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What is HubSpot?

HubSpot is a customer platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, HubSpot customer platform has the marketing, sales, customer service, data management, and content management features you need to build the best experience for your customers.

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Explore All HubSpot Products

Marketing Hub®

Marketing Software for Small to Enterprise Businesses

Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.

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  • Marketing Studio

    Marketing studio is HubSpot's AI-powered campaign planning workspace that helps teams create content faster, together.

  • AI-Powered Email

    AI-powered email automates manual email work and delivers personalized content at scale using CRM data.

  • Video Marketing

    Clip, repurpose, and optimize content faster with AI video marketing tools.

  • Ads Software

    Use CRM data to create highly targeted ad campaigns and report valuable insights.

  • Google Ads

    Bring in more leads with Google Ads using CRM and web analytics data to inform your strategy.

  • Exit Intent Forms

    Turn website visitors into leads with customizable popup forms. No coding necessary.

  • Blog Software

    Publish blog content that drives traffic and conversions with integrated blogging tools.

  • Marketing Analytics & Dashboard Software

    Measure performance for marketing campaigns with built-in analytics, reports, and dashboards.

  • Dedicated IP Address

    Ensure your marketing emails get delivered using a dedicated IP.

  • Free Online Form Builder

    Fill your CRM with leads from your website using a powerful online form builder.

  • Free Landing Page Builder

    Create and test beautiful landing pages that generate leads and look great on any device.

  • Calls-to-Action

    Convert visitors into leads with calls-to-action you can personalize, test, and optimize.

  • Lead Capture Software

    Capture leads and automatically sync them to your CRM with HubSpot forms.

  • Social Media Management Software

    Prioritize social interactions to spend more time with the people who matter most.

  • Free Email Hosting

    Engage customers and boost clickthrough rates with easy-to-create personalized emails.

  • Campaigns

    View, manage, and act on campaign priorities directly within your marketing software.

  • Free Email Marketing Tools

    Create, personalize, and optimize marketing emails without waiting on designers or IT.

  • Drag and Drop Email Builder

    Create beautiful, personalized emails with our CRM-connected drag and drop email builder.

  • Newsletter Builder

    Create beautiful, engaging emails and send them to targeted contact lists.

  • Ad Management

    Connect your HubSpot CRM with popular ad platforms and leverage data to maximize campaign impact.

  • Transactional Email Software

    Use automated transactional emails to send receipts, welcome messages, and more.

  • SEO Marketing Software

    Use in-editor SEO recommendations to increase organic search traffic.

  • Marketing Automation Software

    Spend less time on busy work by automating email campaigns, lead scoring, and more.

  • Free Chatbot Builder Software

    Qualify leads, book meetings, provide customer support, and scale conversations with chatbots.

  • Free Contact Database & Management Software

    Keep records up to date with ease. Add contacts and log sales activity with a single click.

  • Lead Management & Tracking Software

    Manage all your lead records in one centralized database to streamline outreach.

  • Team Email

    Connect team email addresses to a universal inbox for easy and efficient collaboration.

  • Free Live Chat Software

    Connect with visitors in real time to convert leads, close deals, and provide support.

  • List Segmentation

    Create a targeted list of contacts to deliver more personalized marketing campaigns.

  • WordPress Plugin

    Access HubSpot's full suite of tools and features on your Wordpress site with this plugin.

  • ABM Software

    Unite your marketing and sales teams with collaborative tools for account-based buying.

  • SMS Marketing

    Leverage SMS marketing for direct, timely, and personalized customer engagement.

  • AI Email Writer

    HubSpot’s content assistant includes AI email writing software that multiplies your productivity.

  • Advanced Marketing Reporting

    Boost growth using multi-touch revenue attribution and customer journey analytics tools to engage customers.

  • Lead Scoring

    Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.

  • AI Social Caption Generator

    Generate social media posts with AI that ideates, refines, and assists you.

  • Customer Journey Orchestration

    Automate, optimize, and personalize experiences at scale for improved conversions.

  • Lookalike Lists

    Boost campaign performance with AI-generated lookalike lists.

