Since implementing HubSpot Marketing and Sales Hub with Mediapost Martech in 2022, Instant Factoring has experienced a surge in sales team productivity due to the seamless automation of communication and lead nurturing. This has resulted in a steady stream of monthly leads and an exceptionally high Net Promoter Score (NPS), demonstrating high customer satisfaction. Consequently, Instant Factoring has achieved significant business growth by streamlining their Sales and Marketing functions.
Lead Nurturing: from Lead to Advocate
Marketing Hub enabled Instant Factoring to craft a comprehensive communication strategy with the help of Mediapost Martech, HubSpot's local Romanian partner. This strategy encompassed a complete communication flow utilizing automated workflows for managing leads at each stage of the customer journey.
The process begins with the transformation of a lead into a Marketing Qualified Lead (MQL), captured within the platform. At this stage, potential clients are encouraged through automated emails highlighting the importance of setting up an account.
Once the MQL has created an account, they transition into a Sales Qualified Lead (SQL), characterized by uploading an invoice onto the account. Instant Factoring then sends automated messages encouraging the SQLs to submit an invoice. This communication includes essential information about the process, an offer for first invoice financing for free, and reminders about the expiry of this offer.
Upon receiving financing, the SQL becomes a Customer. A satisfaction survey is automatically sent when the customer submits a financing request, allowing Instant Factoring to gather valuable feedback and gauge customer satisfaction.
Finally, Customers who give a Net Promoter Score (NPS) of 9 or 10, or who provide a referral, are considered Advocates. This advocacy is nurtured through an automated communication flow, reinforcing the positive relationship between Instant Factoring and its highly satisfied customers.
Through this systematic and automated approach enabled by Marketing Hub, Instant Factoring has been able to efficiently guide leads through the sales process, resulting in a steady stream of satisfied customers who then become advocates for the company.
Impressive Revenue in Just One Year
Sales Hub has been a game-changer for Instant Factoring's sales process. The efficiency of the sales team skyrocketed by over 30%, due largely to the consolidation of all activities into one centralized tool - HubSpot. This implementation offered a comprehensive, end-to-end sales pipeline, from management to churn alerts, with automated sales processes seamlessly integrated with their existing systems.
But the most impressive outcome has been the financial one. The clients who have gone through our workflows, with the help of Mediapost Martech, generated a staggering €449k in revenue in just one year. There's no question that Sales Hub has played an essential role in producing these substantial, positive results for Instant Factoring.
HubSpot has seamlessly integrated into Instant Factoring's tech ecosystem, propelling the company forward in its journey towards achieving significant business growth targets.