How Top European VC’s Evaluate Go-To-Market Performance KPIs

Are you a founder looking to secure funding or hoping to optimize your venture’s go-to-market KPIs? Are you an investor yourself or a mentor looking to help startups fundraise smarter?

If so, this session is for you! Join our panel of leading European VCs, as they discuss optimizing KPIs to secure funding fast. Hear firsthand what they have learned from their existing portfolio companies and insights based on their personal investment evaluations.

As a startup, nailing your go-to-market strategy is key to your growth and success. In order to secure funding, you’ll need to be able to demonstrate these KPIs are solid and indicate growth potential. But on which ones should you focus and how do investors look at these? In this session, we will look at various lifecycle stages and business models with top VCs to give you the insights you need.

Speakers

Kaythlin Das
Hubspot for Startups
Kaythlin helps startups grow better by building and scaling their sales, marketing, and services. She oversees the HubSpot for Startups program, as well as the Entrepreneur programs for the DACH, Benelux, and CEE regions. Kaythlin started her career at Rocket Internet where she launched a new FinTech platform on the Dutch market. Later, she was responsible for building up the partner program for Dropbox and eventually moved to HelloFresh to build and lead the growth team for HelloFreshGO.

Maxence Drummond
Breega
Max joined Breega’s investment team in 2018, bringing to the table his international outlook and love of helping startups develop. Passionate about cinema, he co-founded two ventures; Moot-Moot Production, which specialized in producing short and arty films, and WeArts, a peer to peer marketplace for artists, during his master’s studies at Sciences Po. Maxence also worked at XAnge and Middle East Venture Partners (VC fund in Lebanon and Dubai) before moving to San Francisco to help French startups in their U.S. development.

Eli Harb
Hubspot for Startups
Eli leads Go-To-Market Partnerships and HubSpot for Startups and oversees strategic partnerships in France and Southern Europe. An entrepreneur at heart, he founded several startups before joining HubSpot and is passionate about innovation and technology. He started his career in finance at UBS. Later Eli transitioned into Tech Entrepreneurship following his MBA at IE Business School and then cofounded Eqosis, Viivas, and Mindlie.

Said Haschemi
HV Capital
Said is an Associate at HV Capital, an Economics and Business Administration graduate at Goethe University Frankfurt and Wharton Business School. Inspired by the vivid east coast start-up ecosystem, he climbed up the entrepreneurial career ladder from being an intern at HV to joining a start-up as the finance director.

Ferdinando Sigona
LocalGlobe
Ferdinando Sigona is an Investment Associate at LocalGlobe. Previously, Ferdi was an Associate at Entrepreneur First, an international deep-tech company builder backed by Greylock Partners, Founders Fund, Lakestar Capital, and Mosaic Ventures. Ferdi started his career at Accenture, advising investment banking clients on client population strategies. At LocalGlobe, he focuses on healthcare and life sciences, finance and insurance, and media. He holds an MPhil in Management from Judge Business School at the University of Cambridge.

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Event Partners

HubSpot for Startups
Startups grow and scale better with HubSpot for Startups. With education, software at a startup-friendly price, and over 500 integrations, startups have the tools and support needed to find success.
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LocalGlobe
LocalGlobe is a UK-based venture capital firm that focuses on seed investments. Seeding ambitious UK founders since 1999 including Transferwise, Zoopla, Improbable, Citymapper, Algolia, and Robinhood.
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HV Capital
Since 2000, HV Capital, has backed Internet and technology companies through various generations of funds and is one of the most successful and financially strongest early-stage and growth venture capitalist in Europe. HV’s funds have already invested in around 200 companies, including Zalando, Delivery Hero, FlixBus and SumUp. The total of all HV‘s funds amounts to €1.7 billion. The company supports startups with capital between €500,000 and €50 million. This makes HV Capital one of the few venture capitalists in Europe that can back startups through all growth phases.
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Breega
Breega is a founder-friendly VC with 250 M€ under management investing in promising European high tech start-ups at Seed/Series A stage. Breega provides more than just capital. Built by founders for founders, Breega supports its portfolio companies through each phase of their development, providing them with free-of-charge operational expertise (HR, biz dev, marketing & legal) and international opportunities.
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