  • Personalization

    Personalization uses AI to create high-converting experiences with less time and complexity.

  • Audience Segments

    Discover, build, and activate high-intent audiences with AI-powered recommendations and seamless personalization.

Sales Hub®

Sales Software for Small to Enterprise Businesses

Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

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Service Hub®

Service Software for Small to Enterprise Businesses

Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency.

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Content Hub

Content Marketing Software for Small to Enterprise Businesses

Content Hub is all-in-one, AI-powered content marketing software made for marketers to create, distribute and track content across multiple platforms and channels.

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  • Content Remix

    Effortlessly repurpose your valuable content to reach new channels and eliminate manual work.

  • Content Embed

    Produce personalized, reusable content fragments in HubSpot for seamless publishing on third-party sites.

  • Brand Voice

    Generate brand-aligned content at scale with HubSpot AI.

  • Memberships

    Create a personalized website experience with membership-based content. No plugins required.

  • Activity Logs

    Control user access and permissions and keep logs of website activity to protect your site.

  • Free Web Hosting

    Host your site on a fully managed and optimized infrastructure that scales with you.

  • Free SSL

    Secure your content and lead data with standard SSL on all HubSpot-hosted content.

  • Website Builder

    Customize your website with an easy-to-use drag-and-drop website builder.

  • Free CMS tools

    Start a blog or build a website from scratch with a best-in-class suite of content tools.

  • Single Sign On Integration

    Enable your users to log in quickly, conveniently, and securely using SSO.

  • Website Monitoring Tools for IT Teams

    Secure your business's online presence with uptime monitoring and threat detection.

  • Website Themes and Templates

    Customize your online presence with pre-built website themes and page templates.

  • AI Content Writer

    Ideate, create, and share content in a flash with AI-assisted writing.

  • AI Website Generator

    Easily create a website with a free AI builder that designs a single-page site from simple prompts.

  • Custom Domain Connection

    Boost brand trust and recognition by connecting your custom domain to your website for free.

  • Case Study Generator

    Publish case studies easily by uploading transcripts or notes to HubSpot and letting the case study generator do the work.

  • Podcast Software

    Create and publish podcasts effortlessly with HubSpot’s AI, generate scripts, and track impact with analytics.

  • AI Content Agent

    Scale your content creation efforts with an AI-powered expert that amplifies your marketing.

  • Content Personalization

    Use CRM data to scale and personalize marketing, connecting effectively with your audience.

  • Personalization Tokens

    Turn your CRM data into tailored emails, landing pages, and web content for every prospect.

Data Hub®

Data Management Software for Small to Enterprise Businesses

Data management software breaks down data silos and creates a single source of truth that empowers smarter business decisions.

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Commerce Hub

Commerce Hub

Powerful and easy-to-use commerce tools to help your business bill your customers and collect revenue.

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  • Invoices

    Easily create, send, and track professional invoices from HubSpot’s customer platform.

  • Payment Links

    Create and share payment links to get paid faster in just a few clicks.

  • Subscriptions

    Automate subscriptions and billing with HubSpot, saving time and tracking recurring revenue efficiently.

  • Quotes

    Generate sales quotes, obtain e-signatures, and process payments directly where you manage your deals.

Customer Platform

HubSpot's Customer Platform Powered by Breeze

HubSpot's customer platform unifies marketing, sales, and service teams on an AI-powered Smart CRM, offering tools and integrations for the entire customer journey.

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  • AI Customer Agent

    Support every stage of your customer journey with one AI agent that works across marketing, sales, and service.

  • AI Data Agent

    Your AI customer expert that researches, analyzes, and delivers instant answers about your customers.

  • AI Assistant

    Your AI business companion that understands your customers, deals, and processes, and works alongside you in HubSpot.

  • AI Studio

    Discover, customize, and deploy HubSpot's AI agents and custom assistants.

  • Whatsapp Integration

    Connect WhatsApp Business to HubSpot for seamless customer communication, conversation tracking, and stronger relationships.

  • Sensitive Data

    Safely store and manage your sensitive data in HubSpot Smart CRM to enhance business processes securely.

