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Recommended Product
Popular features
- Social media & ad management
- CTAs
- Form builder
- Analytics & reporting
- Marketing automation
- Live chat
Get a Free Demo of HubSpot's Customer Platform
Unify your growing business on one AI-powered platform that’s easy to use, delivers ROI in no time, and transforms customer happiness into your competitive edge.
What is HubSpot?
HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers.
258,000+ customers in over 135 countries grow their businesses with HubSpot
Growth looks different for everyone. What's your next move?
Choose your priority, and we'll recommend the right tools to help you win.
HubSpot’s marketing software makes it easy to create and manage omni-channel campaigns, all in one place.
- Drive awareness with social publishing and monitoring on platforms such as Facebook and LinkedIn.
- Help leads find you using ad management tools to create and manage PPC campaigns.
Build brand loyalty by delivering personalized experiences based on your customers' preferences.
- Convert more of your visitors into qualified leads with calls-to-action you can personalize, test, and optimize.
- Use an intuitive form builder to create forms that collect leads from event registrations, free trial offers, newsletter sign-ups, and more.
Popular features
- Social media & ad management
- CTAs
- Form builder
- Analytics & reporting
- Marketing automation
- Live chat
Maximize every success and seize all optimization opportunities with integrated reporting tools.
- Use built-in marketing analytics tools to instantly visualize metrics like contacts generated, budget allocation, and return on investment — all with the click of a button.
- Use advanced marketing reporting to visualize the customer journey and capitalize on your most significant lead generation touchpoints.
Popular features
- Social media & ad management
- CTAs
- Form builder
- Analytics & reporting
- Marketing automation
- Live chat
Popular features
- Social media & ad management
- CTAs
- Form builder
- Analytics & reporting
- Marketing automation
- Live chat
Recommended Product
Marketing Hub
Use AI tools in HubSpot’s marketing software to reduce low-impact work so you can focus on more complex projects.
- Use email and SMS automation to enroll contacts in specific messaging campaigns triggered by actions like link clicks, email opens, and replies.
- Set up retargeting campaigns that help your brand stay top of mind throughout the customer journey.
Popular features
- Email marketing tools
- SMS marketing
- Ad management
- Omni-channel marketing automation
- Customer journey analytics
- Dashboards & reporting
Make every site visitor and email subscriber feel seen with personalized marketing content at scale.
- Turn leads into customers by nurturing them with personalized, AI-powered messaging across SMS, WhatsApp, social, and email.
- Use automated workflows to create follow-ups based on customer interactions like link clicks, site visits, and more.
Popular features
- Email marketing tools
- SMS marketing
- Ad management
- Omni-channel marketing automation
- Customer journey analytics
- Dashboards & reporting
Understand marketing performance without relying on your analytics teams to source data for you.
- Track and report on what is and isn’t working with advanced marketing reporting tools.
- Improve campaign results and boost lead generation using your CRM data to run predictive analytics.
Popular features
- Email marketing tools
- SMS marketing
- Ad management
- Omni-channel marketing automation
- Customer journey analytics
- Dashboards & reporting
Popular features
- Email marketing tools
- SMS marketing
- Ad management
- Omni-channel marketing automation
- Customer journey analytics
- Dashboards & reporting
Recommended Product
Sales Hub
Use the data-driven prospecting tools in HubSpot’s sales software to identify your most effective outreach strategies, then scale them with AI.
- Create signal-based, automated sequences that trigger personalized and perfectly-timed email follow-ups.
- Craft messaging that resonates with prospects using HubSpot’s AI-powered sales email generator.
- Make meetings impactful with AI that handles automated prep, note capture, and guided follow-ups.
Popular features
- Sales automation
- Email template builder
- Deal pipeline
- Breeze prospecting agent
- Sales workspace
- Meeting scheduling
Increase rep productivity by freeing them up to focus on what matters: connecting with prospects.
- Never lose sight of a lead. AI tools guide you to high-value opportunities and help you prioritize by surfacing your next best actions.
- Improve efficiency with an AI prospecting agent that leverages your CRM data to research, target, and craft personalized outreach, adapting to your selling strategy.
- Manage your schedule, sales activities, and leads in a personalized sales workspace.
