Top Trends and Tips for 2023

The State of Marketing 2023

A new report by HubSpot, Litmus, Rock Content, and Wistia to help marketers prioritize their strategies and outperform their goals. Data from over 1,200 marketers across the globe. Insights and predictions on everything from AI and automation to the rise of TikTok and other emerging platforms.

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1,200
Marketers Surveyed
3
Expert Partners
70+
Stats & Trends

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Email Marketing
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"Everyone deserves to have a positive experience in their inbox. The adoption of accessible email tactics has increased over the past few years, and it’s something we hope to see more of in 2023."
Content Marketing
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"Cutting the marketing budget during a recession is a risky strategy. It may provide some short-term relief, but the subsequent loss of market share that follows will be extremely difficult to regain."
Video Marketing
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"In 2023, we expect companies will continue creating product videos, educational videos, and webinars. One in three businesses also said they want to invest more in videos for social media this year."
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