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LEARN FROM THOSE WHO CAME BEFORE YOU |
Do you need a cofounder to start a business? Should you go raise venture capital? Should you worry about sharing your ideas? These are some of the most common questions aspiring entrepreneurs will ask, and HubSpot cofounder Dharmesh Shah has controversial answers to these questions and more.
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INCREASE YOUR VISIBILITY |
The more fans and followers you have for your social media presence, the better reach you'll have. And better reach means the potential to gain more visibility for yourself and your company while also scaling your number of leads and customers.
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Remarkable content helps level the playing field, and the LinkedIn Influencer Program helps surface remarkable content. Learn how Dharmesh Shah, cofounder of HubSpot, came in second to Bill Gates.
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BUILD YOUR CORE TEAM |
Whether you’re taking over as Chief Marketing Officer at a company with a mission that excites you, or you’re hiring a CMO from the outside, that blank page on the first day is the hardest part. This article goes over some critical tasks you need to nail in those first three months to start off right.
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Hiring is arguably the most important job of a people manager. Hire well and you’ll have a high-performing and happy team. Hire just one wrong person, fondly known as a “hiring mistake,” and you’ll spend a lot of time and emotional energy trying to fix your team. Avoid these common pitfalls if you’re looking to build out your team.
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Hiring the right talent for your organization has a direct impact on maintaining your competitive edge. Don’t screw it up by short-changing the preparation required for the interview process. Research, recommendations, transparency, and a quick follow-up will help both parties. You'll find better talent, and the candidate will have a great experience.
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OBSESS ABOUT CULTURE |
The best leaders in the world understand that the single most precious resource for any growing organization, regardless of size and industry, is remarkably talented people. For companies where culture is truly a competitive advantage, it’s not an HR priority; it’s a business priority.
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Dharmesh Shah has obsessed over culture for the past 6 years and spent hundreds of hours working on the HubSpot Culture Code deck. He has also given talks all over the country on culture as competitive advantage. This discussion on Inbound.org will give you insight into the most common questions and answers about creating a strong company culture.
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Can company culture really form the foundation of an organizational structure? In 2015, Zappos “went flat,” adopting a managerless, culture-based organizational structure known as "holacracy." While critics have decried holacracy as chaotic, Zappos Culture Evangelist Jon Wolske sees the move to this new structure as the next logical step toward aligning their operations with the core values of their culture.
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THINK ABOUT THE LONG-TERM |
Companies as going through four stages of an S-Curve: 1) getting product market fit ; 2) getting the math to work ; 3) getting the math to scale ; and 4) getting saturated . A scale-up is in the third phase; pouring resources in fast and getting a big return. Read on to learn how to navigate these phases with ease.
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NEVER STOP LEARNING |
Check out these suggested books if you want to dive deeper and learn some of the most important entrepreneurial lessons.
By W. Chan Kim - This international bestseller upends traditional thinking and shows you how to win by making competition irrelevant.
By Eric Ries - Instead of wasting time creating elaborate business plans, this approach offers entrepreneurs a way to be innovative, agile, and test their vision continuously.
By Clayton M. Christensen - This provocative and important business book dives into how great companies can do everything right and still fail.
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SHARE WHAT YOU'VE LEARNED |