Popular features
- Sales automation
- Email template builder
- Deal pipeline
- Breeze prospecting agent
- Sales workspace
- Meeting scheduling
Scale your sales performance by getting a full understanding of each account.
- Turn the voice of your customers into actionable insights with conversation intelligence.
- Effortlessly enrich your contacts and companies using HubSpot’s data enrichment tools.
Popular features
- Sales automation
- Email template builder
- Deal pipeline
- Breeze prospecting agent
- Sales workspace
- Meeting scheduling
Popular features
- Sales automation
- Email template builder
- Deal pipeline
- Breeze prospecting agent
- Sales workspace
- Meeting scheduling
Recommended Product
Sales Hub
Keep track of every aspect of your sales cycle in one place with HubSpot’s sales software.
- Limit deal slippage. Get real-time visibility into your sales pipeline and ensure all deals have clear next steps.
- Keep your deals on track. Proactively mitigate risks and maintain momentum with AI-powered deal scores and insights.
- Predict precise sales outcomes, track forecast calls against AI projections, and exceed targets with sales forecasting.
Popular features
- Email tracking
- Predictive lead scoring
- Forecasting
- Conversation intelligence
- AI-guided selling
- Playbooks
Spend less time on meeting prep and follow-up, and focus on closing.
- Make every meeting count with an AI assistant that preps you with context and captures commitments.
- Feed call insights into your deals, and uncover action items and coaching opportunities with conversation intelligence.
- Customize pipelines and enforce your sales process with stage approvals, automated workflows, and deal validation rules.
Popular features
- Email tracking
- Predictive lead scoring
- Forecasting
- Conversation intelligence
- AI-guided selling
- Playbooks
Let your sales reps do what they do best while AI manages your non-closing tasks.
- Turn buyer intent and engagement signals into next-best actions with AI-powered guided selling.
- Sell confidently with AI-generated deal summaries. Capture and manage deal information and prioritize high-impact next steps.
- Manage target accounts, leads, and deals from a single, intelligent workspace.
Popular features
- Email tracking
- Predictive lead scoring
- Forecasting
- Conversation intelligence
- AI-guided selling
- Playbooks
Popular features
- Email tracking
- Predictive lead scoring
- Forecasting
- Conversation intelligence
- AI-guided selling
- Playbooks
Recommended Product
Service Hub
Give reps a unified view of the customer with HubSpot's omni-channel customer service software.
- Meet customers where they are and get a complete view of customer data with an omni-channel workspace.
- Automate workflows and handoffs across the team with full visibility.
Popular features
- Customer success workspace
- Ticketing
- Ticket automation
- Knowledge base
- Customer portal
- Breeze customer agent
Create an efficient support environment that puts the customer at the center of every interaction.
- Enable customers to find the answers they need through knowledge base tools.
- Give customers ownership of their support with a personalized customer portal.
Popular features
- Customer success workspace
- Ticketing
- Ticket automation
- Knowledge base
- Customer portal
- Breeze customer agent
Offer 24/7, personalized service tailored by communication channel, prior interactions, issue type, and more.
- Automate customer support with an on-brand AI customer service agent that can be trained in minutes.
- Use AI-powered help desk ticket summarization to free up your team and get ticket context faster.
Popular features
- Customer success workspace
- Ticketing
- Ticket automation
- Knowledge base
- Customer portal
- Breeze customer agent
Popular features
- Customer success workspace
- Ticketing
- Ticket automation
- Knowledge base
- Customer portal
- Breeze customer agent
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Content Hub
HubSpot’s content marketing software makes it easy to take existing assets and spin them into new formats for different audiences and channels.
- Easily repurpose content using AI by simply inputting an existing asset and choosing the desired transformation.
- Use AI to narrate blog posts or create podcasts to expand your audience to those who prefer audio content.
Popular features
- Content remix
- Podcast software
- Website builder
- AI blog writer
- Brand voice
- Breeze content agent
Stand out from the competition with personalization features designed to drive higher conversion rates and cultivate stronger customer relationships.
- Use smart content to dynamically tailor website content to individual visitors.
- Use content embeds to easily create and maintain content across various pages and websites — even WordPress sites — while keeping everything in sync from one central source.
- Decrease dev and design bottlenecks with intuitive drag-and-drop editing for your website, blog, and more.
