Free Online Form Builder
Generate leads from your website using a powerful online form builder.
- Create lead capture forms with a drag-and-drop editor
- Automatically capture leads in your CRM after they complete a form
- Convert more lead with templates, form automation, and personalization
No credit card required. Many features are free, some require a paid subscription.
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Convert anonymous website visitors into qualified leads.
It’s not enough to grow traffic to your website. You also need to find ways to turn those clicks into leads. A free form maker can streamline the process by capturing valuable contact information from your visitors.
With HubSpot’s form builder, you can easily create custom lead capture forms for your website without any technical expertise. Every visitor who fills out your forms will automatically be added to your CRM, so you can nurture them with personalized messaging and email campaigns.
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Capture lead with forms that connect to your CRM.
Build free online forms in seconds. Then add them to your website or deploy them as standalone pages to start collecting contact info quickly. Everyone who fills out your form will be automatically routed into HubSpot's Smart CRM, where you can easily enroll them into lead nurture campaigns or route them to your sales team.
Create custom forms with drag-and-drop editing.
Easily create custom forms using a visual editor. Start from scratch or choose a pre-built template to create forms tailored to your goals, such as event registration, ebook downloads, newsletter signups, ticket submissions, or payment collection. Drag-and-drop each element into place to ensure your forms match your brand guidelines and specific needs.
Follow up with automated emails and notifications.
Automatically send a follow-up email after a visitor completes your form and easily filter out spam form submissions. Enroll your contacts in advanced lead nurturing campaigns to convert visitors into qualified leads, and qualified leads into customers.
Reduce form abandonment with advanced features.
Create a user experience on your forms that encourages engagement and drives conversions with HubSpot's premium features. Use conditional logic (beta) to guide users through forms based on their choices, keeping forms brief to minimize drop-offs. Personalize each form with dynamic fields that adapt to the person filling them out. Nurture relationships over time using form shortening (beta) and multi-step forms to gather information incrementally over multiple interactions, instead of overwhelming visitors with lengthy questionnaires.
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The number of contacts we have is just phenomenal compared to where we were… and they are all fresh, new contacts who are engaging with us because they wanted to. They’re still engaging with us, and they’re reading our content and we’re building a relationship with them… it’s just so different [with HubSpot].
Owen Scott
Managing Director
Concentrate
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Our leads are up by 7.5X. Before partnering with HubSpot, we got an average of 20 a month – now we’re averaging 150.
Rebecca Steele
Director of Marketing
AES International
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Our marketing and sales teams are now much more aligned. We’re all working from the same page, and we know where we stand with every lead. There’s no more back and forth about who did what. We share dashboards and objectives – everything is a lot simpler and more peaceful!
Pauline Parizot
Head of Marketing
PayPlug
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With HubSpot, everything is easy to use and customizable. We don’t need any other tool to support our marketing.
Thao Nguyen Le
Associate Marketing Manager
Grove
Start using online forms to generate leads
Create online forms without having to edit any code so you can grow your prospect database.
For more detailed information on pricing, our free tools, and premium products, please see our Pricing Page.
