HubSpot Customer Platform

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Whether you want to increase your leads, accelerate sales, or simplify your process, HubSpot has a solution to help you grow.

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Built for businesses to connect with customers, and grow better.

Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency.

HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt and engage customers across the entire journey. 

Your whole front office. One customer platform.

HubSpot’s customer platform is made up of six core products which are all connected to the same underlying CRM database. You get incredible insight into every contact at each stage in their customer journey.

Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.

 Lead generation

 Marketing automation


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Sales CRM software to help sales teams close more deals, deepen relationships, and manage their pipeline more effectively.

 Advanced CRM

 Meeting scheduling


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Customer service software that helps you conduct seamless onboarding, enable flexible customer support, and deepen customer relationships at scale.


 Customer feedback

 Knowledge base

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All-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

 AI content writer

 AI website builder

 Content operations

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Operations software that lets you easily sync, clean, and curate customer data, plus automate business processes.

 Data sync

 Programmable automation

 Data quality automation

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B2B commerce software designed to help you streamline your opportunity-to-revenue process so you get paid faster, increase revenue, and save time.

 Subscriptions & invoices


  Payment links

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205,000+ customers in over 135 countries love HubSpot

HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best.

Phoebe Scott

Global Director

Avison Young

Grow better with HubSpot today

With HubSpot, customers come first, customization is simple, and teams are unified through a smart CRM. Now you can create a delightful customer experience with ease.

Your access to free tools is not a trial and never expires.