Popular features
- Content remix
- Podcast software
- Website builder
- AI blog writer
- Brand voice
- Breeze content agent
Reduce editing bottlenecks and keep your publication cadence on track with AI.
- Use brand voice software to train HubSpot’s AI on your brand's voice and tone to edit existing content for consistency.
- Automatically generate copy in your brand's voice and style with AI content creation tools.
Popular features
- Content remix
- Podcast software
- Website builder
- AI blog writer
- Brand voice
- Breeze content agent
Popular features
- Content remix
- Podcast software
- Website builder
- AI blog writer
- Brand voice
- Breeze content agent
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Commerce Hub
Generate professional-looking invoices and quotes quickly with HubSpot’s B2B commerce software.
- Automatically populate quotes with information from your CRM.
- Use subscriptions to automate payments and customer communications to make sure you’re always getting paid on time.
Popular features
- Quotes
- Subscriptions
- Payment links
- Invoices
- B2B checkout
- Flexible payment processing
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Share secure one-time or recurring payment links directly with your customers.
- Choose to process payments with your Stripe account or HubSpot’s payments tool.
- Embed and share payment links in emails, your website, forms, meetings, and more to speed up the payment process.
Popular features
- Quotes
- Subscriptions
- Payment links
- Invoices
- B2B checkout
- Flexible payment processing
When your customer opens your payment link, a user-friendly checkout page launches.
- Customers can easily pay with credit or debit cards, ACH, Apple Pay, Google Pay, and more.
- Secure transactions with reliable payment processing.
Popular features
- Quotes
- Subscriptions
- Payment links
- Invoices
- B2B checkout
- Flexible payment processing
Popular features
- Quotes
- Subscriptions
- Payment links
- Invoices
- B2B checkout
- Flexible payment processing
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Smart CRM
Get set up on the HubSpot’s AI-powered CRM software in minutes with tailored onboarding templates for your specific industry or use case.
- Power all your HubSpot marketing, sales, and customer service tools with unified CRM data.
- Build better relationships at every step with one unified customer view.
Popular features
- CRM customization
- Data sync
- Breeze Copilot (beta)
- Custom properties
- Duplicate management
- Custom objects
Easily import CRM data from various sources to consolidate all your customer data in one place.
- Reduce the number of tools and processes you use to run your business.
- Save time so you can focus on the things that help you grow.
Popular features
- CRM customization
- Data sync
- Breeze Copilot (beta)
- Custom properties
- Duplicate management
- Custom objects
Keep data organized, save yourself time from manual data entry, and optimize processes with built-in automation and AI tools.
- Automatically sync and deduplicate customer data, send automated email follow-ups, and trigger actions based on deal stages.
- Use HubSpot's AI companion, Breeze Copilot (beta), to ask for help and assist with tasks like content writing.
Popular features
- CRM customization
- Data sync
- Breeze Copilot (beta)
- Custom properties
- Duplicate management
- Custom objects
Popular features
- CRM customization
- Data sync
- Breeze Copilot (beta)
- Custom properties
- Duplicate management
- Custom objects
Recommended Product
Breeze Intelligence
Use HubSpot’s data enrichment tools to keep up to date with company details and recent news.
- Reduce time spent manually researching prospects before you reach out.
- Improve email response rates by making your content more personal and relevant to prospects.
Popular features
- Conversational enrichment
- Contact enrichment
- Company enrichment
- Enrichment workflow actions
- Buyer intent
- Form shortening
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Set up automated lead scoring based on information like company size, revenue, and role.
Flag high-scoring leads for immediate follow-up.Popular features
- Conversational enrichment
- Contact enrichment
- Company enrichment
- Enrichment workflow actions
- Buyer intent
- Form shortening
Get better data to improve lead qualification and conversions.
When a lead fills out a form, get more information — like the web technologies the company uses, the number of countries they operate in, and funding levels of venture-backed start-ups.Popular features
- Conversational enrichment
- Contact enrichment
- Company enrichment
- Enrichment workflow actions
- Buyer intent
- Form shortening
Popular features
- Conversational enrichment
- Contact enrichment
- Company enrichment
- Enrichment workflow actions
- Buyer intent
- Form shortening
Start growing with HubSpot today
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. It's easy to use, provides value fast, and gives all teams a unified view of the customer at every stage in their journey.