassai, Co-Founder of Onfido (the UK's largest AI exit) and now founder of Quench.ai, offering practical insights on scaling to $100M ARR and achieving a 320x ROI exit.

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Join Susanne Rönnqvist Ahmadi and Julia Pilkes as they open GROW and provide you with all the key insights for a day packed with networking, learning and inspiration.

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