Session 1: Building your App from Idea to Minimum Viable Product ( 2pm SGT ) (AWS )

Early-stage startups are time and resource-constrained and need to quickly get to product-market fit. This session is for startups who want to find out the best ways to build their minimal viable product (MVP) on AWS. You’ll get an overview of how startups build MVPs using services like API Gateway, Amplify, Lambda, Managed Kubernetes on AWS, Lightsail, and Database options. After this session, you’ll be able to pick the right technologies and use pre-configured architectures to speed up your development.

Session 2: Building Features and shipping your MVP (3pm SGT)

Build features as per your MVP requirements. Eric Ries (author of The Lean Startup) tells startups to adopt a Build → Measure → Learn feedback loop. Ries says, “The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.“ Startups that are able to execute the Build → Measure → Iterate cycle fast are the ones that succeed.

In order to execute fast, you need to be able to build tech that can evolve as your requirements evolve. Once you’ve built out all the remaining requirements it’s time to get user feedback. To ship our web app, we can use the Amplify Console. The AWS Amplify Console provides a Git-based workflow for hosting full-stack serverless web apps with continuous deployment.

In times of uncertainty, sometimes the initial vision has to make way for something new. But startups are flexible and perhaps the time has come to put that skill to work. This session will dive into what it takes to effectively to pivot to a remote sales strategy.

The session will include:

• How to build your sales process and the best practices of inbound selling 

• What has changed in the buyer's experience and how to build trust 

• Tools to help you track prospecting and your customer's journey 

• How to implement some best practices and sell with insights and data 

• Actionable next steps, including the Inbound Sales Certification

An effective marketing strategy can transform your startups' growth trajectory and inspire your audience to quickly become your customers. Whether you are a team of 2 or 200, this session will dive into how you can build a first-class marketing strategy that scales with you.

This session will include: 

• Audience segmentation and persona building 

• Best practices for successful email marketing

• How to scale your marketing efforts with automation and personalization 

• How to build trust by transforming your website with a competitive edge 

• Actionable next steps, including Inbound Marketing Certification