Free Email Marketing Tools

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

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238,000+ customers in over 135 countries grow their businesses with HubSpot

    Create beautiful email campaigns independently.

    Craft professional email campaigns without requiring support from multiple stakeholders. Get started with one of HubSpot's goal-based email templates that display perfectly across any device. Then use the drag-and-drop editor to customize layout, calls-to-action, and branding.

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    Boost opens and clicks with personalization.

    Boost average email open rates when you tailor your emails to each subscriber. Use contact name, company, lifecycle stage, list membership, and more to automatically serve up the most relevant subject lines, links, attachments, and CTAs. Then schedule your campaign and use email automation workflows to trigger specific follow-up actions based on recipient engagement such as email opens, bounces, and link clicks.

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    Optimize email campaigns with A/B tests and analytics.

    Use A/B tests to learn which subject lines get the most opens, and which content drives engagement and sales. Dive even deeper into your data to see who’s engaging with each email and when, the most popular content, and more. Then design new email marketing campaigns that will take conversion rates to new heights.

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    Use AI to send engaging emails.

    Bid farewell to spending hours struggling with email copy or mulling over the perfect subject line for your next newsletter. Use AI content writing features to quickly generate emails with simple prompts. Or use slash and highlight commands to skillfully rewrite, edit, or adjust the tone of existing copy to meet your needs.

    Upgrade to get messaging insights [beta], a tool that uses AI to analyze your email marketing performance, delivery, and engagement. Find and fix problems with your campaigns, make your content and CTAs more engaging, and get suggestions based on data to make sure your messages reach the right people.

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    • What I want to do is have a newsletter dedicated to prospects, clients, and partners — with content specifically for that target market. HubSpot will help with that.

      Stéphaine Bernat

      VP of Marketing

      Cenareo

    • Every marketing person I talked to who had used HubSpot was satisfied and happy. Team members can work beyond their roles without having to learn an entirely different system.

      Rick Raven

      VP of Customer Operations

      Studio Designer

    • The system actually works the way you want and the way you expect it to work. The tools HubSpot offers are so powerful, and I really believe that every marketing team should be using these tools.

      Carl Scalzo

      CEO

      Online Computers

    • This is just awesome! So much easier to use than MailChimp. Also you have way better analytics than MailChimp. I am so glad I stumbled upon HubSpot.

      Foster Brusca

      Trainer & Consultant

      The Pest Posse

      Send personalized emails that subscribers look forward to opening.

      Treat your email subscribers like real people with HubSpot’s free email marketing tools. The drag-and-drop editor — paired with contact insights from the HubSpot CRM — can help you build and send personalized emails in minutes.

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      For more detailed information on pricing, our free tools, and premium products, please see our Pricing Page.