Free tools for business growth
Get free, instant access to the toolkit used daily by successful businesses. Attract customers, optimize for answer engine visibility, and scale operations faster and smarter.
Get free, instant access to the toolkit used daily by successful businesses. Attract customers, optimize for answer engine visibility, and scale operations faster and smarter.
HubSpot's AEO Grader analyzes brand visibility across ChatGPT, Perplexity, and Gemini with actionable sentiment recommendations.
Simplify your life, impress your clients, win more deals, and skyrocket your productivity with our collection of free, designer-approved professional templates.

Define your ideal customer profile before launching any marketing efforts.
Create detailed buyer personas in minutes with Make My Persona. Answer questions about your target audience and get a professional persona document that aligns your team around who you're selling to and how to reach them.
Use when: You need documented personas for team alignment and strategic planning.

Understand where you stand today before building something new.
HubSpot's AEO Grader evaluates how well your website is optimized for answer engines like ChatGPT, Perplexity, and Google's Gemini. Discover if your content is AI-discoverable and get recommendations to improve your AI visibility.
Key areas assessed: AI readability, structured data, content formatting, semantic optimization
Every interaction with prospects should reinforce your brand. Our free branding tools can help.
With HubSpot's Email Signature Generator, create professionally designed, on-brand email signatures in minutes. Showcase your website, social channels, and contact information across every email– no design skills required.
Benefits: Consistent brand presence, increased clickthrough to your website, professional appearance.

Create resources that attract and convert customers.
Access our Business Templates, HubSpot's library of proven templates for proposals, reports, planning guides, and more. Download professionally designed, ready-to-use resources that help you work smarter from day one.
Available templates: Sales proposals, marketing plans, business reports, strategy documents.
You've experienced the power of HubSpot's free tools and templates. Now take the next step with an all-in-one platform built to turn your insights into action.
The templates and calculators you use here are just the beginning. HubSpot Starter gives you AI-powered marketing, sales, and customer service tools that work together. Turn leads into customers and scale your business with confidence.