  • Shared Inbox

    Centralize messaging tools in one inbox to streamline and personalize conversations with prospects and customers.

  • CRM Customization

    Customize your CRM to access essential data quickly, minimizing distractions and enhancing team efficiency for customer focus.

  • AI Summarization

    Enhance efficiency with AI in HubSpot for reporting, quick responses, and scalable support through summaries.

  • Data Enrichment

    Enhance company and contact records to make data-driven decisions and convert top opportunities.

  • Breeze AI

    Breeze is the complete AI solution to enhance productivity and growth, automate tasks, and quickly gain actionable insights.

  • Form Shortening

    Build optimized forms with Breeze Intelligence autofill to enhance conversion rates.

HubSpot Comparisons

Check out head-to-head comparisons of HubSpot’s marketing, customer service, sales, content management, and CRM features vs. other leading software platforms.

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  • Salesforce vs. HubSpot

    Decide which top-rated CRM and sales software is right for your growing business.

  • Pipedrive vs. HubSpot

    See how HubSpot and Pipedrive compare across some of the most critical CRM capabilities.

  • Mailchimp vs. HubSpot

    Determine what’s best for you and your team when evaluating marketing tools.

  • Wordpress vs. HubSpot

    Learn how CMS Hub takes the pain out of managing your site, and allows you to focus on growth.

  • Zoho vs. HubSpot

    Pick the CRM platform that streamlines operations and successes of every team of your business.

  • Marketo vs. HubSpot

    Choose the right Marketing Automation platform for your business.

  • Active Campaign vs. HubSpot

    See how these platforms stack up when it comes to building delightful customer experiences at scale.

  • Microsoft Dynamics vs. HubSpot

    Learn the importance of having centralized sales software by comparing HubSpot and Microsoft Dynamics.

  • Pardot vs. HubSpot

    Decide which top-rated marketing automation platform is right for your business.

  • Calendly vs. HubSpot

    Learn how HubSpot is a strong alternative and reduces busy work for sales and service reps.

  • Eloqua vs. HubSpot

    Compare marketing automation tools side-by-side to effectively manage marketing campaigns.

  • HubSpot vs. Zapier

    See which powerful integration solution is the best fit for your business.

  • Act On vs. HubSpot

    Determine the best marketing platform to power your business's growth.

  • Unbounce vs. HubSpot

    Choose the best landing page builder to generate leads and run successful marketing campaigns.

  • Insightly vs. HubSpot

    Evaluate two popular CRM options that best suit your needs.

  • Agile CRM vs. HubSpot

    Pick a CRM that helps you focus on building great relationships and winning new business.

  • Sitecore vs. HubSpot

    Influence how your customers view your business by choosing the best CMS to suit your needs.

  • Craft CMS vs. HubSpot

    See if an open-source or cloud-based CMS is best for your business needs.

  • Rd Station vs. HubSpot

    See which platform has powerful, but not overpowering marketing features for your business.

  • Drupal vs. HubSpot

    Choose the best CMS to suit your needs and influence how customers view your business.

  • Acuity Scheduling vs. HubSpot

    Spend less time organizing your sales and service team calendars with the right meeting scheduler.

  • Instapage vs. HubSpot

    Determine what’s best for you and your team when evaluating landing page builders.

  • Mixmax vs. HubSpot

    Find the right meeting app that seamlessly integrates with your business.

  • Wufoo vs. HubSpot

    Convert visitors into leads with the right form builder software.

  • HubSpot vs. Tray.Io

    Automate workflows and sync data between apps with the right automation software for your business.

  • Service Cloud vs. HubSpot Service Hub

    See how HubSpot and Salesforce Service Cloud compare across important software capabilities.

  • HubSpot vs. Freshdesk

    Find the best solution to effectively distribute work across your customer service team.

  • Intercom vs. HubSpot

    Choose the right customer service solution to help prioritize your customers.

  • Zendesk vs HubSpot

    Evaluate top-rated customer service software capabilities to delight customers at scale.

Frequently Asked Questions