London · 17 November 2026

Sir Mo Farah was trafficked to the UK as a child under a false name, separated from his family, and forced to work as a domestic servant. He is also Britain's most decorated track athlete. Four Olympic gold medals. Six World Championship titles. A knighthood. The distance between those two facts is not luck. In this closing session, Sir Mo reflects on what it took to build belief from conditions that offered none, how he learned to run toward something when the odds were entirely against him, and what true resilience looks like when it is tested long before the race even begins.

In today's AI-driven landscape, the companies that grow the fastest aren't the ones that move recklessly. They're the ones that build trust while they innovate. In this fireside chat, we'll explore how marketing, brand, product, and legal leaders can work together to launch new ideas with confidence, navigate evolving regulation, and build lasting customer trust. Drawing on experience leading global brands in highly regulated industries, they'll share practical lessons for balancing speed, innovation, and responsible growth.

Traditional customer health scores often fail to predict the outcomes that matter most. In this session, Seán Reid shares the framework Supermetrics uses to forecast revenue retention, identify churn risk earlier, and align customer success, sales, and marketing teams around the signals that drive sustainable growth. You'll leave with a practical approach to measuring customer health that goes beyond static scores and helps teams take action before revenue is at risk.

Marketing's brilliant at measuring what decays fast but rubbish at protecting what grows slowly. Brands take years to build but get judged every quarter. Jon Evans, host of The Uncensored CMO podcast, has spent three decades in marketing and has had over 250 interviews with the world's best marketing leaders to determine why and what it costs brands, creativity and culture. He unpacks how short-term metrics crowd out long-term value and gives senior marketing leaders the principles to uphold both without caving to the board politics or the budget cycle.

Join Chief Marketing Officer Kipp Bodnar and Chief Product and Technology Officer Duncan Lennox and as they unpack the latest trends in AI, marketing, sales, and service, and announce innovations from across the HubSpot platform

Legora's extraordinary growth story offers a rare look at what it means to build without legacy systems, and how AI changes decisions about people, teams, and investment. But growth at speed raises a harder question: can you move that fast and still build lasting trust?

In conversation guided by Susanne Rönnqvist Ahmadi, VP of International Marketing at HubSpot, Stuart Shingler from Legora and HubSpot Chief Legal Officer Erika Fisher explore how marketing, brand, and legal leaders launch boldly, navigate regulation, and build customer trust that compounds.

For leaders who've already accepted that AI changes everything: this is about doing it in a way that lasts.

The GTM playbook that built the last decade of B2B growth is breaking. AI-driven discovery has disrupted the top of the funnel. Buying decisions are being influenced by AI, which is shortening the window to be relevant. Among it all, a flood of undifferentiated content has made standing out harder than ever. The teams pulling ahead have found leverage where the role lines are blurring between marketing and sales. AI isn't accelerating marketing and sales separately - it's converging them, and the ones building on that shared foundation are writing the new playbook.

Join Chief Product and Technology Officer Duncan Lennox and Chief Marketing Officer Kipp Bodnar as they unpack the latest trends in AI, marketing, sales, and service, and announce innovations from across the HubSpot platform

AI is transforming more than individual roles. It's reshaping how organisations operate. In this session, Kieran Flanagan shares a practical framework for building an agentic workforce, helping leaders rethink organisational design, workforce planning, and the operating models that will define the next generation of go-to-market teams. Attendees will leave with a clear understanding of where AI agents create the most value, what work should remain human-led, and the leadership decisions they need to make today to prepare their organizations for what's next.

Legora's extraordinary growth story offers a rare look at what it means to build without legacy systems, and how AI changes decisions about people, teams, and investment. But growth at speed raises a harder question: can you move that fast and still build lasting trust?

In conversation guided by Susanne Rönnqvist Ahmadi, VP of International Marketing at HubSpot, Stuart Shingler from Legora and HubSpot Chief Legal Officer Erika Fisher explore how marketing, brand, and legal leaders launch boldly, navigate regulation, and build customer trust that compounds.

For leaders who've already accepted that AI changes everything: this is about doing it in a way that lasts.

Julia Pilkes is a seasoned marketing professional with diverse industry experience. Throughout her career, she has held multiple roles in marketing, leveraging her expertise to drive growth and success for various companies such as Sendcloud, SurveyMonkey and GE Capital.