This high-level template will help you outline your annual marketing strategy, identify your most important initiatives, and track the right metrics all year long. Tell us a little about your marketing goals and you’ll receive a 12-month plan in less than 10 minutes.
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You smart planner, you. We're so excited to help you create a marketing plan that will drive big results!
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We'll be diving into some questions about your company, what you do there, and what your team's goals are for this year. These questions will help us customize your plan to fit your company's exact needs. If you're not 100% sure how to answer a question, that's okay. Just put in a quick answer for now — you can always go back in and edit your answers later.
A written mission helps align your team around common goals. Patagonia's mission is to "build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
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Just add a few words outlining your direction. You can always change this answer later.
74% of marketers say that converting leads into customers is their company's top priority over the next 12 months.
State of Inbound 2016
What key objectives do you want to achieve? Remember: You can always come back and change this answer later.
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Example: Grow lead generation by 1,000 leads per month
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Now that you have your top priorities in place, it’s time to select 1-3 initiatives that, while valuable, will only distract you from achieving this year’s goals. These could be considered later on, but for now, you don’t have the resources in place to focus on them.
Well, would you look at that! You're almost finished. That wasn't so hard, was it?